In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.

Search Engine Market Outlook 2032

The global search engine market size was USD 205.48 Billion in 2023 and is projected to reach USD 507.37 Billion by 2032, expanding at a CAGR of 11.0 % during 2024–2032. The market growth is attributed to the growing use of social media data across the globe.



Rising use of social media data is a key driver of the search engine market. The continuous engagement of users with diverse social media platforms results in the generation of a vast amount of data. This data offers invaluable insights into user behavior, preferences, and emerging trends. Search engines leverage this data to deliver personalized and relevant search results.



The analysis of a user's social media activity allows search engines to gain a deeper understanding of their interests, thereby enabling them to deliver search results that are closely aligned with these interests. This enhances the user's search experience and increases the likelihood of user engagement and conversion for businesses. Furthermore, integrating social media data into search algorithms improve ad targeting, leading to effective advertising campaigns. This trend, offers an opportunity for businesses to enhance their search engine strategies and gain a competitive edge.

Impact of Artificial Intelligence (AI) in Search Engine Market

Artificial Intelligence has a significantly impact on search engine market, creating personalized and efficient user experience. Through machine learning algorithms, search engines have become adept at understanding user intent, thereby delivering accurate and relevant results. AI's ability to process and analyze large volumes of data has enhanced search engine optimization strategies, enabling businesses to better understand user behavior and preferences.



AI has facilitated the development of voice search technology, which is rapidly gaining popularity due to its convenience and efficiency. This has necessitated a shift in SEO strategies, with a greater focus on natural language. Additionally, AI's predictive capabilities have improved ad targeting, leading to higher conversion rates. The integration of AI in the search engine market has improved user experience and revolutionized digital marketing strategies. Fo

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data was reported at 0.000 % in 21 Jan 2024. This stayed constant from the previous number of 0.000 % for 20 Jan 2024. United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 21 Jan 2024, with 7 observations. The data reached an all-time high of 0.030 % in 19 Jan 2024 and a record low of 0.000 % in 21 Jan 2024. United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

United States Internet Usage: Search Engine Market Share: Mobile: Sogou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 03 Oct 2024, with 23 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

AI Search Engines Market size is expected to reach US$ 108.88 Bn by 2032, from US$ 43.63 Bn in 2025, exhibiting a CAGR of 14% during the forecast period.

United States Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 29 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

United States Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 02 Oct 2024. This stayed constant from the previous number of 0.010 % for 01 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 02 Oct 2024, with 22 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.010 % in 02 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

Search Engine Market size was valued at USD 167 Billion in 2024 and is projected to reach USD 531.2 Billion by 2031, growing at a CAGR of 11.1% during the forecast period 2024-2031.

Global Search Engine Market Drivers

The market drivers for the Search Engine Market can be influenced by various factors. These may include:

Growth in Internet Penetration: Increase in internet accessibility worldwide, with more individuals and businesses going online.

Rising Mobile Device Usage: Surge in smartphone and tablet usage, leading to more searches conducted via mobile devices.

E-commerce Expansion: Growth in online shopping boosts search engine usage as consumers look for products and services online.

Technological Advancements: Innovations in artificial intelligence (AI), machine learning, and natural language processing enhance search engine functionalities.

Marketing and Advertising Needs: Increased demand for digital marketing and search engine optimization (SEO) as companies seek to improve online visibility.

Big Data Analytics: Use of big data to refine search algorithms and provide more personalized search results.

Voice Search and Virtual Assistants: Rising popularity of voice-activated searches through devices like Amazon Echo and Google Home.

Local Search Optimization: Growth in localized searches as businesses focus on targeting specific geographic areas.

Content Digitalization: Increasing volumes of digital content available on the internet, making search engines critical tools for information retrieval.

Improvement in User Experience: Enhanced user interfaces and faster search results improve user satisfaction and drive more frequent usage.

United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 03 Oct 2024, with 28 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

United States Internet Usage: Search Engine Market Share: Gaming Console: Baidu data was reported at 0.000 % in 19 Apr 2025. This stayed constant from the previous number of 0.000 % for 18 Apr 2025. United States Internet Usage: Search Engine Market Share: Gaming Console: Baidu data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 19 Apr 2025, with 29 observations. The data reached an all-time high of 0.070 % in 30 Sep 2024 and a record low of 0.000 % in 19 Apr 2025. United States Internet Usage: Search Engine Market Share: Gaming Console: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

In April 2025, Google accounted for ***** percent of the desktop search market in the United States. This is one of the the engine's lowest shares registered through this device so far. Meanwhile, Microsoft's Bing ranked second, with a share of around ***** percent in the country, and also among the highest quotas registered by the engine in desktops so far.

Web design service companies have experienced significant growth over the past few years, driven by the expanding use of the Internet. As online operations have become more widespread, businesses and consumers have increasingly recognized the importance of maintaining an online presence, leading to robust demand for web design services and boosting the industry’s profit. The rise in broadband connections and online business activities further spotlight this trend, making web design a vital component of modern commerce and communication. This solid foundation suggests the industry has been thriving despite facing some economic turbulence related to global events and shifting financial climates. Over the past few years, web design companies have navigated a dynamic landscape marked by both opportunities and challenges. Strong economic conditions have typically favored the industry, with rising disposable incomes and low unemployment rates encouraging both consumers and businesses to invest in professional web design. Despite this, the sector also faced hurdles such as high inflation, which made cost increases necessary and pushed some customers towards cheaper substitutes such as website templates and in-house production, causing a slump in revenue in 2022. Despite these obstacles, the industry has demonstrated resilience against rising interest rates and economic uncertainties by focusing on enhancing user experience and accessibility. Overall, revenue for web design service companies is anticipated to rise at a CAGR of 2.2% during the current period, reaching $43.5 billion in 2024. This includes a 2.2% jump in revenue in that year. Looking ahead, web design companies will continue to do well, as the strong performance of the US economy will likely support ongoing demand for web design services, bolstered by higher consumer spending and increased corporate profit. On top of this, government investment, especially at the state and local levels, will provide further revenue streams as public agencies seek to upgrade their web presence. Innovation remains key, with a particular emphasis on designing for mobile devices as more activities shift to on-the-go platforms. Companies that can effectively adapt to these trends and invest in new technologies will likely capture a significant market share, fostering an environment where entry remains feasible yet competitive. Overall, revenue for web design service providers is forecast to swell at a CAGR of 1.9% during the outlook period, reaching $47.7 billion in 2029.

Snapshot img

Search Engine Optimization (SEO) Software Market Size 2025-2029

The search engine optimization (SEO) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.

The SEO software market is experiencing significant growth, driven by the increasing global penetration of the Internet. With more businesses recognizing the importance of online presence, the demand for effective SEO solutions is on the rise. Additionally, the advent of advanced AI technologies is revolutionizing SEO, offering enhanced user experiences and more accurate search results. However, this market is not without challenges. Data privacy concerns among end-users continue to pose a significant obstacle, as companies navigate the delicate balance between optimizing for search engines and respecting user privacy.
As businesses strive to capitalize on the opportunities presented by this dynamic market, they must remain agile and responsive to both technological advancements and evolving user expectations. By focusing on user experience, data security and privacy, and the latest AI technologies, companies can differentiate themselves and stay ahead of the competition.

What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The SEO software market continues to evolve, with dynamic market activities shaping its landscape. SEO consultants and agencies employ various strategies to optimize websites, adhering to best practices such as content optimization, keyword research, meta descriptions, and title tags. On-page optimization techniques, including header tags, image optimization, and schema markup, are crucial for enhancing a website's visibility and user experience. Off-page optimization, characterized by link building and social media signals, plays a significant role in a website's domain authority and page authority. SEO metrics, such as rank tracking, page speed, and search intent, provide valuable insights into a website's performance and user behavior.

Technical SEO, encompassing mobile friendliness, website crawling, and search console, ensures a website's accessibility and indexability. Ethical SEO practices, including white hat SEO and avoiding black hat tactics, are essential for sustainable growth and long-term success. Search engine algorithms, continuously evolving, prioritize user experience and relevance, with featured snippets and knowledge graph providing valuable information directly in search results. SEO trends, such as voice search optimization and SEO for video, reflect the changing digital landscape and user preferences. SEO software solutions offer comprehensive features to help businesses stay competitive, including SEO reporting, keyword density analysis, and SEO training.

As the market continues to unfold, staying informed and adaptive to these evolving patterns is crucial for maintaining a strong online presence.

How is this Search Engine Optimization (SEO) Software Industry segmented?

The search engine optimization (SEO) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises
  Hybrid


Product Type

  Desktop user
  Mobile user


Application

  Social media marketing
  Email marketing
  Content marketing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In the dynamic world of Search Engine Optimization (SEO), cloud-based SEO software has emerged as a preferred choice for professionals and teams seeking flexibility and collaboration. This segment of the global SEO software market caters to users who value the accessibility, scalability, and real-time capabilities of web-based solutions. Notable cloud-based SEO tools like Ahrefs empower users with comprehensive SEO functionalities, enabling them to optimize their online presence from anywhere with an internet connection. This flexibility fosters a collaborative work environment, allowing team members to effortlessly share and work on SEO projects in real-time, regardless of their geographical locations.

The user-friendly browser-based interfaces of cloud-based SEO software ensure a consistent and responsive experience across various devices, enhancing productivity and efficiency. Key features of cloud-based SEO software include keyword research, meta de

The United States marketing agencies market, valued at $172.93 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing adoption of digital marketing strategies across various industries, including technology, healthcare, and consumer goods, is a primary catalyst. Businesses are increasingly recognizing the importance of targeted campaigns and data-driven approaches to reach their audiences effectively, fueling demand for specialized marketing agency services. Furthermore, the rising need for creative content development, social media management, and search engine optimization (SEO) services is driving market expansion. The market is segmented by organization size (small, medium, and large enterprises), service coverage (full-service and specialized), and end-user industry, reflecting the diverse needs of businesses seeking marketing solutions. Competition is fierce, with established global players like Ogilvy, WPP, and Publicis Groupe vying for market share alongside smaller, specialized agencies. The market's growth trajectory is expected to be influenced by economic conditions, technological advancements, and evolving consumer behavior. The consistent 5.53% CAGR indicates a steady, predictable expansion over the forecast period. The forecast period (2025-2033) anticipates continued growth, driven by ongoing digital transformation and the increasing sophistication of marketing technologies. While macroeconomic factors could influence growth rates, the underlying demand for effective marketing solutions is expected to remain strong. The segment focusing on specialized capabilities is likely to see faster growth compared to full-service agencies as companies become more selective in outsourcing specific marketing functions. Geographic variations within the US market may exist, with major metropolitan areas exhibiting higher growth rates than smaller regions. The competitive landscape is expected to remain dynamic, with mergers and acquisitions, strategic partnerships, and innovation playing a significant role in shaping market dynamics. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.

Snapshot img

Recommendation Engine Market Size 2024-2028

The recommendation engine market size is forecast to increase by USD 1.66 billion, at a CAGR of 39.91% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing digitalization of various industries and the rising demand for personalized recommendations. As businesses strive to enhance customer experience and engagement, recommendation engines have become essential tools for delivering tailored product or content suggestions. However, this market is not without challenges. One of the most pressing issues is ensuring accuracy in data prediction. With the vast amounts of data being generated daily, the ability to analyze and make accurate predictions is crucial for the success of recommendation engines. This requires advanced algorithms and machine learning capabilities to effectively understand user behavior and preferences. Companies seeking to capitalize on this market's opportunities must invest in developing sophisticated recommendation engines that can navigate the complexities of data analysis and prediction, while also addressing the challenges related to data accuracy. By doing so, they will be well-positioned to meet the growing demand for personalized recommendations and stay competitive in the digital landscape.

What will be the Size of the Recommendation Engine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in big data, machine learning, and artificial intelligence. These technologies enable the development of more sophisticated recommendation systems, which are finding applications across various sectors. Model evaluation and cloud computing play a crucial role in ensuring the accuracy and efficiency of these systems. Feature engineering and data visualization help in extracting insights from complex data sets, while collaborative filtering and search engines facilitate personalized recommendations. Ethical considerations, privacy concerns, and data security are becoming increasingly important in the development of recommendation engines. User behavior analysis and user interface design are essential for optimizing user experience. Offline recommendations and social media platforms are expanding the reach of recommendation systems, while predictive analytics and performance optimization enhance their effectiveness. Data preprocessing, data mining, and customer segmentation are integral to the data analysis phase of recommendation engine development. Real-time recommendations, natural language processing, and recommendation diversity are key features that differentiate modern recommendation systems from their predecessors. Hybrid recommendations, data enrichment, and deep learning are emerging trends in the market. Recommendation systems are transforming e-commerce platforms by improving product discovery and conversion rate optimization. Model training and algorithm optimization are ongoing processes to ensure recommendation accuracy and relevance. The market dynamics of recommendation engines are constantly unfolding, reflecting the continuous innovation and evolution in this field.

How is this Recommendation Engine Industry segmented?

The recommendation engine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userMedia and entertainmentRetailTravel and tourismOthersTypeCloudOn-premisesGeographyNorth AmericaUSEuropeGermanyAPACChinaIndiaJapanRest of World (ROW)

By End-user Insights

The media and entertainment segment is estimated to witness significant growth during the forecast period.In the digital age, recommendation engines have become an essential component for various industries, particularly in the media and entertainment segment. These engines utilize big data from content management systems and user behavior analysis to deliver accurate and relevant recommendations for articles, news, games, music, movies, and more. Advanced technologies like machine learning, artificial intelligence, and deep learning are integrated to enhance their capabilities. Recommendation engines segregate data based on categories, languages, and ratings, ensuring a personalized user experience. The surge in online platforms for content consumption has fueled the demand for recommendation engines. Social media platforms and e-commerce sites also leverage these engines for product discovery and conversion rate optimization. Privacy concerns and ethical considerations are addressed through data security measures and user profiling. Predictive analytics and performance optimization ensu