Google was by far the most used search engine in India, holding a market share of ***** percent in May 2025. Despite having already reached a market share of more than ***** percent in 2018, Bing ranked second in the same month, with a market share of approximately **** percent, followed by DuckDuckGo and Yahoo!, with shares of **** percent and *** percent each.

Google had a clear monopoly on the mobile search engine market across India, with a share over 99 percent as of February 2024. While the search engine's position as the market leader is evident, it is worth noting that its mobile market share declined marginally over the past year - conceded to India's second-biggest mobile search engine, DuckDuckGo.

India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data was reported at 0.010 % in 28 Apr 2024. This stayed constant from the previous number of 0.010 % for 27 Apr 2024. India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data is updated daily, averaging 0.010 % from Mar 2024 (Median) to 28 Apr 2024, with 38 observations. The data reached an all-time high of 0.100 % in 26 Mar 2024 and a record low of 0.000 % in 18 Apr 2024. India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Search Engine Market Share.

As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

India Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 10 Sep 2025. This records a decrease from the previous number of 0.050 % for 09 Sep 2025. India Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 10 Sep 2025, with 28 observations. The data reached an all-time high of 0.050 % in 09 Sep 2025 and a record low of 0.000 % in 10 Sep 2025. India Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Search Engine Market Share.

We asked Indian consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 6,187 consumers in India.

The global search engine market, valued at $37.39 billion in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones and internet penetration across emerging economies. A Compound Annual Growth Rate (CAGR) of 14.82% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the rising demand for enhanced search capabilities, the proliferation of voice search technology, and the growing importance of search engine optimization (SEO) for businesses. The market's segmentation reveals a dynamic landscape, with both online and offline distribution channels contributing significantly. The end-user segment is divided between personal and commercial use, with the latter showing strong growth potential fueled by the increasing reliance on data-driven marketing and advertising strategies. Major players like Google, Amazon, and Baidu are at the forefront of innovation, constantly refining their algorithms and expanding their functionalities to maintain a competitive edge. The competitive landscape is further shaped by the emergence of specialized search engines catering to niche markets, driving innovation and competition. The market's geographical distribution showcases varying growth rates across regions. North America and Europe currently hold substantial market share, driven by high internet penetration and technological advancement. However, Asia-Pacific is poised for rapid growth due to its expanding digital economy and the rising number of internet users. Factors such as data privacy concerns, increasing regulatory scrutiny, and the potential for algorithm bias represent key restraints to market growth. To mitigate these challenges, search engine companies are investing heavily in responsible AI development and data security measures. The forecast period from 2025 to 2033 will likely see a continuous shift towards personalized search experiences, advanced analytics capabilities, and a greater focus on user privacy, ultimately shaping the future of online information retrieval. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

Bing's share in the mobile search engine market across India remained stable at 0.16 percent in February 2024. Due to a spike in DuckDuckGo's market share, the Microsoft-owned search engine was pushed down to third place, while Google remained the leading search engine in India.

The crawler-based search engine market size is expected to reach XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. The growth of the market is attributed to the increasing adoption of mobile devices and the rising demand for real-time information. Mobile users rely heavily on search engines to find information and access services, driving the demand for crawler-based search engines optimized for mobile devices. Moreover, the advancements in artificial intelligence and natural language processing technologies have enhanced the accuracy and relevance of search results, leading to increased user adoption. The market is segmented into type (mobile, desktop, application), application (business use, personal use), and region. The mobile segment is expected to account for the largest market share due to the growing penetration of smartphones and tablets. The business use segment is expected to witness significant growth due to the increasing use of crawler-based search engines for research and competitive analysis. Furthermore, emerging economies such as China and India are expected to drive the regional growth of the market due to the rapid adoption of mobile devices and the increasing demand for internet access.

Tech and search engine giant, Google, continued to hold a near-monopoly in the desktop search market across India, with about ** percent of the market under its control as of February 2024. The search engine's market share fluctuated over the course of 2023 with April and May seeing dramatic spikes before receding again through the rest of the year.

Created as an alternative to Google, Microsoft Bing is the second most used search engine in India. It controlled almost five percent of the desktop search market in one of the largest internet markets worldwide as of February 2024. Bing's market share reflected a unique rise-and-fall pattern during the middle and end of each year.

互联网使用：搜索引擎市场份额：台式机：PrivacyWall在05-16-2025达0.030%，相较于05-15-2025的0.030%保持不变。互联网使用：搜索引擎市场份额：台式机：PrivacyWall数据按日更新，07-13-2024至05-16-2025期间平均值为0.010%，共307份观测结果。该数据的历史最高值出现于05-04-2025，达0.050%，而历史最低值则出现于03-12-2025，为0.000%。CEIC提供的互联网使用：搜索引擎市场份额：台式机：PrivacyWall数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的印度 – Table IN.SC.IU: Internet Usage: Search Engine Market Share。

Yahoo was the third most popular search engine in India, following Google and Bing. The multinational IT company's share in the South Asian country's desktop search market stood at *** percent as of *************. After years of fluctuation, Yahoo's market share steadily increased, comparable with its share in *************.

（停止更新）互联网使用：搜索引擎市场份额：台式机：Mail.ru在04-28-2024达0.010%，相较于04-27-2024的0.010%保持不变。（停止更新）互联网使用：搜索引擎市场份额：台式机：Mail.ru数据按日更新，03-20-2024至04-28-2024期间平均值为0.010%，共38份观测结果。该数据的历史最高值出现于03-26-2024，达0.100%，而历史最低值则出现于04-18-2024，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：台式机：Mail.ru数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的印度 – Table IN.SC.IU: Internet Usage: Search Engine Market Share。

As of June 2020 the share of MSN in the desktop search market across India was at a minimal **** percent. This has not changed much compared to the previous year in which the market share was **** percent.

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Product Information Management Market Size 2025-2029

The product information management market size is forecast to increase by USD 9.6 billion, at a CAGR of 11.7% between 2024 and 2029.

The Product Information Management (PIM) market experiences significant growth due to the burgeoning e-commerce industry, which increasingly relies on PIM solutions to efficiently manage vast amounts of product data. These systems enable businesses to centralize, enrich, and distribute accurate product information across multiple sales channels, ensuring a consistent and engaging consumer experience. Advancements in technology, such as AI and machine learning, further bolster the PIM market. By integrating these skills into data management processes, companies can enhance their offerings, improve search functionality, and personalize recommendations for customers.
With the increasing volume and complexity of data, ensuring its protection becomes a critical concern for businesses. Addressing these challenges requires robust security measures and stringent data governance policies to mitigate risks and maintain consumer trust. Companies seeking to capitalize on market opportunities and navigate challenges effectively must focus on implementing advanced PIM solutions and prioritizing data security. However, the market faces challenges, primarily concerning data security and privacy threats.

What will be the Size of the Product Information Management Market during the forecast period?

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The product information management (PIM) market continues to evolve, driven by the increasing complexity of managing vast amounts of data and the need for real-time, accurate product information across various sectors. Product content creation requires adherence to data standardization techniques and data enrichment services to ensure compliance with regulations and enhance product offerings. Real-time data synchronization and workflow automation tools facilitate seamless supplier data integration into a centralized product repository. Data governance policies and product lifecycle management ensure product data accuracy and consistency. E-commerce product feeds and product data syndication enable multichannel distribution, while data quality monitoring and master data management maintain product information accuracy.
Content syndication platforms and API integration services streamline product information modeling and data migration strategies. Industry growth in PIM is expected to reach 12% annually, with a focus on metadata schema design, taxonomy development, and rich media integration to optimize omnichannel product data. Product information architecture and data analytics dashboards provide valuable insights, enhancing search engine optimization and customer data integration. For instance, a leading retailer implemented a PIM solution, resulting in a 30% increase in product data accuracy and a 25% reduction in time spent on manual data entry. This streamlined process allowed the retailer to provide customers with accurate, consistent product information across all channels, ultimately driving sales growth.

How is this Product Information Management Industry segmented?

The product information management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud


End-user

  Large enterprises
  SMEs


Application

  Product data publishing
  Digital asset management
  Data syndication
  Data modelling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Deployment Insights

The On-premises segment is estimated to witness significant growth during the forecast period. The on-premises product information management (PIM) market segment involves organizations installing and managing PIM software on their in-house servers and computing infrastructure. This setup offers businesses complete control over their PIM environment, including data, security protocols, hardware, and software maintenance. On-premises solutions are particularly attractive to industries with stringent data security requirements, such as finance, healthcare, defense, and government. According to the latest market analysis, on-premises PIM adoption currently accounts for approximately 60% of the global PIM market share. Data enrichment through Artificial Intelligence and Augmented Reality (AR) further enhances the value proposition of PIM systems.

The cloud segment has emerged as the dominant and most dynamic force within the global product information management market. T

Yahoo's share in the mobile search engine market across India was about 0.03 percent in February 2024. This was a fall in market share compared to its standing of 0.24 percent in September 2018. The immense popularity and database of Google has left little to gain for other search engine operators in India.

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Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

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Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es

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Ad Spending Market Size 2025-2029

The ad spending market size is valued to increase by USD 363.8 billion, at a CAGR of 8.7% from 2024 to 2029. Increase in number of ad-exchange platforms will drive the ad spending market.

Market Insights

APAC dominated the market and accounted for a 37% growth during the 2025-2029.
By Type - Digital segment was valued at USD 356.00 billion in 2023
By segment2 - segment2_1 segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 86.96 billion 
Market Future Opportunities 2024: USD 363.80 billion
CAGR from 2024 to 2029 : 8.7%

Market Summary

The market continues to evolve, driven by the proliferation of digital channels and the increasing use of advanced technologies such as artificial intelligence (AI) and augmented reality (AR) in advertising. The rise of ad-exchange platforms has facilitated real-time bidding and programmatic advertising, enabling businesses to reach their target audiences more effectively and efficiently. However, the high cost of advertising, particularly on premium digital channels, poses a significant challenge for marketers. One real-world business scenario illustrating the importance of ad spending optimization is a retail company aiming to increase sales during the holiday season. By leveraging data analytics and AI, the company can identify its most valuable customer segments and tailor its ad campaigns accordingly. Furthermore, it can allocate its ad budget more effectively by using programmatic advertising to bid on ad inventory in real-time, ensuring that its ads are displayed to the right audience at the right time. Additionally, the integration of AR in advertising offers new opportunities for immersive and interactive experiences, allowing businesses to engage consumers in innovative ways and differentiate themselves from competitors. Despite these opportunities, the high cost of advertising and the need for compliance with data privacy regulations continue to pose challenges for marketers.

What will be the size of the Ad Spending Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with marketing analytics playing a pivotal role in shaping marketing strategies. Performance metrics, such as campaign performance and sales attribution, are closely monitored to optimize ad spend. Media planning and advertising technology are essential components, driving brand awareness and customer engagement. Budget allocation is a critical decision area, with data-driven marketing enabling more precise targeting and cross-channel marketing strategies. Email marketing, social media management, and search advertising are key marketing channels, each requiring unique approaches for maximum impact. Marketing technology, including marketing dashboards and data visualization tools, facilitate effective marketing ROI tracking and ad spend optimization. Affiliate marketing and lead generation are essential for customer acquisition, while creative development ensures compelling ad copy and brand messaging. By leveraging these marketing strategies and technologies, businesses can make informed decisions and allocate resources effectively in today's dynamic the market.

Unpacking the Ad Spending Market Landscape

In the dynamic realm of digital advertising, two distinct yet interconnected domains dominate market share: video advertising and search engine marketing. According to recent industry reports, video advertising accounts for approximately 30% of total digital ad spending, while search engine marketing claims a comparative 45%. This dichotomy underscores the importance of a well-rounded marketing strategy.

Behavioral targeting, a key component of campaign management, enhances media buying efficiency by up to 35% by reaching audiences with relevant ad creatives. Impression share, a critical performance metric, reveals the percentage of eligible impressions a campaign secures, emphasizing the significance of bid management and real-time bidding in programmatic advertising.

Ad platforms, such as ad exchanges and ad networks, facilitate audience segmentation and conversion optimization through various ad formats, including mobile advertising, social media advertising, and display advertising. A/B testing and keyword targeting further refine campaign performance, while cost per acquisition and cost per click ensure measurable business outcomes.

In the realm of ad creatives, quality score and conversion rate are essential indicators of ad effectiveness, with conversion rate often improving by up to 50% through optimization efforts. Performance marketing and attribution modeling enable marketers to assess the impact of various channels on overall business growth.

Marketing automation, influencer marketing, and landing pa

The global Smart Advisory market is experiencing robust growth, projected to reach a market size of $6.96 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 19.96% from 2025 to 2033. This significant expansion is fueled by several key drivers. The increasing adoption of AI-powered solutions across various sectors, including BFSI (Banking, Financial Services, and Insurance), retail, travel and hospitality, and government, is a major catalyst. Businesses are leveraging smart advisory systems to enhance customer experiences, optimize operational efficiency, and gain a competitive edge through personalized recommendations and proactive support. The rising volume of data and the need for sophisticated analytics to extract meaningful insights are further propelling market growth. Furthermore, advancements in Natural Language Processing (NLP) and Machine Learning (ML) technologies are enabling more sophisticated and human-like interactions, expanding the applications and capabilities of smart advisory platforms. However, the market also faces certain challenges. High initial investment costs associated with implementing and maintaining these advanced systems can pose a barrier to entry for smaller businesses. Data security and privacy concerns remain paramount, requiring robust security measures to protect sensitive customer information. The integration of smart advisory systems with existing legacy systems can also present technical hurdles. Despite these restraints, the long-term growth prospects for the Smart Advisory market remain exceptionally positive, driven by ongoing technological innovation and the increasing demand for personalized, efficient, and data-driven decision-making across diverse industries. The market segmentation reveals strong growth across all end-user verticals, with BFSI and Retail expected to dominate in terms of market share, followed by the Travel and Hospitality sector. Software offerings currently constitute a larger segment than services, but the services segment is expected to witness rapid growth due to the increasing demand for customized implementation and ongoing support. This comprehensive report provides an in-depth analysis of the global Smart Advisory market, offering invaluable insights for businesses and investors seeking to navigate this rapidly evolving landscape. The study covers the period from 2019 to 2033, with 2025 as the base year and forecasts extending to 2033. We examine market size (in millions of USD), segmentation, growth drivers, challenges, and key players, equipping you with the knowledge to make informed decisions. High-search-volume keywords like "smart advisory market size," "AI-powered advisory solutions," "digital advisory services," and "financial technology (FinTech) advisory" are strategically incorporated throughout the report to maximize search engine visibility. Recent developments include: November 2023 - Nasdaq Launched an Innovative Solution for Financial Advisors in Partnership with Trackinsight. US Advisors now have access to a new tool in their toolbox with the launch of Fundsight, a free online platform created by Nasdaq and Trackinsight. The site, which is accessible through a simple single sign-on that verifies advisors through their FINRA CRD number, provides new and unique tools to advisors, allowing easy access to fund discovery, research, portfolio management, investment ideas, and content, all created with the intent of saving advisors time to focus on clients and grow their business., October 2022 - Wazir Advisor, an Indian management consulting firm, joined ITA Germany, a part of RWTH Aachen University. The partnership could aim to provide the latest and trending services to textile, apparel, and technical textile stakeholders in India, who look forwards to changing times and embrace best worldwide practices. The rising cost of manufacturing, lack of skilled labor, and the need for quicker decision-making urged the necessity of digitalization in the sector., December 2022 - Waterfield Advisors, an India-based Wealth Advisory firm, collaborated with Singapore Airlines to air Waterfield commercial via an in-flight entertainment system across all Singapore Airlines flights worldwide. This move will help the advisory firm offer its services internationally to clients looking to invest in India.. Key drivers for this market are: Burgeoning Demand for Intelligent Customer Engagement, Demand for Automation for Cost Management in the Healthcare; Increasing Penetration of Websites and Mobile Applications Integrated with Cloud Computing. Potential restraints include: Lack of Awareness and Information and Availability as add-in Under Analytics. Notable trends are: The Retail Segment is Expected to Witness Significant Adoption for Smart Advisor Solutions..