As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In 2024, the most used search engine in South Korea was Naver, with a share of around ** percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over ********** of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over ** percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than ** hours per week online.

In 2024, Google held around **** percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly **** percent. Other search engines were lagging far behind.

South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data was reported at 0.010 % in 29 Nov 2024. This records an increase from the previous number of 0.000 % for 28 Nov 2024. South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data is updated daily, averaging 0.010 % from May 2024 (Median) to 29 Nov 2024, with 70 observations. The data reached an all-time high of 0.050 % in 08 Jun 2024 and a record low of 0.000 % in 28 Nov 2024. South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s South Korea – Table KR.SC.IU: Internet Usage: Search Engine Market Share.

North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 11 May 2025, with 184 observations. The data reached an all-time high of 50.000 % in 16 Feb 2025 and a record low of 0.000 % in 11 May 2025. North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s North Korea – Table KP.SC.IU: Internet Usage: Search Engine Market Share.

In 2024, Google held almost ** percent of South Korea's desktop search engine market share, placing far ahead domestic competitor Naver which stood at approximately **** percent. Microsoft's search engine Bing placed third, accounting for around **** percent of the search engine market for desktop PCs.

South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.000 % in 26 Oct 2024. This records a decrease from the previous number of 0.010 % for 25 Oct 2024. South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 26 Oct 2024, with 33 observations. The data reached an all-time high of 0.040 % in 25 Sep 2024 and a record low of 0.000 % in 26 Oct 2024. South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s South Korea – Table KR.SC.IU: Internet Usage: Search Engine Market Share.

As of the fourth quarter of 2024, Naver accounted for around ** percent of the mobile search engine market in South Korea. Since the second quarter of 2021 there has been a continuous increase of Naver's market share, reaching the peak during the time of consideration in the second quarter of 2024. Despite not being the search engine with the overall highest market share, Naver had a stronger position on the mobile search market than on the desktop search market.

As of the fourth quarter of 2024, Google accounted for roughly **** percent of the mobile search engine market in South Korea. This was a decrease compared to previous years, and continued the downwards trend mobile Google search engine usage recorded since the second quarter in 2021.

USD 713.79 Billion in 2024; projected USD 1546.1 Billion by 2033; CAGR 9.03%.

As of the fourth quarter of 2024, Google held a market share of around **** percent of the desktop search engine market in South Korea. Despite being the current market leader Google recorded a notable decrease compared to the previous years.

As of the fourth quarter of 2024, Naver accounted for close to ** percent of the desktop search engine market in South Korea. Naver's position in the market has improved greatly, up from around *** percent market share compared to the beginning of 2021.

（停止更新）互联网使用：搜索引擎市场份额：台式机：起始页在11-29-2024达0.010%，相较于11-28-2024的0.000%有所增长。（停止更新）互联网使用：搜索引擎市场份额：台式机：起始页数据按日更新，05-18-2024至11-29-2024期间平均值为0.010%，共70份观测结果。该数据的历史最高值出现于06-08-2024，达0.050%，而历史最低值则出现于11-28-2024，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：台式机：起始页数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的韩国 – Table KR.SC.IU: Internet Usage: Search Engine Market Share。

In January 2025, the South Korean search engine Naver had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

Discover the booming South Korean courier service market! This in-depth analysis reveals a CAGR exceeding 10%, driven by e-commerce growth and technological advancements. Learn about key players, market segmentation, and future trends shaping this dynamic industry. Explore market size, regional breakdowns, and growth projections for 2025-2033. Recent developments include: January 2023: Hanjin Co., Ltd (a logistics company), expanding its Daejeon Smart Mega Hub Terminal, which is scheduled to be completed in 2023. This terminal is spread across a gross floor area of 149,110 square meters, and the company has invested more than USD 230 million in this project. In addition, this logistic center will be equipped with state-of-the-art facilities, to achieve a goal of a 20% share in the parcel delivery market in South Korea., November 2022: CJ Logistics (a logistics company headquartered in Seoul), partnered with Naver (South Korea's largest search engine), to launch the 'Guaranteed Delivery Date' service. This service will provide a 12 a.m. order closing service to sellers and buyers, ensuring all orders placed by midnight are dispatched the next day.. Notable trends are: Increasing Online Retail Sales Driving the Market.

In November 2024, the website with the highest reach on PCs in South Korea was naver.com, as around **** percent of computer users in the country accessed that site. Naver.com is the search portal website of South Korean internet giant Naver Corporation, offering multiple services from social media, shopping, and blogs to search engines and more. Naver as a search engine Naver generated most of its revenue in 2022 from its function as an internet search platform. Naver’s biggest competitor in the online search market was Google. The domain google.com had a website reach on PCs around the mid-40 percent mark, but overall Google as a search engine effortlessly claimed the highest market share on the search engine market in South Korea. Still, looking at the number of monthly users, Naver was the most used search engine among consumers.  Internet usage in South Korea In general, the South Korean population is very well connected to the internet, as over ** percent had access to it as of 2021. Accordingly, internet usage in the country has thoroughly expanded into various aspects of the average person’s day-to-day life. Additionally, the government also continues to push further development of utilizing the internet.

（停止更新）互联网使用：搜索引擎市场份额：移动服务：豪苏在10-26-2024达0.000%，相较于10-25-2024的0.010%有所下降。（停止更新）互联网使用：搜索引擎市场份额：移动服务：豪苏数据按日更新，09-10-2024至10-26-2024期间平均值为0.020%，共33份观测结果。该数据的历史最高值出现于09-25-2024，达0.040%，而历史最低值则出现于10-26-2024，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：移动服务：豪苏数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的韩国 – Table KR.SC.IU: Internet Usage: Search Engine Market Share。

The South Korea automotive parts aluminum die casting market is experiencing robust growth, driven by the increasing demand for lightweight vehicles and the rising adoption of electric vehicles (EVs). The market's Compound Annual Growth Rate (CAGR) exceeding 13% from 2019 to 2024 indicates a significant upward trajectory. This growth is fueled by several factors. Firstly, the automotive industry in South Korea is a major player globally, with prominent original equipment manufacturers (OEMs) and a strong supply chain. Secondly, aluminum die casting offers significant advantages in terms of weight reduction, improved fuel efficiency (crucial for both conventional and electric vehicles), and enhanced design flexibility, leading to its increased preference over traditional materials. The market is segmented by production process (pressure die casting, vacuum die casting, squeeze die casting, semi-solid die casting) and application (body assembly, engine parts, transmission parts, and others). Pressure die casting, given its cost-effectiveness and widespread use, likely holds the largest market share. Engine and transmission parts segments are expected to witness substantial growth due to their complex designs and the inherent benefits of aluminum die casting in these applications. Despite the positive outlook, certain challenges persist. Fluctuations in raw material prices (aluminum) and potential supply chain disruptions can impact market growth. Furthermore, the high initial investment required for sophisticated die casting equipment might deter some smaller players. However, continuous technological advancements and the increasing focus on sustainable manufacturing are likely to mitigate these challenges. Major players such as Samsree Automotive, BUVO CASTINGS (EU), and GIBBS DIE CASTING GROUP are strategically investing in research and development and expanding their production capacities to capitalize on the burgeoning market. Considering the CAGR, and the market size of the overall automotive die casting market, a reasonable estimate for the South Korea automotive parts aluminum die casting market size in 2025 could be in the range of $300-400 million USD, projected to grow significantly over the forecast period (2025-2033). The precise figures would depend on factors such as specific market penetration rates and technological innovations within this sector. South Korea Automotive Parts Aluminum Die Casting Market Report: 2019-2033 This comprehensive report provides an in-depth analysis of the South Korea automotive parts aluminum die casting market, offering valuable insights for stakeholders across the value chain. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. This report utilizes high-search-volume keywords like "South Korea aluminum die casting," "automotive parts manufacturing," "die casting market trends," and "aluminum die casting applications" to ensure maximum visibility. Key drivers for this market are: Rise in Vehicle Electrification. Potential restraints include: The Cost of Raw Materials Used in the Manufacturing of Switches is High. Notable trends are: Pressure Die Casting Captures the Market.

Snapshot img

Digital Content Market Size 2025-2029

The digital content market size is valued to increase USD 1157.5 billion, at a CAGR of 16.9% from 2024 to 2029. Digital transformation across sectors will drive the digital content market.

Major Market Trends & Insights

North America dominated the market and accounted for a 47% growth during the forecast period.
By Content Type - Digital video content segment was valued at USD 295.00 billion in 2023
By Application - Smartphones segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 291.91 billion
Market Future Opportunities: USD 1157.50 billion
CAGR from 2024 to 2029 : 16.9%

Market Summary

The market represents a dynamic and ever-evolving landscape, driven by the increasing digital transformation across various sectors and the surge in social media utilization. Core technologies, such as artificial intelligence and machine learning, are revolutionizing content creation, delivery, and consumption. Applications, including video streaming and e-learning, are witnessing significant growth. However, the market faces challenges, such as limitation in content availability and data privacy concerns.
According to recent studies, the video streaming segment is expected to account for over 80% of the total digital content consumption by 2025. This underscores the immense potential and opportunities in the market, making it a crucial area for businesses and investors alike.

What will be the Size of the Digital Content Market during the forecast period?

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How is the Digital Content Market Segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Digital video content
  Digital game content
  Digital text content
  Digital audio content


Application

  Smartphones
  Computers
  Smart TV
  Others


Deployment

  On-Premise
  Cloud
  On-Premise
  Cloud


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.

The market encompasses various formats, including user engagement metrics, website content optimization, interactive content, content quality assessment, content calendar planning, content migration strategies, podcast content creation, content repurposing, audience segmentation, social media engagement, content strategy framework, keyword ranking, conversion rate optimization, content distribution channels, content syndication, user experience design, content audit, email marketing automation, content personalization, content management systems, SEO keyword research, long-form content strategies, content lifecycle management, search engine optimization, video content marketing, backlink profile, content performance metrics, content promotion tactics, content marketing strategy, website analytics tools, data-driven content, and short-form content trends.

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The Digital video content segment was valued at USD 295.00 billion in 2019 and showed a gradual increase during the forecast period.

Leading players, such as Netflix, Amazon.Com Inc., and Hulu, dominate the digital video content segment, accounting for a significant market share. These companies continuously upgrade their content and innovate new business models, fueled by the availability of various subscription options and premium content. The demand for over-the-top (OTT) video services has surged due to the extensive development in high-speed broadband and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies. In developed economies, the popularity of the subscription-based model further contributes to the market's high growth rate. Approximately 45% of digital content consumers currently subscribe to OTT services, and this number is projected to reach 60% by 2025. Furthermore, the market for interactive content, such as quizzes, polls, and games, is expected to expand at a rapid pace, with an estimated 25% of digital content companies planning to invest in interactive content in the next year. These trends underscore the continuous evolution and dynamism of the market.

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Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period

互联网使用：搜索引擎市场份额：移动服务：Ecosia在05-11-2025达0.000%，相较于05-10-2025的0.000%保持不变。互联网使用：搜索引擎市场份额：移动服务：Ecosia数据按日更新，11-09-2024至05-11-2025期间平均值为0.000%，共184份观测结果。该数据的历史最高值出现于02-16-2025，达100.000%，而历史最低值则出现于05-11-2025，为0.000%。CEIC提供的互联网使用：搜索引擎市场份额：移动服务：Ecosia数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的朝鲜 – Table KP.SC.IU: Internet Usage: Search Engine Market Share。