As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.030 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Search Engine Market was valued at USD 203.1 Billion in 2023 and is projected to reach USD 478.9 Billion by 2031, growing at a CAGR of 10% during the forecast period 2026-2032.Global Search Engine Market DriversThe market drivers for the Search Engine Market can be influenced by various factors. These may include:Growth in Internet Penetration: Increase in internet accessibility worldwide, with more individuals and businesses going online.Rising Mobile Device Usage: Surge in smartphone and tablet usage, leading to more searches conducted via mobile devices.E-commerce Expansion: Growth in online shopping boosts search engine usage as consumers look for products and services online.Technological Advancements: Innovations in artificial intelligence (AI), machine learning, and natural language processing enhance search engine functionalities.Marketing and Advertising Needs: Increased demand for digital marketing and search engine optimization (SEO) as companies seek to improve online visibility.Big Data Analytics: Use of big data to refine search algorithms and provide more personalized search results.Voice Search and Virtual Assistants: Rising popularity of voice-activated searches through devices like Amazon Echo and Google Home.Local Search Optimization: Growth in localized searches as businesses focus on targeting specific geographic areas.Content Digitalization: Increasing volumes of digital content available on the internet, making search engines critical tools for information retrieval.Improvement in User Experience: Enhanced user interfaces and faster search results improve user satisfaction and drive more frequent usage.

Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 09 Mar 2025. This records a decrease from the previous number of 0.030 % for 08 Mar 2025. Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.070 % from Mar 2025 (Median) to 09 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 05 Mar 2025 and a record low of 0.000 % in 09 Mar 2025. Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Belarus – Table BY.SC.IU: Internet Usage: Search Engine Market Share.

Search Engine Market Report is Segmented by Search Type (Crawler-Based Engines, Meta-Search Engines and More), Platform (Desktop, Mobile and More), by Application (Personal, Commercial and More), Revenue Model (Advertising-Based, Subscription and More), End-Use Industry (BFSI, Travel & Hospitality and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Context

When we think about the Internet, we quickly think of Internet search engines that enable efficient and precise use of resources located on www services. In the Western world, the search engine market has been dominated by "Google" for years, which does not mean that it has the entire market. In this database, we will look at the market shares of various search engines over the last 16 years.

Content

The database saved in .csv form contains 28 columns. The first column contains the date (YYYY-MM) from the measurement period. Each subsequent column contains the percentage of search engine, given as a percentage, rounded to 2 decimal places (if the share is less than 0.005%, the value 0 remains, even though it may constitute a very small percentage of the share). We have a total of 191 rows, i.e. almost 16 years of data for each month since January 2009.

Source

The database comes from the Statcounter and is made available in the operation with CC BY-SA 3.0 license which allows to copy, use and disseminate data also for commercial purposes after providing the source.

Photo by Duncan Meyer on Unsplash

The global search engine market, valued at $37.39 billion in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones and internet penetration across emerging economies. A Compound Annual Growth Rate (CAGR) of 14.82% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the rising demand for enhanced search capabilities, the proliferation of voice search technology, and the growing importance of search engine optimization (SEO) for businesses. The market's segmentation reveals a dynamic landscape, with both online and offline distribution channels contributing significantly. The end-user segment is divided between personal and commercial use, with the latter showing strong growth potential fueled by the increasing reliance on data-driven marketing and advertising strategies. Major players like Google, Amazon, and Baidu are at the forefront of innovation, constantly refining their algorithms and expanding their functionalities to maintain a competitive edge. The competitive landscape is further shaped by the emergence of specialized search engines catering to niche markets, driving innovation and competition. The market's geographical distribution showcases varying growth rates across regions. North America and Europe currently hold substantial market share, driven by high internet penetration and technological advancement. However, Asia-Pacific is poised for rapid growth due to its expanding digital economy and the rising number of internet users. Factors such as data privacy concerns, increasing regulatory scrutiny, and the potential for algorithm bias represent key restraints to market growth. To mitigate these challenges, search engine companies are investing heavily in responsible AI development and data security measures. The forecast period from 2025 to 2033 will likely see a continuous shift towards personalized search experiences, advanced analytics capabilities, and a greater focus on user privacy, ultimately shaping the future of online information retrieval. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.

The global search engine market, valued at $186.28 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing penetration of internet and mobile devices worldwide continues to expand the user base for search engines. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are leading to more sophisticated search algorithms, personalized results, and voice search capabilities, enhancing user experience and driving adoption. The growing reliance on search engines for information gathering, online shopping, and content discovery across diverse demographics further solidifies the market's upward trajectory. Competitive pressures amongst major players like Google, Baidu, Microsoft, and others, stimulate innovation and continuous improvement in search technology, fostering market growth. However, the market is not without its challenges. Data privacy concerns and regulations, such as GDPR and CCPA, are increasing scrutiny on data collection and usage practices by search engine providers. The potential for market saturation in established regions, coupled with the need for sustained innovation to retain user engagement in a competitive landscape, pose significant restraints on unbridled growth. Nevertheless, the consistent rise in digital adoption, particularly in emerging economies, coupled with ongoing technological advancements, indicates a promising outlook for the search engine market, with substantial expansion anticipated over the forecast period. The segment breakdown, while not explicitly provided, can be reasonably inferred to include mobile search, desktop search, image search, and video search, each contributing significantly to the overall market value.

In January 2025, the Chinese search engine Baidu had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, in China, Baidu has a much greater share of the search engine market.

Portugal Internet Usage: Search Engine Market Share: Desktop: Haosou data was reported at 0.000 % in 19 Sep 2024. This records a decrease from the previous number of 0.020 % for 18 Sep 2024. Portugal Internet Usage: Search Engine Market Share: Desktop: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 19 Sep 2024, with 14 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 19 Sep 2024. Portugal Internet Usage: Search Engine Market Share: Desktop: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Portugal – Table PT.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Tablet: Shenma data was reported at 0.000 % in 04 May 2024. This stayed constant from the previous number of 0.000 % for 03 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data is updated daily, averaging 0.070 % from Apr 2024 (Median) to 04 May 2024, with 9 observations. The data reached an all-time high of 0.070 % in 30 Apr 2024 and a record low of 0.000 % in 04 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Search Engine Market Share.

The report on Recommendation Search Engine covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

Market Research Intellect's Search Engine Market Report highlights a valuation of USD 450 billion in 2024 and anticipates growth to USD 700 billion by 2033, with a CAGR of 5.2% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data was reported at 0.000 % in 11 Dec 2024. This stayed constant from the previous number of 0.000 % for 10 Dec 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data is updated daily, averaging 0.060 % from Dec 2024 (Median) to 11 Dec 2024, with 9 observations. The data reached an all-time high of 0.060 % in 07 Dec 2024 and a record low of 0.000 % in 11 Dec 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.

Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 26 Nov 2024. This stayed constant from the previous number of 0.000 % for 25 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 2.480 % from May 2024 (Median) to 26 Nov 2024, with 199 observations. The data reached an all-time high of 2.480 % in 19 Aug 2024 and a record low of 0.000 % in 26 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kazakhstan – Table KZ.SC.IU: Internet Usage: Search Engine Market Share.

Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 28 Sep 2024. This stayed constant from the previous number of 0.010 % for 27 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 28 Sep 2024, with 11 observations. The data reached an all-time high of 0.010 % in 28 Sep 2024 and a record low of 0.010 % in 28 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Canada – Table CA.SC.IU: Internet Usage: Search Engine Market Share.

Google held the majority of the market share of leading search engines in Sweden in June 2025, with 89.35 percent. Bing and DuckDuckGo followed with around 5.98 percent and 2.06 percent of the market share, respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was over 98 percent for mobile engines and roughly 87 percent for desktop engines . Google Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018. Worldwide Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 79.1 percent as of March 2025. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! and YANDEX.