As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Search Engine Market Report is Segmented by Search Type (Crawler-Based Engines, Meta-Search Engines and More), Platform (Desktop, Mobile and More), by Application (Personal, Commercial and More), Revenue Model (Advertising-Based, Subscription and More), End-Use Industry (BFSI, Travel & Hospitality and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Namibia Internet Usage: Search Engine Market Share: Mobile: Lilo data was reported at 0.000 % in 15 May 2024. This stayed constant from the previous number of 0.000 % for 14 May 2024. Namibia Internet Usage: Search Engine Market Share: Mobile: Lilo data is updated daily, averaging 0.000 % from May 2024 (Median) to 15 May 2024, with 9 observations. The data reached an all-time high of 0.260 % in 11 May 2024 and a record low of 0.000 % in 15 May 2024. Namibia Internet Usage: Search Engine Market Share: Mobile: Lilo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Namibia – Table NA.SC.IU: Internet Usage: Search Engine Market Share.

Afghanistan Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 09 May 2025. This stayed constant from the previous number of 0.000 % for 08 May 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Feb 2025 (Median) to 09 May 2025, with 29 observations. The data reached an all-time high of 0.110 % in 21 Feb 2025 and a record low of 0.000 % in 09 May 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Afghanistan – Table AF.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data was reported at 0.000 % in 01 Jun 2024. This stayed constant from the previous number of 0.000 % for 31 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Jun 2024, with 18 observations. The data reached an all-time high of 0.490 % in 28 May 2024 and a record low of 0.000 % in 01 Jun 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

Guyana Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 29 Jul 2024. This stayed constant from the previous number of 0.000 % for 28 Jul 2024. Guyana Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 29 Jul 2024, with 18 observations. The data reached an all-time high of 0.210 % in 25 Jul 2024 and a record low of 0.000 % in 29 Jul 2024. Guyana Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Guyana – Table GY.SC.IU: Internet Usage: Search Engine Market Share.

India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data was reported at 0.010 % in 28 Apr 2024. This stayed constant from the previous number of 0.010 % for 27 Apr 2024. India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data is updated daily, averaging 0.010 % from Mar 2024 (Median) to 28 Apr 2024, with 38 observations. The data reached an all-time high of 0.100 % in 26 Mar 2024 and a record low of 0.000 % in 18 Apr 2024. India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Search Engine Market Share.

The Report Covers Next Generation Search Engines Market Share & Analysis and It is Segmented by Distribution Channel (Online, Offline), End-User Vertical (Personal, Commercial), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 26 Nov 2024. This stayed constant from the previous number of 0.000 % for 25 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 0.000 % from May 2024 (Median) to 26 Nov 2024, with 199 observations. The data reached an all-time high of 2.480 % in 19 Aug 2024 and a record low of 0.000 % in 26 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kazakhstan – Table KZ.SC.IU: Internet Usage: Search Engine Market Share.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.000 % in 04 Sep 2024. This stayed constant from the previous number of 0.000 % for 03 Sep 2024. Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 04 Sep 2024, with 199 observations. The data reached an all-time high of 8.330 % in 28 May 2024 and a record low of 0.000 % in 04 Sep 2024. Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kiribati – Table KI.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Tablet: Shenma data was reported at 0.000 % in 14 Dec 2024. This stayed constant from the previous number of 0.000 % for 13 Dec 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data is updated daily, averaging 0.000 % from Dec 2024 (Median) to 14 Dec 2024, with 9 observations. The data reached an all-time high of 0.220 % in 10 Dec 2024 and a record low of 0.000 % in 14 Dec 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

As of January 2025, Google accounted for a market share of almost ** percent in the Asian search market. Yandex followed, with a market share of about *** percent.

Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 06 Jul 2024. This records a decrease from the previous number of 0.020 % for 05 Jul 2024. Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 06 Jul 2024, with 9 observations. The data reached an all-time high of 0.040 % in 02 Jul 2024 and a record low of 0.000 % in 06 Jul 2024. Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jordan – Table JO.SC.IU: Internet Usage: Search Engine Market Share.

In May 2025, the online search engine Bing accounted for 4.11 percent of the European search market across all devices, while market leader Google held a search traffic share of around 89.45 percent. Meanwhile, Yandex's market share was 3.72 percent, while Yahoo! represented around 1.08 percent.