This statistic shows the level of implementation of search engine optimization (SEO) for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said they had already been using SEO as part of their marketing activities.

This statistic shows the outcome expectations for search engine advertising according to small to medium sized enterprise (SME) owners in the United States as of *************. During the Statista survey conducted in *************, ** percent of responding SME owners said that they expected an increase in revenue as a result of paying for search engine marketing.

This statistic shows the market share of search engines in Germany from the first half of 2013 to the first half of 2016. In the first half of 2016, Google had a market share of **** percent, an increase compared to the previous six months, at **** percent.

This statistic depicts the best solutions for creating and managing corporate websites in order to achieve SEO actions, according to Italian professionals in the years 2016 and 2017. Overall, ***** percent of them named Wordpress platform, while ***** percent of them stated that corporate website should be built in HTML.

This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of *************. During the Statista survey conducted in *************, ** percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.

The market growth of advertising on search engines in China has significantly slowed down since 2018. In 2022, the ad revenue on search engines in China was forecasted to increase by *** percent to ***** billion yuan.

Thailand Market Share Proportion: High Speed Internet: Others data was reported at 1.490 % in Sep 2019. This records a decrease from the previous number of 1.550 % for Jun 2019. Thailand Market Share Proportion: High Speed Internet: Others data is updated quarterly, averaging 2.000 % from Mar 2016 (Median) to Sep 2019, with 15 observations. The data reached an all-time high of 3.780 % in Mar 2016 and a record low of 1.490 % in Sep 2019. Thailand Market Share Proportion: High Speed Internet: Others data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB003: Internet Statistics: Office of The National Broadcasting and Telecommunications Commission .

Thailand Market Share Proportion: High Speed Internet: Cable Broadband data was reported at 13.610 % in Sep 2019. This records a decrease from the previous number of 14.940 % for Jun 2019. Thailand Market Share Proportion: High Speed Internet: Cable Broadband data is updated quarterly, averaging 15.820 % from Mar 2016 (Median) to Sep 2019, with 15 observations. The data reached an all-time high of 18.510 % in Dec 2017 and a record low of 8.800 % in Dec 2016. Thailand Market Share Proportion: High Speed Internet: Cable Broadband data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB003: Internet Statistics: Office of The National Broadcasting and Telecommunications Commission .

In 2023, revenue derived from search-based advertising contributed around ** percent of total revenue generated from internet advertising in South Korea. Search-based ads have traditionally been the largest contributor, with display advertising experiencing a brief peak in 2020.

This statistic shows the internet search engine advertising market size in Taiwan from 2012 to 2016 with projections until 2021. In 2016, Taiwan's search engine ad expenditure reached around *** million U.S. dollars and was estimated to grow up to around *** million U.S. dollars by 2021.

Thailand Market Share Proportion: High Speed Internet: Fiber Optical data was reported at 47.230 % in Sep 2019. This records an increase from the previous number of 44.720 % for Jun 2019. Thailand Market Share Proportion: High Speed Internet: Fiber Optical data is updated quarterly, averaging 33.810 % from Mar 2016 (Median) to Sep 2019, with 15 observations. The data reached an all-time high of 47.230 % in Sep 2019 and a record low of 16.130 % in Mar 2016. Thailand Market Share Proportion: High Speed Internet: Fiber Optical data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB003: Internet Statistics: Office of The National Broadcasting and Telecommunications Commission .

This statistic shows the internet search engine advertising market size in Hong Kong from 2012 to 2016 with projections until 2021. In 2016, Hong Kong's search engine ad market amounted to around *** billion Hong Kong dollars and was estimated to grow up to around *** billion Hong Kong dollars by 2021.

ICA71 - Paid internet advertising. Published by Central Statistics Office. Available under the license Creative Commons Attribution 4.0 (CC-BY-4.0).Paid internet advertising...

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In 2024, PC ads accounted for merely *** percent of China's internet advertising market, reaching the lowest point. PC was the market pillar for online ads back in a decade ago, yet the rising smartphone usage has driven the shift from PC to mobile devices.

Italy AGCOM: Market Share: Internet Broadband: By Operator: Others data was reported at 4.611 % in Jun 2018. This records an increase from the previous number of 4.503 % for Mar 2018. Italy AGCOM: Market Share: Internet Broadband: By Operator: Others data is updated quarterly, averaging 4.748 % from Sep 2010 (Median) to Jun 2018, with 32 observations. The data reached an all-time high of 7.138 % in Sep 2016 and a record low of 2.100 % in Jun 2011. Italy AGCOM: Market Share: Internet Broadband: By Operator: Others data remains active status in CEIC and is reported by Authority for Communications Guarantees. The data is categorized under Global Database’s Italy – Table IT.TB006: Market Share.

In 2020, the search engine advertising accounted for about ** percent of the total online ad revenue in China. Industry observers projected that e-commerce and news feed advertising would remain the two main revenue drivers of China's online advertising market for the next few years.

In 2023, Google removed 5.5 billion ads that were in violation of its various policies. The number has been steadily increasing int he five-year period presented in the data set.

This statistic shows the effectiveness of selected digital marketing activities according to small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said that they considered search engine optimization (SEO) to be either a rather effective or very effective advertising measure.

This statistic shows the annual advertising revenue growth of search engines in China from 2016 to 2020 with forecasts until 2023. In 2022, the ad revenue of search engine companies in China was projected to increase by around *** percent compared to the previous year. Many advertisers reduced ad budgets on online search because of the coronavirus pandemic.