This statistic shows the level of implementation of search engine optimization (SEO) for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said they had already been using SEO as part of their marketing activities.
This statistic depicts the best solutions for creating and managing corporate websites in order to achieve SEO actions, according to Italian professionals in the years 2016 and 2017. Overall, ***** percent of them named Wordpress platform, while ***** percent of them stated that corporate website should be built in HTML.
This statistic shows the outcome expectations for search engine advertising according to small to medium sized enterprise (SME) owners in the United States as of *************. During the Statista survey conducted in *************, ** percent of responding SME owners said that they expected an increase in revenue as a result of paying for search engine marketing.
This statistic shows the effectiveness of selected digital marketing activities according to small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said that they considered search engine optimization (SEO) to be either a rather effective or very effective advertising measure.
As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.
As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.
According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.
https://www.semrush.com/company/legal/terms-of-service/https://www.semrush.com/company/legal/terms-of-service/
gymshark.com is ranked #2655 in US with 12.08M Traffic. Categories: Retail, Apparel and Fashion, Wellness. Learn more about website traffic, market share, and more!
https://www.semrush.com/company/legal/terms-of-service/https://www.semrush.com/company/legal/terms-of-service/
daraz.pk is ranked #35 in PK with 9.53M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!
In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
The global average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 18.1 U.S. dollars (+42.32 percent). After the eighth consecutive increasing year, the average ad spending per internet user is estimated to reach 60.9 U.S. dollars and therefore a new peak in 2030. Find further information concerning the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in Australia and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.
In 2024, Nvidia was the fastest growing brand worldwide. The U.S. tech giant registered an annual brand value growth of 178 percent. Instagram ranked second, with a growth rate of 93 percent. Tech brands among the most valuable Apple was the world’s most valuable brand in 2024. The technology company recorded an estimated brand value of over one trillion U.S. dollars. Overall, leading U.S.-based tech enterprises dominated the brand ranking. For instance, Google’s brand value amounted to roughly 753 billion dollars, while Microsoft was valued at 713 billion. 2023 sees loss in collective brand value After numerous consecutive years of growth, the aggregate value of the 100 most valuable brands worldwide dropped in 2023 but picked up again in 2024. In 2023, it declined by 20 percent, only to increase by the same percentage a year later. Business solutions & technology providers drove the overall growth of the value of the 100 brands in the ranking.
Not seeing a result you expected?
Learn how you can add new datasets to our index.
This statistic shows the level of implementation of search engine optimization (SEO) for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said they had already been using SEO as part of their marketing activities.