This statistic shows the level of implementation of search engine advertising for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 18 percent of responding SME owners said they had already been using search engine advertising as part of their marketing activities.

This statistic depicts the best solutions for creating and managing corporate websites in order to achieve SEO actions, according to Italian professionals in the years 2016 and 2017. Overall, 68.32 percent of them named Wordpress platform, while 17.76 percent of them stated that corporate website should be built in HTML.

This statistic shows the outcome expectations for search engine advertising according to small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 65 percent of responding SME owners said that they expected an increase in revenue as a result of paying for search engine marketing.

This statistic shows the effectiveness of selected digital marketing activities according to small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 89 percent of responding SME owners said that they considered search engine optimization (SEO) to be either a rather effective or very effective advertising measure.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.