This statistic depicts the best solutions for creating and managing corporate websites in order to achieve SEO actions, according to Italian professionals in the years 2016 and 2017. Overall, ***** percent of them named Wordpress platform, while ***** percent of them stated that corporate website should be built in HTML.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

This dataset contains raw, unprocessed data files pertaining to the management tool group focused on 'Price Optimization', including related concepts like Dynamic Pricing and Price Optimization Models. The data originates from five distinct sources, each reflecting different facets of the tool's prominence and usage over time. Files preserve the original metrics and temporal granularity before any comparative normalization or harmonization. Data Sources & File Details: Google Trends File (Prefix: GT_): Metric: Relative Search Interest (RSI) Index (0-100 scale). Keywords Used: "price optimization" + "dynamic pricing" + "price optimization strategy" Time Period: January 2004 - January 2025 (Native Monthly Resolution). Scope: Global Web Search, broad categorization. Extraction Date: Data extracted January 2025. Notes: Index relative to peak interest within the period for these terms. Reflects public/professional search interest trends. Based on probabilistic sampling. Source URL: Google Trends Query Google Books Ngram Viewer File (Prefix: GB_): Metric: Annual Relative Frequency (% of total n-grams in the corpus). Keywords Used: Price Optimization + Pricing Optimization + Dynamic Pricing Models + Optimal Pricing + Dynamic Pricing Time Period: 1950 - 2022 (Annual Resolution). Corpus: English. Parameters: Case Insensitive OFF, Smoothing 0. Extraction Date: Data extracted January 2025. Notes: Reflects term usage frequency in Google's digitized book corpus. Subject to corpus limitations (English bias, coverage). Source URL: Ngram Viewer Query Crossref.org File (Prefix: CR_): Metric: Absolute count of publications per month matching keywords. Keywords Used: ("price optimization" OR "pricing optimization" OR "dynamic pricing" OR "optimal pricing" OR "dynamic pricing models") AND ("management" OR "strategy" OR "revenue" OR "pricing" OR "model" OR "analysis") Time Period: 1950 - 2025 (Queried for monthly counts based on publication date metadata). Search Fields: Title, Abstract. Extraction Date: Data extracted January 2025. Notes: Reflects volume of relevant academic publications indexed by Crossref. Deduplicated using DOIs; records without DOIs omitted. Source URL: Crossref Search Query Bain & Co. Survey - Usability File (Prefix: BU_): Metric: Original Percentage (%) of executives reporting tool usage. Tool Names/Years Included: Price Optimization Models (2004, 2008, 2010, 2012, 2014, 2017). Respondent Profile: CEOs, CFOs, COOs, other senior leaders; global, multi-sector. Source: Bain & Company Management Tools & Trends publications (Rigby D., Bilodeau B., et al., various years: 2003, 2007, 2009, 2011, 2013, 2015, 2017). Note: Tool potentially not surveyed before 2004 or after 2017 under this specific name. Data Compilation Period: July 2024 - January 2025. Notes: Data points correspond to specific survey years. Sample sizes: 2004/960; 2008/1430; 2010/1230; 2012/1208; 2014/1067; 2017/1268. Bain & Co. Survey - Satisfaction File (Prefix: BS_): Metric: Original Average Satisfaction Score (Scale 0-5). Tool Names/Years Included: Price Optimization Models (2004, 2008, 2010, 2012, 2014, 2017). Respondent Profile: CEOs, CFOs, COOs, other senior leaders; global, multi-sector. Source: Bain & Company Management Tools & Trends publications (Rigby D., Bilodeau B., et al., various years: 2003, 2007, 2009, 2011, 2013, 2015, 2017). Note: Tool potentially not surveyed before 2004 or after 2017 under this specific name. Data Compilation Period: July 2024 - January 2025. Notes: Data points correspond to specific survey years. Sample sizes: 2004/960; 2008/1430; 2010/1230; 2012/1208; 2014/1067; 2017/1268. Reflects subjective executive perception of utility. File Naming Convention: Files generally follow the pattern: PREFIX_Tool.csv, where the PREFIX indicates the data source: GT_: Google Trends GB_: Google Books Ngram CR_: Crossref.org (Count Data for this Raw Dataset) BU_: Bain & Company Survey (Usability) BS_: Bain & Company Survey (Satisfaction) The essential identification comes from the PREFIX and the Tool Name segment. This dataset resides within the 'Management Tool Source Data (Raw Extracts)' Dataverse.

This dataset provides processed and normalized/standardized indices for the management tool group focused on 'Price Optimization', including related concepts like Dynamic Pricing and Price Optimization Models. Derived from five distinct raw data sources, these indices are specifically designed for comparative longitudinal analysis, enabling the examination of trends and relationships across different empirical domains (web search, literature, academic publishing, and executive adoption). The data presented here represent transformed versions of the original source data, aimed at achieving metric comparability. Users requiring the unprocessed source data should consult the corresponding Price Optimization dataset in the Management Tool Source Data (Raw Extracts) Dataverse. Data Files and Processing Methodologies: Google Trends File (Prefix: GT_): Normalized Relative Search Interest (RSI) Input Data: Native monthly RSI values from Google Trends (Jan 2004 - Jan 2025) for the query "price optimization" + "dynamic pricing" + "price optimization strategy". Processing: None. Utilizes the original base-100 normalized Google Trends index. Output Metric: Monthly Normalized RSI (Base 100). Frequency: Monthly. Google Books Ngram Viewer File (Prefix: GB_): Normalized Relative Frequency Input Data: Annual relative frequency values from Google Books Ngram Viewer (1950-2022, English corpus, no smoothing) for the query Price Optimization + Pricing Optimization + Dynamic Pricing Models + Optimal Pricing + Dynamic Pricing. Processing: Annual relative frequency series normalized (peak year = 100). Output Metric: Annual Normalized Relative Frequency Index (Base 100). Frequency: Annual. Crossref.org File (Prefix: CR_): Normalized Relative Publication Share Index Input Data: Absolute monthly publication counts matching Price Optimization-related keywords [("price optimization" OR ...) AND (...) - see raw data for full query] in titles/abstracts (1950-2025), alongside total monthly Crossref publications. Deduplicated via DOIs. Processing: Monthly relative share calculated (Price Opt. Count / Total Count). Monthly relative share series normalized (peak month's share = 100). Output Metric: Monthly Normalized Relative Publication Share Index (Base 100). Frequency: Monthly. Bain & Co. Survey - Usability File (Prefix: BU_): Normalized Usability Index Input Data: Original usability percentages (%) from Bain surveys for specific years: Price Optimization Models (2004, 2008, 2010, 2012, 2014, 2017). Note: Not reported before 2004 or after 2017. Processing: Normalization: Original usability percentages normalized relative to its historical peak (Max % = 100). Output Metric: Biennial Estimated Normalized Usability Index (Base 100 relative to historical peak). Frequency: Biennial (Approx.). Bain & Co. Survey - Satisfaction File (Prefix: BS_): Standardized Satisfaction Index Input Data: Original average satisfaction scores (1-5 scale) from Bain surveys for specific years: Price Optimization Models (2004-2017). Note: Not reported before 2004 or after 2017. Processing: Standardization (Z-scores): Using Z = (X - 3.0) / 0.891609. Index Scale Transformation: Index = 50 + (Z * 22). Output Metric: Biennial Standardized Satisfaction Index (Center=50, Range?[1,100]). Frequency: Biennial (Approx.). File Naming Convention: Files generally follow the pattern: PREFIX_Tool_Processed.csv or similar, where the PREFIX indicates the data source (GT_, GB_, CR_, BU_, BS_). Consult the parent Dataverse description (Management Tool Comparative Indices) for general context and the methodological disclaimer. For original extraction details (specific keywords, URLs, etc.), refer to the corresponding Price Optimization dataset in the Raw Extracts Dataverse. Comprehensive project documentation provides full details on all processing steps.