Throughout 2020, Google was the most popular online search engine in the Dominican Republic with a market share of nearly **** percent. It was followed by Microsoft's Bing with **** percent of share during that period. Likewise, Google also topped the ranking in Brazil.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

According to Pi Datametrics, the leading search term in the e-learning category on Google Australia from January to March 2020 was 'elearning', with a search volume of *** thousand. The second and third most popular search terms in this category were 'coaching' and 'online courses' respectively.

According to Pi Datametrics, the leading search term in the things to do at home category on Google Australia from January to March 2020 was 'pancake recipe', with a search volume of *** thousand. The second and third most popular search terms in this category were 'banana bread recipe' and 'jigsaw puzzle' respectively.

According to Pi Datametrics, the leading search term in the communication category on Google Australia from January to March 2020 was 'iphone', with a search volume of *** thousand. The second and third most popular search terms in this category were 'iphone xr' and 'samsung s10' respectively.

According to Pi Datametrics, the leading search term in the home and garden category on Google Australia from January to March 2020 was 'wallpaper', with a search volume of over ***********. The second and third most popular search terms in this category were 'desk' and 'office chair' respectively.

According to Pi Datametrics, the leading search term in the health and household category on Google Australia from January to March 2020 was 'toilet paper', with a search volume of *** million. The second and third most popular search terms in this category were 'thermometers' and 'anti bacterial wipes' respectively.

According to Pi Datametrics, the leading search term in the food and drink category on Google Australia from January to March 2020 was 'supermarket', with a search volume of *** million. The second and third most popular search terms in this category were 'grocery store' and 'wine' respectively.

According to Pi Datametrics, the leading search term in the online gambling category on Google Australia from January to March 2020 was 'online games', with a search volume of *** thousand. The second and third most popular search terms in this category were 'online lotto' and 'online casino' respectively.

According to Pi Datametrics, the leading search term in the insurance category on Google Australia from January to March 2020 was 'travel insurance', with a search volume of *** thousand. The second and third most popular search terms in this category were 'health insurance' and 'compare health insurance' respectively.

According to Pi Datametrics, in June 2020 the leading food and drinks websites by share of voice on Google Australia was wikipedia.org, with **** percent share of voice. The second and third most popular websites in this category were danmurphys.com.au and wineaustralia.com.

According to Pi Datametrics, from January to March 2020 the leading health and household website by share of voice on Google Australia was whogivesacrap.org, with **** percent share of voice. The second and third most popular websites in this category were chemistwarehouse.com and officeworks.com.au.

According to Pi Datametrics, in 2020 the leading e-learning websites by share of voice on Google Australia was skillsyouneed.com., with **** percent share of voice. The second and third most popular websites in this category were wikipedia.org and hbr.org.

According to Pi Datametrics, in 2020 the leading communication websites by share of voice on Google Australia was apple.com, with **** percent share of voice. The second and third most popular websites in this category were officeworks.com.au and harveynorman.com.au.

According to Pi Datametrics, in 2020 the leading things to do at home websites by share of voice on Google Australia was taste.com.au, with **** percent share of voice. The second and third most popular websites in this category were officeworks.com.au and bbsgoodfood.com.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In the eyes of French SEOs, if there was one point that mattered absolutely in terms of SEO for mobile first indexing, it was the adaptation of the size of the content to the size of the screen in 2020. Other than that, when crawl was ensured, it made it easier for the crawler or the Internet user to visit and to facilitate the discovery of a site by search engines.

According to Pi Datametrics, in 2020 the leading home and garden website by share of voice on Google Australia was bunnings.com.au, with **** percent share of voice. The second and third most popular websites in this category were officeworks.com.au and barbequesgalore.com.au.

According to Pi Datametrics, in 2020 the leading fitness equipment and classes website by share of voice on Google Australia was rebelsport.com.au, with **** percent share of voice. The second and third most popular websites in this category were harveynorman.com.au and gymandfitness.com.au.

When crawl and mobile indexing are ensured, it makes it easier for the crawler or the Internet user to visit and to facilitate the discovery of a site by search engines. Thus, according to the source, in 2020, more than ** percent of SEOs attached great importance to internal networking, that is to say to the presence of internal links pointing to the page to be highlighted. They considered all the criteria in the crawl category to be important, with the exception of the indication of priority in the sitemap, to which only ** percent of SEOs gave meaning, with **** importance out of five.