In April 2023, desktop computer searches represented 49.17 percent of the search engine market in the UK. Mobile searches followed with 45.97 percent, with the remaining 4.86 percent for consoles.

We asked UK consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "WebCrawler" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 2,015 consumers in the UK.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

Between January 1st and December 31st, 2023, "BBC" was the most popular search query on the Google search engine in the United Kingdom. "Weather" was ranked second, reaching an index point value of 97 relative to the top search query (BBC). Similar terms like "BBC News" and "BBC Weather" also ranked significantly high, with values of 41 and 22 index points each.

Amazon.co.uk is leading the ranking of the top online stores by SEA budgets in 2020 in the UK, with an estimated budget of US$83.9 million in the UK only, followed by Wayfair.co.uk with US$76.7 million. Third place is taken by Johnlewis.com with US$57 million. Argos.co.uk is on the fourth position with US$ 54.5 million in 2020 in the UK. For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.

From September to November 2023, Google.com was the leading website in the United Kingdom with more than 4.98 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 255 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking second and fourth most visited websites in the country.

With over 103 thousand Google searches, Edinburgh, Scotland, was the most searched for city for coffee shops in the United Kingdom (UK) in the 12 months prior to October 2021. Second in the ranking came the UK’s capital, London, England, with 96.6 thousand Google searches for coffee shops connected with the city.

 What are the top cafe and coffee shop brands in the UK? Although the UK is known for its tea lovers, it is coffee shop chains that came out on top in 2021. The leading coffee shop chain in the UK in this year was Costa Coffee, which was acquired by The Coca-Cola Company in 2019. The chain had a total of 2,681 units in the UK as of Q1 2021 which was more than double that of U.S. competitor Starbucks. While large chains such as Costa Coffee, Greggs, and Starbucks were up there in a ranking of the most visited British coffee shops, local coffee shops also placed highly, being ranked third overall by the British public.

Impact of COVID-19 on cafes and coffee shops in the UK The coronavirus (COVID-19) pandemic, beginning at the start of 2020, impacted food and drink services across the globe. This included cafes and coffee shops. Due to social distancing measures many establishments were forced to close their doors to the public for long periods of time. As a result, the UK coffee shop market value dropped by seven billion British pounds in 2020, its lowest value in the last five years.

We asked UK consumers about "Flight search engine online bookings by brand" and found that "Booking.com" takes the top spot, while "Momondo" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 1,480 consumers in the UK.