This statistic shows the market share of search engines in Germany from the first half of 2013 to the first half of 2016. In the first half of 2016, Google had a market share of **** percent, an increase compared to the previous six months, at **** percent.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

This statistic shows the leading search engine providers used by small to medium sized enterprise (SME) owners in the United States in order to be found more quickly as of *************. During the Statista survey conducted in *************, ** percent of responding SME owners said that they had paid or were considering to pay Google in order to be found more quickly in their search engine.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

The market growth of advertising on search engines in China has significantly slowed down since 2018. In 2022, the ad revenue on search engines in China was forecasted to increase by *** percent to ***** billion yuan.

This statistic shows the annual advertising revenue growth of search engines in China from 2016 to 2020 with forecasts until 2023. In 2022, the ad revenue of search engine companies in China was projected to increase by around *** percent compared to the previous year. Many advertisers reduced ad budgets on online search because of the coronavirus pandemic.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

A lot of aadvertisers in China reduced ad budgets on online search because of the coronavirus pandemic. In 2020, the revenue of search engine companies in China decreased by around 3.2 percent compared to the previous year. Baidu, Sogou, and Sohu are the leading search engine operators in the Chinese market.

This statistic shows the level of implementation of search engine optimization (SEO) for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, ** percent of responding SME owners said they had already been using SEO as part of their marketing activities.

This statistic shows the outcome expectations for search engine advertising according to small to medium sized enterprise (SME) owners in the United States as of *************. During the Statista survey conducted in *************, ** percent of responding SME owners said that they expected an increase in revenue as a result of paying for search engine marketing.

In 2020, the search engine advertising accounted for about ** percent of the total online ad revenue in China. Industry observers projected that e-commerce and news feed advertising would remain the two main revenue drivers of China's online advertising market for the next few years.

In 2023, Google removed 5.5 billion ads that were in violation of its various policies. The number has been steadily increasing int he five-year period presented in the data set.

This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of *************. During the Statista survey conducted in *************, ** percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.

This statistic shows the results of a survey on the usage of news aggregators, online social media or search engines to access the news online in Europe in 2016. The survey found that ** percent of respondents stated to browse and read the main news of the day, without clicking on links to access whole articles.

In 2019, the revenue of the search engine Il Trovatore of the media and publication company Cairo Communication amounted to *** million euros. Since 2017, the revenue has remained stable.

The statistic shows the production cost of the search engine Il Trovatore of the media and publication company Cairo Communication group in Italy from 2016 to 2019. As of the survey period, the production cost decreased from 0.8 to 0.7 million euros.

This statistic shows the internet search engine advertising market size in Taiwan from 2012 to 2016 with projections until 2021. In 2016, Taiwan's search engine ad expenditure reached around *** million U.S. dollars and was estimated to grow up to around *** million U.S. dollars by 2021.

This statistic displays the results of a survey on the apps and search engines tracking online users in Italy in 2016, broken down by type. During the survey period, it was found that seven in ten respondents thought that search engines could clearly understand the lifestyle and interests of its users.

This statistic shows the internet search engine advertising market size in Hong Kong from 2012 to 2016 with projections until 2021. In 2016, Hong Kong's search engine ad market amounted to around *** billion Hong Kong dollars and was estimated to grow up to around *** billion Hong Kong dollars by 2021.

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.