As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Introduction

Search Engine Statistics: Search engines are now widely used and have built a big industry that affects how other businesses run. Here are Search Engine Statistics to show you the current trends and possible future changes in the search industry.

Search engines are here to stay, but how people look for information online is changing. Most users now search using mobile devices. Google is still the leader, even with more competition, and more Americans are worried about privacy when using search engines.

In the first quarter of 2025, Morocco had the highest percentage of people using search engines worldwide, at **** percent. China had the lowest rate among the analyzed countries, at **** percent. In the same quarter, the global average for search engine usage rate was about **** percent.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Internet Usage: Search Engine Market Share: All Platforms: Qwant data was reported at 0.110 % in 16 May 2025. This records an increase from the previous number of 0.090 % for 15 May 2025. Internet Usage: Search Engine Market Share: All Platforms: Qwant data is updated daily, averaging 0.030 % from Mar 2024 (Median) to 16 May 2025, with 421 observations. The data reached an all-time high of 0.110 % in 16 May 2025 and a record low of 0.000 % in 26 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Greece – Table GR.SC.IU: Internet Usage: Search Engine Market Share.

Search Engine Market Outlook 2032

The global search engine market size was USD 205.48 Billion in 2023 and is projected to reach USD 507.37 Billion by 2032, expanding at a CAGR of 11.0 % during 2024–2032. The market growth is attributed to the growing use of social media data across the globe.



Rising use of social media data is a key driver of the search engine market. The continuous engagement of users with diverse social media platforms results in the generation of a vast amount of data. This data offers invaluable insights into user behavior, preferences, and emerging trends. Search engines leverage this data to deliver personalized and relevant search results.



The analysis of a user's social media activity allows search engines to gain a deeper understanding of their interests, thereby enabling them to deliver search results that are closely aligned with these interests. This enhances the user's search experience and increases the likelihood of user engagement and conversion for businesses. Furthermore, integrating social media data into search algorithms improve ad targeting, leading to effective advertising campaigns. This trend, offers an opportunity for businesses to enhance their search engine strategies and gain a competitive edge.

Impact of Artificial Intelligence (AI) in Search Engine Market

Artificial Intelligence has a significantly impact on search engine market, creating personalized and efficient user experience. Through machine learning algorithms, search engines have become adept at understanding user intent, thereby delivering accurate and relevant results. AI's ability to process and analyze large volumes of data has enhanced search engine optimization strategies, enabling businesses to better understand user behavior and preferences.



AI has facilitated the development of voice search technology, which is rapidly gaining popularity due to its convenience and efficiency. This has necessitated a shift in SEO strategies, with a greater focus on natural language. Additionally, AI's predictive capabilities have improved ad targeting, leading to higher conversion rates. The integration of AI in the search engine market has improved user experience and revolutionized digital marketing strategies. Fo

Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data was reported at 0.010 % in 23 Feb 2025. This stayed constant from the previous number of 0.010 % for 22 Feb 2025. Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 23 Feb 2025, with 21 observations. The data reached an all-time high of 0.020 % in 21 Feb 2025 and a record low of 0.000 % in 18 Feb 2025. Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Serbia – Table RS.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Tablet: Shenma data was reported at 0.000 % in 04 May 2024. This stayed constant from the previous number of 0.000 % for 03 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 04 May 2024, with 9 observations. The data reached an all-time high of 0.070 % in 30 Apr 2024 and a record low of 0.000 % in 04 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Mobile: Sogou data was reported at 0.000 % in 05 May 2025. This stayed constant from the previous number of 0.000 % for 04 May 2025. Internet Usage: Search Engine Market Share: Mobile: Sogou data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 05 May 2025, with 239 observations. The data reached an all-time high of 0.190 % in 18 Sep 2024 and a record low of 0.000 % in 05 May 2025. Internet Usage: Search Engine Market Share: Mobile: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ukraine – Table UA.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data was reported at 0.000 % in 01 Jun 2024. This stayed constant from the previous number of 0.000 % for 31 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Jun 2024, with 18 observations. The data reached an all-time high of 0.490 % in 28 May 2024 and a record low of 0.000 % in 01 Jun 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

According to a 2024 survey conducted in the United States, around ** percent of respondents who used artificial intelligence-powered online search engines found search results provided by these tools more specific to their queries. Another ** percent found their results more trustworthy. On the other hand, approximately ** percent of respondents reported they would not trust AI-generated result to their web searches.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

Internet Usage: Search Engine Market Share: Tablet: Sogou data was reported at 0.000 % in 30 Jul 2024. This stayed constant from the previous number of 0.000 % for 29 Jul 2024. Internet Usage: Search Engine Market Share: Tablet: Sogou data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 30 Jul 2024, with 18 observations. The data reached an all-time high of 0.080 % in 26 Jul 2024 and a record low of 0.000 % in 30 Jul 2024. Internet Usage: Search Engine Market Share: Tablet: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

This survey shows the share of customers in the U.S. and worldwide by if they ever used a search engine to try and find a response to a customer service question as of 2017. During the survey, ** percent of respondents from the United States stated that they have used a search engine to try and find a response to a customer service question.

Internet Usage: Search Engine Market Share: Tablet: Shenma data was reported at 0.000 % in 14 Dec 2024. This stayed constant from the previous number of 0.000 % for 13 Dec 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data is updated daily, averaging 0.000 % from Dec 2024 (Median) to 14 Dec 2024, with 9 observations. The data reached an all-time high of 0.220 % in 10 Dec 2024 and a record low of 0.000 % in 14 Dec 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.