This survey shows the share of customers in the U.S. and worldwide by if they ever used a search engine to try and find a response to a customer service question as of 2017. During the survey, ** percent of respondents from the United States stated that they have used a search engine to try and find a response to a customer service question.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

The website that people could least do without in the United Kingdom (UK) in 2019 was Google. The BBC website was second most popular. Amazon saw an increase in popularity compared to 2017, whereas Facebook experienced a considerable drop in popularity.

Search engines in the UK

The most popular website, Google, has by far the highest share of the desktop search engine market in the UK, with Bing being its closest competitor. Google is also the leading mobile search engine, with a market share of ** percent as of October 2020. These days, the majority of online search in the UK is mobile.

Internet demographics and use in Great Britain

The number of Brits using the internet daily increased continuously between 2006 and 2020, reaching over ** million individuals in 2020. As of November 2020, the majority said they used the internet for sending and receiving emails. Finding information about goods or services was the second most common activity carried out online. Less than a fifth of internet users said that they went online to make a medical appointment or to use online health services.

This graph shows the typical daily online activities of internet users in the United States as of February 2017, sorted by age group. During the survey period, 50 percent of respondents aged 18 to 29 years checked the weather online on a daily basis.

This statistic shows a ranking of smartphone activities performed at least weekly by smartphone users in France in 2017. During the survey period it was found that ** percent of smartphone users in France used search engines via their smartphone at least once a week.

This statistic shows a ranking of smartphone activities performed at least weekly by smartphone users in Germany in 2017. During the survey period, it was found that ** percent of smartphone users in Germany used search engines via their smartphone at least once a week.

The number of internet users in Romania has increased yearly since 2017. By January 2023, the number of internet users stood at nearly ** million, marking an increase of over *** million from the previous year.      Internet Browsing in Romania  Internet usage varied across Romania’s regions; Bucharest-Ilfov had the highest share of users at **** percent, while South-Muntenia had the lowest at **** percent. Google dominated the search engine landscape in October 2023, capturing a substantial **** percent market share, with Bing and Yandex following at *** and *** percent, respectively.Notably, youtube.com claimed the top spot as the most visited website in August 2023, amassing over *** million total visits, closely trailed by google.com with *** million visits. Social media giant Facebook and adult entertainment site Pornhub both garnered over ** million visits that month. In the realm of applications, the TikTok app experienced a peak in popularity in February 2023, with ******* downloads. However, the record was set in August 2022 at ******* app downloads.         Online Video Games  Online gaming preferences in 2022 in Romania revealed puzzle games as the most popular type, followed by ** percent of respondents favoring strategy games. The gaming community in the country expanded to *** million players in 2023, with projections anticipating a rise to *** million by 2027. While most internet users engaged in gaming on smartphones and computers, ** percent also embraced game consoles, PlayStation being the most popular.

This statistic shows the distribution of how frequently Spanish internet users visited different types of websites in 2017. Spanish internet users visited search engines more often than any other type of site, with 88 percent of respondents visiting search engines daily.

This statistic presents the share of shoppers worldwide using their smartphones while in stores for the selected activities. According to the 2018 findings, 29 percent of shoppers used their smartphones to research products in-store. Additionally, 36 percent of shoppers reported to using their smartphone to compare prices while browsing through a retailer's shop.

Apple and Microsoft command over a ** percent share of the desktop operating system market in the United Kingdom (UK), as of 2024. Microsoft’s product, Windows, held ***** percent of the market, while Apple’s macOS held ***** percent. Browsers and search engines used on desktops Desktop searches made up ** percent of search engine activity as of April 2023, ahead of the ** percent held by mobile phones. Google is not only the preferred search engine for **** percent of UK desktop users, it is also the developer of Chrome, the preferred browser for ** percent of internet users in the UK. Share of households with home computers steady The share of households with home computers in the UK has remained steady since 2015-16, with 88 percent of households owning such a machine according to the UK Office for National Statistics. The average weekly retail sales value of computers and telecommunications in the UK amounted to **** million British pounds in October 2023.

In March 2024, over 1.4 billion unique global visitors had visited Bing.com, up from 1.3 billion visitors in the previous months. Microsoft Bing is a web search engine owned and operated by Microsoft.

The number of social media users in Japan was estimated at approximately **** million in 2024. It was projected to increase to almost ** million users by 2029.Leading social networking servicesThe most commonly used social media in Japan are the messaging app LINE, YouTube, Instagram, X (formerly known as Twitter), TikTok, and Facebook. LINE was developed by a Japanese subsidiary of the South Korean internet search engine provider Naver as a response to the Great East Japan Earthquake in 2011. While the traditional telecommunication infrastructure was damaged, people were able to connect with loved ones via social media and could stay informed about the most recent news. These possibilities generated a boost for social media in Japan, not only for LINE, but for Twitter and Facebook as well. Usage todaySocial media plays an important role today in how people in Japan communicate with each other. The average time people spend using social media per weekday has increased significantly in recent years. According to one survey, communication with already existing acquaintances is the most common reason for using social media in Japan. Due to their nearly ubiquitous presence in the daily lives of people, social media services are also an important information tool for government institutions or companies that want to get their messages across to citizens and customers.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In 2022, Google generated ***** billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly *** billion U.S. dollars by 2027. The search engine is responsible for roughly ** percent of the global ad revenue.

The Repository Analytics and Metrics Portal (RAMP) is a web service that aggregates use and performance use data of institutional repositories. The data are a subset of data from RAMP, the Repository Analytics and Metrics Portal (http://rampanalytics.org), consisting of data from all participating repositories for the calendar year 2017. For a description of the data collection, processing, and output methods, please see the "methods" section below.

Methods RAMP Data Documentation – January 1, 2017 through August 18, 2018

Data Collection

RAMP data are downloaded for participating IR from Google Search Console (GSC) via the Search Console API. The data consist of aggregated information about IR pages which appeared in search result pages (SERP) within Google properties (including web search and Google Scholar).

Data from January 1, 2017 through August 18, 2018 were downloaded in one dataset per participating IR. The following fields were downloaded for each URL, with one row per URL:

url: This is returned as a 'page' by the GSC API, and is the URL of the page which was included in an SERP for a Google property.
impressions: The number of times the URL appears within the SERP.
clicks: The number of clicks on a URL which took users to a page outside of the SERP.
clickThrough: Calculated as the number of clicks divided by the number of impressions.
position: The position of the URL within the SERP.
country: The country from which the corresponding search originated.
device: The device used for the search.
date: The date of the search.

Following data processing describe below, on ingest into RAMP an additional field, citableContent, is added to the page level data.

Note that no personally identifiable information is downloaded by RAMP. Google does not make such information available.

More information about click-through rates, impressions, and position is available from Google's Search Console API documentation: https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics/query and https://support.google.com/webmasters/answer/7042828?hl=en

Data Processing

Upon download from GSC, data are processed to identify URLs that point to citable content. Citable content is defined within RAMP as any URL which points to any type of non-HTML content file (PDF, CSV, etc.). As part of the daily download of statistics from Google Search Console (GSC), URLs are analyzed to determine whether they point to HTML pages or actual content files. URLs that point to content files are flagged as "citable content." In addition to the fields downloaded from GSC described above, following this brief analysis one more field, citableContent, is added to the data which records whether each URL in the GSC data points to citable content. Possible values for the citableContent field are "Yes" and "No."

Processed data are then saved in a series of Elasticsearch indices. From January 1, 2017, through August 18, 2018, RAMP stored data in one index per participating IR.

About Citable Content Downloads

Data visualizations and aggregations in RAMP dashboards present information about citable content downloads, or CCD. As a measure of use of institutional repository content, CCD represent click activity on IR content that may correspond to research use.

CCD information is summary data calculated on the fly within the RAMP web application. As noted above, data provided by GSC include whether and how many times a URL was clicked by users. Within RAMP, a "click" is counted as a potential download, so a CCD is calculated as the sum of clicks on pages/URLs that are determined to point to citable content (as defined above).

For any specified date range, the steps to calculate CCD are:

Filter data to only include rows where "citableContent" is set to "Yes."
Sum the value of the "clicks" field on these rows.

Output to CSV

Published RAMP data are exported from the production Elasticsearch instance and converted to CSV format. The CSV data consist of one "row" for each page or URL from a specific IR which appeared in search result pages (SERP) within Google properties as described above.

The data in these CSV files include the following fields:

url: This is returned as a 'page' by the GSC API, and is the URL of the page which was included in an SERP for a Google property.
impressions: The number of times the URL appears within the SERP.
clicks: The number of clicks on a URL which took users to a page outside of the SERP.
clickThrough: Calculated as the number of clicks divided by the number of impressions.
position: The position of the URL within the SERP.
country: The country from which the corresponding search originated.
device: The device used for the search.
date: The date of the search.
citableContent: Whether or not the URL points to a content file (ending with pdf, csv, etc.) rather than HTML wrapper pages. Possible values are Yes or No.
index: The Elasticsearch index corresponding to page click data for a single IR.
repository_id: This is a human readable alias for the index and identifies the participating repository corresponding to each row. As RAMP has undergone platform and version migrations over time, index names as defined for the index field have not remained consistent. That is, a single participating repository may have multiple corresponding Elasticsearch index names over time. The repository_id is a canonical identifier that has been added to the data to provide an identifier that can be used to reference a single participating repository across all datasets. Filtering and aggregation for individual repositories or groups of repositories should be done using this field.

Filenames for files containing these data follow the format 2017-01_RAMP_all.csv. Using this example, the file 2017-01_RAMP_all.csv contains all data for all RAMP participating IR for the month of January, 2017.

References

Google, Inc. (2021). Search Console APIs. Retrieved from https://developers.google.com/webmaster-tools/search-console-api-original.

This statistic shows the customer loyalty for physical stores in the Netherlands in 2017 and more specifically displays the answers to the question "what do you usually do when a product is not available in a physical store?". As of 2017, ** percent of Dutch consumers would go to another store of a different chain to buy the desired product and ** percent of them would use a search engine or comparison site to find the desired holiday gift elsewhere. To go to another physical store of the same chain, looking for a different product in the same store or looking for the product on the store's website are considered as loyal behaviour towards the physical store. Thus, here the loyalty amounts to ** percent, almost double of the percentage we see for consumers in online stores.

Short-Term-Investments Time Series for Thryv Holdings Inc. Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.