Yandex was the leading search engine in Russia in the second quarter of 2025, having accounted for roughly ********** of total user visits over that period. The second-most visited search engine in the country was Google, whose share of visits decreased slightly from the previous quarter. Yandex search usage in Russia Despite the global dominance of Google as a primary search engine, Russian consumers give their preference to homegrown Yandex and Mail.ru. Furthermore, Yandex is the most popular search engine for news reading, as well as the most-visited online resource in the country, with a reach of over ** percent. Besides the search engine, Yandex offers a wide range of online services, such as food delivery, maps, and a voice assistant. Mail.ru and Rambler search engines The third-most visited search engine, Mail.ru, belonged to the VK Group, one of the most expensive internet companies operating in Russia, whose value was measured at *** million U.S. dollars in 2025. Rambler, launched in 1996, saw a decline in usage compared to the 2000s. It was a part of the Rambler Group, which consisted of several media organizations, including the online video service Okko and news services Lenta.ru and Rambler News Service. The corporation Sber acquired the group in 2020.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Internet Usage: Search Engine Market Share: Mobile: Coc Coc data was reported at 0.010 % in 04 May 2025. This stayed constant from the previous number of 0.010 % for 03 May 2025. Internet Usage: Search Engine Market Share: Mobile: Coc Coc data is updated daily, averaging 0.010 % from Oct 2022 (Median) to 04 May 2025, with 703 observations. The data reached an all-time high of 0.080 % in 07 May 2023 and a record low of 0.000 % in 22 Apr 2025. Internet Usage: Search Engine Market Share: Mobile: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Search Engine Market Share.

Afghanistan Internet Usage: Search Engine Market Share: Mobile: Russian Search data was reported at 0.000 % in 21 Mar 2025. This stayed constant from the previous number of 0.000 % for 20 Mar 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Russian Search data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 21 Mar 2025, with 9 observations. The data reached an all-time high of 0.050 % in 17 Mar 2025 and a record low of 0.000 % in 21 Mar 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Russian Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Afghanistan – Table AF.SC.IU: Internet Usage: Search Engine Market Share.

Zen (former Yandex) was the most popular search engine for news reading in Russia in 2023, according to almost a fifth of survey respondents. Further ** percent of Russians obtained media reports from Google News or were redirected to its links.

Belgium Internet Usage: Search Engine Market Share: Desktop: Russian Search data was reported at 0.000 % in 12 Aug 2024. This stayed constant from the previous number of 0.000 % for 11 Aug 2024. Belgium Internet Usage: Search Engine Market Share: Desktop: Russian Search data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 12 Aug 2024, with 9 observations. The data reached an all-time high of 0.090 % in 08 Aug 2024 and a record low of 0.000 % in 12 Aug 2024. Belgium Internet Usage: Search Engine Market Share: Desktop: Russian Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Belgium – Table BE.SC.IU: Internet Usage: Search Engine Market Share.

As of January 2025, the Russian search engine Yandex had a global market share of **** percent. Despite registering some of its highest worldwide reach and an increasing uptake, this is not a significant share compared to the dominance of Google. However, in Russia itself, Yandex has a much greater share of the search engine market.

In January 2025, the search engine Bing had a market share of **** percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

Feature comparison matrix of Google alternative search engines

（停止更新）互联网使用：搜索引擎市场份额：移动服务：俄语搜索在03-21-2025达0.000%，相较于03-20-2025的0.000%保持不变。（停止更新）互联网使用：搜索引擎市场份额：移动服务：俄语搜索数据按日更新，03-13-2025至03-21-2025期间平均值为0.000%，共9份观测结果。该数据的历史最高值出现于03-17-2025，达0.050%，而历史最低值则出现于03-21-2025，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：移动服务：俄语搜索数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的阿富汗 – Table AF.SC.IU: Internet Usage: Search Engine Market Share。

The share of Yandex search engine users on smartphones in Russia was forecasted to increase after the law requiring to pre-install Russian-made software would come into force on ************. In particular for smartphones running on Apple iOS, this share was predicted to reach ** percent by 2024, compared to **** percent in 2019.

互联网使用：搜索引擎市场份额：移动服务：Cốc Cốc在05-04-2025达0.010%，相较于05-03-2025的0.010%保持不变。互联网使用：搜索引擎市场份额：移动服务：Cốc Cốc数据按日更新，10-16-2022至05-04-2025期间平均值为0.010%，共703份观测结果。该数据的历史最高值出现于05-07-2023，达0.080%，而历史最低值则出现于04-22-2025，为0.000%。CEIC提供的互联网使用：搜索引擎市场份额：移动服务：Cốc Cốc数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的俄罗斯联邦 – Table RU.SC.IU: Internet Usage: Search Engine Market Share。

Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.

（停止更新）互联网使用：搜索引擎市场份额：台式机：俄语搜索在08-12-2024达0.000%，相较于08-11-2024的0.000%保持不变。（停止更新）互联网使用：搜索引擎市场份额：台式机：俄语搜索数据按日更新，08-04-2024至08-12-2024期间平均值为0.000%，共9份观测结果。该数据的历史最高值出现于08-08-2024，达0.090%，而历史最低值则出现于08-12-2024，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：台式机：俄语搜索数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的比利时 – Table BE.SC.IU: Internet Usage: Search Engine Market Share。

The per capita revenue of the search engine optimization (SEO) services market in Russia was estimated at *** Russian rubles in 2024, an increase from the previous year. Furthermore, the 2024 figure was the highest over the observed period.

Search queries in the travel industry on the Russian search engine Yandex have become more common to be conducted on mobile devices in recent years. As of the first quarter of 2020, around ** percent of searches related to travel were performed on mobile devices. To compare, in the first three months of 2017, queries from mobiles occupied slightly over one quarter of all travel-related queries.

Nearly a third of Russians used search engines to obtain news reports on the internet in January 2023. Further 23 percent of survey respondents named messengers as their main online news source.

Search queries in the "hotel services" category were the most popular searches related to travel industry on the Russian search engine Yandex during April and May 2020, with a share of nearly ** percent. Queries for the "plane tickets" category accounted for **** percent of all travel-related searches.

Search queries in the "tours" category in the Russian search engine Yandex decreased by around ** percent during April to May 2020, compared to the first quarter of the year. The search queries share related to train tickets increased by approximately ** percent.