As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

This statistic shows the results of a survey on the usage of news aggregators, online social media or search engines to access the news online in Europe in 2016. The survey found that ** percent of respondents stated to browse and read the main news of the day, without clicking on links to access whole articles.

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

In April 2025, Google accounted for over 94 percent of the mobile search market in the United States. With approximately 66 percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around 2.1 percent each.

As of the fourth quarter of 2021, it was found that mobile devices accounted for 63 percent of organic search engine visits. This value has remained almost the same over the past two quarters. In the first quarter of 2021, though, it decreased to 59 percent.

Since 2016, the popularity of the keyword dropshipping has grown online. The popularity of 'dropshipping' searches on Google indicated a higher interest by online users. Over the period studied, search interest through the search engine increased gradually over the last few years until reaching its peak in ***********, when it achieved a score of ** out of 100 points.

This statistic displays the results of a survey on the apps and search engines tracking online users in Italy in 2016, broken down by type. During the survey period, it was found that seven in ten respondents thought that search engines could clearly understand the lifestyle and interests of its users.

In 2018, location targeted mobile advertising spending in the United States amounted to 21.4 billion U.S. dollars. According to industry forecasts, this figure is set to grow in the next six years and surpass 32 billion dollars by the end of 2023.

In February 2025, YouTube's mobile app ranked first with a 76 percent audience reach, while e-mail platform service Gmail was accessed by 68 percent of mobile audiences in the United States. Social media platform Facebook ranked third with a usage reach of 67 percent. Social video app TikTok reported a reach of approximately 40 percent in the examine period. TikTok in the U.S. While Facebook remains a dominant force, with over three billion monthly active users across its family of apps, newcomers like TikTok are reshaping user engagement. TikTok's global popularity is evident in its 186 million worldwide downloads in Q4 2024. TikTok's popularity extends beyond entertainment, with 64 percent of Gen Z users in the U.S. utilizing it as an online search engine in 2024. This trend underscores the platform's expanding role in information discovery, particularly among younger demographics. However, TikTok's success is not without controversy. Nearly 40 percent of U.S. users believed the Chinese government is using it to bring social and political divisions. OTT video apps in the U.S. While television remains the primary device for media consumption across all age groups, a clear generational divide is emerging. Younger audiences, particularly those aged 18 to 34, are turning to smartphones as their preferred entertainment device. This shift aligns with broader trends in digital media consumption. During the first half of 2024, entertainment apps were leading in mobile revenue generation, with U.S. consumers spending over 2.65 billion U.S. dollars on these apps.

This statistic shows the results of a survey on the usage of news aggregators, online social media or search engines to access the news online in Germany in 2016. The survey found that ** percent of German respondents stated to browse and read the main news of the day, without clicking on links to access whole articles.

This statistic shows a ranking of smartphone activities performed at least weekly by smartphone users in Sweden in 2016. During the survey period it was found that ** percent of smartphone users in Sweden used search engines via their smartphone at least once a week.

This statistic shows a projection of the local search query volume in the United States from 2014 to 2019, sorted by platform. In 2016, mobile local search query volume is estimated to reach 94.7 billion searches.

This statistic presents the most popular first choice for performing searches as stated by adults in the United States as of April 2018. According to the findings, 44 percent of respondents stated their first choice in terms of performing searches was their mobile browser, while in comparison 16 percent stated their first choice being their search engine app or voice search.

As of January 2024, there were approximately 114 thousand apps in the Google Play store with an average rating of 4.5 start or higher out of 5 stars. In total, less than 500 thousand Android apps had a rating. In comparison, over two million apps in the Google Play store had less than three user ratings.

This statistic shows the results of a survey on the usage of news aggregators, online social media or search engines to access the news online in Austria in 2016. The survey found that ** percent of Austrian respondents stated to browse and read the main news of the day, without clicking on links to access whole articles.

This statistic shows a ranking of activities internet-going smartphone users performed online at least weekly in the Middle East, in 2016, by select country. During the survey period it was found that 68 percent of the internet users used search engines via smartphone at least once a week.

This statistic shows a ranking of tablet activities performed at least weekly by tablet users in Denmark in 2016. During the survey period it was found that ** percent of Danish tablet users use search engines on their tablet at least once a week.

In the second quarter of 2025, California-based web company Google had an operating income of around 34.85 billion U.S. dollars, an increase from approximately 27.5 billion U.S. dollars in the preceding fiscal quarter. Google operates under the parent company Alphabet Inc.

46.6 million people used the internet daily in Great Britain during 2020 according to the United Kingdom’s (UK) Office for National Statistics (ONS), breaking the record set one year prior. There were 41.8 million daily internet users in Great Britain during 2016, marking the first time this amount had exceeded 40 million.

Internet access in the UK

While the vast majority of households in the UK are able to go online, 7 percent of all households was without an internet connection as of 2019, according to the ONS. Eurostat estimate the figure to be higher, at 96 percent of households with an internet connection, above the EU average of 90 percent.

Methods of accessing the internet

In a survey conducted during early 2020, Ofcom found that 60 percent of the 2,419 respondents indicated that their smartphone was the most important device they use to access the internet, at home or elsewhere. Mobile internet usage penetration is indeed high in the UK compared to the EU average, and as of January 2020 accounted for the majority of activity for search engines in the UK.

The immense popularity of smartphones and their integrated virtual assistants such as Siri or Google Assistant have led to an explosion of voice search usage. As of the first quarter of 2019, 42 percent of the worldwide online population had conducted a voice search via any device within the past month. With 49 percent of respondents from Asia Pacific stating that they had accessed voice search recently, the region is the clear leader in terms of voice search adoption. Other common ways to access voice search include smart speakers such as the Amazon Echo. In 2019, China is projected to account for 28 percent of the worldwide smart speaker installed base.