As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Global search advertising revenue was forecast to reach 357 billion U.S. dollars in 2025. Retail media was projected to account for roughly 140 billion dollars and traditional search for 217 billion.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.

Introduction

Search Engine Statistics: Search engines are now widely used and have built a big industry that affects how other businesses run. Here are Search Engine Statistics to show you the current trends and possible future changes in the search industry.

Search engines are here to stay, but how people look for information online is changing. Most users now search using mobile devices. Google is still the leader, even with more competition, and more Americans are worried about privacy when using search engines.

Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

In the first quarter of 2025, Morocco had the highest percentage of people using search engines worldwide, at **** percent. China had the lowest rate among the analyzed countries, at **** percent. In the same quarter, the global average for search engine usage rate was about **** percent.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Tablet: Shenma data was reported at 0.000 % in 04 May 2024. This stayed constant from the previous number of 0.000 % for 03 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 04 May 2024, with 9 observations. The data reached an all-time high of 0.070 % in 30 Apr 2024 and a record low of 0.000 % in 04 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Search Engine Market Share.

Afghanistan Internet Usage: Search Engine Market Share: All Platforms: t-online data was reported at 0.000 % in 24 Feb 2025. This stayed constant from the previous number of 0.000 % for 23 Feb 2025. Afghanistan Internet Usage: Search Engine Market Share: All Platforms: t-online data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 24 Feb 2025, with 23 observations. The data reached an all-time high of 0.120 % in 19 Jun 2024 and a record low of 0.000 % in 24 Feb 2025. Afghanistan Internet Usage: Search Engine Market Share: All Platforms: t-online data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Afghanistan – Table AF.SC.IU: Internet Usage: Search Engine Market Share.

Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 28 Sep 2024. This stayed constant from the previous number of 0.010 % for 27 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 28 Sep 2024, with 11 observations. The data reached an all-time high of 0.010 % in 28 Sep 2024 and a record low of 0.010 % in 28 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Canada – Table CA.SC.IU: Internet Usage: Search Engine Market Share.

Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data was reported at 0.010 % in 23 Feb 2025. This stayed constant from the previous number of 0.010 % for 22 Feb 2025. Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 23 Feb 2025, with 21 observations. The data reached an all-time high of 0.020 % in 21 Feb 2025 and a record low of 0.000 % in 18 Feb 2025. Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Serbia – Table RS.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Qwant data was reported at 0.110 % in 16 May 2025. This records an increase from the previous number of 0.090 % for 15 May 2025. Internet Usage: Search Engine Market Share: All Platforms: Qwant data is updated daily, averaging 0.030 % from Mar 2024 (Median) to 16 May 2025, with 421 observations. The data reached an all-time high of 0.110 % in 16 May 2025 and a record low of 0.000 % in 26 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Greece – Table GR.SC.IU: Internet Usage: Search Engine Market Share.

Monaco Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 25 Sep 2024. This stayed constant from the previous number of 0.000 % for 24 Sep 2024. Monaco Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 25 Sep 2024, with 9 observations. The data reached an all-time high of 0.930 % in 21 Sep 2024 and a record low of 0.000 % in 25 Sep 2024. Monaco Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Search Engine Market Share.

In the first quarter of 2025, global usage of search engines experienced a slight decline, reaching a rate of **** percent. Despite not substantial, this is the lowest value registered since the start of the analyzed period.

Germany Internet Usage: Search Engine Market Share: Desktop: Dogpile data was reported at 0.000 % in 15 Mar 2025. This records a decrease from the previous number of 0.010 % for 14 Mar 2025. Germany Internet Usage: Search Engine Market Share: Desktop: Dogpile data is updated daily, averaging 0.010 % from Mar 2025 (Median) to 15 Mar 2025, with 6 observations. The data reached an all-time high of 0.020 % in 13 Mar 2025 and a record low of 0.000 % in 15 Mar 2025. Germany Internet Usage: Search Engine Market Share: Desktop: Dogpile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Back in the early 2000s, "Googling" something became a household verb, a cultural benchmark of internet search dominance. For years, Google has enjoyed near-total control over the search engine landscape. But fast forward to 2025, and the narrative is evolving. Microsoft’s Bing, once dismissed as a secondary player, has carved...

Andorra Internet Usage: Search Engine Market Share: Desktop: Lycos data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. Andorra Internet Usage: Search Engine Market Share: Desktop: Lycos data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 11 May 2025, with 168 observations. The data reached an all-time high of 1.080 % in 04 Mar 2025 and a record low of 0.000 % in 11 May 2025. Andorra Internet Usage: Search Engine Market Share: Desktop: Lycos data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Andorra – Table AD.SC.IU: Internet Usage: Search Engine Market Share.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Norway Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.030 % in 16 May 2025. This stayed constant from the previous number of 0.030 % for 15 May 2025. Norway Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.010 % from Jan 2025 (Median) to 16 May 2025, with 132 observations. The data reached an all-time high of 0.050 % in 22 Apr 2025 and a record low of 0.000 % in 19 Mar 2025. Norway Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Norway – Table NO.SC.IU: Internet Usage: Search Engine Market Share.