As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In January 2025, online search engine Bing accounted for almost six percent of the global tablet search market, while market leader Google had a share of over 89 percent. Meanwhile, Yandex's tablet search market share was of 2.73 percent, while Yahoo! represented little less than one percent on these devices.

In January 2025, the South Korean search engine Naver had a global market share of 0.33 percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

Between January 1st and December 31st, 2024, "Wetter" (Weather) was the most popular search query on the Google search engine in Germany. "Google" was ranked second, reaching an index point value of only 50 relative to the top search query ("Wetter").

In 2025, “Google” was the most searched term on Google worldwide. “YouTube” ranked second, recording an index value of 79 points. That same year, “ChatGPT” and “GPT” entered the ranking for the first time, with index values of 27 and 18 points, respectively.

"Clima" weather was the most probed query in the Google search engine in Brazil in 2024, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" were also some of the most searched terms on the engine, scoring index values of 77 and 28. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 78 and 59 each.

In 2025, leading marketplaces were the primary source for starting to search for products online worldwide, along with search engines. According to a survey, roughly 17 percent of online shoppers searched for products through these channels. Online supermarkets and grocers followed, with 13 percent of respondents. Popularity contest Online shopping has become increasingly popular globally. In various countries, including the United Kingdom, the United States, Germany, and many others, consumers have stated that they prefer to shop online rather than in-store. On a weekly basis, however, in European countries, offline shopping is still more popular among consumers. Germany had the largest share of weekly online shoppers, with 45 percent of consumers. The preference for online shopping also depends on the product category and shopping events occurring at the time. Over 70 percent of consumers prefer to use the internet over in-store shopping to complete their holiday and entertainment purchases. It is a preference While marketplaces are the primary source for consumers to search for products online, they are also the leading source for online shopping inspiration in 2024. Around 35 percent of global consumers expressed their preference for marketplaces over any other online channel as a source of inspiration for their upcoming purchases. Consumers in different regions in the world tend to prefer different marketplaces, with consumers in Europe, the United States, and the United Kingdom preferring to use Amazon. The most visited marketplace in China was Taobao, Alibaba's B2C e-commerce platform. In Latin America, consumers use the local online marketplace Mercado Libre.

Global search advertising revenue was forecast to reach 357 billion U.S. dollars in 2025. Retail media was projected to account for roughly 140 billion dollars and traditional search for 217 billion.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached 7.66 U.S. dollars and was the highest among the presented countries. In France, the value stood at 68 U.S. cents.

In a mobile-first nation like China, more people use mobile phones rather than personal computers to conduct online search queries. As of *********, about **** percent of search engine users accessed the search services via mobile phones.

As of June 2025, around 777.2 million people in China used search engines, experiencing a sharp decline. This represented 69.2 percent of the total internet user base.

As of June 2025, **** percent of internet users in China used search engines. The search engine penetration rate is the percentage of internet users using search engines.

As of June 2025, 69.2 percent of internet users in China used search engines. The search engine penetration rate is the percentage of internet users using search engines.

This statistic illustrates the share of people who used a search engine in the United States in the past 4 weeks as of 2022. The results were sorted by age. In 2022, ** percent of respondents aged 18 to 29 years stated they used a search engine in the past 4 weeks. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.

In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

In the first quarter of 2025, global usage of search engines experienced a slight decline, reaching a rate of **** percent. Despite not substantial, this is the lowest value registered since the start of the analyzed period.

According to a survey in China in May 2023, mobile users were the most satisfied with the search experience of using Shenma Search and Quark Search. Both search engine platforms gained a mean score of 4.5 points among the respondents. Regarding search response speed and search content quality, 360 Search scored the highest points.

In a 2023 survey conducted among Chinese search engine users, more than two-thirds of respondents stated that they used search engines on PC mainly for collecting information and materials for work and study. Meanwhile, respondents tend to use search engines on mobile devices to access to instant news and information.

In the first quarter of 2025, Morocco had the highest percentage of people using search engines worldwide, at **** percent. China had the lowest rate among the analyzed countries, at **** percent. In the same quarter, the global average for search engine usage rate was about **** percent.

In a country with over one billion internet users, China's search engine industry was estimated to reach 145 billion yuan in 2023. Baidu has been the largest online search provider in the country while Google has been officially banned since 2010.