As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In January 2025, online search engine Bing accounted for almost six percent of the global tablet search market, while market leader Google had a share of over 89 percent. Meanwhile, Yandex's tablet search market share was of 2.73 percent, while Yahoo! represented little less than one percent on these devices.

In January 2025, the South Korean search engine Naver had a global market share of 0.33 percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

In 2025, “Google” was the most searched term on Google worldwide. “YouTube” ranked second, recording an index value of 79 points. That same year, “ChatGPT” and “GPT” entered the ranking for the first time, with index values of 27 and 18 points, respectively.

Between January 1st and December 31st, 2024, "Wetter" (Weather) was the most popular search query on the Google search engine in Germany. "Google" was ranked second, reaching an index point value of only 50 relative to the top search query ("Wetter").

Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 09 Mar 2025. This records a decrease from the previous number of 0.030 % for 08 Mar 2025. Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 09 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 05 Mar 2025 and a record low of 0.000 % in 09 Mar 2025. Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Belarus – Table BY.SC.IU: Internet Usage: Search Engine Market Share.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.

Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 28 Sep 2024. This stayed constant from the previous number of 0.010 % for 27 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 28 Sep 2024, with 11 observations. The data reached an all-time high of 0.010 % in 28 Sep 2024 and a record low of 0.010 % in 28 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Canada – Table CA.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data was reported at 0.000 % in 01 Jun 2024. This stayed constant from the previous number of 0.000 % for 31 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Jun 2024, with 18 observations. The data reached an all-time high of 0.490 % in 28 May 2024 and a record low of 0.000 % in 01 Jun 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Qwant data was reported at 0.110 % in 16 May 2025. This records an increase from the previous number of 0.090 % for 15 May 2025. Internet Usage: Search Engine Market Share: All Platforms: Qwant data is updated daily, averaging 0.030 % from Mar 2024 (Median) to 16 May 2025, with 421 observations. The data reached an all-time high of 0.110 % in 16 May 2025 and a record low of 0.000 % in 26 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Greece – Table GR.SC.IU: Internet Usage: Search Engine Market Share.

Global search advertising revenue was forecast to reach 357 billion U.S. dollars in 2025. Retail media was projected to account for roughly 140 billion dollars and traditional search for 217 billion.

Search Engine Market was valued at USD 203.1 Billion in 2023 and is projected to reach USD 478.9 Billion by 2031, growing at a CAGR of 10% during the forecast period 2026-2032.Global Search Engine Market DriversThe market drivers for the Search Engine Market can be influenced by various factors. These may include:Growth in Internet Penetration: Increase in internet accessibility worldwide, with more individuals and businesses going online.Rising Mobile Device Usage: Surge in smartphone and tablet usage, leading to more searches conducted via mobile devices.E-commerce Expansion: Growth in online shopping boosts search engine usage as consumers look for products and services online.Technological Advancements: Innovations in artificial intelligence (AI), machine learning, and natural language processing enhance search engine functionalities.Marketing and Advertising Needs: Increased demand for digital marketing and search engine optimization (SEO) as companies seek to improve online visibility.Big Data Analytics: Use of big data to refine search algorithms and provide more personalized search results.Voice Search and Virtual Assistants: Rising popularity of voice-activated searches through devices like Amazon Echo and Google Home.Local Search Optimization: Growth in localized searches as businesses focus on targeting specific geographic areas.Content Digitalization: Increasing volumes of digital content available on the internet, making search engines critical tools for information retrieval.Improvement in User Experience: Enhanced user interfaces and faster search results improve user satisfaction and drive more frequent usage.

Introduction

Google Search Statistics: Google Search stands as the dominant global search engine, playing a crucial role in helping users find information, make informed decisions, and engage with online content. As digital habits evolve, Google remains at the forefront, influencing how people access websites, engage with brands, and discover new services.

Through advancements in AI, personalized results, and the growing trend of mobile searches, Google Search continuously refines its approach to deliver more relevant and efficient user experiences. Consequently, staying updated on Google Search trends and statistics is crucial for businesses, marketers, and analysts seeking to refine their strategies and increase visibility in a rapidly evolving digital landscape.

Introduction

Google search statistics: Google Search remains a digital giant, an almost invisible utility that underpins the modern internet economy. It is a definitive engine of commerce, a barometer of global human interest, and the single most critical touchpoint in the consumer journey. To operate in the digital world without a profound understanding of Google Search statistics is to be blind.

Indeed, this is not a general overview; this is a meticulous, data-driven analysis made to serve as the definitive benchmark for understanding the scale, market dominance, and future trajectory of Google Search. We will discuss the most current, granular, and impactful statistics available today, moving from its fundamental scale to the behaviors that change billions of daily decisions. Let’s get into it.

Search engines, which collect, organize and display knowledge of the internet, remain central to the digital economy but are entering a period of rapid transformation driven by AI and shifting user behavior. Over the past five years, internet advertising spending maintained strong momentum, propelled by growing mobile internet access and consumer screen time. Consequently, industry revenue is expected to climb at a CAGR of 9.4% to $316.8 billion, including an anticipated rise of 7.7% in 2025, with profit at 18.6%. The industry stands apart from most in the tech sector, because of its platform-based revenue model, aggregation dynamics and deep integration with the broader digital ecosystem. While user engagement fuels relevance, it is advertiser demand that sustains revenue, requiring a careful balance between utility and monetization. This landscape has been reshaped by the rise of generative AI. Conversational tools and AI-generated summaries are reducing user interaction with traditional search results, challenging established SEO practices and disrupting referral-based traffic flows. Meanwhile, search engines are reconfiguring their ad models to prioritize quality and contextual relevance, moving away from legacy monetization strategies. These trends signal a broader shift in how search platforms operate, less as navigational tools and more as integrated, AI-driven environments. As digital behavior fragments and users seek information across apps like Amazon, TikTok and ChatGPT, industry revenue is still projected to climb at a CAGR of 7.3% to $449.9 billion through 2030. Advertisers are expected to continue investing in search, drawn by the format’s performance insights and optimization capabilities. However, AI is redefining search from a navigational tool into a task-oriented solution engine, where users expect conversational, multimodal and predictive answers instead of traditional results pages. To stay relevant, incumbent platforms must evolve into embedded AI utilities that power experiences across devices and enterprise workflows.

In 2025, leading marketplaces were the primary source for starting to search for products online worldwide, along with search engines. According to a survey, roughly 17 percent of online shoppers searched for products through these channels. Online supermarkets and grocers followed, with 13 percent of respondents. Popularity contest Online shopping has become increasingly popular globally. In various countries, including the United Kingdom, the United States, Germany, and many others, consumers have stated that they prefer to shop online rather than in-store. On a weekly basis, however, in European countries, offline shopping is still more popular among consumers. Germany had the largest share of weekly online shoppers, with 45 percent of consumers. The preference for online shopping also depends on the product category and shopping events occurring at the time. Over 70 percent of consumers prefer to use the internet over in-store shopping to complete their holiday and entertainment purchases. It is a preference While marketplaces are the primary source for consumers to search for products online, they are also the leading source for online shopping inspiration in 2024. Around 35 percent of global consumers expressed their preference for marketplaces over any other online channel as a source of inspiration for their upcoming purchases. Consumers in different regions in the world tend to prefer different marketplaces, with consumers in Europe, the United States, and the United Kingdom preferring to use Amazon. The most visited marketplace in China was Taobao, Alibaba's B2C e-commerce platform. In Latin America, consumers use the local online marketplace Mercado Libre.

Internet Usage: Search Engine Market Share: Tablet: Shenma data was reported at 0.000 % in 04 May 2024. This stayed constant from the previous number of 0.000 % for 03 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 04 May 2024, with 9 observations. The data reached an all-time high of 0.070 % in 30 Apr 2024 and a record low of 0.000 % in 04 May 2024. Internet Usage: Search Engine Market Share: Tablet: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Nigeria – Table NG.SC.IU: Internet Usage: Search Engine Market Share.

"Clima" weather was the most probed query in the Google search engine in Brazil in 2024, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" were also some of the most searched terms on the engine, scoring index values of 77 and 28. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 78 and 59 each.