As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Learn more about Market Research Intellect's Search Engine Market Report, valued at USD 450 billion in 2024, and set to grow to USD 700 billion by 2033 with a CAGR of 5.2% (2026-2033).

In April 2025, Google accounted for 86.71 percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around 7.5 percent, among the engine's highest quotas registered in the country to date.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

In today's digital landscape, the search engine market stands as a pivotal component in shaping how information is accessed and shared, driving both consumer behavior and business strategies. With an impressive market size that has reached approximately $200 billion in 2023, the industry has seen a significant evolu

Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.

In January 2025, the search engine Bing had a market share of 4.04 percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

AI Search Engines Market size is expected to reach US$ 108.88 Bn by 2032, from US$ 43.63 Bn in 2025, exhibiting a CAGR of 14% during the forecast period.

India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data was reported at 0.010 % in 28 Apr 2024. This stayed constant from the previous number of 0.010 % for 27 Apr 2024. India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data is updated daily, averaging 0.010 % from Mar 2024 (Median) to 28 Apr 2024, with 38 observations. The data reached an all-time high of 0.100 % in 26 Mar 2024 and a record low of 0.000 % in 18 Apr 2024. India Internet Usage: Search Engine Market Share: Desktop: Mail.ru data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Search Engine Market Share.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was 11.4 percent, down 0.1 percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.000 % in 04 Sep 2024. This stayed constant from the previous number of 0.000 % for 03 Sep 2024. Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 04 Sep 2024, with 199 observations. The data reached an all-time high of 8.330 % in 28 May 2024 and a record low of 0.000 % in 04 Sep 2024. Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kiribati – Table KI.SC.IU: Internet Usage: Search Engine Market Share.

The size of the Search Engine market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.82% during the forecast period.A search engine is a software system that scrolls down billions of web pages for information on the World Wide Web. It indexes the content and then processes queries to return relevant results. After entering a query in a search engine, its algorithm analyzes the query and fetches relevant pages from its index.They are one of the indispensable tools when it comes to accessing information online.Search engines have very many uses. These include researching, shopping, news, and entertainment. Essentially, they have changed the way people access the internet, providing fast and easy access to information. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Preference for Live Person Interaction. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

Global Recommendation Search Engine Market is poised for a significant growth, with market size projected to surge from USD 10.36 Billion in 2024 to USD 30.86 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 12.89% during the forecast period.

The Global Recommendation Search Engine market size to cross USD 30.86 Billion by 2033. [https://edison.valuemarketresearch.com//u

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet, and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a climb in the percentage of households with internet access has supported revenue growth, while increasing technological integration with daily life has increased demand for industry services. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television increasing the focus on digital marketing as a core strategy. Industry revenue is expected to increase at a compound annual rate of 4.7%, to reach £5.1 billion over the five years through 2024-25. Revenue is forecast to climb by 4.7% in 2024-25. Industry profit has remained high, expanding to 34.2% in 2024-25. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that do not use Google as the default engine benefits other search providers. Technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 6% over the five years through 2029-30, to reach £6.8 billion.

Enterprise Search Market Report is Segmented by Component (Solution, Services), Type (Conversational Search, Multimedia Search, Multilingual Search), Enterprise Size (Small and Medium Sized Enterprises, and Large Enterprises), Deployment Mode (On-Premise, and Cloud), Industry Vertical (BFSI, Healthcare, Government, Retail and E-Commerce, Travel and Hospitality, Media and Entertainment, Others), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

The size and share of this market is categorized based on Application (Enterprise Search Engines, Document Management Systems, Text Search Software, Data Indexing Tools, Search Analytics) and Product (Knowledge Management, Document Retrieval, Data Analysis, Customer Service, Compliance) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of 93.25 percent across all devices. That month, Bing had a market share of approximately 4.22 percent in second place, followed by Yahoo! with approximately 1.37 percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than one percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, 57.7 percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly half of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.  

Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data was reported at 0.000 % in 26 Apr 2024. This stayed constant from the previous number of 0.000 % for 25 Apr 2024. Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 26 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 23 Apr 2024 and a record low of 0.000 % in 26 Apr 2024. Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Lesotho – Table LS.SC.IU: Internet Usage: Search Engine Market Share.

Jamaica Internet Usage: Search Engine Market Share: All Platforms: Qwant data was reported at 0.020 % in 02 May 2025. This records an increase from the previous number of 0.000 % for 01 May 2025. Jamaica Internet Usage: Search Engine Market Share: All Platforms: Qwant data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 02 May 2025, with 35 observations. The data reached an all-time high of 0.060 % in 13 Mar 2025 and a record low of 0.000 % in 01 May 2025. Jamaica Internet Usage: Search Engine Market Share: All Platforms: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Search Engine Market Share.

The social media search engine market is experiencing robust growth, driven by the increasing reliance on social platforms for information gathering and the evolution of sophisticated search algorithms within these platforms. The market size in 2025 is estimated at $15 billion, considering the overall digital advertising market size and the significant portion allocated to social media. A Compound Annual Growth Rate (CAGR) of 15% is projected for the period 2025-2033, indicating a substantial expansion of this sector. Key drivers include the rising user base of social media platforms, increased integration of search functionalities within these platforms, and the growing demand for targeted advertising on social media. Furthermore, the continuous development of AI-powered search algorithms promises enhanced user experience and increased effectiveness of advertising. While data privacy concerns and the evolving regulatory landscape pose potential restraints, the market's growth trajectory remains positive. Segmentation by application (individual vs. business users) and search type (word, image, video) provides valuable insights into specific market opportunities. Business users are expected to drive a significant portion of the market growth owing to increased reliance on social media for market research, brand monitoring, and targeted advertising campaigns. The competitive landscape is highly concentrated, with established players like Google, Facebook, and others holding substantial market share. However, the emergence of new, specialized social media search engines, particularly those focusing on niche areas like video or image search, presents opportunities for disruptive innovation. Geographic analysis reveals significant variations in market penetration. North America and Europe are expected to maintain substantial market dominance in the near term, though rapid growth is anticipated in Asia Pacific regions like India and China due to their expanding internet and social media penetration. The focus on optimizing user experience through personalized search results and improved relevance is expected to remain a key differentiator in this increasingly competitive landscape. The incorporation of advanced analytics and data visualization tools is also driving market growth, facilitating effective marketing campaigns and deeper consumer insights.