As of June 2024, global Google searches for the word "ChatGPT" increased again after a slight decline by the end of 2024. Interest in the chatbot, developed by the U.S.-based OpenAI and launched in November 2022, started rising in the week ending December 3, 2022. Recently, growing demand for information on ChatGPT made the keyword hit a peak of 100 index points during the week ending on June 2, 2024. ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a chatbot and AI-powered auto-generative text system able to give human-sounding replies and reproduce human-like interactions when prompted.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

Introduction

Search Engine Statistics: Search engines are now widely used and have built a big industry that affects how other businesses run. Here are Search Engine Statistics to show you the current trends and possible future changes in the search industry.

Search engines are here to stay, but how people look for information online is changing. Most users now search using mobile devices. Google is still the leader, even with more competition, and more Americans are worried about privacy when using search engines.

The COVID-19 Search Trends symptoms dataset shows aggregated, anonymized trends in Google searches for a broad set of health symptoms, signs, and conditions. The dataset provides a daily or weekly time series for each region showing the relative volume of searches for each symptom. This dataset is intended to help researchers to better understand the impact of COVID-19. It shouldn't be used for medical diagnostic, prognostic, or treatment purposes. It also isn't intended to be used for guidance on personal travel plans. To learn more about the dataset, how we generate it and preserve privacy, read the data documentation . To visualize the data, try exploring these interactive charts and map of symptom search trends . As of Dec. 15, 2020, the dataset was expanded to include trends for Australia, Ireland, New Zealand, Singapore, and the United Kingdom. This expanded data is available in new tables that provide data at country and two subregional levels. We will not be updating existing state/county tables going forward. All bytes processed in queries against this dataset will be zeroed out, making this part of the query free. Data joined with the dataset will be billed at the normal rate to prevent abuse. After September 15, queries over these datasets will revert to the normal billing rate. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

Introduction

Voice Search Statistics: As today’s world advances technologically, the generation is increasingly inclined towards voice search rather than typing. Globally, voice search is becoming increasingly popular in a short period, reshaping the online interaction process. Mostly used for finding online information, whether it’s asking your phone about the weather, looking up a recipe, or finding the nearest coffee shop.

The technology of voice search has evolved in response to the rise of virtual assistants, including Siri, Alexa, and Google Assistant. The voice search trend is significantly impacting SEO and digital marketing strategies as users increasingly favour the convenience and speed of voice search over traditional typing.

This article presents the latest statistical analyses from various insights that will help you gain a deeper understanding of the topic.

China Google Search Trends: Online Shopping: Tmall data was reported at 8.000 Score in 14 May 2025. This stayed constant from the previous number of 8.000 Score for 13 May 2025. China Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 70.000 Score in 22 Jan 2023 and a record low of 0.000 Score in 02 May 2025. China Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s China – Table CN.Google.GT: Google Search Trends: by Categories.

The following link building statistics explain why quality links are now more important than ever and what kinds of links you should be building.

United States Google Search Trends: Government Measures: Government Subsidy data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. United States Google Search Trends: Government Measures: Government Subsidy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 0.000 Score in 14 May 2025 and a record low of 0.000 Score in 14 May 2025. United States Google Search Trends: Government Measures: Government Subsidy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s United States – Table US.Google.GT: Google Search Trends: by Categories.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Google Search Trends: Economic Measures: Mortgage Loan data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Economic Measures: Mortgage Loan data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 23 Jan 2022 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Economic Measures: Mortgage Loan data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Yemen – Table YE.Google.GT: Google Search Trends: by Categories.

Search Engine Market Report is Segmented by Search Type (Crawler-Based Engines, Meta-Search Engines and More), Platform (Desktop, Mobile and More), by Application (Personal, Commercial and More), Revenue Model (Advertising-Based, Subscription and More), End-Use Industry (BFSI, Travel & Hospitality and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Abstract (our paper)

The frequency of a web search keyword generally reflects the degree of public interest in a particular subject matter. Search logs are therefore useful resources for trend analysis. However, access to search logs is typically restricted to search engine providers. In this paper, we investigate whether search frequency can be estimated from a different resource such as Wikipedia page views of open data. We found frequently searched keywords to have remarkably high correlations with Wikipedia page views. This suggests that Wikipedia page views can be an effective tool for determining popular global web search trends.

Data

personal-name.txt.gz:
The first column is the Wikipedia article id, the second column is the search keyword, the third column is the Wikipedia article title, and the fourth column is the total of page views from 2008 to 2014.

personal-name_data_google-trends.txt.gz, personal-name_data_wikipedia.txt.gz:
The first column is the period to be collected, the second column is the source (Google or Wikipedia), the third column is the Wikipedia article id, the fourth column is the search keyword, the fifth column is the date, and the sixth column is the value of search trend or page view.

Publication

This data set was created for our study. If you make use of this data set, please cite:
Mitsuo Yoshida, Yuki Arase, Takaaki Tsunoda, Mikio Yamamoto. Wikipedia Page View Reflects Web Search Trend. Proceedings of the 2015 ACM Web Science Conference (WebSci '15). no.65, pp.1-2, 2015.
http://dx.doi.org/10.1145/2786451.2786495
http://arxiv.org/abs/1509.02218 (author-created version)

Note

The raw data of Wikipedia page views is available in the following page.
http://dumps.wikimedia.org/other/pagecounts-raw/

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

Search Engine Market Outlook 2032

The global search engine market size was USD 205.48 Billion in 2023 and is projected to reach USD 507.37 Billion by 2032, expanding at a CAGR of 11.0 % during 2024–2032. The market growth is attributed to the growing use of social media data across the globe.



Rising use of social media data is a key driver of the search engine market. The continuous engagement of users with diverse social media platforms results in the generation of a vast amount of data. This data offers invaluable insights into user behavior, preferences, and emerging trends. Search engines leverage this data to deliver personalized and relevant search results.



The analysis of a user's social media activity allows search engines to gain a deeper understanding of their interests, thereby enabling them to deliver search results that are closely aligned with these interests. This enhances the user's search experience and increases the likelihood of user engagement and conversion for businesses. Furthermore, integrating social media data into search algorithms improve ad targeting, leading to effective advertising campaigns. This trend, offers an opportunity for businesses to enhance their search engine strategies and gain a competitive edge.

Impact of Artificial Intelligence (AI) in Search Engine Market

Artificial Intelligence has a significantly impact on search engine market, creating personalized and efficient user experience. Through machine learning algorithms, search engines have become adept at understanding user intent, thereby delivering accurate and relevant results. AI's ability to process and analyze large volumes of data has enhanced search engine optimization strategies, enabling businesses to better understand user behavior and preferences.



AI has facilitated the development of voice search technology, which is rapidly gaining popularity due to its convenience and efficiency. This has necessitated a shift in SEO strategies, with a greater focus on natural language. Additionally, AI's predictive capabilities have improved ad targeting, leading to higher conversion rates. The integration of AI in the search engine market has improved user experience and revolutionized digital marketing strategies. Fo

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

These are the key social media statistics that you need to know.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.