"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

Since 2016, the popularity of the keyword dropshipping has grown online. The popularity of 'dropshipping' searches on Google indicated a higher interest by online users. Over the period studied, search interest through the search engine increased gradually over the last few years until reaching its peak in August 2020, when it achieved a score of 87 out of 100 points.

Analysis of ‘Google Search Trends 2021’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/tunguz/google-search-trends-2021 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

Google Trends of search terms is a useful proxy for the most popular topics at any given time. This dataset contains many of the top such worldwide searches in 2021.

--- Original source retains full ownership of the source dataset ---

The popularity of "keto" as a google search has fluctuated from 2019 to 2021. In the first quarter of each year, there is always a peak in the popularity of searching for keto, followed by a subsequent decline. In the first quarter of 2020, searching the term keto on google was the most popular, with a score of about 48.23.

This repository contains the enrichments for the dataset The New York Times Annotated Corpus developed for the paper:

“Marco Ponza, Diego Ceccarelli, Paolo Ferragina, Edgar Meij, Sambhav Kothari. Contextualizing Trending Entities in News Stories. In Proceedings of the 14th ACM International Conference on Web Search and Data Mining (WSDM 2021).”

It includes a total of 149 trends constituted by 120K entities. The goal is to retrieve a set of entities ranked with respect to their usefulness in explaining why a given trending entity is actually trending.

Format

The repository contains the enrichments in JSON format.

The news stories of the New York Times from which these enrichments have been developed are available from LDC.

Data Splits

We perform two kinds of evaluation.

Unsupervised evaluation, where we use the complete dataset of 149 trends as a benchmark.

Supervised evaluation, where we train/tune our models on a training/development set and we test them on a test set.

The training set contains 50 trends constituted by 36.3K entities from 1996 to 2000.

The development set contains 34 trends constituted by 26.7K entities from 2000 to 2002.

The test set contains 65 trends constituted by 57K entities from 2002 to 2007.

Use

Please cite the data set and the accompanying paper if you found the resources in this repository useful:

@inproceedings{ponza2021, Title = {Contextualizing Trending Entities in News Stories}, author = {Ponza, Marco and Ceccarelli, Diego and Ferragina, Paolo and Meij, Edgar and Kothari, Sambhav}, Booktitle = {Proceedings of the 14th ACM International Conference on Web Search and Data Mining}, Year = {2021}, }

Google Trends provides spatiotemporal data for user-specific terms scaled from less than 1 (lowest relative popularity) to 100 (highest relative popularity) as a proxy for the public interest. Here we use US state-level data for COVID-19 to examine popularity trends during the pandemic evolution. We used "coronavirus" and "covid" search terms and set the period up from January 1st, 2020, to November 12, 2022. We measured the agreement on web rankings between states using the nonparametric Kendall’s W (0 for no concordance to 1 for perfect agreement). We compiled state-level weekly data on COVID-19 incidence and mortality and scaled state curves from 0 to 100 through a min-max normalization process. We used a dynamic time-warping algorithm to calculate similarities between the popularity, mortality, and incidence of COVID-19. The methodology is a pattern recognition process between time series by distance optimization. The similarity was mapped from 0 to 1, with 1 indicating perfect similarity and 0 indicating no similarity. The peak in popularity was in March 2020, succeeded by a decline and a prolonged period of fluctuation around 20%. Public interest rose briefly at the end of 2021, to fall to a low activity of around 10%. This pattern was remarkably consistent across states (Kendal’s W 0.94, p < 0.001). Web search trends were an impression of contagion growth: Overall, popularity-mortality trajectories yielded higher similarity indices (median 0.78; interquartile range 0.75–0.82) compared to popularity-incidence trajectories (median 0.74; interquartile range 0.72–0.76, Wilcoxon’s exact p0.80) in 19/51 (37%) regions, as opposed to only 4/51 (8%) for popularity-incidence trajectories. State-level data show a fading public concern about COVID-19, and web-search popularity patterns may reflect the COVID-19 trajectory in terms of cases and mortality.

As of September 2021, Bitcoin was the most searched coin in South Korea with around 68 percent of searches on Google. Ethereum and XRP (Ripple) followed with about 11 and 13 percent, respectively. While the Bitcoin search interest among South Koreans is below the global average of around 81 percent, searches for altcoins are comparatively high.

In 2021, Britney Spears had a year-on-year search growth of 117 percent, making her the most trending celebrity on Google search worldwide in 2021 by average monthly searches. The second-most trending celebrity on Google was Cristiano Ronaldo, who had an average monthly search growth increase of 75 percent. Celebrities on social media

Internet users worldwide like following the everyday life of celebrities, especially via social media. The Instagram accounts with the highest number of followers belong to famous personalities in the mainstream media. The most followed celebrity on Instagram is football player Cristiano Ronaldo. The Manchester United forward had over 440 million followers on the social media platform. The American personality and reality show star Kylie Jenner followed with around 336 million followers. Unlike Instagram, a large number of TikTok’s most famous users acquired their followers by posting fun and engaging content on the popular short video platform. TikTok’s most popular content creators like Charli D'Amelio and Khaby Lame acquired their internet fame performing comedy sketches and lip-synching challenges. What else do people search on Google?

According to the latest data, “Google” was the most searched keyword worldwide on the search engine. Overall, social media platforms, news, as well as weather were among the leading search queries on Google. When it comes to politicians, Joe Biden seemed to catch the interest of many users worldwide, as the 46th president of the United States became the most searched statesperson on Google in 2021, averaging around seven million monthly searches on average. “Squid game”, the popular Netflix show that was released in September 2021, was the most searched TV series worldwide by far, with a monthly search volume of over 100 million online searches.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

Data for households in receipt of Support for Mortgage Interest (SMI) loans is available in Stat-Xplore on a quarterly basis.

These quarterly experimental statistics include number of households who are currently in receipt of the support as well as the number who have received SMI loans so far (see the background information and methodology note for an explanation of households).

The statistics are broken down by:

• Quarter
• Country, Region
• Qualifying Benefit

Notices

Geography data:

• geography information may not be up to date for some households. This affects the geography statistics from April 2020.

Background information

Read the background information and methodology note for guidance on these statistics, such as timeliness and interpretation.

Interactive statistics

Find further breakdowns of these statistics on https://stat-xplore.dwp.gov.uk/webapi/jsf/login.xhtml" class="govuk-link">Stat-Xplore, an online tool for exploring some of Department for Work and Pensions (DWP’s) main statistics.

Feedback

Please answer this https://forms.office.com/Pages/ResponsePage.aspx?id=6fbxllcQF0GsKIDN_ob4ww6eQtaLpw1MuH5cgQWx29tUMVE4QkFPVlUxMVM5VllRMDc2REpUWVc5UC4u" class="govuk-link">short survey to help us make the statistics better for you.

We welcome all feedback on the content, relevance, accessibility and timing of these statistics to help us in producing statistics that meet user needs. For non-media enquiries on these statistics email: laura.parkhurst@dwp.gov.uk

For media enquiries please contact the DWP press office.

Next releases

Support for Mortgage Interest statistics are published quarterly. The dates for future releases are listed in the statistics release calendar.

Pre-release access

In addition to staff who are responsible for the production and quality assurance of the statistics, up to 24-hour pre-release access is provided to ministers and other officials. We publish the job titles and organisations of the people who have been granted up to 24-hour pre-release access to the latest Support for Mortgage Interest statistics.

On behalf of the Press and Information Office of the Federal Government, the opinion research institute forsa has regularly conducted representative population surveys on the subject of the ´Corona crisis´ (COVID-19) from calendar week 12/2020. The individual question areas were adapted according to the survey period.
Concerns about infection with the corona virus (self and family members or friends); concerns about infecting others; other concerns about the corona virus (open question); credibility of the information provided by the federal government on the corona crisis; assessment of current political measures to contain the corona virus (appropriate, go too far or do not go far enough); current place of work: workplace away from home, at home in home office, not at all (e.g. due to lack of orders, short-time work); informedness about the following aspects in regard to a Corona vaccination (effectiveness and possible side effects of the vaccines, according to which schedule the vaccines are distributed to the population, how one learns about it if one can be vaccinated oneself); basic willingness to be vaccinated against the Corona virus as soon as it is one´s own turn; reasons why the respondent would (probably) not be vaccinated against the Corona virus (e.g. uncertainty about side effects/consequential effects of vaccine, no confidence in Corona vaccine in general, low health risks, doubt about existence of Corona virus, etc.).

Demography: sex; age (grouped); employment; education; net household income (grouped); party preference in the next federal election; voting behaviour in the last federal election.

Additionally coded were: region; federal state; weight.

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. How is Market for Search Engine Optimisation Services Being Affected by the Major Trends?

Increasing Revenues of Digital Advertising to Provide Viable Market Output

It is anticipated that in the near future, digital advertising will surpass conventional means of advertising like print, television, radio, movies, and outdoors. Advertisers are resorting to digital advertising to reach the required demographic segments as consumer viewing shifts farther away from traditional networks towards digital alternatives, creating demand for SEO services to increase website exposure and draw in online traffic. Mobile internet advertising is another industry that is expanding thanks to the growing popularity of smartphones.

Internet advertising revenue climbed from 2021 to 2022 by 10.8% (YoY) to $209.7 billion, and overall revenue increased by $20.4 billion (YoY). Ad revenues for the first half of the year exceeded $100 billion for the first time, with Q1 seeing the largest gain, up 21.1% from Q2 and Q2. Revenues fell in Q3 (8.4%) and Q4 (4.4%).

(Source:www.iab.com/news/despite-headwinds-digital-advertising-delivered-double-digit-growth-in-2022-according-to-the-iab-internet-advertising-revenue-report/)

Advertisers increasingly value deep engagement, leading to a shift in advertising budgets from traditional to digital platforms, accelerating the demand for search engine optimization services throughout the forecast term.

Affordable internet in developing countries to propel market growth

The Factors Restraining Growth of the Search Engine Optimization Services Market

Rising In-house Team And Online SEO Tools to Hinder Market Growth

Many businesses are assembling their own in-house SEO teams to meet their specific needs. The business must establish an internal SEO team and streamline the procedure as the organization grows. The in-house SEO team guarantees cost savings and quick response times for campaigns and takes into account brand objectives, data security, and resource quality as well. Additionally, it enables control over output control. Additionally, online SEO tools can be used by anyone to improve their search, negating the need to speak with a third-party search engine optimization services supplier. The expansion of the search engine optimization services market is hampered by the rise of in-house teams and the accessibility of SEO online.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search engine optimization (SEO) services market comprises companies (organizations, sole proprietors, or partnerships) that sell SEO consultancy services to companies looking to optimize their websites. The industry is driven by the increased use of digital marketing strategies and the demand for more presence on key search engines. The search engine optimization services market grew throughout the historical period due to rising digital media consumption, increased smartphone and internet service penetration, older generations becoming more digitally empowered, and supportive government measures.

Between 2023 and 2028, an additional 910.3 million smartphone users will be worldwide (an increase of 17.33 percent). After five years of growth, the number of smartphone users is expected to reach 6.2 billion in 2028, reachi...

Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in the United States. This report explores the types of travelers that visit the country as well as a SWOT analysis. Read More

Keyword searches on Google for the term "men's skincare" increased during the holiday season in 2023 compared to a baseline of 2021 averages. Between November and late December, the jump in keyword searches was a two-fold increase for this search term.

As per a Google report, search interest in digital formats among Indian users surged in 2021. Searches for keywords such as "short videos", especially on YouTube, went up by 100 percent. The search term "virtual try on" was also trending that year as consumers could virtually test products such as makeup and apparel before purchasing them.

Search interest for Bitcoin accounted for approximately 62 percent of the total search volume for cryptocurrencies in Russia in 2021. Ethereum was the next most popular query in the cryptocurrency category, with almost 11 percent of total search queries.

Consumers from Scandinavia and Germany were more interested in Klarna than elsewhere in Europe or other countries in the world. This according to information that was compiled from Google Trends, looking at how often people from around the world were searching the term "Klarna". For certain digital topics that reach the news but are not easily tracked on a per country level, such online searches can provide somewhat of an insight into local consumer interest.

In 2021, "joggers for men" had the largest increase in online consumer interest in the high street fashion category in the United Kingdom (UK). This fashion item saw 212 percent growth in online consumer interest. "Sweatshirts for women" ranked second in the list with a consumer interest increase of 161 percent. In contrast, "stick on bra" saw the largest drop in online consumer interest with a 70 percent decline.

As of March 2021, the keyword with the highest number of results on YouTube.com was "s" with 25 billion search results, probably after the popularity of Norwegian singer Astrid S. The generic keyword "video" led to 25 billion results on the web version of the platform, followed by the keyword "s," after the popular YouTube page "The S."

Bitcoin was by far the most searched coin Romania in 2021 with a 78.5 percent share of interest. Ethereum ranked second, followed by XRP.