As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

The immense popularity of smartphones and their integrated virtual assistants such as Siri or Google Assistant have led to an explosion of voice search usage. As of the first quarter of 2019, 42 percent of the worldwide online population had conducted a voice search via any device within the past month. With 49 percent of respondents from Asia Pacific stating that they had accessed voice search recently, the region is the clear leader in terms of voice search adoption. Other common ways to access voice search include smart speakers such as the Amazon Echo. In 2019, China is projected to account for 28 percent of the worldwide smart speaker installed base.

This statistic gives information on the share of smartphone shoppers in the United States who have used their device for local search as of July 2018. During the survey period, 82 percent of respondents who stated that they used their smartphone to help them shop had used "near me" searches on their mobile device.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

A 2024 survey found that ** percent of Gen Z users used search engines most frequently to look for answers to specific questions, compared to around ** percent of all interviewed internet users. Similarly, ** percent of Gen Z users used these tools to seek opinions or experiences from social networks or communities, a higher percentage than the ** percent of all internet users who reported doing the same.

According to a 2024 survey conducted in the United States, around ** percent of respondents who used artificial intelligence-powered online search engines found search results provided by these tools more specific to their queries. Another ** percent found their results more trustworthy. On the other hand, approximately ** percent of respondents reported they would not trust AI-generated result to their web searches.

In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

This statistic presents the most popular first choice for performing searches as stated by adults in the United States as of April 2018. According to the findings, 44 percent of respondents stated their first choice in terms of performing searches was their mobile browser, while in comparison 16 percent stated their first choice being their search engine app or voice search.

According to a 2024 survey conducted in the United States, around 25 percent of responding adults claimed to have used artificial intelligence-powered online search engines to test the new technology. Around 12 percent of respondents mentioned the accuracy of AI-generated search results as reasons for using these tools, and another 17 percent of respondents claimed the chatbot-style results led them faster to find their answers.

This statistic presents the percentage of consumers who use a mobile device for product research while shopping in-store worldwide as of January 2019, by country. According to the findings, 97.6 percent of respondents from Turkey stated that they used their mobile devices for product research while shopping in-store, while in comparison only 69.6 percent of respondents from the United Kingdom reported similar responses.

In the first quarter of 2025, global usage of search engines experienced a slight decline, reaching a rate of **** percent. Despite not substantial, this is the lowest value registered since the start of the analyzed period.

The graph shows mobile search penetration rates in China from 2011 to 2020. By the end of 2020, around **** percent of mobile phone users in China used mobile phones to search online. The mobile search penetration rate is the percentage of mobile phone users using mobile searching function.

This statistic shows a projection of the local search query volume in the United States from 2014 to 2019, sorted by platform. In 2016, mobile local search query volume is estimated to reach 94.7 billion searches.

This statistic presents the most popular categories of local search lookups among smartphone users in the United States. During the July 2018, 84 percent of respondents stated that they typically used "near me" searches for food.

According to an April 2024 survey, 34 percent of adults in the United States preferred to use traditional search engines for online search. However, the use of social media usage for finding information online is growing as a trend, especially among younger generations. Approximately 18 percent of respondents used both methods for online searches depending on specific needs, while 48 percent of interviewees primarily used either social media or search engines for this task.

This survey shows the share of customers in the U.S. and worldwide by if they ever used a search engine to try and find a response to a customer service question as of 2017. During the survey, ** percent of respondents from the United States stated that they have used a search engine to try and find a response to a customer service question.

This statistic shows the search engine usage of consumers in the United States during pre-purchase product research in 2014. During the survey period it was found that ** percent of U.S. consumers had used a search engine while researching a product online.

According to a 2024 survey conducted in the United States, **** of the responding adults stated they would trust AI-powered online search engines more if the content was verified by a human before being published. Around ** percent of respondents indicated that more data privacy regulations would also increase their trust in such tools, while ** percent mentioned that more personalization of search results was an important factor.

In 2024, 44 percent of interviewed adults in the United States claimed to have used artificial intelligence-powered search engines to help them learn or explain concepts. Among matters of online search and discovery, around 37 percent of the survey respondents stated using these tools for providing them with recommendations. Among users' users who used these tools for information and processing management, 40 percent of respondents said they helped them improve writing and sum up information.