'*******' was the most searched keyword on Google in the United States between January and March 2025, with an average monthly volume of ****** million searches over the researched period. "***" ranked second with a search volume of ***** million searches. The keyword for "nfl" came in third, making up to ***** million searches.

Between October 2022 and **********, the traffic volume for the keyword "AI" has tripled , going from around *** million monthly searches to more than **** million during the last month of the measured period. Interest in artificial intelligence has skyrocketed with the release of ChatGPT in *************. Quick adoption of AI-powered tools has already started shaking industries like the online search market with the trend of chatbots providing search results in a dialogue format, known as AI-powered search engines.

Between June 2022 and March 2023, the traffic volume for the keyword "AI" has tripled, going from around 7.9 million monthly searches to more than 30.4 million during the last month of the measured period. General interest in artificial intelligence (AI) has exploded in markets like the United States by the end of 2022. Likewise, interest for the application programming interfaces (API's) and plugins of artificial intelligence solutions, especially those of ChatGPT, has also seen a major increase since the release of the tool in November of 2022.

The artificial intelligence market

Valued at around 142.3 billion U.S. dollars in 2022, the artificial intelligence market is one the most promising tech segments for the rest of the decade, with more than five billion U.S. dollars invested in startups - the most notable being the Californian company OpenAI and its flagship application ChatGPT. Disruptive as it is, the adoption of AI has already sparked an alert for several industries, likely to affect job markets and thus raising concerns about cybercrime and other online misdeeds.

The future of online search?

Of most industries, the impact of the new tool developed by OpenAI may be felt by the online search market like a global earthquake. With chatbots providing search results in a dialogue format, the trend of AI-powered search engines unleashed by ChatGPT threw giant companies like Google and Microsoft into a race with startups and other competitors to present the best candidate for this disruptive (and experimental) online solution.

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Keyword Research Tools Market Outlook

The global keyword research tools market size was valued at approximately USD 500 million in 2023 and is projected to reach USD 1.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.5% during the forecast period. This robust growth is driven by the increasing importance of search engine optimization (SEO) and online marketing strategies across various industries.

One of the significant growth drivers in the keyword research tools market is the rising demand for digital marketing. With the proliferation of online businesses and the ever-increasing importance of having a strong online presence, companies are investing heavily in SEO and content marketing strategies. Keyword research tools are essential for identifying high-value keywords that can drive traffic and generate leads, making them indispensable in a marketer's toolkit. Moreover, the shift towards e-commerce and digital platforms, accelerated by the COVID-19 pandemic, has further emphasized the need for effective keyword research tools.

Technological advancements are another critical factor propelling the growth of the keyword research tools market. The integration of artificial intelligence (AI) and machine learning (ML) into these tools has significantly enhanced their functionality and usability. AI-powered keyword research tools can analyze vast amounts of data to provide more accurate and actionable insights. They can predict keyword trends, understand user intent, and suggest long-tail keywords, thereby optimizing the content creation process. These advancements are attracting more users to adopt sophisticated keyword research tools, thereby driving market growth.

The increasing adoption of content marketing strategies by businesses of all sizes is another major growth factor. Content marketing has become a fundamental aspect of a company's digital strategy, aiming to attract, engage, and retain customers by creating and sharing valuable content. Keyword research tools help marketers understand what their target audience is searching for, enabling them to create content that meets their needs and preferences. This targeted approach not only improves search engine rankings but also enhances customer engagement and conversion rates, fueling the demand for keyword research tools.

In the realm of digital marketing, understanding buyer intent is crucial for crafting effective strategies. Buyer Intent Tools have emerged as vital instruments in this context, enabling marketers to decipher the underlying motivations and needs of potential customers. By analyzing user behavior, search patterns, and engagement metrics, these tools provide insights into what drives consumer decisions. This understanding allows businesses to tailor their content and marketing efforts to align with the specific needs and preferences of their target audience, ultimately enhancing conversion rates and customer satisfaction. As the digital landscape becomes increasingly competitive, the ability to predict and respond to buyer intent is becoming a key differentiator for successful marketing campaigns.

Regionally, North America holds the largest market share in the keyword research tools market, driven by the high concentration of digital marketing agencies, advanced technological infrastructure, and early adoption of new marketing technologies. Europe follows closely, with significant growth driven by the increasing focus on online marketing and e-commerce. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the rapid digital transformation, increasing internet penetration, and growing number of small and medium enterprises (SMEs) adopting digital marketing strategies. Latin America and the Middle East & Africa are also experiencing steady growth, supported by the expanding digital economy and increasing awareness of the benefits of SEO and content marketing.

Type Analysis

The keyword research tools market can be segmented by type into free and paid tools. Free keyword research tools are widely used by individual bloggers, freelancers, and small enterprises due to their cost-effectiveness. These tools provide basic functionalities such as keyword suggestions, search volume data, and competition analysis, which are sufficient for smaller-scale SEO and content marketing efforts. However, their limited features and capabilities can be a constraint for more comprehensive digital marketing s

"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

Results of seasonal Mann-Kendall trend test on the search volume in Google for different topics using different benchmark keywords.

A dataset of fashion keywords, including their definitions, synonyms, antonyms, search volume and costs.

According to data from Pi Datametrics, Google search volumes from January to April 2020 increased across almost all categories compared to the same period in 2019. The coronavirus outbreak may have led to the rise in search volume for some of the categories, including "Things to do at home", "Food & drink", and "Fitness equipment & classes".

A dataset of web design keywords, including their definitions, synonyms, antonyms, search volume and costs.

Fitted models and outliers in the individual and averaged Google Trends search volume time series per country.

In summer 2020, the interest in the terms "how to" and "tutorial" seemed to be rising among online users of beauty and personal care pages on Facebook, YouTube, and Instagram. During the period from March to November 2020, the online search volume increased the most in November, reaching *** percent.

According to data from Pi Datametrics, the most searched term on Google from January to April 2020 in the United Kingdom (UK) was "airpods".

Results of previous studies on the associations between Google Trends search volumes and suicide statistics.

Reliability of individual and averaged time series for selected Google Trends search terms.

From May 2022 to April 2023, Levi's was the jeans brand with the highest share of Google searches in the United Kingdom (UK), with a share of 21.2 percent. Gucci followed closely behind with a share of approximately one-fifth.

Between November 2020 and April 2021, the United States registered by far the highest traffic volume for the keyword "pride month", with an average of 108.7 thousand monthly searches during the measured period. The United Kingdom followed, with a volume of traffic of 15.7 thousand searches per month. Brazil and the Netherlands registered lower volumes, with searches for the keywords around 3.3 thousand. In the United States, Pride month is celebrated in June of every year to honor LGBTQ+ communities.

The number of Google searches in the United Kingdom for jeans from Levi's amounted to roughly 3.9 million in the year from May 2022 to April 2023. This was a decrease of 16.6 percent from the same period in 2020 to 2021.