Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

According to an April 2024 survey, 34 percent of adults in the United States preferred to use traditional search engines for online search. However, the use of social media usage for finding information online is growing as a trend, especially among younger generations. Approximately 18 percent of respondents used both methods for online searches depending on specific needs, while 48 percent of interviewees primarily used either social media or search engines for this task.

Monthly analytics reports for the Brisbane City Council website

Information regarding the sessions for Brisbane City Council website during the month including search terms used.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.

Monthly analytics reports for the Brisbane City Council website

Information regarding the sessions for Brisbane City Council website during the month including search terms used.

OpenWeb Ninja's Google Images Data (Google SERP Data) API provides real-time image search capabilities for images sourced from all public sources on the web.

The API enables you to search and access more than 100 billion images from across the web including advanced filtering capabilities as supported by Google Advanced Image Search. The API provides Google Images Data (Google SERP Data) including details such as image URL, title, size information, thumbnail, source information, and more data points. The API supports advanced filtering and options such as file type, image color, usage rights, creation time, and more. In addition, any Advanced Google Search operators can be used with the API.

OpenWeb Ninja's Google Images Data & Google SERP Data API common use cases:

• Creative Media Production: Enhance digital content with a vast array of real-time images, ensuring engaging and brand-aligned visuals for blogs, social media, and advertising.

• AI Model Enhancement: Train and refine AI models with diverse, annotated images, improving object recognition and image classification accuracy.

• Trend Analysis: Identify emerging market trends and consumer preferences through real-time visual data, enabling proactive business decisions.

• Innovative Product Design: Inspire product innovation by exploring current design trends and competitor products, ensuring market-relevant offerings.

• Advanced Search Optimization: Improve search engines and applications with enriched image datasets, providing users with accurate, relevant, and visually appealing search results.

OpenWeb Ninja's Annotated Imagery Data & Google SERP Data Stats & Capabilities:

• 100B+ Images: Access an extensive database of over 100 billion images.

• Images Data from all Public Sources (Google SERP Data): Benefit from a comprehensive aggregation of image data from various public websites, ensuring a wide range of sources and perspectives.

• Extensive Search and Filtering Capabilities: Utilize advanced search operators and filters to refine image searches by file type, color, usage rights, creation time, and more, making it easy to find exactly what you need.

• Rich Data Points: Each image comes with more than 10 data points, including URL, title (annotation), size information, thumbnail, and source information, providing a detailed context for each image.

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Lookup API Perform near-instant technology lookups with the Lookup API. Results are fetched from our comprehensive database of millions of websites. If we haven't seen a domain before, we'll index it immediately and report back within minutes.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviour: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

Around 96 percent of search engine referrals in Saudi Arabia in December 2024 were through Google. In comparison, 2.83 percent of the referrals in the kingdom in the same period were through Bing.

Web Analytics Market was valued at USD 6.16 Billion in 2024 and is projected to reach USD 13.6 Billion by 2032, growing at a CAGR of 18.58% from 2026 to 2032.

Web Analytics Market Drivers

Data-Driven Decision Making: Businesses increasingly rely on data-driven insights to optimize their online strategies. Web analytics provides valuable data on website traffic, user behavior, and conversion rates, enabling data-driven decision-making.

E-commerce Growth: The rapid growth of e-commerce has fueled the demand for web analytics tools to track online sales, customer behavior, and marketing campaign effectiveness.

Mobile Dominance: The increasing use of mobile devices for internet browsing has made mobile analytics a crucial aspect of web analytics. Businesses need to understand how users interact with their websites and apps on mobile devices.

analytics tools can be complex to implement and use, requiring technical expertise.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

** Note: This dataset has been archived and is no longer being updated due to a change in analytics platform. You can find the new dataset relating to Website Statistics in the following link; https://lincolnshire.ckan.io/dataset/website-statistics ** This Website Statistics dataset has three resources showing usage of the Lincolnshire Open Data website. Web analytics terms used in each resource are defined in their accompanying Metadata file. - Website Usage Statistics: This document shows a statistical summary of usage of the Lincolnshire Open Data site for the latest calendar year. - Website Statistics Summary: This dataset shows a website statistics summary for the Lincolnshire Open Data site for the latest calendar year. - Webpage Statistics: This dataset shows statistics for individual Webpages on the Lincolnshire Open Data site by calendar year. Note: The resources above show only UK users, and exclude API calls (automated requests for datasets). For further information, please contact the Lincolnshire County Council Open Data team.

As of 2019, direct traffic accounts for the largest percentage of website traffic worldwide, with a share of 55 percent. Additionally, search traffic accounts for 29 percent of worldwide website traffic.

Snapshot img

Web Analytics Market Size 2025-2029

The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.

What will be the Size of the Web Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

How is this Web Analytics Industry segmented?

The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Application

  Social media management
  Targeting and behavioral analysis
  Display advertising optimization
  Multichannel campaign analysis
  Online marketing


Component

  Solutions
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting,

Five files, one of which is a ZIP archive, containing data that support the findings of this study. PDF file "IA screenshots CSU Libraries search config" contains screenshots captured from the Internet Archive's Wayback Machine for all 24 CalState libraries' homepages for years 2017 - 2019. Excel file "CCIHE2018-PublicDataFile" contains Carnegie Classifications data from the Indiana University Center for Postsecondary Research for all of the CalState campuses from 2018. CSV file "2017-2019_RAW" contains the raw data exported from Ex Libris Primo Analytics (OBIEE) for all 24 CalState libraries for calendar years 2017 - 2019. CSV file "clean_data" contains the cleaned data from Primo Analytics which was used for all subsequent analysis such as charting and import into SPSS for statistical testing. ZIP archive file "NonparametricStatisticalTestsFromSPSS" contains 23 SPSS files [.spv format] reporting the results of testing conducted in SPSS. This archive includes things such as normality check, descriptives, and Kruskal-Wallis H-test results.

In January 2024, users who reached Reddit.com from links displayed after launching a research on search engines like Google or Yahoo generated over 4.6 billion visits. Between April 2022 and January 2024, search traffic volumes to Reddit experienced a positive trend.

Abstract (our paper)

The frequency of a web search keyword generally reflects the degree of public interest in a particular subject matter. Search logs are therefore useful resources for trend analysis. However, access to search logs is typically restricted to search engine providers. In this paper, we investigate whether search frequency can be estimated from a different resource such as Wikipedia page views of open data. We found frequently searched keywords to have remarkably high correlations with Wikipedia page views. This suggests that Wikipedia page views can be an effective tool for determining popular global web search trends.

Data

personal-name.txt.gz:
The first column is the Wikipedia article id, the second column is the search keyword, the third column is the Wikipedia article title, and the fourth column is the total of page views from 2008 to 2014.

personal-name_data_google-trends.txt.gz, personal-name_data_wikipedia.txt.gz:
The first column is the period to be collected, the second column is the source (Google or Wikipedia), the third column is the Wikipedia article id, the fourth column is the search keyword, the fifth column is the date, and the sixth column is the value of search trend or page view.

Publication

This data set was created for our study. If you make use of this data set, please cite:
Mitsuo Yoshida, Yuki Arase, Takaaki Tsunoda, Mikio Yamamoto. Wikipedia Page View Reflects Web Search Trend. Proceedings of the 2015 ACM Web Science Conference (WebSci '15). no.65, pp.1-2, 2015.
http://dx.doi.org/10.1145/2786451.2786495
http://arxiv.org/abs/1509.02218 (author-created version)

Note

The raw data of Wikipedia page views is available in the following page.
http://dumps.wikimedia.org/other/pagecounts-raw/

The Easiest Way to Collect Data from the Internet Download anything you see on the internet into spreadsheets within a few clicks using our ready-made web crawlers or a few lines of code using our APIs

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