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The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet, and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a climb in the percentage of households with internet access has supported revenue growth, while increasing technological integration with daily life has increased demand for industry services. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television increasing the focus on digital marketing as a core strategy. Industry revenue is expected to increase at a compound annual rate of 4.7%, to reach £5.1 billion over the five years through 2024-25. Revenue is forecast to climb by 4.7% in 2024-25. Industry profit has remained high, expanding to 34.2% in 2024-25. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that do not use Google as the default engine benefits other search providers. Technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 6% over the five years through 2029-30, to reach £6.8 billion.
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According to Cognitive Market Research, the global Enterprise Search Engine market size will be USD 4358.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 1743.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1307.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1002.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 217.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 87.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.
The Solution category is the fastest growing segment of the Enterprise Search Engine industry
Market Dynamics of Enterprise Search Engine Market
Key Drivers for Enterprise Search Engine Market
Increasing Data Volume to Boost Market Growth
The increasing volume of data generated by organizations is a primary driver of the Enterprise Search Engine Market. As businesses accumulate vast amounts of structured and unstructured data from various sources—such as emails, documents, social media, and databases—the need for efficient retrieval and management becomes critical. Enterprise search engines enable organizations to sift through this data quickly, providing employees with timely access to information that can enhance decision-making and productivity. Additionally, the proliferation of big data technologies and cloud storage solutions contributes to data growth, necessitating robust search capabilities to ensure that valuable insights are not lost. This demand for streamlined access to comprehensive information continues to fuel the expansion of the enterprise search engine market. For instance, Google launched local search functionalities that were previewed earlier this year. These features enable users to explore their environment using their smartphone camera. Additionally, Google has added an option to search for restaurants by specific dishes and introduced new search capabilities within the Live View feature of Google Maps.
Increasing Demand for Data-Driven Decision-Making to Drive Market Growth
The rising demand for data-driven decision-making is significantly driving the Enterprise Search Engine Market. Organizations increasingly recognize the value of leveraging data analytics to inform strategic decisions, enhance operational efficiency, and improve customer experiences. As businesses strive to become more agile and responsive to market changes, they require quick access to relevant data across various departments and sources. Enterprise search engines facilitate this by enabling employees to efficiently retrieve and analyze critical information, thus supporting informed decision-making processes. Moreover, the integration of advanced analytics and artificial intelligence into enterprise search solutions further empowers organizations to derive actionable insights from their data. This trend towards a data-centric approach in business operations continues to propel the growth of the enterprise search engine market.
Restraint Factor for the Enterprise Search Engine Market
High Implementation Costs will Limit Market Growth
High implementation costs are a significant restraint on the growth of the Enterprise Search Engine Market. Deploying enterprise search solutions often involves substantial initial investments in software, hardware, and integration services. Organizations must consider expenses related to customizing the search engine to fit their unique data architectures and user needs. Additionally, ongoing maintenance, updates, and training for staff can contribute to overall costs, making it challenging for smaller businesses or those with limited budgets to adopt these systems. This financial barrier can hinder organizations from fully realizing the benefits of enterprise search engines, leading to under...
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Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 28 Sep 2024. This stayed constant from the previous number of 0.010 % for 27 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 28 Sep 2024, with 11 observations. The data reached an all-time high of 0.010 % in 28 Sep 2024 and a record low of 0.010 % in 28 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Canada – Table CA.SC.IU: Internet Usage: Search Engine Market Share.
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In the last five years, the web portal industry has recorded significant revenue growth. Industry revenue increased by an average of 3.8% per year between 2019 and 2024 and is expected to reach 12.6 billion euros in the current year. The web portal industry comprises a variety of platforms such as social networks, search engines, video platforms and email services that are used by millions of users every day. These portals enable the exchange of information and communication as well as entertainment. Web portals generate their revenue mainly through advertising, premium services and commission payments. User numbers are rising steadily as more and more people go online and everyday processes are increasingly digitalised.In 2024, industry revenue is expected to increase by 3.2 %. Although the industry is growing, it is also facing challenges, particularly in terms of data protection. Web portals are constantly collecting user data, which can lead to misuse of the collected data. The General Data Protection Regulation (GDPR) introduced in the European Union in 2018 has prompted web portal operators to review their data protection practices and amend their terms and conditions in order to avoid fines. The aim of this regulation is to improve the protection of personal data and prevent data misuse.The industry's turnover is expected to increase by an average of 3.6% per year to 15 billion euros over the next five years. Video platforms such as YouTube often generate losses despite high user numbers. The reasons for this are the high costs of operation and infrastructure as well as expenses for copyright issues and compliance. Advertising on video platforms is perceived negatively by users, but is successful when it comes to attracting attention. Politicians are debating the taxation of revenues generated by internationally operating web portals based in tax havens. Another challenge is the copying of concepts, which inhibits innovation in the industry and can lead to legal problems.
According to our latest research, the global Next Generation Search Engines market size reached USD 16.2 billion in 2024, with a robust year-on-year growth driven by rapid technological advancements and escalating demand for intelligent search solutions across industries. The market is expected to witness a CAGR of 18.7% during the forecast period from 2025 to 2033, propelling the market to a projected value of USD 82.3 billion by 2033. The accelerating adoption of artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) within search technologies is a key growth factor, as organizations seek more accurate, context-aware, and personalized information retrieval solutions.
One of the most significant growth drivers for the Next Generation Search Engines market is the exponential increase in digital content and data generation worldwide. Enterprises and consumers alike are producing vast amounts of unstructured data daily, from documents and emails to social media posts and multimedia files. Traditional search engines often struggle to deliver relevant results from such complex datasets. Next generation search engines, powered by AI and ML algorithms, are uniquely positioned to address this challenge by providing semantic understanding, contextual relevance, and intent-driven results. This capability is especially critical for industries like healthcare, BFSI, and e-commerce, where timely and precise information retrieval can directly impact decision-making, operational efficiency, and customer satisfaction.
Another major factor fueling the growth of the Next Generation Search Engines market is the proliferation of mobile devices and the evolution of user interaction paradigms. As consumers increasingly rely on smartphones, tablets, and voice assistants, there is a growing demand for search solutions that support voice and visual queries, in addition to traditional text-based searches. Technologies such as voice search and visual search are gaining traction, enabling users to interact with search engines more naturally and intuitively. This shift is prompting enterprises to invest in advanced search platforms that can seamlessly integrate with diverse devices and channels, enhancing user engagement and accessibility. The integration of NLP further empowers these platforms to understand complex queries, colloquial language, and regional dialects, making search experiences more inclusive and effective.
Furthermore, the rise of enterprise digital transformation initiatives is accelerating the adoption of next generation search technologies across various sectors. Organizations are increasingly seeking to unlock the value of their internal data assets by deploying enterprise search solutions that can index, analyze, and retrieve information from multiple sources, including databases, intranets, cloud storage, and third-party applications. These advanced search engines not only improve knowledge management and collaboration but also support compliance, security, and data governance requirements. As businesses continue to embrace hybrid and remote work models, the need for efficient, secure, and scalable search capabilities becomes even more pronounced, driving sustained investment in this market.
Regionally, North America currently dominates the Next Generation Search Engines market, owing to the early adoption of AI-driven technologies, strong presence of leading technology vendors, and high digital literacy rates. However, Asia Pacific is emerging as the fastest-growing region, fueled by rapid digitalization, expanding internet penetration, and increasing investments in AI research and development. Europe is also witnessing steady growth, supported by robust regulatory frameworks and growing demand for advanced search solutions in sectors such as BFSI, healthcare, and education. Latin America and the Middle East & Africa are gradually catching up, as enterprises in these regions recognize the value of next generation search engines in enhancing operational efficiency and customer experience.
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The global chemistry search engine market size is set to witness robust growth, expanding from $1.2 billion in 2023 to an impressive $3.4 billion by 2032, driven by a compound annual growth rate (CAGR) of 12.1%. This substantial growth is primarily fueled by the increasing demand for efficient and accurate chemical data retrieval and the rising investment in scientific research and technological advancements in the field of chemistry.
One major growth factor for the chemistry search engine market is the burgeoning need for streamlined data management in academic and industrial research. With the exponential increase in scientific data, researchers require sophisticated tools to efficiently retrieve, analyze, and utilize chemical information. Chemistry search engines provide a centralized platform that simplifies the search process, enhances data accuracy, and saves valuable research time, thus driving their adoption in research institutions and laboratories worldwide.
Another significant driver is the pharmaceutical industryÂ’s increasing reliance on advanced search engines to expedite drug discovery and development processes. As pharmaceutical companies continue to innovate and develop new drugs, the need for quick and accurate access to chemical databases and scientific literature becomes paramount. Chemistry search engines facilitate this by offering comprehensive and specific search capabilities, enabling researchers to draw insights from vast datasets and make informed decisions more rapidly.
The chemical manufacturing sector also significantly contributes to the market's growth. With the industry's constant evolution, companies require robust search engines to stay updated with the latest chemical compounds, safety data sheets, and regulatory guidelines. By leveraging chemistry search engines, chemical manufacturers can enhance their research and development efforts, optimize production processes, and ensure regulatory compliance, thereby improving operational efficiency and innovation capabilities.
Regionally, North America is expected to dominate the market, owing to its strong research infrastructure, significant investment in R&D, and the presence of major pharmaceutical and chemical companies. The Asia Pacific region is anticipated to witness the highest growth rate, attributed to the expanding industrial base, increasing government funding for scientific research, and the rising number of academic institutions. Europe will also showcase substantial growth due to its well-established chemical and pharmaceutical sectors.
In the realm of chemical engineering, the integration of advanced software tools is becoming increasingly vital. Chemical Engineering Software plays a crucial role in enhancing the efficiency and accuracy of chemical processes. These software solutions are designed to simulate and analyze complex chemical reactions, optimize production processes, and ensure compliance with safety and environmental regulations. By leveraging these tools, chemical engineers can improve process design, reduce operational costs, and enhance product quality. The growing adoption of Chemical Engineering Software is driven by the need for innovation and efficiency in the chemical manufacturing sector, as companies strive to stay competitive in a rapidly evolving market.
The chemistry search engine market is segmented by components into software and services. The software segment encompasses various types of chemistry search engines, including molecular search, spectral search, and structural search tools. These software solutions are designed to cater to the specific needs of researchers and scientists, offering features such as advanced search algorithms, data integration, and user-friendly interfaces. The increasing demand for efficient data retrieval and high accuracy in search results is driving the adoption of sophisticated software solutions in academia and industry.
The services segment includes implementation, training, maintenance, and support services provided by vendors to assist users in effectively deploying and utilizing chemistry search engines. These services are crucial for ensuring the optimal performance of search engines and for providing users with the necessary technical support and training. The growing complexity of chemical data and the need for seamless integration with existing systems have he
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Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.
According to our latest research, the global vector database market size reached USD 1.12 billion in 2024, demonstrating robust momentum driven by the surging adoption of artificial intelligence and machine learning applications. The market is experiencing a remarkable expansion, registering a CAGR of 22.4% from 2025 to 2033. By 2033, the market is forecasted to reach USD 8.43 billion, underscoring the transformative role of vector databases in powering next-generation data-driven solutions. This extraordinary growth trajectory is fueled by the increasing need for high-performance search and analytics capabilities across industries, as organizations pivot towards leveraging unstructured and semi-structured data for strategic advantage.
A primary growth factor for the vector database market is the exponential increase in the volume and complexity of unstructured data generated by enterprises. As organizations accumulate vast amounts of images, videos, text, and other rich media, traditional relational databases struggle to provide the speed and scalability required for real-time analysis and retrieval. Vector databases, designed specifically to handle high-dimensional vector representations, have become essential for enabling advanced search and recommendation systems. The proliferation of AI-powered applications, such as semantic search, natural language processing, and image recognition, is amplifying the demand for vector databases, as these systems rely on vector embeddings to deliver accurate and contextually relevant results. Furthermore, the integration of vector databases with popular machine learning frameworks is streamlining the development and deployment of intelligent solutions, accelerating market adoption.
Another significant driver is the rapid digital transformation across key verticals, including BFSI, healthcare, retail and e-commerce, and IT and telecommunications. Enterprises in these sectors are increasingly leveraging vector databases to enhance customer experiences, improve operational efficiency, and unlock new revenue streams. For instance, in retail and e-commerce, vector databases power personalized recommendation engines and visual search capabilities, driving higher conversion rates and customer satisfaction. In healthcare, they enable advanced medical image analysis and patient data retrieval, supporting better diagnostics and treatment outcomes. The growing emphasis on data-driven decision-making and the need to derive actionable insights from complex datasets are compelling organizations to invest in vector database technologies, further propelling market growth.
The evolution of deployment models and the rise of cloud-native architectures have also contributed to the expansion of the vector database market. Organizations are increasingly opting for cloud-based vector database solutions to benefit from scalability, flexibility, and cost efficiency. Cloud deployment enables seamless integration with existing IT infrastructure and allows enterprises to scale resources dynamically based on workload demands. This shift is particularly pronounced among small and medium enterprises (SMEs), which often lack the capital and expertise to maintain on-premises infrastructure. The availability of managed vector database services from major cloud providers is lowering the barrier to entry, democratizing access to advanced data management capabilities, and fueling widespread adoption across diverse industry segments.
From a regional perspective, North America continues to dominate the vector database market, driven by the presence of leading technology companies, robust investment in AI research, and early adoption of advanced data management solutions. However, Asia Pacific is emerging as the fastest-growing region, with a burgeoning digital economy, rapid technological advancements, and increasing focus on innovation. Europe is also witnessing substantial growth, supported by strong regulatory frameworks and a thriving startup ecosystem. The global landscape is characterized by dynamic competition, with vendors innovating rapidly to address evolving customer needs and capitalize on new opportunities.
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Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.
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Afghanistan Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.000 % in 08 May 2025. This stayed constant from the previous number of 0.000 % for 07 May 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 08 May 2025, with 20 observations. The data reached an all-time high of 0.050 % in 07 Mar 2025 and a record low of 0.000 % in 08 May 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Afghanistan – Table AF.SC.IU: Internet Usage: Search Engine Market Share.
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Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.
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Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.
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Guyana Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 29 Jul 2024. This stayed constant from the previous number of 0.000 % for 28 Jul 2024. Guyana Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 29 Jul 2024, with 18 observations. The data reached an all-time high of 0.210 % in 25 Jul 2024 and a record low of 0.000 % in 29 Jul 2024. Guyana Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Guyana – Table GY.SC.IU: Internet Usage: Search Engine Market Share.
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Benin Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 28 Jun 2024. This stayed constant from the previous number of 0.000 % for 27 Jun 2024. Benin Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 28 Jun 2024, with 9 observations. The data reached an all-time high of 0.340 % in 24 Jun 2024 and a record low of 0.000 % in 28 Jun 2024. Benin Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Benin – Table BJ.SC.IU: Internet Usage: Search Engine Market Share.
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Singapore Internet Usage: Search Engine Market Share: Tablet: Seznam data was reported at 0.000 % in 12 Aug 2024. This stayed constant from the previous number of 0.000 % for 11 Aug 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: Seznam data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 12 Aug 2024, with 27 observations. The data reached an all-time high of 0.130 % in 06 Mar 2024 and a record low of 0.000 % in 12 Aug 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: Seznam data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.
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Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 26 Nov 2024. This stayed constant from the previous number of 0.000 % for 25 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 0.000 % from May 2024 (Median) to 26 Nov 2024, with 199 observations. The data reached an all-time high of 2.480 % in 19 Aug 2024 and a record low of 0.000 % in 26 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kazakhstan – Table KZ.SC.IU: Internet Usage: Search Engine Market Share.
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Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data was reported at 0.000 % in 01 Jun 2024. This stayed constant from the previous number of 0.000 % for 31 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Jun 2024, with 18 observations. The data reached an all-time high of 0.490 % in 28 May 2024 and a record low of 0.000 % in 01 Jun 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.
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Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 06 Jul 2024. This records a decrease from the previous number of 0.020 % for 05 Jul 2024. Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 06 Jul 2024, with 9 observations. The data reached an all-time high of 0.040 % in 02 Jul 2024 and a record low of 0.000 % in 06 Jul 2024. Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jordan – Table JO.SC.IU: Internet Usage: Search Engine Market Share.
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Monaco Internet Usage: Search Engine Market Share: All Platforms: PrivacyWall data was reported at 0.000 % in 25 Sep 2024. This stayed constant from the previous number of 0.000 % for 24 Sep 2024. Monaco Internet Usage: Search Engine Market Share: All Platforms: PrivacyWall data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 25 Sep 2024, with 9 observations. The data reached an all-time high of 0.310 % in 21 Sep 2024 and a record low of 0.000 % in 25 Sep 2024. Monaco Internet Usage: Search Engine Market Share: All Platforms: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Search Engine Market Share.
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Sierra Leone Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data was reported at 0.000 % in 28 Feb 2025. This stayed constant from the previous number of 0.000 % for 27 Feb 2025. Sierra Leone Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data is updated daily, averaging 0.000 % from May 2024 (Median) to 28 Feb 2025, with 117 observations. The data reached an all-time high of 0.640 % in 11 Sep 2024 and a record low of 0.000 % in 28 Feb 2025. Sierra Leone Internet Usage: Search Engine Market Share: Desktop: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Sierra Leone – Table SL.SC.IU: Internet Usage: Search Engine Market Share.
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The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet, and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a climb in the percentage of households with internet access has supported revenue growth, while increasing technological integration with daily life has increased demand for industry services. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television increasing the focus on digital marketing as a core strategy. Industry revenue is expected to increase at a compound annual rate of 4.7%, to reach £5.1 billion over the five years through 2024-25. Revenue is forecast to climb by 4.7% in 2024-25. Industry profit has remained high, expanding to 34.2% in 2024-25. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that do not use Google as the default engine benefits other search providers. Technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 6% over the five years through 2029-30, to reach £6.8 billion.