As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

United States Google Search Trends: Government Measures: Government Subsidy data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. United States Google Search Trends: Government Measures: Government Subsidy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 0.000 Score in 14 May 2025 and a record low of 0.000 Score in 14 May 2025. United States Google Search Trends: Government Measures: Government Subsidy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s United States – Table US.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Online Games: Call of Duty data was reported at 0.000 Score in 15 May 2025. This stayed constant from the previous number of 0.000 Score for 14 May 2025. Google Search Trends: Online Games: Call of Duty data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 83.000 Score in 28 Jun 2022 and a record low of 0.000 Score in 15 May 2025. Google Search Trends: Online Games: Call of Duty data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Costa Rica – Table CR.Google.GT: Google Search Trends: by Categories.

When you’re at work or at home, there’s a high chance that you’re going to use Google. You may be using Google to find a plumber for your leaky bathroom sink or see where the best sushi is in town. When you’re on Google, you’re looking for the top results which means you’re not scrolling past page one, unless, you’re desperate. So, getting your company on the first page of Google is extremely important and impactful for success. But, how do you get your business there? Well, here’s how.

Know the Basics

Before you do anything, you need to know the basics of how online marketing and Google search functions. By knowing the basics, you won’t waste time performing outdated tasks or being overcharged by an SEO Agency http://www.whitehatagency.com.au/seo-agency or marketing companies that recognize your lack of knowledge. Education is the key to success.

Use SEO

Search Engine Optimization is the method of attracting online attention and visibility through organic means. In essence, the unpaid search results - the paid search results typically have “sponsored” or “paid advertisement” written below them. But you can naturally drive traffic towards your site just by using the right keywords. Certain keywords will push your content, allowing it to be shown in the top results.

Meet the Google Standards

Google has standards which your website must fulfil prior to appearing as a #1 website in the search results. Google will flag any errors they deem needed fixed and you’re going to want to fix them, for example, broken links. If you don’t meet the standards, they’ll penalize all your pages until you fix them. So, take some time out of your day and make sure your website is fully functioning.

Content is everything

You may invest some top dollars in the look and appeal of your site but at the end of the day, it doesn’t really matter what your site looks like. What truly matters is the content as that will drive viewers to your site. The Google search results are designed to provide users with the most relevant material on the web. If your content isn’t providing value to the viewers, your material won’t make it to #1.

Focus on links

Links play an important role when it comes to Google’s ranking system. The way Google works is that it pays attention to the hyperlinks in content to figure out what keywords are tied to the link being used. Though this doesn’t mean your entire article should be made of links, if you use too many they’ll deem it as suspicious activity and your website can be taken from Google.

Google loves mobile-friendly

If you want to come up with a #1 site then you need to show Google that you’re updated and relevant to the current technology. In other words, you need to make your site mobile-friendly. Many users read material while on their way to work, on the bus or on their couch. So, if you’re not catering to smartphones, well, Google isn’t going to favor you.

Lebrau, C. (2020). 6 Ways to Get on the First Page of Google, HydroShare, http://www.hydroshare.org/resource/5b487a7dc6104628b10c2b6921b595e1

Moldova Google Search Trends: Online Training: Udemy data was reported at 4.000 Score in 15 May 2025. This records a decrease from the previous number of 7.000 Score for 14 May 2025. Moldova Google Search Trends: Online Training: Udemy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 100.000 Score in 15 Oct 2022 and a record low of 0.000 Score in 06 May 2025. Moldova Google Search Trends: Online Training: Udemy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Moldova – Table MD.Google.GT: Google Search Trends: by Categories.

In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.

Google Search Trends: Online Shopping: Wayfair data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Online Shopping: Wayfair data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 4.000 Score in 18 Jan 2022 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Online Shopping: Wayfair data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Costa Rica – Table CR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Jobs Searching: LinkedIn data was reported at 81.000 Score in 14 May 2025. This records a decrease from the previous number of 85.000 Score for 13 May 2025. Google Search Trends: Jobs Searching: LinkedIn data is updated daily, averaging 70.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 168.000 Score in 12 Mar 2024 and a record low of 0.000 Score in 27 Feb 2023. Google Search Trends: Jobs Searching: LinkedIn data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s France – Table FR.Google.GT: Google Search Trends: by Categories.

Experimental studies in the area of Psychology and Behavioral Economics have suggested that people change their search pattern in response to positive and negative events. Using Internet search data provided by Google, we investigated the relationship between stock-specific events and related Google searches. We studied daily data from 13 stocks from the Dow-Jones and NASDAQ100 indices, over a period of 4 trading years. Focusing on periods in which stocks were extensively searched (Intensive Search Periods), we found a correlation between the magnitude of stock returns at the beginning of the period and the volume, peak, and duration of search generated during the period. This relation between magnitudes of stock returns and subsequent searches was considerably magnified in periods following negative stock returns. Yet, we did not find that intensive search periods following losses were associated with more Google searches than periods following gains. Thus, rather than increasing search, losses improved the fit between people’s search behavior and the extent of real-world events triggering the search. The findings demonstrate the robustness of the attentional effect of losses.

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Google Search Trends: Online Classroom: Zoom data was reported at 1.000 Score in 24 Nov 2024. This stayed constant from the previous number of 1.000 Score for 23 Nov 2024. Google Search Trends: Online Classroom: Zoom data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 24 Nov 2024, with 1090 observations. The data reached an all-time high of 3.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 10 Nov 2024. Google Search Trends: Online Classroom: Zoom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

China Google Search Trends: Online Shopping: Tmall data was reported at 8.000 Score in 14 May 2025. This stayed constant from the previous number of 8.000 Score for 13 May 2025. China Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 70.000 Score in 22 Jan 2023 and a record low of 0.000 Score in 02 May 2025. China Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s China – Table CN.Google.GT: Google Search Trends: by Categories.

This dataset investigates the relationship between Wordle answers and Google search spikes, particularly for uncommon words. It spans from June 21, 2021 to June 24, 2025.

It includes daily data for each Wordle answer, its search trend on that day, and frequency-based commonality indicators.

🔍 Hypothesis

Each Wordle answer causes a spike in search volume on the day it appears — more so if the word is rare.

This dataset supports exploration of:

• Wordle Answers
• Trends for wordle answers
• Correlation between wordle answer rarity and search interest

Columns

Notes: - All trend values are relative (0–100 scale, per Google Trends)

🧮 Methodology

• Wordle answers were scraped from wordfinder.yourdictionary.com
• Commonality scores were computed using:
  • wordfreq Python library
  • SUBTLEX-US dataset (subtitle frequency, approximating spoken English)
• Trend data was fetched using Google Trends API via pytrends

📊 Analysis

Can find analysis done using this data in the blog post

Azerbaijan Google Search Trends: Jobs Searching: Indeed data was reported at 1.000 Score in 14 May 2025. This records an increase from the previous number of 0.000 Score for 13 May 2025. Azerbaijan Google Search Trends: Jobs Searching: Indeed data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 36.000 Score in 18 May 2023 and a record low of 0.000 Score in 13 May 2025. Azerbaijan Google Search Trends: Jobs Searching: Indeed data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Azerbaijan – Table AZ.Google.GT: Google Search Trends: by Categories.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

Google Search Trends: Economic Measures: Short-Time Working data was reported at 0.000 Score in 15 May 2025. This stayed constant from the previous number of 0.000 Score for 14 May 2025. Google Search Trends: Economic Measures: Short-Time Working data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 1.000 Score in 10 Jun 2022 and a record low of 0.000 Score in 15 May 2025. Google Search Trends: Economic Measures: Short-Time Working data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s France – Table FR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Jobs Searching: Indeed data was reported at 2.000 Score in 14 May 2025. This stayed constant from the previous number of 2.000 Score for 13 May 2025. Google Search Trends: Jobs Searching: Indeed data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 40.000 Score in 04 Jan 2022 and a record low of 0.000 Score in 02 May 2025. Google Search Trends: Jobs Searching: Indeed data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.