In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

Google.com continues to dominate the digital landscape, ranking as the most linked-to website worldwide with 468,745 referring subnets as of December 2024. Facebook.com follows closely in second place with 470,479 referring subnets, while YouTube.com ranked third with 417,827.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Introduction

YouTube Users statistics: YouTube has over 2.70 billion monthly active users. It indicates that more than one-third of the world’s population and around 47% of the online global population. With a 54% of male user base, India ranks at #1 in terms of YouTube users with 491 million active users, followed by the United States with 253 million and Brazil with 144 million users.

YouTube.com becomes the second most visited website with around 77.52 billion visits on its website. With features like YouTube shorts and YouTube music, YouTube gained a massive popularity even in the smallest cities of most countries. With more than 8 million subscribers, YouTube TV extends its reach among Gen Z and millennials. With a great vision to turn YouTube’s next frontier into the living room, YouTube’s chief executive officer, Neal Mohan, is giving his best to deliver a world-class subscription experience.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

Context

Imgur is an image hosting and sharing website founded in 2009. It became one of the most popular websites around the world with approximately 250 million users. The website does not require registration and anyone can browse its content. However, to be able to post an account must be created. It is famous for an event that it created in 2013 where members get to register to send/receive gifts from other members on the website. The event takes place during Christmas time and people share their gifts via the website where they post pictures of the process or what they received in a specific tag. Today the data provided covers two sections that I think are important to understanding certain patterns within the Imgur community. The first is the Most Viral section and the second is the Secret Santa tag.

I have participated twice in The Imgur secret Santa event and always found funny and interesting post from its most viral section. I would like with the help of the Kaggle community to identify trends from the data provided and maybe make a comparison between the Secret Santa data and the most viral.

Content

There are two Dataframes included and they are almost identical in the number of columns:

• The first Dataframe is Imgur Most Viral posts. This contains many of the posts that were labelled as Viral by The Imgur community and team using specific algorithms to track number of likes and dislikes across multiple platforms. The posts might be videos, gifs, pictures or just text.

• The second Dataframe is Imgur Secret Santa Tag. Secret Santa is an annual Imgur tradition where members can sign up to send gifts to and receive gifts from other members during the Christmas holiday.This contains many of the posts that were tagged with Secret Santa by the Imgur community. The posts might be videos, gifs, pictures or just text. There is a (is_viral) column in this Dataframe that is not available in the Most Viral Dataframe since all of the posts there are viral.

  Data Dictionary

  Feature	Type	Dataset	Description
  account_id	object	Imgur_Viral/imgur_secret_santa	Unique Account ID per member
  comment_count	float64	Imgur_Viral/imgur_secret_santa	Number of comments made in the post
  datetime	float64	Imgur_Viral/imgur_secret_santa	TimeStamp containing Date and Time Details
  downs	float64	Imgur_Viral/imgur_secret_santa	Number of dislikes for the post
  favorite_count	float64	Imgur_Viral/imgur_secret_santa	Number of user that marked the post as a favourite
  id	object	Imgur_Viral/imgur_secret_santa	Uniqe Post ID. Even if it was posted by the same member, different posts will have different IDs
  images_count	float64	Imgur_Viral/imgur_secret_santa	Number of images included in the post
  points	float64	Imgur_Viral/imgur_secret_santa	Each post will have calculated points based on (ups - downs)
  score	float64	Imgur_Viral/imgur_secret_santa	Ticket number
  tags	object	Imgur_Viral/imgur_secret_santa	Tags are sub albums that the post will show under
  title	object	Imgur_Viral/imgur_secret_santa	Title of the post
  ups	float64	Imgur_Viral/imgur_secret_santa	Number of likes for the post
  views	float64	Imgur_Viral/imgur_secret_santa	Number of people that viewed the post
  is_most_viral	boolean	imgur_secret_santa	If the post is viral or not

Acknowledgements

I would like to thank imgur for providing an API that made collecting data easier from its website. With their help we might be able to better understand certain trends that emerge from its community

Inspiration

There is no problem to solve from this data, but it just a fun way to explore and learn more about programming and analyzing data. I hope you enjoy playing with the data as much as I did collecting it and browsing the website

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

In August 2023, espn.com was the most visited sports website worldwide. The famous sports channel recorded ***** million online visits that month. Meanwhile, marca.com placed second in the ranking with ***** million visits.

The WordPress hosting service market is segmented into a number of different product categories, including:

Cloud-based: Cloud-based WordPress hosting is a type of hosting that uses cloud computing resources to provide a more scalable and reliable hosting experience. On-premises: On-premises WordPress hosting is a type of hosting that uses physical servers to provide a more secure and customizable hosting experience. Application: WordPress hosting services can be used to host a variety of different applications, including websites, blogs, and online stores. Industry: WordPress hosting services can be used in a variety of different industries, including healthcare, education, and government.

Report Coverage & Deliverables This report provides a comprehensive analysis of the WordPress hosting service market, including:

Market overview: A detailed overview of the market, including its size, growth rate, and key trends. Market segmentation: A segmentation of the market into different product categories, applications, and industries. Competitive landscape: A detailed analysis of the competitive landscape, including the key players and their market share. Growth catalysts: An analysis of the factors that are driving the growth of the market. Challenges and restraints: An analysis of the challenges and restraints that are facing the market. Emerging trends: An analysis of the emerging trends in the market. Leading players: A list of the leading players in the market, along with their contact information and websites.

WordPress Hosting Service Regional Insights The WordPress hosting service market is a global market, with a presence in every region of the world. However, the market is most developed in North America and Europe. North America: North America is the largest market for WordPress hosting services, accounting for over 40% of the global market. The North American market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. Europe: Europe is the second largest market for WordPress hosting services, accounting for over 30% of the global market. The European market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. Asia-Pacific: The Asia-Pacific region is the third largest market for WordPress hosting services, accounting for over 20% of the global market. The Asia-Pacific market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. Latin America: The Latin American market is a small but growing market for WordPress hosting services. The Latin American market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. WordPress Hosting Service Trends The WordPress hosting service market is constantly evolving, with new trends emerging all the time. Some of the key trends in the market include:

Cloud adoption: The adoption of cloud-based WordPress hosting is increasing rapidly, due to its scalability, reliability, and cost-effectiveness. Managed WordPress hosting: Managed WordPress hosting is becoming increasingly popular, as it provides a more hands-off approach to WordPress hosting. WordPress security: WordPress security is becoming a major concern for website owners, due to the increasing number of WordPress security breaches. WordPress performance: WordPress performance is becoming a major focus for website owners, as it can affect the user experience and SEO ranking. WordPress marketing: WordPress marketing is becoming increasingly important, as businesses realize the potential of WordPress for online marketing.

Driving Forces: What's Propelling the WordPress Hosting Service The WordPress hosting service market is being driven by a number of factors, including:

The growth of the WordPress ecosystem: The WordPress ecosystem is growing rapidly, with new plugins, themes, and services being developed all the time. This growth is driving the demand for WordPress hosting services. The increasing popularity of WordPress: WordPress is the most popular content management system in the world, with over 40% of all websites using WordPress. This popularity is driving the demand for WordPress hosting services. The ease of use of WordPress: WordPress is a very easy-to-use content management system, making it accessible to users of all skill levels. This ease of use is driving the demand for WordPress hosting services. The affordability of WordPress: WordPress is a very affordable content management system, making it a great option for small businesses and individuals. This affordability is driving the demand for WordPress hosting services.

Challenges and Restraints in WordPress Hosting Service The WordPress hosting service market is facing a number of challenges and restraints, including:

The competition: The WordPress hosting service market is a highly competitive market, with numerous providers offering similar services and pricing. This competition can make it difficult for providers to differentiate themselves and grow their market share. The cost of hosting: The cost of WordPress hosting can be a barrier to entry for some businesses and individuals. This cost can be a challenge for providers to overcome, as they need to offer competitive pricing while still making a profit. The security of WordPress: WordPress is a very secure content management system, but it is still vulnerable to security breaches. These breaches can be a major problem for providers, as they can damage their reputation and result in lost customers. The performance of WordPress: WordPress can be a very performance-intensive content management system, especially for websites with a lot of traffic. This performance can be a challenge for providers to overcome, as they need to ensure that their servers can handle the load.

Emerging Trends in WordPress Hosting Service The WordPress hosting service market is constantly evolving, with new trends emerging all the time. Some of the emerging trends in the market include:

The adoption of artificial intelligence: Artificial intelligence is being increasingly used in WordPress hosting to automate tasks, improve security, and provide personalized recommendations. The integration of blockchain: Blockchain is being integrated into WordPress hosting to provide secure and decentralized storage for website data. The use of serverless computing: Serverless computing is being used in WordPress hosting to provide a more scalable and cost-effective hosting experience. The adoption of edge computing: Edge computing is being used in WordPress hosting to improve the performance of websites by bringing them closer to users.

Growth Catalysts in WordPress Hosting Service Industry The WordPress hosting service industry is expected to grow significantly over the next few years. This growth is being driven by a number of factors, including:

The increasing popularity of WordPress: WordPress is the most popular content management system in the world, and its popularity is continuing to grow. This growth is driving the demand for WordPress hosting services. The growth of the e-commerce market: The e-commerce market is growing rapidly, and WordPress is a popular platform for e-commerce websites. This growth is driving the demand for WordPress hosting services. The increasing use of WordPress for mobile websites: WordPress is a popular platform for mobile websites, as it is easy to use and responsive. This growth is driving the demand for WordPress hosting services. The increasing adoption of WordPress hosting by businesses: Businesses are increasingly using WordPress for their websites, as it is a cost-effective and easy-to-use platform. This growth is driving the demand for WordPress hosting services.

Leading Players in the WordPress Hosting Service The leading players in the WordPress hosting service market include:

IONOS Bluehost HostGator DreamHost InMotion MochaHost GoDaddy Hostwinds Namecheap SiteGround InterServer [WP Engine](

PC Website Builders Market Outlook

In 2023, the global PC website builders market size is estimated at USD 2.5 billion and is projected to reach USD 5.3 billion by 2032, growing at a CAGR of approximately 7.8% during the forecast period. This significant growth can be attributed to the increasing demand for user-friendly website development tools that cater to both technical and non-technical users. With the rise of digital transformation across various industries, the need for businesses to establish an online presence has become paramount. The ease of use and accessibility offered by PC website builders have made them an attractive option for many businesses and individuals looking to create professional websites without the need for extensive coding knowledge.

The growth factors of the PC website builders market are primarily driven by the increasing digitalization efforts across different sectors. As businesses shift towards a more digital-centric approach, the demand for online platforms and digital tools has surged. This is particularly true for small and medium enterprises (SMEs), which are leveraging website builders to create cost-effective online presences. Additionally, the simplification of web design processes through drag-and-drop functionalities and customizable templates has democratized website creation, enabling individuals and businesses without technical expertise to develop professional-grade websites. This democratization has opened the market to a broader user base, contributing to its robust growth.

Another significant growth factor is the rising trend of e-commerce and online retail, which has driven the demand for customizable and scalable website solutions. As consumers increasingly prefer online shopping, businesses are compelled to enhance their digital storefronts to stay competitive. PC website builders provide an efficient way for companies to establish and maintain dynamic e-commerce platforms without the need for extensive IT infrastructure. Furthermore, the integration of advanced features such as analytics, SEO tools, and mobile responsiveness within these website builders enhances their appeal, supporting businesses in optimizing their online presence and improving customer engagement.

The adaptability and innovation within the website builder platforms themselves have also contributed to market growth. Continuous advancements in technology, such as AI-driven design tools and automated website optimization features, have enhanced the functionality and user experience of website builders. These innovations not only reduce the time and effort required to create a website but also improve the overall quality and performance of the final product. As a result, more businesses, including large enterprises, are turning to website builders to meet their digital needs, further expanding the market.

Regionally, North America is expected to hold a significant share of the market, driven by the high adoption rate of digital technologies and the presence of key industry players. The Asia Pacific region is anticipated to witness the fastest growth, fueled by the rapid digitalization of economies like China and India, increasing internet penetration, and the growing number of small businesses seeking to establish an online presence. Europe also presents substantial growth opportunities, supported by the ongoing digital transformation initiatives across various industries.

Platform Type Analysis

The platform type segment in the PC website builders market is predominantly categorized into drag-and-drop builders, template-based builders, and code-based builders. Drag-and-drop builders are immensely popular due to their intuitive interfaces, offering users the ability to create complex website layouts with minimal effort. This accessibility has been a significant factor in their widespread adoption among individuals and small businesses lacking technical expertise. These builders typically come with a range of pre-designed elements that can be customized to match a brand's identity, which enhances their appeal to users seeking quick and easy website solutions. This segment is expected to continue its dominance as more businesses and individuals prioritize convenience and efficiency in website development.

Template-based builders are another crucial segment, offering users a variety of design templates to jumpstart the website creation process. These builders provide a structured approach to website design, allowing users to select templates that fit their specific needs, whether for personal blogs, business websites, or e-commerce platforms.

In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over *** percent of desktop traffic. The online site for Nike ranked second, with **** percent of visits. Chinese brand's popularity in the U.S market Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of ** percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over ** million downloads in 2021. Shein and U.S. teens Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.

In July 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded almost *** million visits. Tripadvisor.com and wetter.com followed in the ranking, with roughly *** million and *** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.