Introduction

SEMrush Statistics: One of the world's most trusted and widely used SEO and competitive intelligence tools in digital marketing, SEMrush offers marketers, companies, and agencies the necessary insights to push online growth, from keyword research to backlink analysis. In 2024, SEMrush held on to the crown of the industry leader and took great strides in increasing user base, feature set, and global outreach.

As data-driven marketing gains momentum, SEMrush has become a must-have for any company intent on staying ahead in search rankings and giving tough competition to others. Let's review the key SEMrush statistics, usage trends, and performance indicators for 2025.

Semrush currently has 117,000 paying customers on their platform and about 800,000 regular free users.

Here is a breakdown of the growth in Semrush’s paying customers since 2019.

Introduction

Ahrefs vs SEMrush Statistics: Ahrefs achieved USD 149.1 million in revenue in 2024 and held 22.94% market share in the SEO and SEM category as of March 2025. SEMrush reported full-year 2024 revenue of USD 376.8 million and an ARR of USD 411.6 million as of December 2024, reflecting year-over-year growth of 22%. As of Q4 2024, SEMrush had 1,166,000 active users and 117,000 paying customers.

As of March 2025, Ahrefs’ user base consisted of 40.99% startups with 0–9 employees and 24.60% companies with 20–49 employees. This comparison highlights the relative scale and market presence of both tools, providing a data-driven foundation for assessing their value.

In this blog post, we'll go through the latest Semrush statistics to show why Semrush is so popular.

Here is the progression of their tool development since 2008.

In 2022 Semrush generated a total review of $275 million.Here is the full breakdown of Semrush’s revenue.

Here’s a breakdown of Semrush's keyword database growth since 2017.