A curated dataset of SEO statistics for 2025, including global search engine market share, Google CTR benchmarks, zero-click search growth, and AI Overview prevalence.

This dataset provides the latest SEO statistics, trends, and insights, covering search engine optimization metrics, industry trends, and performance benchmarks for businesses.

Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

Number of Businesses statistics on the SEO & Internet Marketing Consultants industry in the US

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

During a 2024 survey carried out among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that algorithm changes were one of the most difficult challenges SEO posed. Link building ranked second, named by ** percent of respondents.

Comprehensive dataset of SEO agency pricing across the United States and United Kingdom, including monthly retainer costs, local SEO pricing, and national campaign rates.

Citation-worthy statistics and data points related to SEO & Ad Management Services. This dataset provides key metrics and statistical information.

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

A comprehensive dataset covering key information and insights related to choosing the right local SEO company in Colorado Springs. This dataset includes details on the unique market dynamics, pricing, selection criteria, expected results, and important local SEO factors for businesses in the Colorado Springs area.

It’s early morning, and a coffee shop owner in Austin, Texas, glances at her smartphone, reviewing campaign metrics from a social ad she posted the night before. By lunchtime, a lead has converted, and she’s sold out of the featured item. This is digital marketing in 2025, real-time, hyper-personalized, and...

Importance of Digital Marketing Statistics

By leveraging them, you may remain competitive. Data can be used to discover what others are doing. It is always feasible to stay ahead of the competition. Using statistical data, you can prioritize your actions. To carry out a cross-marketing strategy, it is vital to compare the performance of various platforms.

When you have statistical support, it is easier to make effective decisions. Using digital marketing analytics can provide confidence in knowing what works. Reduce your time spent strategizing. With the time saved, it is able to accomplish other critical activities such as SEO or auditing.

Understanding: UrbanScape Apparel SEO Performance Final Dataset

Company: BrightWave Digital Department: Digital Marketing & SEO Team Industry: E-commerce (fashion and lifestyle products) Brand: UrbanScape Apparel

Story

BrightWave Digital is a fast-growing digital marketing agency that handles full-spectrum SEO, SEM, and content marketing for various clients. The SEO team is tasked with pushing UrbanScape Apparel, a sustainable fashion brand, to the top of the search rankings. The brand sells eco-friendly clothing and accessories aimed at environmentally conscious consumers in North America.

UrbanScape Apparel has recently expanded its product lines and introduced new collections, such as “Urban Outdoors” for hiking gear and “EcoActive” for athleisure. With increased competition in the eco-fashion market, BrightWave Digital’s SEO team must optimize UrbanScape’s site performance, monitor SEO metrics closely, and demonstrate measurable improvements in organic traffic and conversions.

Objectives

Improve rankings for high-intent keywords like "eco-friendly clothing" and "sustainable outdoor gear." Boost organic traffic from both mobile and desktop devices. Increase visibility through backlinks from high domain authority (DA) sites. Optimize Core Web Vitals to ensure the site ranks higher in Google’s search results. The dashboard data includes traffic, keyword rankings, click-through rates (CTR), and other performance metrics to track how well the SEO efforts are contributing to the brand’s growth.

Column Description

1. Date Definition: The specific day for which the data is collected. Importance: Allows tracking of daily trends and pinpointing specific dates of spikes or drops in performance.

2. Month Definition: The month corresponding to the data being analyzed. Importance: Helps in understanding monthly trends and seasonal patterns in traffic and user behavior.

3. Year Definition: The year in which the data was recorded. Importance: Essential for long-term trend analysis and year-over-year performance comparisons.

4. Quarter Definition: The fiscal quarter (Q1, Q2, Q3, Q4) for the given data. Importance: Useful for quarterly business reviews and strategy adjustments based on performance.

5. Time Of Day Definition: The specific time range (e.g., morning, afternoon, evening) when the traffic or engagement was recorded. Importance: Helps in understanding peak traffic times and optimizing content publishing schedules.

6. Primary Keywords Definition: The main keywords targeted for SEO, typically with high search volume and relevance to the brand. Importance: Crucial for understanding the focus of the SEO strategy and the effectiveness of ranking for these terms.

7. Secondary Keywords Definition: Additional keywords that complement primary keywords, often with lower competition and specific niches. Importance: Provides insights into secondary areas of focus that can still drive significant traffic and conversions.

8. Long-Tail Keywords Definition: More specific keyword phrases usually consisting of three or more words, targeting niche search queries. Importance: Important for attracting highly targeted traffic and often associated with higher conversion rates.

9. Location Definition: Geographic region from where the traffic is coming. Importance: Helps in understanding regional performance and tailoring content or promotions to specific markets.

10. Social Media Source Definition: The social media platform (e.g., Instagram, Pinterest) from which traffic is referred to the site. Importance: Measures the impact of social media channels on website traffic and engagement.

11. Media Type Definition: The format of the media content (e.g., image, video, article) driving traffic. Importance: Analyzes which media types resonate best with the audience and contribute to higher engagement.

12. Device Type Definition: The type of device used by visitors (e.g., mobile, desktop, tablet) to access the website. Importance: Essential for optimizing user experience across different devices and identifying potential issues.

13. Organic Traffic Definition: The number of visitors coming to the site through unpaid search results. Importance: Shows how well the site is performing in attracting users through SEO efforts without relying on paid advertising.

14. Keywords Ranking Definition: The position of targeted keywords in search engine results pages (SERPs). Importance: Indicates the effectiveness of SEO strategies in improving keyword visibility and competitiveness.

15. Clicks Definition: The number of times users click on the site’s links from search results. Importance: Reflects user interest and relevance of the search snippets or ads shown to users.

16. Impressions Definition: The number of times a site appears in search r...

As of January 2020, Semrush was the leading search engine optimization (SEO) software as a service (SaaS) company, with *** million U.S. dollars in annual recurring revenue. Scorpion ranked second, with a revenue of *** million dollars.

Comprehensive dataset of law firm SEO pricing ranges, ROI statistics, conversion rates, keyword difficulty scores, and industry benchmarks compiled from multiple authoritative sources including Clutch, Moz, SEMrush, Ahrefs, BrightLocal, and Google.

In a survey of chief marketing officers at large companies in Europe, North America, and the United Kingdom (UK) conducted in February and March 2025, it was found that **** percent of owned/earned media marketing budgets were dedicated to search engine optimization (SEO). A further *** percent was devoted to email marketing, while influencer marketing accounted for *** percent of paid media marketing budgets.

The Enterprise SEO Platforms market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $5 billion, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key factors. Firstly, the ever-increasing complexity of search engine algorithms necessitates sophisticated SEO tools capable of managing large-scale website optimization efforts. Secondly, the rise of mobile-first indexing and the growing importance of voice search are forcing companies to adopt advanced SEO strategies, which in turn fuels demand for robust enterprise-grade platforms. Finally, the need for precise measurement and reporting of SEO performance is driving adoption of platforms that offer comprehensive analytics and data visualization capabilities. The market is segmented by platform type (navigational, transactional, informational) and user application (SMEs, large enterprises), with large enterprises representing a significant portion of the market due to their higher budgets and more complex SEO needs. The competitive landscape is highly dynamic, with established players like SEMrush and Ahrefs alongside emerging specialized platforms continuously innovating to meet evolving market demands. Geographic distribution shows a strong concentration in North America and Europe, reflecting the higher digital maturity and adoption rates in these regions. However, Asia-Pacific is expected to witness significant growth in the coming years as businesses in this region increasingly invest in digital marketing strategies. The future of the Enterprise SEO Platforms market appears promising, with continued growth driven by technological advancements and evolving search engine landscapes. The increasing demand for data-driven decision-making in SEO will further propel the adoption of advanced analytical tools. Furthermore, integration with other marketing platforms, such as CRM and marketing automation systems, will become increasingly crucial for seamless workflow and data-driven campaign optimization. This necessitates the development of more integrated and user-friendly platforms, placing further pressure on vendors to innovate and provide comprehensive, value-added services. Despite these positive trends, challenges remain, including the need for greater transparency in SEO reporting and the ongoing evolution of search engine algorithms, requiring constant adaptation and platform updates.

Survey of 250 businesses on how much they spend on SEO and their SEO costs

Comprehensive dataset containing 47 verified Digital Marketing 1on1 SEO locations in United States with complete contact information, ratings, reviews, and location data.