During a 2023 survey among search engine optimization (SEO) professionals worldwide, 9.2 percent of respondents stated that they used click-through rates (CTR) to measure performance over the last year. Branded vs non-branded traffic followed with 8.3 percent, while keyword rankings were named by 7.7 percent of respondents.

During a 2022 survey among search engine optimization (SEO) professionals worldwide, slightly more than 60 percent of respondents were satisfied or very satisfied with their SEO results. On the other hand, approximately 10 percent of responding experts were dissatisfied or very dissatisfied with the SEO outcomes.

During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, 11.8 percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by 16.7 percent of respondents.

During a 2022 survey carried out among search engine optimization (SEO) professionals worldwide, 11.2 percent of respondents stated that pandemic-related issues were one of the largest challenges that blocked their SEO success. Lack of resources ranked first, named by 14.9 percent of respondents.

Experience the power of Serpstat's Website Data API, offering comprehensive insights into key SEO metrics, organic traffic estimation, and semantical structure analysis. With our API, unlock valuable data to identify top-performing industry players, analyze competitor strategies, and optimize content for maximum impact.

Unveil essential SEO metrics such as website visibility, organic traffic estimation, and keywords that websites rank for organically. Additionally, gain insights into keywords that websites are shown in Google Ads, providing valuable intelligence for ad targeting and optimization.

Utilize our API to uncover top-performing content in any industry, enabling you to identify trends, understand user intent, and refine your content strategy accordingly.

Benefit from the most cost-effective API solution, starting at just $120 per million rows. Tailor your queries to extract the most relevant data for your specific use-cases, ensuring that you're equipped with the insights necessary to thrive in today's competitive digital landscape.

SEO Software Market size was valued at USD 274.95 Million in 2024 and is projected to reach USD 790.95 Million by 2031, growing at a CAGR of 14.12% from 2024 to 2031.

Global SEO Software Market Drivers

Growing Importance of Online Presence: As more and more people use the internet and become more digitally literate, companies from all sectors are realizing how critical it is to have a strong online presence. SEO software helps companies become more visible on search engines, increasing brand awareness and bringing in organic traffic to their websites.

Updates to Search Engine Algorithms: In order to provide consumers with more relevant and superior search results, search engines such as Google regularly improve their algorithms. The need for SEO software, which enables companies to modify their tactics to satisfy the most recent search engine standards and preserve or raise their search ranks, is being driven by these algorithm changes.

Increasing Rivalry in Digital Marketing: As more companies engage in digital marketing, there is growing rivalry for online exposure and search engine results. In order to stay ahead of the competition, firms can use the tools and analytics provided by SEO software to analyze their rivals, spot possibilities, and improve their SEO tactics.

Concentrate on material Marketing: Since relevant, high-quality material is necessary to draw in and hold the attention of readers, content marketing is an important component of SEO. In order to help organizations generate and optimize content that appeals to their target audience, SEO software frequently includes capabilities for keyword research, content optimization, and content performance tracking.

Mobile Search Optimization: As more people browse the internet on mobile devices, businesses are placing a premium on mobile search optimization. In order to guarantee a flawless user experience and higher search ranks on mobile search results pages, SEO software provides tools and insights to optimize websites for mobile devices.

Data-driven Decision Making: SEO software gives organizations access to insightful statistics and data that help them decide on the best SEO tactics. SEO software helps organizations to assess success, spot trends, and improve their SEO strategies for greater outcomes. It does this through keyword analysis, backlink monitoring, and performance tracking, among other features.

Concentrate on Local SEO: Local SEO is crucial for drawing clients in certain regions for companies that serve local markets or have a physical presence. To assist businesses become more visible in local search results, SEO software frequently includes capabilities for local keyword research, citation management, and local business listing optimization.

Results from Checkbot API to measure and collect 341 websites compatibility on multiple SEO variables (34 variables). Checkbot API indexes the website's code to find features capable of impacting SEO performance. Each website has been tested with the maximum number of links allowed to be crawled equally to 10.000 per test. In this way, we retrieved data about the overall websites performance including their sub-pages, and not only the main domain names. A scale from 0 (lowest rate) to 100 (highest rate) was adopted for each examined variable. This constitutes a useful managerial indicator of dealing with the quantification of websites performance while avoiding complex measurement systems that are difficult to be adopted by administrators. Websites tested were also categorized by the CMS type used. More information about the variables and the meaning of the results can be found at https://www.checkbot.io/

During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on markeketing performance and goals in their organizations in 2022. More than four in 5 respodents noticed positive impact in general.

Explore the Search Engine Optimization Services Market trends! Covers key players, growth rate 16.2% CAGR, market size $194.6 Billion, and forecasts to 2034. Get insights now!

The Enterprise SEO Platforms market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $5 billion, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key factors. Firstly, the ever-increasing complexity of search engine algorithms necessitates sophisticated SEO tools capable of managing large-scale website optimization efforts. Secondly, the rise of mobile-first indexing and the growing importance of voice search are forcing companies to adopt advanced SEO strategies, which in turn fuels demand for robust enterprise-grade platforms. Finally, the need for precise measurement and reporting of SEO performance is driving adoption of platforms that offer comprehensive analytics and data visualization capabilities. The market is segmented by platform type (navigational, transactional, informational) and user application (SMEs, large enterprises), with large enterprises representing a significant portion of the market due to their higher budgets and more complex SEO needs. The competitive landscape is highly dynamic, with established players like SEMrush and Ahrefs alongside emerging specialized platforms continuously innovating to meet evolving market demands. Geographic distribution shows a strong concentration in North America and Europe, reflecting the higher digital maturity and adoption rates in these regions. However, Asia-Pacific is expected to witness significant growth in the coming years as businesses in this region increasingly invest in digital marketing strategies. The future of the Enterprise SEO Platforms market appears promising, with continued growth driven by technological advancements and evolving search engine landscapes. The increasing demand for data-driven decision-making in SEO will further propel the adoption of advanced analytical tools. Furthermore, integration with other marketing platforms, such as CRM and marketing automation systems, will become increasingly crucial for seamless workflow and data-driven campaign optimization. This necessitates the development of more integrated and user-friendly platforms, placing further pressure on vendors to innovate and provide comprehensive, value-added services. Despite these positive trends, challenges remain, including the need for greater transparency in SEO reporting and the ongoing evolution of search engine algorithms, requiring constant adaptation and platform updates.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

Delve into Serpstat's comprehensive website ratings, providing an in-depth analysis of websites across 1K+ industries and 229 countries. Our datasets offer a wealth of valuable metrics, including domain global rating, domain rating within the category, and domain category (e.g., Shopping/Apparel/Footwear). Gain insights into domain estimated search traffic, domain visibility (an indicator of domain visibility in the top 20 Google results), number of domain SEO keywords, number of referring domains, number of backlinks, and Serpstat Domain Rank (a domain authority indicator).

With these robust metrics, our datasets empower businesses to make informed decisions and optimize their online strategies effectively. Whether you're conducting competitor analysis, market research, or SEO optimization, Serpstat's website ratings provide the comprehensive insights needed to drive success in today's digital landscape. Plus, our datasets are refreshed on demand, ensuring that you always have access to the most up-to-date information for strategic decision-making.

Merchant API will provide you with all essential data and metrics for conducting comprehensive competitor analysis, price monitoring, and market niche research.

With Google Shopping API you can get:

• Google Shopping Products listed for the specified keyword. The results include product title, description in Google Shopping SERP, product rank, price, reviews, and rating as well as the related domain. • Full detailed Google Shopping Product Specification. You will receive all product attributes and their content from the product specification page. • A list of Google Shopping Sellers of the specified product. The provided data for each seller includes related product base and total price, shipment and purchase details, and special offers. • Google Shopping Sellers Ad URL with all additional parameters set by the seller.

With Amazon API you can get:

• Results from Amazon product listings according to the specified keyword (product name), location, and language parameters. • A list of ASINs (unique product identifiers assigned by Amazon) of all modifications listed for the specified product and information about the product prices based on ASIN • Amazon Choice products

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

During a 2023 survey conducted among search engine optimization (SEO) professionals worldwide, approximately 12.2 percent of respondents identified budget cuts and approval for content as the leading barriers to search engine optimization (SEO) success. Competition in Search Engine Result Pages (SERPs) ranked second, cited by 11.1 percent of respondents.

DataForSEO will land you with accurate data for a SERP monitoring solution. In particular, our SERP API provides data from:

• Google Organic search, Maps, News, and Images tabs in vertical search
• Bing Organic and Local Pack search
• Yahoo, Yandex, Baidu, and Naver search

For each of the search engines, we support all possible locations. You can set any keyword, location, and language, as well as define additional parameters, e.g. time frame, category, number of results.

You can set the device and the OS that you want to obtain SERP results for. We support Android/iOS for mobile and Windows/macOS for desktop.

We can supply you with all organic, paid, and extra Google SERP elements, including featured snippet, answer box, knowledge graph, local pack, map, people also ask, people also search, and more.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

High Performance Data Analytics (HPDA) Market size was valued at USD 38.63 Bln (billion) in 2025 and the revenue is expected to grow at a CAGR of 19.87% from 2025 to 2032

Data of investigation published in the article "Ranking by relevance and citation counts, a comparative study: Google Scholar, Microsoft Academic, WoS and Scopus".

Abstract of the article:

Search engine optimization (SEO) constitutes the set of methods designed to increase the visibility of, and the number of visits to, a web page by means of its ranking on the search engine results pages. Recently, SEO has also been applied to academic databases and search engines, in a trend that is in constant growth. This new approach, known as academic SEO (ASEO), has generated a field of study with considerable future growth potential due to the impact of open science. The study reported here forms part of this new field of analysis. The ranking of results is a key aspect in any information system since it determines the way in which these results are presented to the user. The aim of this study is to analyse and compare the relevance ranking algorithms employed by various academic platforms to identify the importance of citations received in their algorithms. Specifically, we analyse two search engines and two bibliographic databases: Google Scholar and Microsoft Academic, on the one hand, and Web of Science and Scopus, on the other. A reverse engineering methodology is employed based on the statistical analysis of Spearman’s correlation coefficients. The results indicate that the ranking algorithms used by Google Scholar and Microsoft are the two that are most heavily influenced by citations received. Indeed, citation counts are clearly the main SEO factor in these academic search engines. An unexpected finding is that, at certain points in time, WoS used citations received as a key ranking factor, despite the fact that WoS support documents claim this factor does not intervene.

UPDATED 08/12/2013: The editor of Indie Review Magazine, spoke with Facebook on 08/12/2013, and it was confirmed that the technical difficulities with the advertising account have been resolved.

They will be assisting in an investigation to handle the troll problem with the magazne's page, and the other difficulties the page has been experiencing as a direct result of the stalker's harassment.

Attached you will find screenshots of various ads that we've released on Facebook.

The conclusion: The software predicted a performance for all of the ads pictured of 0.01 - 0.03. Prior to having major issues with negative "SEO" tactics on our facebook page the software's predictions for advertising perforamnce was extremely accurate.

After we began experiencing the troll problem, the advertisements began to perform in a very unpredicatble, sporadic, and oftentimes schizophrenic fashion.

The same ad, with the swimsuit model, showed a sustained performance of 0.08 earlier in the day, and later in the evening, after a series of technial difficulties on Facebook's end (with our page) the perforamance of the ad shot down to 0.19.

We took video of the ads from the moment they began to run until we paused them after the money started to deplete at an alarming rate, and what we found was shocking.

In the first 30 minutes our page was growing at a rate of around 3 likes a second (which is what is expected for the predicted growth rate of the ad - 0.01 to 0.03). This rate of growth had been sustained for days in the past with a very similar ad.

Then suddenly the ad performance plunged to dismal numbers that do not accurately reflect the rate at which our likes were initially gained. Not on the specific day in question nor in the past (with the same or similar ad and page content).

At this time, we have paused all of our facebook ads and plan to thoroughly analyze this data.

As stated in a previous article, which is linked below, we cannot comment directly on the internal workings of Facebook's advertising platform as we do not have access to that system - but our data highly suggests that if someone is using bot accounts they can significantly impact page performance.

We have been relying heavily on our custom software pagacke to anaylze the sitaution, and with the help of my neural networks we were able to identify patterns which revealed problem areas and allowed us to adjust our advertising strategy so that our page would be less suspectible to negative SEO tactics.

UPDATE: 08/10/2013 Facebook will be speaking with the editor of Indie Review Magazine, they indicated that there were experiencing technical difficulties. These technical difficulties have been impacting our page for days, thus we've halted our experimentation and will update with another figshare article, once more information has been obtained.

Reference: 1. http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/ 2. Previous figshare article: http://figshare.com/articles/Potential_Issues_with_FB_Advertising_Algorithms_/767331

Unlock the potential of Serpstat's Google Keyword API for essential keyword research and content creation tasks. Accessing a vast repository of 7.2 billion keywords across 229 countries, our API facilitates in-depth analysis to enhance SEO strategies and content marketing efforts.

Explore related keywords with similar search intent and uncover valuable insights into search questions and suggestions. This enables you to craft relevant and engaging content that resonates with your target audience.

Our API solution is the most cost-efficient option, starting from just $120 per million API rows. Tailor your queries to extract the most relevant data for your specific use cases, ensuring that you're equipped with the information necessary to drive success in SEO and content creation endeavours.

During an August 2023 survey among search engine optimization (SEO) professionals worldwide, 13.5 percent of respondents stated that content strategy and/or production was their planned priority focus area for the coming 12 months. Data anylsis followed with almost 10 percent of respondents.