From January 2018 to March 2024, Google was by far the most used search engine in France, reaching 91.1 percent in March 2024. Bing and Yahoo! followed, with market shares of 4.61 percent and 1.1 percent each in the same month.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

Market Overview:

Middle East digital marketing software market size is projected to exhibit a growth rate (CAGR) of 14.30% during 2024-2032. The increasing emphasis on data-driven decision-making in marketing strategies, which has fueled the demand for tools that can analyze and interpret large sets of data, is driving the market.

Digital marketing software refers to a range of tools designed to streamline and enhance online marketing efforts. It encompasses various applications that help businesses plan, execute, and analyze their digital marketing campaigns across channels such as social media, email, SEO, and more. These platforms often include features for campaign management, analytics, automation, and customer relationship management (CRM). Popular digital marketing software options include HubSpot, Adobe Marketing Cloud, and Mailchimp. These tools empower marketers to create targeted and personalized campaigns, track performance metrics, automate repetitive tasks, and improve overall efficiency. By leveraging digital marketing software, businesses can optimize their online presence, engage with their target audience, and ultimately drive better results in the highly competitive digital landscape.

Middle East Digital Marketing Software Market Trends:

The digital marketing software market in the Middle East is experiencing robust growth, propelled by several key drivers. Firstly, the escalating reliance on online platforms and the proliferation of e-commerce have created an imperative for businesses to establish a formidable digital presence. Consequently, companies are increasingly investing in digital marketing solutions to enhance their online visibility and engage with a broader audience. Moreover, the rising significance of data-driven decision-making has fueled the demand for digital marketing software. By leveraging sophisticated analytics and artificial intelligence, businesses can gain valuable insights into consumer behavior, enabling them to tailor marketing strategies with unprecedented precision. Additionally, the expanding scope of social media as a marketing channel has contributed to the surge in demand for comprehensive digital marketing solutions that can seamlessly integrate with various platforms. Furthermore, the intensifying competition in the regional business landscape has accentuated the need for effective CRM tools. Digital marketing software, equipped with CRM functionalities, empowers organizations to cultivate lasting relationships with their customer base. As businesses recognize the transformative potential of these tools, the digital marketing software market in the Middle East is poised for sustained growth, driven by the synergistic interplay of these multifaceted factors.

Middle East Digital Marketing Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on component, deployment type, organization size, and end use.

Component Insights:

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• Solution
  • Customer Relationship Management (CRM)
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others
• Services
  • Professional Services
  • Managed Services
    

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others) and services (professional services and managed services).

Deployment Type Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises (SMEs).

End Use Insights:

• Media and Entertainment
• Manufacturing
• Retail
• BFSI
• Information Technology
• Healthcare
• Others
  

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others.

Country Insights:

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• Saudi Arabia
• Turkey
• Israel
• United Arab Emirates
• Iran
• Iraq
• Qatar
• Kuwait
• Oman
• Jordan
• Bahrain
• Others
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, Turkey, Israel, United Arab Emirates, Iran, Iraq, Qatar, Kuwait, Oman, Jordan, Bahrain, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Middle East Digital Marketing Software Market Report Coverage:

In March 2024, Google search engine had a market share of 91.94 percent in the Netherlands across all devices. Bing ranked second, holding a market share of 4.51 percent. Meanwhile, DuckDuckGo and Yahoo! held smaller market shares of 1.05 percent and 0.78 percent each. Additionally, Google’s high popularity is probably one of the reasons why many Dutch B2B marketers tend to use Google AdWords for their digital advertising. Google products have the highest reach in the Netherlands According to a ranking of 15 online brands with the highest monthly reach in the Netherlands, Google products could be found as five different entries: the Google brand itself, excluding YouTube (in first place), Google Search (third), Google Maps (sixth), Gmail (eighth) and Google Play (14th). Roughly 87 percent of Dutch individuals visited the Google Search at least once a month at the end of 2018. Gmail more popular than other e-mail providers Both Gmail and Hotmail (Outlook.com) ranked among the most popular e-mail providers in the Netherlands in 2018. Google’s free email service saw an increase in its use, whilst domestic e-mail providers from companies as KPN or Ziggo saw a decrease.

Snapshot img

Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion at a CAGR of 8.5% between 2024 and 2029.

The digital advertising spending market is experiencing significant growth due to several key trends. One major factor driving market expansion is the increasing shift in consumer behavior toward online shopping. Moreover, the convenience of accessing digital marketing software through mobile devices has become a major game-changer, enabling businesses to reach their audience more efficiently. This trend is fueled by the convenience and accessibility of digital platforms, which allow consumers to make purchases from anywhere at any time. Another trend shaping the market is the expansion of voice search optimization and voice-activated advertising.
Additionally, the widespread digitalization and digital transformation of various industries necessitate the implementation of effective digital marketing strategies. However, the market also faces challenges, including concerns about ad fraud and brand safety in digital advertising. Ad fraud, which involves the use of bots to inflate ad impressions or clicks, can lead to wasted advertising budgets and ineffective campaigns. Brand safety, which refers to the placement of ads in appropriate contexts and avoiding inappropriate or offensive content, is a major concern for advertisers, who want to protect their brand reputation.

What will be the Size of the Digital Marketing Spending Market During the Forecast Period?

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In today's digital age, consumers are increasingly relying on websites, apps, mobile devices, social media, search engines, and various services to fulfill their needs and desires. This shift towards digital platforms has significantly impacted marketing strategies, leading to the rise of digital marketing. Consumers now engage with brands through multiple channels, creating a complex customer journey. Marketing specialists must adapt to this new reality by providing personalized and engaging content across various devices, including computers, smartphones, and tablets. Online video, display ads, and digital signage have become essential components of digital marketing strategies. Consumers are bombarded with an overwhelming amount of content choices, making it crucial for brands to stand out.



Social media platforms offer unique opportunities for brands to connect with their audience, build relationships, and influence consumer behavior. Influencer marketing has emerged as a powerful tool, with influencers leveraging their large followings to promote products and services. Search engines continue to play a crucial role in driving traffic to websites, making search engine optimization (SEO) a must-have strategy for businesses. Third party websites and ebooks also provide valuable opportunities for brands to reach their target audience and establish thought leadership. The market has grown significantly, with consumers using device like computer, phone, and tablet to shop online, send text message, watch videos, and make purchases through third-party websites. As technology continues to evolve, marketing strategies must adapt to keep up. Brands that successfully navigate this digital landscape will be well-positioned to engage with their audience, build brand loyalty, and drive growth.

How is the Digital Marketing Spending Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America

    Brazil


  Middle East and Africa

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

Several countries are investing heavily in their managed IT infrastructure and continuously adopting new technologies to embrace AI technology mainly in small and medium enterprises (SMEs), the BFSI industry Mobile devices, particularly smartphones, are increasingly preferred due to their portability and higher penetration in digital advertising. Cross-device advertising's popularity is a significant factor driving this shift. Leading companies are heavily investing in digital marketing and employing non-cookie-based tracking methods for more effective mobile-specific data utilization, beyond third-party cookie data.

Further, this approach ensures higher brand awareness, trust, and engagement through various digital ma

In March 2024, Google was the most popular search engine in the UK, holding a market share of 93.61 percent across all devices. Bing had a relatively large market share of approximately 3.94 percent in second place, followed by Yahoo! with approximately 1.35 percent.

This statistic displays the distribution of the advertising investments of the largest Italian companies in the fashion sector in 2018, by channel. According to the figure, 17 percent of the advertising investments in this sector went to SEO, SEM and social media advertising, while 54 percent was spent on traditional advertising.

This statistic shows the value of imported commodities to Germany in 2022. In 2022, agricultural products worth 134.43 billion U.S. dollars were imported to Germany.