SEO budgets and decisions increasingly sit with senior marketers and leadership teams. This guide brings together 58 recent SEO statistics that help explain where search fits in the wider marketing mix in 2026. The SEO statistics are grouped by theme, and a source table is provided at the end. 1. Search engine usage & volume...

46% of all Google searches have local intent, and 30% of all mobile searches are location-specific.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that better aligning content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and intent was their planned priority focus area for the coming 12 months. Technical SEO and performance followed with almost ** percent of respondents.

SEO statistics in 2026: access key SEO figures and optimize your strategies with recent and reliable data.

SEO statistics and trends for 2026: organic traffic data, ranking factors, search engine market share, and ROI.

I’ve pulled together the latest SEO statistics for 2026. It covers everything from AI search to link building and even changes within local SEO.

In 2026, the search landscape is moving from a library to a conversation. With Google’s AI Overviews and “zero-click” searches part of the evolution, as well as marketing teams adopting AI into their workflows. To help you understand this complex landscape, here are 75 AI SEO statistics for 2026. 1. AI search adoption and behaviour...

During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

During a 2024 survey carried out among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that algorithm changes were one of the most difficult challenges SEO posed. Link building ranked second, named by ** percent of respondents.

These are the most important SEO statistics you need to know.

During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, **** percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by **** percent of respondents.

The truth is that SEO isn’t dying. It’s just evolving – fast. So to find out what’s really going on and help you prepare for the future, I put together a list of these AI SEO statistics that show where SEO is right now and where it’s going.

This dataset provides the latest SEO statistics, trends, and insights, covering search engine optimization metrics, industry trends, and performance benchmarks for businesses.

A curated dataset of SEO statistics for 2025, including global search engine market share, Google CTR benchmarks, zero-click search growth, and AI Overview prevalence.

These are the essential AI SEO statistics you need to know.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent stated that generative AI (genAI) would be one of the leading reasons for a shift in search engine optimization (SEO) in the near future. Google updates ranked second, named by ** percent of respondents.

The average #1 ranking page on Google is 5 years old.

Discover actionable Ahrefs Stats that reveal SEO growth levers, performance benchmarks, and traffic opportunities to elevate your strategy.

The #1 ranking position on Google has 3.8x more backlinks than pages ranking in positions 2-10.

During a 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that they used keyword rankings to measure performance over the last year. Organic pageviews followed with ** percent, while click-through rates (CTR) were named by **** percent of respondents.