SEO budgets and decisions increasingly sit with senior marketers and leadership teams. This guide brings together 58 recent SEO statistics that help explain where search fits in the wider marketing mix in 2026. The SEO statistics are grouped by theme, and a source table is provided at the end. 1. Search engine usage & volume...

46% of all Google searches have local intent, and 30% of all mobile searches are location-specific.

SEO statistics in 2026: access key SEO figures and optimize your strategies with recent and reliable data.

In 2026, the search landscape is moving from a library to a conversation. With Google’s AI Overviews and “zero-click” searches part of the evolution, as well as marketing teams adopting AI into their workflows. To help you understand this complex landscape, here are 75 AI SEO statistics for 2026. 1. AI search adoption and behaviour...

📊 SEO Search Results Dataset (SERP Data)

Filename: SEO_data.csv Size: 56.63 MB Rows: ~100,000+ Columns: 7 Language: Primarily English (may contain multilingual snippets)

🔍 Dataset Overview

This dataset contains structured data scraped from Google Search Engine Results Pages (SERPs), specifically curated for SEO and machine learning research. It includes search rankings and metadata for various keywords, capturing how websites rank and present their content on search engines.

🧾 Columns Description

Column Name	Description
words	The search keyword or query entered into Google
rank	The result's position on the search engine results page (1 = top)
title	The meta title of the page
h1	The primary <h1> tag from the page (if available)
snippet	The search result snippet/description shown on Google
links	The URL of the ranked result
total_result	The total number of search results Google reports for the query

📌 Use Cases

• Keyword ranking analysis
• SERP feature extraction
• SEO optimization insights
• Natural language processing (NLP) tasks on snippets, titles, and headings
• Predictive modeling for search rankings
• Trend analysis on keyword frequency and ranking shifts

📁 Example Record

words	rank	title	h1	snippet	links	total_result
Artificial intelligence	1	Beginning Your Journey to Implementing Artificial Intelligence	Beginning Your Journey...	Gérer les éditeurs grâce à des services...	https://www.softwareone.com/...	776,000,000

📎 Notes

• Multiple rows may exist for the same keyword due to multiple ranked results.
• Some values (like H1 or snippets) may occasionally be missing or partial due to scraping limitations.
• Useful for benchmarking search trends or training LLMs on SEO-related text features.

Enjoy

58% of all Google searches are performed on a mobile device, and over 51% of all global web traffic now comes from a mobile device.

SEO statistics and trends for 2026: organic traffic data, ranking factors, search engine market share, and ROI.

I’ve pulled together the latest SEO statistics for 2026. It covers everything from AI search to link building and even changes within local SEO.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that better aligning content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and intent was their planned priority focus area for the coming 12 months. Technical SEO and performance followed with almost ** percent of respondents.

This dataset provides the latest SEO statistics, trends, and insights, covering search engine optimization metrics, industry trends, and performance benchmarks for businesses.

A curated dataset of SEO statistics for 2025, including global search engine market share, Google CTR benchmarks, zero-click search growth, and AI Overview prevalence.

These are the most important SEO statistics you need to know.

During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

The truth is that SEO isn’t dying. It’s just evolving – fast. So to find out what’s really going on and help you prepare for the future, I put together a list of these AI SEO statistics that show where SEO is right now and where it’s going.

During a 2024 survey carried out among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that algorithm changes were one of the most difficult challenges SEO posed. Link building ranked second, named by ** percent of respondents.

Generative AI platforms now attract about 7 billion monthly visits, and more than 1 billion people use AI platforms regularly.

A dataset of ~90,000 search results from Google, Bing, and DuckDuckGo, enriched with SEO metrics. Ideal for exploratory analysis, feature engineering, and data storytelling.

About this Dataset

How do search engines decide which pages get the top spots? What are the subtle differences in ranking algorithms between giants like Google, privacy-focused engines like DuckDuckGo, and established players like Bing?

This dataset was created to help answer these questions. It provides a comprehensive snapshot of the German search landscape, captured between May 21 and May 28, 2025. The search queries are not random; they were derived directly from trending topics on Google Trends in Germany during that period, ensuring the results are relevant and reflect real-world user behavior.

What makes this dataset unique is the inclusion of detailed metrics from our SEO classifier. Instead of just the raw SERP data (URL, title, position), each of the ~90,000 results has been analyzed to generate over 50 features, including an overall seo_score, detailed category scores (Content Quality, Technical SEO, etc.), and specific metrics like image_optimization_score, loading_time, and detected technologies.

Content

The dataset consists of a single CSV file containing approximately 90,000 rows, where each row represents a single search result. Below is a detailed explanation of the columns provided.

Note: Several columns (e.g., og, tools_analytics) contain JSON data stored as strings, which will require parsing for detailed analysis.

Column Name	Explanation
result	Unique ID for the search result (row in the CSV).
url	The exact URL of the search result.
main	The primary domain of the URL (e.g., https://de.wikipedia.org/).
position	The ranking position of the search result on the SERP.
title	The title of the search result, as displayed on the SERP.
description	The description of the search result, as displayed on the SERP.
searchengine	The search engine from which the result originates (e.g., DuckDuckGo_DE).
query	The search query that led to this result.
created_at	Timestamp of when the search result was collected.
seo_score	The overall SEO score calculated by our classifier (0-100).
analysis_explanation	Textual explanation of how the SEO score is derived.
canonical	1 if a canonical tag points to the URL itself, 0 otherwise.
category_content_quality	Score (0-100) for content quality.
category_meta_elements	Score (0-100) for meta elements (title, description, etc.).
category_technical_seo	Score (0-100) for technical SEO aspects.
category_user_experience	Score (0-100) for user experience.
content_length_score	Score (0-100) based on content length.
content_type	The content type of the resource (e.g., HTML, PDF).
description_score	Score (0-100) for the quality of the meta description.
description_text	The actual text of the meta description from the webpage.
exclusion_reason	Reason why a page might have been excluded from full SEO scoring.
external_link_count	Number of external links on the page.
h1	The text of the first H1 tag on the page.
heading_structure_score	Score (0-100) for heading structure (H1, H2, etc.).
https	True if the page uses HTTPS, False otherwise.
image_optimization_score	Score (0-100) for image optimization (e.g., alt tags).
internal_link_count	Number of internal links on the page.
keyword_optimization_reasons	Reasons for the keyword optimization score (often a JSON array string).
keyword_optimization_score	Score (0-100) for keyword optimization.
link_quality_score	Score (0-100) for link quality.
loading_time	Page loading time (e.g., in milliseconds).
micros	Detected microdata/structured data (often a JSON array string).
navigation_score	Score (0-100) for navigation quality.
nofollow	Number of nofollow links on the page.
og	Open Graph meta tags found (JSON string with og_tags, twitter_tags).
robots_txt	1 if a robots.txt file is present, 0 otherwise.
seo_classification	SEO classification (e.g., probably_optimized).
sitemap	1 if a sitemap is referenced, 0 otherwise.
social_tags	Details about social media tags (often a JSON array string).
social_tags_score	Score (0-100) for social media tag optimization.
title_score	Score (0-100) for the quality of the page title.
title_text	The actual text of the <title> tag from the webpage.
tools_ads	Detected advertising tools (JSON array string).
**tools_anal...

Discover actionable Ahrefs Stats that reveal SEO growth levers, performance benchmarks, and traffic opportunities to elevate your strategy.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent stated that generative AI (genAI) would be one of the leading reasons for a shift in search engine optimization (SEO) in the near future. Google updates ranked second, named by ** percent of respondents.

These are the essential AI SEO statistics you need to know.