During a 2024 survey carried out among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that algorithm changes were one of the most difficult challenges SEO posed. Link building ranked second, named by ** percent of respondents.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

Introduction

SEO Statistics: In today's digital world, where people find almost everything online, search engines reign supreme. And when it comes to search engine optimization (SEO), Google is the undisputed king, capturing a whopping 92.96% of global traffic. This makes understanding SEO, or Search Engine Optimization, crucial for any business hoping to be seen online.

This article includes all effective and current analyses of SEO taken from different insights. I hope all the statistics described will guide you accordingly.

This dataset provides the latest SEO statistics, trends, and insights, covering search engine optimization metrics, industry trends, and performance benchmarks for businesses.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that better aligning content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and intent was their planned priority focus area for the coming 12 months. Technical SEO and performance followed with almost ** percent of respondents.

During a 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that they used keyword rankings to measure performance over the last year. Organic pageviews followed with ** percent, while click-through rates (CTR) were named by **** percent of respondents.

Ahrefs remains a cornerstone in SEO research and strategy, offering deep insights into web content and search performance. Its data powers decision-making across digital marketing and competitive analysis, from content creators refining keyword strategy to enterprises optimizing backlink outreach. Explore the figures below to grasp how Ahrefs shapes SEO. Editor’s...

During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent stated that generative AI (genAI) would be one of the leading reasons for a shift in search engine optimization (SEO) in the near future. Google updates ranked second, named by ** percent of respondents.

This dataset gathers the most crucial SEO statistics for the year, providing an overview of the dominant trends and best practices in the field of search engine optimization. Aimed at digital marketing professionals, site owners, and SEO analysts, this collection of information serves as a guide to navigate the evolving SEO landscape with confidence and accuracy. Mode of Data Production: The statistics have been carefully selected and compiled from a variety of credible and recognized sources in the SEO industry, including research reports, web traffic data analytics, and consumer and marketing professional surveys. Each statistic was checked for reliability and relevance to current trends. Categories Included: User search behaviour: Statistics on the evolution of search modes, including voice and mobile search. Mobile Optimisation: Data on the importance of site optimization for mobile devices. Importance of Backlinks: Insights on the role of backlinks in SEO ranking and the need to prioritize quality. Content quality: Statistics highlighting the importance of relevant and engaging content for SEO. Search engine algorithms: Information on the impact of algorithm updates on SEO strategies. Usefulness of the Data: This dataset is designed to help users quickly understand current SEO dynamics and apply that knowledge in optimizing their digital marketing strategies. It provides a solid foundation for benchmarking, strategic planning, and informed decision-making in the field of SEO. Update and Accessibility: To ensure relevance and timeliness, the dataset will be regularly updated with new information and emerging trends in the SEO world.

Introduction

Search Engine Statistics: Search engines are now widely used and have built a big industry that affects how other businesses run. Here are Search Engine Statistics to show you the current trends and possible future changes in the search industry.

Search engines are here to stay, but how people look for information online is changing. Most users now search using mobile devices. Google is still the leader, even with more competition, and more Americans are worried about privacy when using search engines.

During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, **** percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by **** percent of respondents.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Picture this: a local bakery in Austin struggling to attract foot traffic until they claimed and optimized their Google My Business (GMB) profile. Within weeks, walk-ins tripled, phone inquiries surged, and their map listing dominated local results. This isn't an isolated story; it's the everyday reality for thousands of small...

You can check the fields description in the documentation: current Keyword database: https://docs.dataforseo.com/v3/databases/google/keywords/?bash; Historical Keyword database: https://docs.dataforseo.com/v3/databases/google/history/keywords/?bash. You don’t have to download fresh data dumps in JSON or CSV – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

The Enterprise SEO Platforms market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $5 billion, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key factors. Firstly, the ever-increasing complexity of search engine algorithms necessitates sophisticated SEO tools capable of managing large-scale website optimization efforts. Secondly, the rise of mobile-first indexing and the growing importance of voice search are forcing companies to adopt advanced SEO strategies, which in turn fuels demand for robust enterprise-grade platforms. Finally, the need for precise measurement and reporting of SEO performance is driving adoption of platforms that offer comprehensive analytics and data visualization capabilities. The market is segmented by platform type (navigational, transactional, informational) and user application (SMEs, large enterprises), with large enterprises representing a significant portion of the market due to their higher budgets and more complex SEO needs. The competitive landscape is highly dynamic, with established players like SEMrush and Ahrefs alongside emerging specialized platforms continuously innovating to meet evolving market demands. Geographic distribution shows a strong concentration in North America and Europe, reflecting the higher digital maturity and adoption rates in these regions. However, Asia-Pacific is expected to witness significant growth in the coming years as businesses in this region increasingly invest in digital marketing strategies. The future of the Enterprise SEO Platforms market appears promising, with continued growth driven by technological advancements and evolving search engine landscapes. The increasing demand for data-driven decision-making in SEO will further propel the adoption of advanced analytical tools. Furthermore, integration with other marketing platforms, such as CRM and marketing automation systems, will become increasingly crucial for seamless workflow and data-driven campaign optimization. This necessitates the development of more integrated and user-friendly platforms, placing further pressure on vendors to innovate and provide comprehensive, value-added services. Despite these positive trends, challenges remain, including the need for greater transparency in SEO reporting and the ongoing evolution of search engine algorithms, requiring constant adaptation and platform updates.

During a 2022 survey among search engine optimization (SEO) professionals worldwide, slightly more than ** percent of respondents were satisfied or very satisfied with their SEO results. On the other hand, approximately ** percent of responding experts were dissatisfied or very dissatisfied with the SEO outcomes.

Global Search Engine Optimization Services market size is expected to reach $173.89 billion by 2029 at 17.0%, segmented as by type, agencies seo services, freelancer seo services

Market Size statistics on the SEO & Internet Marketing Consultants industry in the US

This dataset provides detailed insights and best practices for tracking and measuring local SEO performance across a range of critical metrics, including Google Business Profile engagement, local keyword rankings, website traffic from local searches, citation management, mobile optimization, and ROI calculation. The data is based on expert analysis and recommendations to help local businesses optimize their local search visibility and drive measurable results.