In 2020, the vast majority of online content creators in French companies benefited from SEO trainings (** percent) versus ** percent who did not. For the remaining ** percent, the source assumes that they were self-taught or that companies had not yet realized the importance of SEO for content. Producing content is necessary, but if it is not properly written according to Google's guidelines, one can legitimately question its effectiveness in reaching the target audience, according to the source.

The first content production objective for the companies surveyed in France in 2020, was the acquisition / transformation of new customers (** percent) closely followed by a need to gain notoriety and therefore in traffic (** percent of respondents). Last on the podium, was the brand image / brand content with ** percent of respondents citing this objective. According to the source, advertisers who choose to invest in content today expect profitability above all else: content is considered a full-fledged acquisition channel, and must therefore generate ROI (Return on Investment).

Content and SEO were mostly handled internally by companies in France in 2020. About ** percent of companies entrusted their content to a team of internal editors: ** percent of them did so exclusively. About ** percent had an in-house writing team and also used an external service provider, and ** percent of them outsourced entirely. It should be noted that **** percent of respondents were not yet structured to produce their content. For those who had dedicated internal teams: the most (** percent) of them had both, and SEO branch and a content marketing branch taking care of it.

Content and SEO were mostly handled internally by companies in France in 2020. According to the source, the most “mature” clients on these subjects have internal allocated resources. Only ** percent of them outsource. For those who have dedicated internal teams: the most (** percent) of them had both, a SEO branch and a content marketing branch taking care of it. About a quarter of them had only the SEO branch.

Most French respondents in 2020 were familiar with the terms Semantic Cocoon (** percent), Vocal Search (** percent), Log analysis (** percent), Crawl budget (** percent). The source notes that these are common terms. Only ** percent were familiar with the AEO term “Answer Engine Optimization”, which is increasingly tending to replace SEO, particularly thanks to the rise of voice searches. The technology and algorithms of search engines evolve very quickly, making training in these evolutions essential, according to the source.

This statistic highlights the distribution of total and mobile organic search visits in the United States as of the first quarter of 2019, by engine. During the measured period, Google accounted for 92 percent of overall organic search engine visits in the United States.

In January 2020, Google accounted for 87.17 percent of single-word search queries worldwide. Yahoo generated 3.73 percent of single-word search during the same period. When looking at search queries with two words and more, Google absolutely dominated the market with over 94 percent market share in every query length.

This statistic shows the market share of most preferred mobile search engines in China between ************* and ************. In that period, over ** percent of the respondents in a survey about mobile search in China stated that they were using Baidu mobile search engine.

In terms of netlinking, ** percent of French SEO professionals agreed to consider site authority and page pagerank as highly important. To enhance the value of the links, taking care of the semantics of the text around the link, the theme of the original pages and varying the anchors, was declared as interesting by the SEO professional of the study in France in 2020. Adding a title attribute to links was very little or not at all interesting for one in *** SEO professionals.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

Mobile search has come a long way, being offered in the form of search apps (Google, Yahoo! Search and Bing) and internet browsers such as Google Chrome and Safari. According to a September 2020 survey, the vast majority (** percent) of European mobile internet users reported being satisfied to very satisfied with the choice of search engines available on the internet.

Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ****, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

Yandex was the leading search engine in Russia in the second quarter of 2025, having accounted for roughly ********** of total user visits over that period. The second-most visited search engine in the country was Google, whose share of visits decreased slightly from the previous quarter. Yandex search usage in Russia Despite the global dominance of Google as a primary search engine, Russian consumers give their preference to homegrown Yandex and Mail.ru. Furthermore, Yandex is the most popular search engine for news reading, as well as the most-visited online resource in the country, with a reach of over ** percent. Besides the search engine, Yandex offers a wide range of online services, such as food delivery, maps, and a voice assistant. Mail.ru and Rambler search engines The third-most visited search engine, Mail.ru, belonged to the VK Group, one of the most expensive internet companies operating in Russia, whose value was measured at *** million U.S. dollars in 2025. Rambler, launched in 1996, saw a decline in usage compared to the 2000s. It was a part of the Rambler Group, which consisted of several media organizations, including the online video service Okko and news services Lenta.ru and Rambler News Service. The corporation Sber acquired the group in 2020.

Throughout 2020, Google was the most popular online search engine in the Dominican Republic with a market share of nearly **** percent. It was followed by Microsoft's Bing with **** percent of share during that period. Likewise, Google also topped the ranking in Brazil.

During the past decade, the expenditure on search engine advertising steadily increased in Denmark. TSearch engine ad spending amounted to **** billion Danish kroner in 2020. By comparison, the ad spend was *** billion kroner in 2009.

Google was by far the most popular online search engine in Colombia in 2020, accounting for almost ** percent of web traffic. Microsoft's Bing ranked second with slightly over one percent of share during the period. Moreover, Google Chrome concentrated most of the web traffic in Colombia.

In 2020, when markets were experiencing repercussion of the COVID-19 pandemic, internet advertising spending in the United States increased by over ** percent, to reach *** billion U.S. In the presented period, the expenditure is expected to grow at the compound annual growth rate (CAGR) of *** percent and reach the *** billion threshold in 2025.

Online content marketing In 2020, content marketing was believed to be the single most effective digital marketing technique. Approximately ** percent of marketers worldwide considered this to be the activity that tends to make the largest commercial impact. Other effective techniques on the list included AI and machine learning, social media marketing, and search engine optimization (or SEO).
Influence of ad placement Where ads are placed online can have an impact on how consumers perceive a brand. In the second quarter of 2020, ** percent of surveyed internet users believed that displaying ads around relevant online content would not influence their perception of the brand. However, about ** percent of users stated that it would have a positive effect. Only **** percent of respondents reported it would have a negative impact.

The data set included the measurement results of biogeochemical parameters (e.g., temperature, salinity, nutrients, ...) in September 2019 and 2020 from the northwest Pacific Ocean.

In 2024, search advertising spending amounted to *** billion U.S. dollars worldwide. The expenditure was forecast to increase by *** percent annually until 2027, reaching close to ****billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

In January 2024, Bing held a **** percent share of the search market in the United Kingdom (UK) across all devices. Meanwhile, Google held a much larger share of the UK's online search market.

Bing on the world stage  Google holds a similar share of the global desktop search market as it does in the UK. Outside of the UK, Bing attracts an increasing ***** percent share of the market. Worldwide, Bing regularly attracts more than *** billion unique monthly visitors.

Google and mobile: an unfair advantage?  Bing held just a *** percent of the mobile search market in the UK in June 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.

In 2019, Google was fined *** billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.