During a 2024 survey carried out among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that algorithm changes were one of the most difficult challenges SEO posed. Link building ranked second, named by ** percent of respondents.

According to a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, ** percent of responding senior company decision-makers stated that they used local SEO management in relation to their physical marketing activities and locations. Another ** percent stated that inventory promotion and social media posting were additional digital activities that their companies do in order to achieve hybrid customer experiences.

In 2021, the website boohoo.com comfortably had the highest visibility score for women's fashion websites. Newlook.com followed in second place with riverisland.com third in the rankings. The visibility score is an SEO metric that measures how easily a website can be found online.

During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, **** percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by **** percent of respondents.

In 2021, having a digital marketing agency do SEO work for an organization cost on average ****** British pounds per day in the United Kingdom. Monthly retainer for work done on a long-term basis stood at ***** pounds.

In April 2023, desktop computer searches represented ***** percent of the search engine market in the UK. Mobile searches followed with ***** percent, with the remaining **** percent for consoles.