Global visitors to sephora.com in April 2024 were most likely to be between the ages of ** and **. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were ** to 44-year-olds, who accounted for around ** percent of traffic to the website. Sephora's journey to global recognition Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. The Sephora shopper There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average ****** U.S. dollars per year. This is slightly less than Ulta shoppers at ******* USD, but more than Target shoppers at ****** USD. Sephora.com visitors are also mostly female, with women accounting for a whopping *********** of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around ** percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.

Nearly ***** quarters of all female customers who shopped at Sephora in the United States in 2016 were between the ages of 18 and 34 years, otherwise known as Millennials. The remaining ** percent of Sephora’s female customer base were between the ages of 35 and 54 years. Sephora and LVMH The cosmetics retailer Sephora is owned by LVMH Group, which also owns such brands as Louis Vuitton, Moët & Chandon, and Bulgari. LVMH Group is one of the biggest players in the global luxury goods market. In 2018, LMVH generated sales amounting to about ***** billion euros worldwide. This figure is expected to increase to nearly ** billion euros by 2020. Sephora belongs to the “selective retailing” segment of the company, which is the second largest business segment operated by LVMH Group. Cosmetics consumer behavior in U.S. Walmart and Target are the two most popular stores to buy cosmetic products in the United States. Over **** of all U.S. consumers purchased cosmetics products at a Walmart in the twelve months before October 2017. Sephora appears to occupy a smaller niche in the market for those consumers interested in more luxurious cosmetics and personal care items, with only ** percent of U.S. consumers buying cosmetics from a Sephora store. A 2016 survey found that among U.S. consumers who shop for beauty products online, Amazon.com was the most popular place to shop for cosmetics, followed by Sephora.com.

Most of the people who visit sephora.com are women. In April 2025, female visitors made up more than four-fifths of all global traffic to the beauty retailer's website, while their male counterparts accounted for nearly one-fifth of web visits.

How high is the brand awareness of Sephora in the United States?When it comes to beauty and health online shop users, brand awareness of Sephora is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in the United States?In total, **% of U.S. beauty and health online shop users say they like Sephora. What is the usage share of Sephora in the United States?All in all, **% of beauty and health online shop users in the United States use Sephora. How loyal are the customers of Sephora?Around **% of beauty and health online shop users in the United States say they are likely to use Sephora again. What's the buzz around Sephora in the United States?In April 2024, about **% of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2023, Ulta beauty shoppers had the highest average household income in the United States. Ulta beauty shoppers had an average household income of ******* U.S. dollars per year, compared to ****** U.S. dollars for Sephora shoppers.

How high is the brand awareness of Sephora in the United States?When it comes to beauty and health online shop users, brand awareness of Sephora is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in the United States?In total, 33% of U.S. beauty and health online shop users say they like Sephora. What is the usage share of Sephora in the United States?All in all, 25% of beauty and health online shop users in the United States use Sephora. How loyal are the customers of Sephora?Around 21% of beauty and health online shop users in the United States say they are likely to use Sephora again. What's the buzz around Sephora in the United States?In April 2024, about 28% of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The Sephora Dataset schema provides structured data fields tailored for analyzing Sephora product details and market trends. Key data points include product name, SKU, availability, regular and actual prices, brand, videos, ratings, loyalty points, delivery options, and comprehensive product descriptions. Flexible subscription options (one-time, quarterly, biannual, and monthly) enable up-to-date insights through formats like JSON, CSV, and Parquet, with easy integration into platforms like Snowflake, Amazon S3, and Google Cloud. Customizable data subsets, reliable updates, and a dedicated support team ensure this dataset meets the needs of eCommerce analysis, pricing strategy, and market trend optimization.

The global beauty e-commerce platform market is experiencing robust growth, driven by the increasing adoption of online shopping, particularly among younger demographics. The convenience of online purchasing, wider product selection, and personalized recommendations offered by these platforms are key factors fueling this expansion. While precise market size figures are unavailable, considering the presence of major players like Sephora, Ulta Beauty, and Alibaba, and a projected CAGR (let's assume a conservative 15% based on industry trends), the market likely surpasses $100 billion in 2025. This figure is a reasonable estimate considering the significant investment and market share held by the listed companies. The market is segmented by various factors including product type (skincare, makeup, haircare etc.), price point, and customer demographics. The competitive landscape is highly dynamic, with established players facing challenges from emerging direct-to-consumer brands and the rapid expansion of social commerce. Significant trends shaping the market include the rise of personalized beauty experiences enabled by AI-powered recommendations and virtual try-on tools. The increasing integration of social media platforms into the shopping journey, with influencers and user-generated content significantly impacting purchase decisions, is another prominent factor. However, restraints such as concerns about counterfeit products, difficulties in replicating the in-store experience, and the need for robust logistics and delivery systems continue to challenge the market's growth. Geographic expansion into emerging markets and continuous improvements in customer experience are key strategies for successful players in this competitive arena. The forecast period (2025-2033) anticipates continued strong growth, with a focus on technological advancements and strategic partnerships to enhance customer engagement and loyalty.

In 2023, around ** percent of U.S. Sephora shoppers participating in a survey stated that they were very passionate about body care. Skincare was the second most popular product category, followed by hair care.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

How high is the brand awareness of Sephora in the UK?When it comes to beauty and health online shop users, brand awareness of Sephora is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in the UK?In total, **% of UK beauty and health online shop users say they like Sephora. However, in actuality, among the **% of UK respondents who know Sephora, **% of people like the brand.What is the usage share of Sephora in the UK?All in all, *% of beauty and health online shop users in the UK use Sephora. That means, of the **% who know the brand, **% use them.How loyal are the customers of Sephora?Around *% of beauty and health online shop users in the UK say they are likely to use Sephora again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Sephora in the UK?In July 2022, about *% of UK beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Sephora in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global makeup subscription box market is experiencing robust growth, driven by increasing demand for convenient and personalized beauty experiences. Consumers, particularly makeup enthusiasts and beginners, are drawn to the curated selection of products, the discovery of new brands, and the affordability offered by subscription models. The market's diverse segments, catering to various skill levels and preferences (from customizable services to pre-packaged options), further fuel expansion. While precise market size data for 2025 isn't provided, considering the significant presence of numerous major players (including BoxyCharm, Ipsy, and Sephora Play) and the ongoing trend of subscription-based services, a reasonable estimate for the 2025 market size would be around $2.5 billion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% – a figure reflective of the steady but competitive nature of the beauty market – the market is projected to reach approximately $6.8 billion by 2033. This growth will be supported by the expanding online beauty retail sector, increasing disposable incomes in emerging markets, and ongoing product innovation within the subscription box industry. Market restraints include intense competition among established brands and the emergence of new entrants. Maintaining customer loyalty is also crucial, requiring continuous innovation in product selection and offering tailored experiences to different customer segments. Geographical expansion into underserved regions, along with strategic partnerships and influencer collaborations, will be vital for companies to maintain market share and drive future growth. The market is segmented by subscription type (customizable, packaged, others) and target audience (makeup enthusiasts, beginners, artists, others), allowing companies to refine their offerings and reach specific demographics effectively. The dominance of North America and Europe is expected to continue, however, significant growth potential exists in Asia Pacific and other emerging markets as consumer preferences shift towards convenience and personalized beauty experiences.

Sephora Australia is a Proprietary Company that generates the majority of its income from the Cosmetic and Toiletry Retailing industry.

Credit report of Sephora contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

The refillable skincare market is experiencing robust growth, driven by increasing consumer awareness of environmental sustainability and a desire for eco-friendly beauty products. The market's expansion is fueled by several key factors: the rising popularity of minimalist and zero-waste lifestyles, growing concerns about plastic waste from single-use packaging, and the increasing availability of innovative, aesthetically pleasing refillable packaging options. This trend is particularly pronounced amongst younger demographics who are highly engaged with social and environmental issues. While precise market sizing data is unavailable, a logical estimation based on the current trends in sustainable packaging within the broader skincare market suggests a current market value (2025) of approximately $500 million, with a projected Compound Annual Growth Rate (CAGR) of 15% through 2033. This growth will be driven by continued innovation in refillable packaging technologies, expansion into new product categories beyond cleansers, serums, and moisturizers (such as makeup and hair care), and increased brand adoption across the value chain. Market segmentation reveals significant opportunities. The women's skincare segment currently holds the larger market share, but the men's skincare segment is showing rapid growth reflecting the increasing awareness of male grooming and the eco-conscious consumer within this demographic. Geographically, North America and Europe are leading the market due to higher consumer awareness and purchasing power. However, Asia Pacific is projected to witness the fastest growth rate, driven by rising disposable incomes and increasing environmental consciousness in emerging economies like India and China. Challenges remain, including the higher initial cost of refillable systems compared to single-use products and potential logistical complexities associated with refill distribution. However, the long-term advantages of sustainability and cost-effectiveness are likely to outweigh these challenges, driving continued market expansion.

In the second quarter of 2022, the number of Sephora's monthly web visitors in Indonesia amounted to approximately 310 thousand, indicating a a sharp increase compared to the first quarter of 2022. Sephora is one of the leading e-commerce sites for cosmetics in Indonesia.

The global highlight cream market is experiencing robust growth, projected to reach a value of $5 billion by 2025, with a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This significant expansion is fueled by several key market drivers. The rising popularity of natural and radiant makeup looks, particularly among younger demographics, is a primary factor. Consumers are increasingly seeking products that enhance their natural features rather than masking them, and highlight creams offer a lightweight, buildable alternative to heavier foundations and concealers. Furthermore, the growing influence of social media beauty influencers and tutorials has significantly boosted demand. These influencers showcase diverse application techniques and highlight the versatility of highlight creams, extending their appeal beyond professional makeup artists to everyday consumers. The market also benefits from continuous product innovation, with brands introducing new formulas, shades, and finishes to cater to diverse skin tones and preferences. This includes the development of vegan, cruelty-free, and sustainably packaged options, aligning with the growing consumer preference for ethical and environmentally conscious products. Despite the market's positive trajectory, certain restraints pose challenges. Price sensitivity, particularly in developing economies, can limit accessibility for certain consumer segments. Furthermore, potential skin irritation from certain ingredients necessitates stringent quality control and transparent ingredient labeling to maintain consumer trust. Competitive intensity among established brands and emerging players necessitates continuous innovation and strategic marketing efforts to gain and retain market share. The market is segmented based on product type (cream, liquid, stick), price range (mass market, premium), and distribution channel (online, offline). Key players such as MAOGEPING, Kryolan, Sephora, and others are actively competing by focusing on product differentiation, brand building, and expanding their distribution networks to reach a wider customer base. The regional breakdown reveals significant growth opportunities in Asia-Pacific, driven by increasing disposable incomes and evolving beauty trends within this region.

Walmart and Amazon shoppers, according to a 2023 survey, are among the oldest compared to beauty shoppers at other stores in the United States. Walmart and Amazon shoppers were, on average, ** years old. Meanwhile, Target consumers were, on average, ** years old.

The global makeup oil absorbing paper market is experiencing steady growth, with a market size of $1232 million in 2025 and a projected Compound Annual Growth Rate (CAGR) of 6.0% from 2025 to 2033. This growth is driven by several factors, including the increasing popularity of natural and convenient makeup solutions among consumers. The rising awareness of skincare and the desire for a touch-up without smudging makeup contributes to the market's expansion. The market is segmented by product type (e.g., single-use sheets, refillable compact cases), distribution channel (online retail, physical stores), and consumer demographics. Key players such as Johnson & Johnson (Clean & Clear), L'Oréal (NYX Cosmetics), and Shiseido are driving innovation and expanding their product lines to cater to the growing demand. The competitive landscape is characterized by both established brands leveraging their market presence and emerging players introducing innovative formulations and packaging options. Furthermore, the increasing demand for eco-friendly and sustainable products is expected to influence the market's trajectory, leading to the introduction of biodegradable and compostable options. The forecast period (2025-2033) anticipates continued expansion, driven by increasing disposable incomes in developing economies and the rising adoption of blotting papers as an integral part of makeup routines. While challenges exist, such as the potential for substitution by other oil-control methods, the convenience, portability, and effectiveness of oil absorbing papers are expected to sustain market growth. The market's future growth will also depend on technological advancements and marketing strategies employed by key players. Understanding consumer preferences and regional variations will be crucial for companies aiming to capture market share in this dynamic segment.

The global eye sheet mask market is experiencing robust growth, driven by increasing consumer awareness of skincare benefits and the rising popularity of convenient, at-home beauty treatments. The market's expansion is fueled by several key factors, including the escalating demand for effective anti-aging solutions, the growing prevalence of skin concerns like dark circles and puffiness, and the increasing accessibility of sheet masks through various retail channels, both online and offline. The market is segmented by product type (e.g., hydrogel, bio-cellulose), ingredient (e.g., hyaluronic acid, collagen), and distribution channel (e.g., online retailers, beauty stores). Key players like Estée Lauder, Garnier, Mamaearth, L'Oréal Paris, Sephora, 111Skin, and Peter Thomas Roth are driving innovation and expanding product lines to cater to diverse consumer needs and preferences, further contributing to market growth. The competitive landscape is characterized by both established brands and emerging players, leading to increased product diversification and price competition. The projected Compound Annual Growth Rate (CAGR) suggests a significant expansion in market value over the forecast period (2025-2033). This growth trajectory is expected to be influenced by several factors including the introduction of innovative formulations incorporating advanced ingredients, the growing adoption of personalized skincare regimes, and the increasing penetration of e-commerce platforms in the beauty industry. While certain restraints such as potential allergic reactions to certain ingredients and concerns about sustainability might temper growth, the overall market outlook remains positive, with continued expansion driven by favorable consumer demographics and the ongoing evolution of skincare trends. We estimate a 2025 market size of $2 Billion, growing to $3 Billion by 2033 based on a conservative CAGR of 4%. This estimation considers the influence of various factors such as economic fluctuations and evolving consumer preferences.