Global visitors to sephora.com in April 2024 were most likely to be between the ages of ** and **. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were ** to 44-year-olds, who accounted for around ** percent of traffic to the website. Sephora's journey to global recognition Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. The Sephora shopper There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average ****** U.S. dollars per year. This is slightly less than Ulta shoppers at ******* USD, but more than Target shoppers at ****** USD. Sephora.com visitors are also mostly female, with women accounting for a whopping *********** of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around ** percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.

Nearly ***** quarters of all female customers who shopped at Sephora in the United States in 2016 were between the ages of 18 and 34 years, otherwise known as Millennials. The remaining ** percent of Sephora’s female customer base were between the ages of 35 and 54 years. Sephora and LVMH The cosmetics retailer Sephora is owned by LVMH Group, which also owns such brands as Louis Vuitton, Moët & Chandon, and Bulgari. LVMH Group is one of the biggest players in the global luxury goods market. In 2018, LMVH generated sales amounting to about ***** billion euros worldwide. This figure is expected to increase to nearly ** billion euros by 2020. Sephora belongs to the “selective retailing” segment of the company, which is the second largest business segment operated by LVMH Group. Cosmetics consumer behavior in U.S. Walmart and Target are the two most popular stores to buy cosmetic products in the United States. Over **** of all U.S. consumers purchased cosmetics products at a Walmart in the twelve months before October 2017. Sephora appears to occupy a smaller niche in the market for those consumers interested in more luxurious cosmetics and personal care items, with only ** percent of U.S. consumers buying cosmetics from a Sephora store. A 2016 survey found that among U.S. consumers who shop for beauty products online, Amazon.com was the most popular place to shop for cosmetics, followed by Sephora.com.

Most of the people who visit sephora.com are women. In April 2025, female visitors made up more than four-fifths of all global traffic to the beauty retailer's website, while their male counterparts accounted for nearly one-fifth of web visits.

Walmart and Amazon shoppers, according to a 2023 survey, are among the oldest compared to beauty shoppers at other stores in the United States. Walmart and Amazon shoppers were, on average, ** years old. Meanwhile, Target consumers were, on average, ** years old.

In 2023, Ulta beauty shoppers had the highest average household income in the United States. Ulta beauty shoppers had an average household income of 101,214 U.S. dollars per year, compared to 98,437 U.S. dollars for Sephora shoppers.

In 2023, around ** percent of U.S. Sephora shoppers participating in a survey stated that they were very passionate about body care. Skincare was the second most popular product category, followed by hair care.

The Sephora Dataset schema provides structured data fields tailored for analyzing Sephora product details and market trends. Key data points include product name, SKU, availability, regular and actual prices, brand, videos, ratings, loyalty points, delivery options, and comprehensive product descriptions. Flexible subscription options (one-time, quarterly, biannual, and monthly) enable up-to-date insights through formats like JSON, CSV, and Parquet, with easy integration into platforms like Snowflake, Amazon S3, and Google Cloud. Customizable data subsets, reliable updates, and a dedicated support team ensure this dataset meets the needs of eCommerce analysis, pricing strategy, and market trend optimization.

In 2023, Sephora generated retail sales of nearly ***** billion U.S. dollars in the United States. Back in 2020, the personal care and beauty retail chain garnered just over **** billion U.S. dollars in retail sales. Company results As of 2023, Sephora recorded noteworthy global results, with retail sales adding up nearly 16 billion U.S. dollars, up from around 14.5 in the prior year. Moreover, the number of U.S. Sephora stores also increased, amounting to about ***. Since the ‘90s, Sephora is part of the company Moët Hennessy Louis Vuitton (LVMH), which reached a peak of over ** billion euros in revenue in the same year. How popular is Sephora? The outstanding results come as no surprise, given the extreme popularity of the retailer, which became the leading beauty shopping destination in several countries. It is, in fact, in first place for Gen Z consumers in the United States, but also for beauty shoppers in France.Sephora is also part of a ranking of most well-known online health and beauty retailers in the UK, despite the presence of only very little physical stores in the country.

In 2023, around 61 percent of U.S. Sephora shoppers participating in a survey stated that TikTok was the social media they mainly used to get information on beauty products, brands, and techniques. Facebook was the second most popular social media.

As of 2023, Sephora generated retail sales of about 16 billion U.S. dollars worldwide, up from the previous year, when this figure amounted to approximately 14.5 billion U.S. dollars. An overview of Sephora Established in France, Sephora is a beauty and personal care product retailer, operating in 35 countries worldwide. Besides a huge international network of brick-and-mortar stores, Sephora also has a significant online presence. In 2023, its website sephora.com was the third most commonly appearing online marketplace for beauty brand searches on Google, almost tying with e-commerce giant Amazon. A look at the gender breakdown of global online traffic in April that year revealed that female visitors made up three-quarters of all web visits, while males accounted for the remaining 25 percent. Sephora’s popularity in the United States In 2023, Sephora was the leading beauty shopping destination among female Gen Z consumers in the United States. The American market accounts for the highest number of Sephora app downloads worldwide. As of November 2023, the app has been downloaded approximately 4.8 million times by users in the U.S. – by far outstripping the number of downloads in China, which stands at second place with about 1.1 million downloads. In 2022, Sephora generated retails sales of nearly seven billion U.S. dollars in the United States, which accounted for nearly half of global sales.

The global beauty e-commerce platform market is experiencing robust growth, driven by the increasing adoption of online shopping, particularly among younger demographics. The convenience of online purchasing, wider product selection, and personalized recommendations offered by these platforms are key factors fueling this expansion. While precise market size figures are unavailable, considering the presence of major players like Sephora, Ulta Beauty, and Alibaba, and a projected CAGR (let's assume a conservative 15% based on industry trends), the market likely surpasses $100 billion in 2025. This figure is a reasonable estimate considering the significant investment and market share held by the listed companies. The market is segmented by various factors including product type (skincare, makeup, haircare etc.), price point, and customer demographics. The competitive landscape is highly dynamic, with established players facing challenges from emerging direct-to-consumer brands and the rapid expansion of social commerce. Significant trends shaping the market include the rise of personalized beauty experiences enabled by AI-powered recommendations and virtual try-on tools. The increasing integration of social media platforms into the shopping journey, with influencers and user-generated content significantly impacting purchase decisions, is another prominent factor. However, restraints such as concerns about counterfeit products, difficulties in replicating the in-store experience, and the need for robust logistics and delivery systems continue to challenge the market's growth. Geographic expansion into emerging markets and continuous improvements in customer experience are key strategies for successful players in this competitive arena. The forecast period (2025-2033) anticipates continued strong growth, with a focus on technological advancements and strategic partnerships to enhance customer engagement and loyalty.

How high is the brand awareness of Sephora in the United States?When it comes to beauty and health online shop users, brand awareness of Sephora is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in the United States?In total, 33% of U.S. beauty and health online shop users say they like Sephora. What is the usage share of Sephora in the United States?All in all, 25% of beauty and health online shop users in the United States use Sephora. How loyal are the customers of Sephora?Around 21% of beauty and health online shop users in the United States say they are likely to use Sephora again. What's the buzz around Sephora in the United States?In April 2024, about 28% of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

The global makeup subscription box market is experiencing robust growth, driven by increasing demand for convenient and personalized beauty experiences. Consumers, particularly makeup enthusiasts and beginners, are drawn to the curated selection of products, the discovery of new brands, and the affordability offered by subscription models. The market's diverse segments, catering to various skill levels and preferences (from customizable services to pre-packaged options), further fuel expansion. While precise market size data for 2025 isn't provided, considering the significant presence of numerous major players (including BoxyCharm, Ipsy, and Sephora Play) and the ongoing trend of subscription-based services, a reasonable estimate for the 2025 market size would be around $2.5 billion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% – a figure reflective of the steady but competitive nature of the beauty market – the market is projected to reach approximately $6.8 billion by 2033. This growth will be supported by the expanding online beauty retail sector, increasing disposable incomes in emerging markets, and ongoing product innovation within the subscription box industry. Market restraints include intense competition among established brands and the emergence of new entrants. Maintaining customer loyalty is also crucial, requiring continuous innovation in product selection and offering tailored experiences to different customer segments. Geographical expansion into underserved regions, along with strategic partnerships and influencer collaborations, will be vital for companies to maintain market share and drive future growth. The market is segmented by subscription type (customizable, packaged, others) and target audience (makeup enthusiasts, beginners, artists, others), allowing companies to refine their offerings and reach specific demographics effectively. The dominance of North America and Europe is expected to continue, however, significant growth potential exists in Asia Pacific and other emerging markets as consumer preferences shift towards convenience and personalized beauty experiences.

In January 2025, around ** million website users visited sephora.com. This represents a decrease of more than ** million visits compared to November 2024. Millennial women drive traffic to sephora.com Sephora has become the go-to place for many makeup lovers to get their next beauty purchase. Originally founded in France, Sephora now operates in all corners of the globe. The biggest market for Sephora, the United States, has hundreds of brand retail stores and its online store, sephora.com. When looking at who favors this popular French online beauty store in the U.S., it is mostly used among consumers aged 25 to 34, who are responsible for around ** percent of all website visits. The age group 35 to 44 ranked second at ** percent, followed by the age group 18 to 24 years old at ** percent. The majority of visitors to sephora.com are female, representing four-fifths of all visits. Sephora vs. Ulta Over the past few years, the online beauty and personal care market has experienced a boom, fueled by content creators urging viewers to get the latest product drops, and consumers expanding their beauty routine. Sephora leads this massive industry worldwide in terms of being the top e-commerce store specializing in beauty care. In 2023, sephora.com generated roughly *** billion U.S. dollars in e-commerce net sales, of which around *** billion came from the United States. The U.S.'s own ulta.com ranked second, with online sales of approximately *** billion dollars. Although competition remains tough, Sephora holds a significant advantage due to its global presence, whereas Ulta solely operates within the U.S. borders.

As of March 2024, ulta.com registered around ** million monthly visits in the United States. Qvc.com ranked second, with roughly ***** million visits that month. Sephora.com followed with approximately ***** million website visits. Sephora- the U.S. favorite Sephora is an omnichannel beauty retailer founded in Paris, France. The beauty retailer has achieved significant success in the United States, both on the high street and online. Sephora.com generates more than ***** billion U.S. dollars in e-commerce net sales through its online store, representing a six-fold increase in only six years. When comparing its app’s popularity worldwide, the U.S. leads the ranking, even surpassing its origin country in terms of downloads. Sephora's app downloads in the U.S. have exploded since September 2022, going from ******* to over ****** in November 2023. The latest generation of beauty shoppers Generation Z, or Gen Z, are young adults and the latest consumers of beauty online. In the United States, around ********** of Gen Z consumers purchased make-up-related goods online in 2023. Their peers and social media especially influence this age group when it comes to online purchases of cosmetics. Most Gen Z shoppers in the U.S. read reviews and look at pictures and videos of other shoppers before deciding to buy beauty products. Social media sites such as TikTok and Instagram are also important online sources for these beauty connoisseurs. Nearly *** out of ten shoppers use TikTok to help with their beauty purchase decision, and around **** out of ten use Instagram. To complete their orders, specialty beauty retailers are Gen Z's favorite online shopping channels. These sites are, for example, sephora.com and ulta.com.

In the United Kingdom (UK), those between the age of 25 and 49 years old are significantly more likely to purchase beauty products online than other generations. According to a survey conducted in December 2024, over 30 percent of consumers in that age range reported buying beauty products online. In comparison, that figure stood at 25 percent for 50 to 64 year old shoppers and 24 percent those above the age of 65. Offline still beats online Although the online beauty and personal care market in the UK is growing steadily, a significant majority of consumers still prefer to purchase their health and beauty products from traditional brick-and-mortar retail stores. In December 2023, approximately 55 percent of shoppers opted for physical stores, while roughly 28 percent chose online platforms for their beauty purchases. Furthermore, online beauty shoppers in the UK typically make these purchases only once every two or three months. Sephora’s comeback In the UK, the online beauty market is currently dominated by well-established local players, namely Boots and Superdrug. These two retailers have been competing head-to-head for the past decade, with Boots taking the lead in terms of revenue rankings and website visits. However, in 2024, Sephora, the French beauty specialist owned by the luxury conglomerate LMVH, reentered the market after an 18-year absence. As a premium beauty retailer with a large backing from LMVH, Sephora's entry into the market has the potential to shake things up and challenge the dominant positions of Boots and Superdrug, which primarily retail in affordable beauty brands with limited high-end product offerings. It remains to be see how Sephora will fare in its quest to capture market share against the popular native companies.

The virtual makeup trial software market is experiencing robust growth, projected to reach a market size of $729 million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.4% from 2025 to 2033. This surge is fueled by several key factors. The increasing adoption of smartphones and readily available high-speed internet access has broadened the market's reach, allowing a wider consumer base to engage with virtual try-on experiences. Furthermore, the rising popularity of e-commerce and the demand for personalized shopping experiences are significantly driving market growth. Consumers are increasingly seeking convenient and interactive ways to experiment with makeup before purchasing, and virtual try-on technology directly addresses this need. Technological advancements, such as improved augmented reality (AR) and artificial intelligence (AI) algorithms, are enhancing the accuracy and realism of virtual makeup trials, further fueling market expansion. The competitive landscape is dynamic, with major players like L'Oréal (ModiFace), Estée Lauder, Sephora, and Perfect Corp investing heavily in research and development to improve their offerings and capture market share. This competitive pressure fosters innovation and improves the overall user experience. The market segmentation, while not explicitly provided, is likely diverse, encompassing software solutions for various platforms (web, mobile apps), different makeup types (foundation, lipstick, eyeshadow), and target demographics (consumers, professionals). Future growth will depend on ongoing technological improvements, increasing consumer adoption, and effective strategic partnerships between software providers and beauty brands. Challenges such as ensuring accurate color representation across different devices and skin tones, as well as addressing data privacy concerns, will require ongoing attention. However, the overall market outlook for virtual makeup trial software remains positive, with substantial growth potential in the coming years driven by the convergence of technological advancements and evolving consumer preferences.

In 2023, around 30 percent of U.S. Sephora shoppers participating in a survey stated that they were very likely to shop at Sephora during the Sephora's Savings Event. 21 percent of non-Sephora customers stated the same.

In 2024, the customer satisfaction index for personal care retailers in the United States added up to ** for Sephora, Bath & Body Works, and Ulta Beauty. This represents an increase of *** points for beauty retailer Sephora compared to the previous year.