Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website. Sephora's journey to global recognition Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. The Sephora shopper There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average 98,400 U.S. dollars per year. This is slightly less than Ulta shoppers at 101,200 USD, but more than Target shoppers at 93,000 USD. Sephora.com visitors are also mostly female, with women accounting for a whopping four-fifths of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around 61 percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.

Nearly three quarters of all female customers who shopped at Sephora in the United States in 2016 were between the ages of 18 and 34 years, otherwise known as Millennials. The remaining 26 percent of Sephora’s female customer base were between the ages of 35 and 54 years.

Sephora and LVMH The cosmetics retailer Sephora is owned by LVMH Group, which also owns such brands as Louis Vuitton, Moët & Chandon, and Bulgari. LVMH Group is one of the biggest players in the global luxury goods market. In 2018, LMVH generated sales amounting to about 42.57 billion euros worldwide. This figure is expected to increase to nearly 51 billion euros by 2020. Sephora belongs to the “selective retailing” segment of the company, which is the second largest business segment operated by LVMH Group.

Cosmetics consumer behavior in U.S. Walmart and Target are the two most popular stores to buy cosmetic products in the United States. Over half of all U.S. consumers purchased cosmetics products at a Walmart in the twelve months before October 2017. Sephora appears to occupy a smaller niche in the market for those consumers interested in more luxurious cosmetics and personal care items, with only 21 percent of U.S. consumers buying cosmetics from a Sephora store. A 2016 survey found that among U.S. consumers who shop for beauty products online, Amazon.com was the most popular place to shop for cosmetics, followed by Sephora.com.

Walmart and Amazon shoppers, according to a 2023 survey, are among the oldest compared to beauty shoppers at other stores in the United States. Walmart and Amazon shoppers were, on average, 48 years old. Meanwhile, Target consumers were, on average, 44 years old.

Most of the people who visit sephora.com are women. In April 2025, female visitors made up more than four-fifths of all global traffic to the beauty retailer's website, while their male counterparts accounted for nearly one-fifth of web visits.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

According to data from a survey conducted in 2024 in the United States, the leading cosmetics brand among U.S. female teenagers in that year was e.l.f, with about 35 percent of consumers choosing this brand. Rare Beauty by Selena Gomez ranked second, with a share of ten percent, followed by Maybelline, which was popular with around seven percent of respondents. Beauty’s main target audience Gen Z is one of the generations most interested in the beauty and personal care industry, especially when it comes to the skincare segment. In 2024, the leading skincare brand among U.S. Zoomers was CeraVe, as stated by about 33 percent of participants in a survey. Meanwhile, the most popular beauty shopping destination in the country was Sephora, followed by Ulta Beauty. Younger consumers have become the new target audience of most cosmetic brands, which are constantly reinventing themselves in order to adapt to their lifestyles, needs, and values. e.l.f e.l.f. is not only the leading cosmetics brand among U.S. Gen Z but also one of the most popular in the whole country. In fact, in 2023, brand awareness of e.l.f. was measured at 75 percent among American beauty shoppers. In the same year, the company generated net sales amounting to approximately one billion U.S. dollars, a much higher result than in the prior fiscal years. A further increase in the brand’s popularity can be expected in the future, also thanks to its wide range of cruelty-free cosmetic products that meet the growing need of consumers for less harmful personal care items.

"The Global Makeup Brushes market size in 2025 was XX Million USD. The Makeup Brushes Industry's compound annual growth rate (CAGR) will be XX% from 2025 till 2033."

North America held the largest share of XX% in the year 2024 
Europe held the share of XX% in the year 2024 
Asia-Pacific held a significant share of XX% in the year 2024 
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024 

Key Driver of the Makeup brush Market

The influence of social media has surged the demand for makeup brushes

The current generation is hugely influenced by what’s been promoted in social media. In the makeup brush market, different makeup styles and applications have become trendy, thus, boosting the demand for makeup brushes required for trendy styles and looks. In social media platforms like Instagram, makeup trends led by influencers, such as contouring and baking, have heightened the sale of brushes. For example, Lolie Hancock, a beauty and self-care reporter shared her ultimate makeup brush guide for a flawless base in a Tiktok which has drawn 181,000 views. The vice president of Sephora stated that these huge accelerated gains in the makeup category and makeup brush followed that upward trend. Moreover, when highlighting was the trend a few years back, fan highlighting brush became the top stock-keeping unit overnight due to the surge in demand. Makeup brush brands are decreasing the delivery time to the markets to capitalize on online beauty trends. For instance, Sigma developed F80 Air with less densely packed bristles, a new modified version of their already best-selling brush F80 Flat Top Kabuki, in the market to supply the demand for lighter and dewier looks and makeup styles. Although brushes for applying makeup are popular, social media influencers have also popularised brushes for skincare products like masks and moisturizers. For instance, the Sephora collection released a line of charcoal and collagen-infused brushes targeted at customers interested in skincare. Additionally, in the premium end, premium brands have been returning massive profits because of their already well-established makeup brand. For instance, Artis which is a luxury, artist-founded brand, has been generating about $50 million, selling over 1 million brushes in 600 doors globally. Many companies are using, influencer marketing strategy that involves collaborating with influencers who have a strong presence on social media platforms such as Instagram and TikTok. This way the influencers provide honest reviews of the products and showcase them in use to their followers which also promotes the growth of makeup tools like makeup brushes. Therefore, social media trends in makeup styles and applications have surged the demand for makeup brushes.

Restraint of the Makeup brush Market

Competition from several brands of makeup brushes has hampered the makeup brush market

The makeup brush market has seen incredible growth due to social media trends and influencer or celebrity-established fronts like Rare Beauty and Artis. However, the growth has reached a saturation point which is restraining the makeup brush market. The makeup applicator market, especially makeup brushes, has increasingly gotten crowded due to several makeup brands competing with each other by having their respective makeup brush lines. For instance, the Sephora collection’s makeup brushes are relatively inexpensive and it’s one of the products that is returning profits for Sephora. The market has reached a saturation point which has been a slow-down for many except the premium brands as they may have opportunities to target their brand loyal consumers. However, most clients feel makeup brushes are a good investment. Furthermore, with several distinct options available, emerging brands are facing competition which has led to competition and slowdown in the market. Hence, competition from several brands of makeup has saturated the makeup brush market leading to a significant slowdown.

A makeup brush is a beauty tool with bristles. It is used for the application of makeup or face painting. The bristles of the brush are made out of natural or synthetic materials, while the handle is mostly of plastic or wood. When cosmetics are ap...

In 2023, around 61 percent of U.S. Sephora shoppers participating in a survey stated that TikTok was the social media they mainly used to get information on beauty products, brands, and techniques. Facebook was the second most popular social media.

The global facial contour brush market is experiencing robust growth, driven by the increasing popularity of contouring makeup techniques and the rising demand for professional-quality makeup tools. This market, estimated at $1.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching a market value exceeding $2.5 billion by 2033. Key drivers include the expanding e-commerce sector facilitating easy access to a wider range of brushes, the rise of social media influencers promoting specific brands and techniques, and increasing disposable incomes in emerging economies fueling higher spending on beauty and personal care products. The market is segmented by brush type (animal hair and synthetic hair) and target demographic (men and women), with the women's segment currently dominating. While the premium segment, featuring brands like Sephora, Chanel, and Dior, commands significant market share, the affordable segment, including brands like Maybelline and Real Techniques, is experiencing rapid growth due to its accessibility to a broader consumer base. Regional analysis reveals strong growth in North America and Asia Pacific, particularly in countries like the United States, China, and South Korea, reflecting the high demand for beauty products in these regions. Market restraints include concerns about the ethical sourcing of animal hair and the environmental impact of brush production. The increasing availability of high-quality synthetic alternatives is gradually mitigating this concern, however, and fostering sustainable growth. Furthermore, potential economic downturns could impact consumer spending on non-essential items like makeup brushes. However, the overall market trend remains positive, fuelled by continued innovation in brush design, materials, and the enduring popularity of contouring makeup techniques. The competitive landscape is highly fragmented, with a mix of established international brands and emerging niche players. This dynamic market is poised for continued expansion over the next decade, driven by factors such as increased consumer awareness, innovative product development, and the widespread accessibility of online retail channels.

The global makeup subscription box market is experiencing robust growth, driven by the increasing popularity of beauty subscription services and the convenience they offer. Consumers, particularly makeup enthusiasts and beginners, are drawn to the curated selection of products, the opportunity to discover new brands, and the affordability compared to purchasing individual items. The market's diverse offerings, encompassing customizable and package subscription services catering to various needs and preferences, further fuel its expansion. While precise figures for market size and CAGR weren't provided, based on industry reports and the substantial number of established players like Ipsy, BoxyCharm, and Sephora Play, a reasonable estimate for the 2025 market size could be around $2.5 billion USD. Assuming a conservative CAGR of 15% (reflecting both market maturity and potential for continued growth), the market is projected to reach approximately $5 billion USD by 2033. This growth is being influenced by several factors, including the rise of social media marketing, influencer collaborations, and the increasing demand for personalized beauty experiences. However, challenges exist, primarily stemming from intense competition among numerous established and emerging brands fighting for market share and the potential for subscriber churn due to fluctuating product quality or changing consumer preferences. The market segmentation reveals key opportunities. The "Customizable Subscription Service" segment holds significant potential for growth, allowing consumers to tailor their boxes to their specific needs and preferences. Geographically, North America and Europe currently dominate the market, reflecting higher disposable incomes and established e-commerce infrastructure. However, Asia-Pacific presents a significant emerging market with considerable untapped potential for growth due to its expanding middle class and increasing online shopping adoption. The continued success of the market will depend on players’ ability to innovate, offer unique value propositions, maintain high product quality, and effectively engage their target audiences through effective marketing and customer relationship management strategies.

The virtual makeup trial software market is experiencing robust growth, projected to reach a market size of $729 million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.4% from 2025 to 2033. This surge is fueled by several key factors. The increasing adoption of smartphones and readily available high-speed internet access has broadened the market's reach, allowing a wider consumer base to engage with virtual try-on experiences. Furthermore, the rising popularity of e-commerce and the demand for personalized shopping experiences are significantly driving market growth. Consumers are increasingly seeking convenient and interactive ways to experiment with makeup before purchasing, and virtual try-on technology directly addresses this need. Technological advancements, such as improved augmented reality (AR) and artificial intelligence (AI) algorithms, are enhancing the accuracy and realism of virtual makeup trials, further fueling market expansion. The competitive landscape is dynamic, with major players like L'Oréal (ModiFace), Estée Lauder, Sephora, and Perfect Corp investing heavily in research and development to improve their offerings and capture market share. This competitive pressure fosters innovation and improves the overall user experience. The market segmentation, while not explicitly provided, is likely diverse, encompassing software solutions for various platforms (web, mobile apps), different makeup types (foundation, lipstick, eyeshadow), and target demographics (consumers, professionals). Future growth will depend on ongoing technological improvements, increasing consumer adoption, and effective strategic partnerships between software providers and beauty brands. Challenges such as ensuring accurate color representation across different devices and skin tones, as well as addressing data privacy concerns, will require ongoing attention. However, the overall market outlook for virtual makeup trial software remains positive, with substantial growth potential in the coming years driven by the convergence of technological advancements and evolving consumer preferences.

How high is the brand awareness of Sephora in the United States?When it comes to beauty and health online shop users, brand awareness of Sephora is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in the United States?In total, 33% of U.S. beauty and health online shop users say they like Sephora. What is the usage share of Sephora in the United States?All in all, 25% of beauty and health online shop users in the United States use Sephora. How loyal are the customers of Sephora?Around 21% of beauty and health online shop users in the United States say they are likely to use Sephora again. What's the buzz around Sephora in the United States?In April 2024, about 28% of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The moisturizing lip gloss market is experiencing robust growth, driven by increasing consumer awareness of lip care and the rising popularity of cosmetics amongst millennials and Gen Z. The market size in 2025 is estimated at $2.5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key factors, including the introduction of innovative formulations with added benefits like SPF protection and natural ingredients, the expansion of e-commerce channels providing easy access to a wide range of products, and the growing influence of social media trends and beauty influencers promoting lip glosses. The segment breakdown reveals a strong preference for liquid lip glosses, with online sales channels outpacing offline channels due to convenience and broader product selection. Competition is fierce, with established brands like Neutrogena, Maybelline, and Sephora competing alongside emerging players like Glossier and Evio Beauty, all vying for market share through product innovation and targeted marketing campaigns.
Geographic expansion into emerging markets in Asia-Pacific and Middle East & Africa further contributes to the market's growth trajectory. However, factors like fluctuating raw material prices and the potential for increased regulation on cosmetic ingredients could act as restraints. Nevertheless, the overall outlook for the moisturizing lip gloss market remains positive, with significant growth opportunities for companies that effectively leverage innovative product development, robust distribution channels, and targeted marketing strategies focused on consumer preferences and trends within specific regions. The forecast period (2025-2033) projects continued expansion, driven by consistent demand and market penetration in underserved regions. The market's segmentation by type (liquid, soft solid, other) and application (online, offline) provides valuable insights for targeted marketing and product development strategies.

The global eye sheet mask market is experiencing robust growth, driven by increasing consumer awareness of skincare benefits and the rising popularity of convenient, at-home beauty treatments. The market, valued at approximately $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033, reaching an estimated market value of $4.8 billion by 2033. This growth is fueled by several key factors, including the expanding range of product types catering to diverse skincare needs (hydrogel, microfiber, bio-cellulose), the rising demand for effective yet affordable anti-aging and brightening solutions, and the increasing adoption of online sales channels. The convenience and ease of use of eye sheet masks, coupled with their targeted approach to addressing specific skin concerns around the delicate eye area, significantly contribute to market expansion. Leading players like Estée Lauder, L'Oréal Paris, and emerging brands are capitalizing on this trend through innovative product launches and targeted marketing campaigns. Furthermore, the market is segmented by application (online vs. offline retail) and type of sheet mask, reflecting evolving consumer preferences and technological advancements in skincare formulations. Geographic expansion into emerging markets with increasing disposable incomes further contributes to market dynamism. Despite the favorable market dynamics, challenges remain. Price fluctuations in raw materials and increasing competition among established and emerging brands present ongoing obstacles. Furthermore, ensuring sustainable sourcing of materials and addressing concerns surrounding the environmental impact of single-use products necessitate proactive industry strategies. However, the overall outlook for the eye sheet mask market remains positive, with significant potential for continued growth driven by innovation, expanding consumer base, and effective marketing efforts. The market's segmentation offers opportunities for niche players to focus on specific customer needs and product types, further fueling market expansion.

The medicated acne patch market is experiencing robust growth, driven by increasing awareness of acne treatment options and a preference for convenient, targeted solutions. The market's appeal stems from its non-invasive nature, ease of application, and ability to discreetly treat blemishes. While precise market sizing data is unavailable, considering the burgeoning popularity of skincare solutions and the consistent CAGR growth across similar cosmetic markets (let's assume a conservative CAGR of 15% for illustrative purposes based on industry trends), we can project significant expansion. The market likely exceeded $500 million in 2025, considering the numerous established and emerging players. Key drivers include the rising prevalence of acne among young adults, increased social media influence highlighting skincare solutions, and growing consumer demand for effective yet gentle products that avoid harsh chemicals. Trends like personalized skincare, incorporating natural ingredients, and the integration of technology (e.g., smart patches) further propel market expansion. However, market growth faces some restraints. Price sensitivity, potential allergic reactions to patch components, and the limited efficacy for severe acne cases pose challenges. Despite these limitations, the market's growth trajectory remains promising, fueled by ongoing innovation and the development of advanced formulations targeting specific acne types and skin concerns. The segment encompassing hydrocolloid patches holds a significant share, reflecting their effectiveness in drawing out impurities and promoting faster healing. Leading brands like Peter Thomas Roth, Rael, and ZitSticka, along with established players in the wider skincare market (3M, Sephora), are vying for market dominance, introducing new product variations and targeting diverse consumer demographics. Further segmentation by ingredient type (salicylic acid, tea tree oil, etc.) and by consumer demographics will unlock more targeted marketing and growth opportunities.

Rising incomes and shifting consumer preferences have translated into revenue growth for health stores in recent years. More than ever, consumers value the importance of active and healthy lifestyles. At the same time, higher incomes allow people to integrate vitamins, supplements and other health products into their daily lives. While this has benefited health stores, mounting competition from alternative retailers is offsetting the growing popularity of health and wellness products. A booming health and wellness market has incentivized a range of alternative retailers, from popular beauty stores (Sephora, Ulta) to pharmacies and big-box retailers (Target, Walmart), to expand offerings of health products. Still, industry revenue is rising at a CAGR of 4.9% to $47.4 billion through the end of 2024, when revenue will jump an expected 1.0%. Pandemic-related economic disruptions had the opposite effect on vitamin and supplement sales, as concerned consumers sought health products to boost their and their family's immunities. According to the National Health Institute, multivitamin sales spiked in March 2020, with over a 50.0% jump. But the pandemic also transformed how people shop. Online retailers like Amazon took sales from health stores even as temporary closures lifted. While the pandemic-induced sales boom has subsided, consumers continue to make purchases supporting immunity but gravitate more toward lifestyle products. Rising spending on health products in recent years will likely slow in 2024 as higher living costs limit discretionary spending. Still, overarching demand from the growing over-65 population and millennials will support spending on health products moving forward. However, more consumers will purchase vitamins and supplements at retailers they already visit, like Target or Sephora, as these stores introduce more health and wellness items. Industry-wide revenue is forecast to expand at a CAGR of 1.8% to $51.9 billion through the end of 2029.

How high is the brand awareness of Sephora in the UK?When it comes to beauty and health online shop users, brand awareness of Sephora is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in the UK?In total, 10% of UK beauty and health online shop users say they like Sephora. However, in actuality, among the 43% of UK respondents who know Sephora, 23% of people like the brand.What is the usage share of Sephora in the UK?All in all, 5% of beauty and health online shop users in the UK use Sephora. That means, of the 43% who know the brand, 12% use them.How loyal are the customers of Sephora?Around 4% of beauty and health online shop users in the UK say they are likely to use Sephora again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.What's the buzz around Sephora in the UK?In July 2022, about 7% of UK beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Sephora in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global anti-acne lotion market is projected to reach a value of XXX million by 2033, expanding at a CAGR of XX% during the forecast period of 2025-2033. This growth can be attributed to several factors, including the rising prevalence of acne, increasing awareness of skincare, and the availability of effective and innovative anti-acne products. North America and Europe are expected to remain the largest markets for anti-acne lotion due to the high prevalence of acne and the presence of major skincare companies. The Asia Pacific region is likely to witness the fastest growth in the anti-acne lotion market due to the increasing purchasing power of consumers and the growing demand for skincare products. Major players operating in the anti-acne lotion market include Glytone, Avene, Kiehl's, La Roche-Posay, Evian, Clinique, Olay, Shu Uemura, CeraVe, Sephora, Jan Marini, and Target Pharma. These companies are investing in research and development to formulate advanced anti-acne products that are effective and gentle on the skin. Mergers and acquisitions are also prevalent in the market, with companies seeking to expand their product portfolios and geographical reach. Key market trends include the growing popularity of natural and organic ingredients, the use of artificial intelligence to develop personalized skincare products, and the rise of e-commerce for the distribution of anti-acne lotion.

How high is the brand awareness of Sephora in Germany?When it comes to beauty and health online shop users, brand awareness of Sephora is at 32% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Sephora in Germany?In total, 8% of German beauty and health online shop users say they like Sephora. However, in actuality, among the 32% of German respondents who know Sephora, 25% of people like the brand.What is the usage share of Sephora in Germany?All in all, 5% of beauty and health online shop users in Germany use Sephora. That means, of the 32% who know the brand, 16% use them.How loyal are the customers of Sephora?Around 3% of beauty and health online shop users in Germany say they are likely to use Sephora again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.What's the buzz around Sephora in Germany?In July 2022, about 5% of German beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Sephora in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.