Usage and ownership of sex toys are on the rise worldwide. The global sex toy market is expected to grow steadily between 2019 to 2026, from approximately ***** billion U.S. dollars to around **** billion U.S. dollars in that time period, reaching a value of **** billion U.S. dollars by 2030. Sex toy and contraception market worldwide Although the topic of sexuality is taboo in many cultures, this has not prevented people from purchasing or owning sex toys with increasing frequency over the last several years. For example, the most commonly owned kind of sex toy in the United States is the vibrator, followed by anal toys. In addition, the size of the contraceptive market worldwide was valued at around **** billion U.S. dollars in 2019 and is projected to increase to around **** billion U.S. dollars by 2025. Sex toys in the U.S. Sex toys are very popular among American adults. A recent survey in the United States found that some ** percent of female consumers own some kind of sex toy. The same survey findings showed that sex toys are mostly common among people aged between 25 and 29 years old.

According to Cognitive Market Research, the global Adult Toys market size will be USD 36154.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 14461.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 10846.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 8315.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1807.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 723.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The less than 200 mL category is the fastest growing segment of the Adult Toys industry

Market Dynamics of Adult Toys Market

Key Drivers for Adult Toys Market

Increasing the Use of Biodegradable and Compostable Materials to Boost Market Growth

Growing consumer knowledge of adult toys' health advantages is a new trend in the market. Numerous scholars and sex educators are emphasizing the benefits of utilizing adult toys in treatment. Their health benefits are making them more and more popular. Particularly after giving delivery, women often use these to preserve the suppleness of their vaginal tissues. Additionally, adult toys can help avoid vulval pain disorders including vulvodynia, vaginal dryness, and atrophy, which can exacerbate sex discomfort. Similar to women, males also benefit greatly from these goods in terms of their health. Moreover, sex-related activities can relieve stress and anxiety because they cause the body to release endorphins. As a result, during the projection period, the global market would develop due to people's increased awareness of its health benefits.

Competition from Alternative Packaging Materials, such as Plastics and Styrofoam, will Drive Market Growth

Restraint Factor for the Adult Toys Market

Expansion of the Food Service Sector to Limit Market Growth

The market expansion will be hindered by possible health hazards linked to the use of adult toys. The use of vaginal adult toys increases the risk of vaginal infections. It is necessary to wash them with water before using them. Alcohol must be used to clean them if they are not waterproof in order to preserve hygiene. Chlamydia, syphilis, herpes, and bacterial vaginosis are among the STIs that can be brought on by unclean adult toys. Additionally, you should avoid using penetrative adult toys if you have any injuries, sores, or bleeding around your penis, anus, or vagina. HIV and hepatitis B and C are among the blood-borne illnesses that could result from this. Furthermore, the chemicals that are typically used to make adult toys, like rubber, vinyl, and plastic, can cause itching and rashes. They also contain carcinogen-causing basic ingredients like phthalates and bisphenol A. They may have infertility and other hormone-related problems, as well as diseases like breast cancer. As a result, these issues may impede the global market's expansion throughout the forecast period.

Impact of Covid-19 on the Adult Toys Market

The COVID-19 pandemic caused the market to expand significantly. Demand for adult toys increased in the region as a result of complete shutdowns and the availability of products online. The outbreak changed consumer buying habits, which caused a major market disruption. Toilet paper, food and drink that could be stored on the shelf, and cleaning supplies became scarce in some areas within a few days. Sustainability is having a greater and greater influence on the consumer goods industry. Sustainable and ethically produced consumer goods are becoming more and more popular. The pandemic caused by the coronavirus has affected small and medium-sized businesses. Nonetheless, the e-commerce industry has benefited. Due to the growing variety of uses for adult toys, the market for these products is growing on a global scale...

The global Sex toys Market size is expected to reach USD 74.39 Billion in 2032 registering a CAGR of 8.5%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.

According to the results of a recent survey carried out in the United States, millennials were the generation most interested in buying sex toys and products online. They were followed by Gen X and Gen Z, with a percentage share of 65 and 58 percent, respectively.

Male shoppers were more likely than their female counterparts to purchase erotic materials and toys online, a survey conducted in the second quarter of 2023 revealed. In France, approximately 34 percent of male shoppers reported buying sex toys via digital channels, versus 27 percent for their female counterparts. Similar gender differences in online shopping for sex toys were displayed in the United States, United Kingdom, Germany, and Sweden.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

The Kidulting Toys market is experiencing robust growth, driven by several key factors. The rising disposable incomes of millennials and Gen Z, coupled with a nostalgic yearning for childhood favorites and a desire for self-expression through collectible items, are fueling significant demand. The market's expansion is further propelled by innovative product designs, collaborations with popular franchises (e.g., Marvel, Disney), and the increasing popularity of online retail channels catering specifically to this demographic. A projected Compound Annual Growth Rate (CAGR) of, let's assume, 8% (a reasonable estimate given the growth of similar collectible markets) suggests a substantial market expansion over the forecast period (2025-2033). This growth is not uniform across all segments, however. Highly collectible limited-edition releases and designer collaborations tend to command premium prices and drive higher margins. The market is highly fragmented, with numerous players ranging from large established toy companies like Mattel and Hasbro to niche brands focusing on specific aesthetics or fandoms. Competitive dynamics are characterized by innovation, brand building, and strategic partnerships to secure exclusive licenses and expand product lines. Despite strong growth projections, certain challenges exist. Fluctuations in raw material costs and supply chain disruptions can impact profitability. The market is also sensitive to shifts in consumer preferences and trends, necessitating continuous adaptation and innovation to maintain market share. Further, counterfeiting and grey market sales pose a threat to legitimate businesses. Successfully navigating these challenges requires brands to develop strong brand loyalty, offer high-quality products, and maintain robust supply chains. Geographical variations in market penetration also present opportunities for strategic expansion into underserved regions, particularly in emerging economies experiencing rapid economic growth and increasing urbanization. This strategic focus on diverse regions and consumer segmentation promises to sustain the Kidulting Toys market's upward trajectory for the coming decade.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

In 2022, around 67 percent of surveyed male consumers in the United States stated that they were interested in buying sex toys and products online. A similar share of female respondents participating in the same survey said the same, while only 33 percent of them would consider buying contraceptives online.

The global character toys market is a dynamic and expansive sector, exhibiting robust growth fueled by several key factors. The increasing popularity of licensed characters from movies, television shows, video games, and popular culture significantly drives demand, particularly amongst children and adult collectors. This is further amplified by innovative product designs, incorporating advanced technologies like augmented reality (AR) and interactive elements. The market is segmented by sales channels (online and offline) and toy types (building and non-building). Online sales are experiencing rapid growth, driven by e-commerce platforms and increased digital marketing efforts. The building toy segment, exemplified by brands like LEGO and Bloks, continues to be a significant revenue generator, benefiting from its educational and creative aspects. However, the market also faces challenges such as increasing raw material costs and fluctuations in consumer spending, potentially impacting market growth in certain regions. Competition is fierce, with major players like Bandai, Mattel, Hasbro, and LEGO dominating market share, while smaller niche players cater to specific collector segments. Geographic distribution shows strong demand in North America and Asia-Pacific, driven by high disposable incomes and a strong preference for character-based merchandise. Future growth is expected to be influenced by the introduction of sustainable and eco-friendly toy materials, reflecting growing environmental concerns among consumers. The forecast period (2025-2033) predicts continued growth, although the CAGR may fluctuate slightly based on economic conditions and consumer trends. Key market strategies for players include expanding product lines to incorporate new characters and innovative features, investing in digital marketing and e-commerce, and exploring strategic partnerships with entertainment companies to capitalize on emerging franchises. The increasing popularity of collectible character toys, coupled with the emergence of dedicated online communities and events, indicates a significant growth opportunity within the adult collector segment. The market will also see increased focus on personalization and customization options, allowing consumers to create unique and personalized character toys, further enhancing market appeal and driving sales.

Between 2020 and 2025, toy manufacturing recorded an average annual decline in sales of 4.9%. This negative trend was primarily the result of increased competition from digital entertainment media such as electronic devices, video games and social platforms. Changes in the leisure behaviour of children and young people meant that traditional toys became increasingly less attractive. In addition, weak consumer sentiment, rising material costs and increased price pressure due to favourable imports, particularly in online retail, had a negative impact on industry development. In 2025, turnover is expected to fall by a further 3.9% to €3.5 billion. Innovations in licensed products and the growing market segment of adult toy buyers have opened up new potential. However, the market environment remains challenging, with margins remaining under pressure. The combination of ongoing price competition and high operating costs is forcing companies to improve their own efficiency and at the same time respond flexibly to increasing quality requirements and changing consumer preferences. While niche companies with target group-specific offerings are gaining in importance, start-ups and internet companies are providing innovative impetus with digitally networked toys. Many manufacturers are expanding their range to include digital, sustainable and licence-based products and investing in e-commerce. Innovative concepts, strict quality standards and a stronger brand presence, which also enable success in exports, are helping to open up new sources of revenue and strengthen international competitiveness. In the next five years, industry turnover is likely to grow moderately. The ongoing uncertainty surrounding international customs regulations and the strong pressure on margins mean that sales figures are expected to remain weak for the time being and only receive positive impetus again in the medium term. Between 2025 and 2030, average annual growth in industry sales of 0.8% is expected. This means that industry turnover is likely to rise to 3.6 billion euros by 2030. The toy industry will continue to be characterised by the growing importance of online retail, technological innovations and the focus on sustainable, high-quality products. In this dynamic market, innovation and adaptability remain key factors for sustainable success.

In the second quarter of 2023, approximately 39 percent of Generation Z shoppers worldwide reported buying erotic materials and toys online. In comparison, that figure stood at around 14 percent for Baby Boomers.

The collectible toy market, valued at $19,870 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 10.8% from 2025 to 2033. This significant expansion is driven by several key factors. Firstly, a surge in adult collectors, fueled by nostalgia and the investment potential of limited-edition pieces, is significantly contributing to market growth. Secondly, the increasing popularity of pop culture franchises, particularly in film, television, and gaming, continuously provides new collectible characters and themes, sustaining consumer interest and driving demand. Furthermore, innovative product designs, incorporating technology like augmented reality and sophisticated manufacturing techniques leading to higher quality and detailing, enhances the appeal and collectible value of these items. The market is highly competitive, with major players like Mattel, Hasbro, and LEGO Group dominating, while smaller companies like Funko and Hot Toys capitalize on niche segments and limited-edition releases. Effective marketing strategies leveraging social media and influencer collaborations also play a crucial role in boosting sales and brand recognition. The market segmentation (though unspecified) likely includes various categories like action figures, dolls, model kits, trading cards, and plush toys, each catering to specific collector demographics. Geographic variations in market penetration are anticipated, with regions like North America and Europe likely holding significant market shares due to high disposable incomes and strong consumer demand. However, emerging markets in Asia and Latin America also present substantial growth opportunities. Despite the positive outlook, potential restraints include fluctuating raw material costs, potential economic downturns impacting consumer spending, and the ever-present risk of counterfeiting impacting the perceived value of genuine collectibles. Strategic partnerships, innovative product development, and effective supply chain management will be crucial for companies to thrive in this dynamic and competitive market.

The report on Collector Coupled Astable Multi Vibrator Body Area Network covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

In 2022, Denmark ranked first as the country that was most interested in sex toys, based on online searches. That same year, Sweden and the United States ranked second and third, respectively.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Credit report of Deca Vibrator Industries Inc contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

The IP Building Blocks Toys market is experiencing robust growth, projected to reach a market size of $503 million in 2025, with a Compound Annual Growth Rate (CAGR) of 11.4% from 2025 to 2033. This significant expansion is driven by several key factors. The increasing popularity of licensed intellectual property (IP) among children and adults fuels demand for collectible and themed building blocks. Furthermore, the innovative designs and features incorporated into these toys, coupled with effective marketing strategies by major players like LEGO, Mattel, and Spin Master, significantly contribute to market growth. The segment catering to children dominates the market, but the adult collector segment is also experiencing substantial growth, driven by nostalgia and the appeal of premium and limited-edition sets. Geographic expansion, particularly in rapidly developing Asian markets like China and India, presents further opportunities for market expansion. While challenges such as intense competition and fluctuating raw material prices exist, the overall market outlook remains positive, driven by the enduring appeal of building block toys and the continuous innovation within the sector. The market segmentation reveals a strong preference for Animation IP and Film & TV IP building blocks, reflecting the power of established franchises in driving sales. North America and Europe currently hold the largest market shares, driven by established consumer bases and strong brand recognition. However, the Asia-Pacific region is emerging as a significant growth area, fueled by rising disposable incomes and a growing middle class. The success of companies like LEGO highlights the importance of brand recognition, product innovation, and strategic global expansion. Competition is expected to intensify, prompting companies to focus on developing unique product lines and engaging marketing campaigns to retain their market share and attract new customers. The continued emphasis on creating high-quality, durable, and engaging products, combined with the enduring appeal of building block toys, suggests the IP Building Blocks Toys market will continue its upward trajectory in the coming years.

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According to the results of a survey carried out in 2022, approximately ** percent of American women owned at least one sex toy, a slightly higher percentage compared to the share of male respondents who stated the same.