The Shampoo And Conditioners Market is projected to grow at 8.4% CAGR, reaching $58.81 Billion by 2029. Where is the industry heading next? Get the sample report now!

The global hair care market size was worth around $75,892.5 million in 2021 and is estimated to grow $103459.1 Mn by 2028, with a CAGR of 5.3%

In 2019, the Suave Professionals shampoo and conditioner brand had a market share of 10 percent in the United States. The Garnier Fructis Sleek & Shine and Private label brands each had a market share of 2.8 percent that year.

The Report Covers Shampoo Market Analysis & Segmentation. The Market is segmented by Product Type (2-in-1 Shampoo, Anti-Dandruff Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Drug Stores and Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers the market size in value terms in USD for all the abovementioned segments.

Global Shampoo & Conditioner market size 2025 was XX Million. Shampoo & Conditioner Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

According to Cognitive Market Research, the global Baby Shampoo market size is USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1807.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1355.4 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1039.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 225.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 90.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Medicated held the highest Baby Shampoo market revenue share in 2024.

Market Dynamics of Baby Shampoo Market

Key Drivers for Baby Shampoo Market

Rising Working Women and Increasing Educated Millennial Parents to Increase the Demand Globally

As more women join the workforce, they gain greater financial independence and security. A significant trend observed in the latest round of PLFS (2022-23) was the rise in the proportion of self-employed women, reaching its highest at 70.1 percent, up from 60 percent in 2021-22. According to the latest PLFS report, the percentage of women of working age (15 years and above) participating in the labor force increased to 32.8% in 2021-22, marking a notable surge of 9.5 percentage points since 2017-18. Consequently, they are inclined to invest in high-quality healthcare products for their infants, which drives the growth of the organic baby bathing products market. This trend enables them to purchase premium care items for their children more frequently, thereby fueling the growth of the organic baby shampoo market in terms of sales. Increased internet usage also plays a role in this trend, as consumers become more informed about the brands and products available in the market, contributing to further expansion of the market.

Rising birth rate and increasing expenditure on baby care products to Propel Market Growth

The global baby shampoo and conditioner market is experiencing growth driven by an increase in birth rates and higher spending on infant care products. In the United States, the number of births remained steady from 2021 to 2022, with 3,667,758 births registered in 2022, similar to the previous year's figure of 3,664,292. This stability in birth rates has led to a heightened demand for essential baby hygiene products like shampoo and conditioner. Moreover, the rise in expenditure on baby care items is driven by increased purchasing power and growing awareness of the importance of infant personal hygiene. As the number of newborns continues to rise, the demand for products tailored to their specific needs, including those for cleansing and maintaining hygiene, also increases.

Restraint Factor for the Baby Shampoo Market

Competition from Natural and Organic Products to Limit the Sales

The increasing popularity of natural and organic baby care products presents a competitive challenge for the market. Consumers' heightened awareness of safety and their preference for chemical-free alternatives are driving this trend. Consequently, there is a rising demand for baby care items formulated with natural ingredients and devoid of synthetic chemicals. This shift in consumer preferences poses a challenge to traditional baby care product manufacturers, as they must adapt to meet the evolving demands of the market. The competition from natural and organic products underscores the importance of innovation and formulation expertise in the industry. Companies must invest in research and development to create safer and more environmentally friendly alternatives to remain competitive in the market and satisfy the growing consumer demand for natural and organic baby care solutions.

Impact of Covid-19 on the Baby Shampoo Market

The focus on hygiene and cleanliness during the pandemic raised consumer awareness regarding the significance of baby hygiene, potentially dri...

According to Cognitive Market Research, the global Shampoo market size is USD 35251.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 14100.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 10575.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 8107.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0%from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1762.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4%from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 705.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7%from 2024 to 2031.
The Women's segment held the highest Shampoo market revenue share in 2024.

Market Dynamics of Shampoo Market

Key Drivers of Shampoo Market

Increasing Consumer Awareness of Hair Care to Increase the Demand Globally

One key driver in the shampoo market is the rising consumer awareness of hair care and hygiene. As individuals become more conscious of their personal grooming habits and overall health, they are increasingly seeking products that offer specific benefits for their hair, such as nourishment, hydration, and protection against damage. This growing awareness is driving demand for shampoos formulated with natural ingredients, vitamins, and antioxidants that promote scalp health and address common hair concerns like dryness, dandruff, and hair fall. Manufacturers are responding to this trend by introducing innovative formulations and marketing strategies to educate consumers about the importance of using quality shampoos for maintaining healthy and lustrous hair.

Shifting Consumer Preferences towards Sustainable and Organic Products to Propel Market Growth

Another key driver shaping the shampoo market is the shift in consumer preferences towards sustainable and organic products. With increasing environmental concerns and awareness about the harmful effects of chemicals on both personal health and the planet, there is a growing demand for shampoos made from natural and eco-friendly ingredients. Consumers are seeking products free from harsh chemicals like sulphates, parabens, and silicones, opting instead for plant-based, biodegradable formulations that are gentle on the scalp and the environment. This shift towards sustainability is driving innovation in the shampoo market, with brands developing organic, cruelty-free, and environmentally-friendly options to cater to the evolving needs and preferences of eco-conscious consumers.

Restraint Factors Of Shampoo Market

Saturation of the Market and Intense Competition to Limit the Sales

One key restraint in the shampoo market is the saturation of the market and the presence of intense competition among manufacturers and brands. The market is flooded with numerous shampoo products, ranging from mass-market to premium and specialized formulations, leading to a crowded marketplace. As a result, manufacturers face challenges in standing out and differentiating their products from competitors. This saturation also leads to price wars and aggressive marketing tactics, which can put pressure on profit margins and limit opportunities for growth. Additionally, the proliferation of counterfeit and imitation products further complicates the market landscape, eroding consumer trust and brand loyalty.

Impact of Covid-19 on the Shampoo Market

The Covid-19 pandemic has significantly impacted the shampoo market, causing shifts in consumer behavior and disrupting supply chains worldwide. During the pandemic, lockdown measures, social distancing protocols, and economic uncertainties led to changes in consumer lifestyles and priorities. With reduced social interactions and increased time spent at home, there was a decline in the demand for certain types of shampoo products, such as styling and salon-grade shampoos, while the demand for basic hygiene and cleansing shampoos remained relatively stable. Additionally, supply chain dis...

According to Cognitive Market Research, The Global Hair Shampoo market size is USD 30.6 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2023 to 2030.

The demand for Hair Shampoos is rising due to the growing popularity of herbal shampoo and the high demand for this product.
Demand for Hypermarkets and Supermarkets remains higher in the Hair Shampoo market.
The Health category held the highest Hair Shampoo market revenue share in 2023.
Asia Pacific Hair Shampoo will continue to lead, whereas the North American Hair Shampoo market will experience the most substantial growth until 2030.

Growing Emphasis on Hair Health and Wellness to Provide Viable Market Output

The hair shampoo market experiences a significant boost from the growing consumer emphasis on hair health and wellness. Increasing awareness of the importance of maintaining healthy hair, coupled with a desire for personalized and effective hair care routines, drives the demand for specialized shampoos. Consumers are seeking products with natural and nourishing ingredients, catering to various hair types and concerns. This driver pushes manufacturers to innovate, introducing formulations that address specific hair care needs and promote overall hair health, fostering a dynamic and responsive market to evolving consumer preferences.

In December 2022, Ouai Haircare expanded its dandruff care range by introducing a new anti-dandruff shampoo in the United States. According to the company, the product contains 2% salicylic acid, an FDA-approved ingredient that effectively alleviates dandruff symptoms and targets the bacteria that cause dandruff, providing relief to the scalp.

(Source: www.businesswire.com/news/home/20221212005019/en/OUAI-Launches-Anti-Dandruff-Shampoo)

Shifting Consumer Preferences towards Sustainable and Natural Products to Propel Market Growth

A key driver shaping the hair shampoo market is the shifting consumer preferences towards sustainable and natural products. With heightened environmental awareness, consumers are seeking eco-friendly and cruelty-free options. This trend influences purchasing decisions, prompting manufacturers to develop shampoos with plant-based ingredients, biodegradable packaging, and ethical sourcing practices. As eco-consciousness becomes integral to consumer choices, brands incorporating sustainability into their product offerings gain a competitive edge.

In October 2022, Auretics Limited, India's leading online retail platform, introduced the expansion of its organic shampoo line with the debut of Miracle Aura premium onion black seed hair shampoo. The company asserts that the shampoo contains vitamin C, vitamin E, antioxidants, onion seed oil, castor oil, argan oil, and Biotin, which help revitalize tired scalp and weak hair.

(Source: businessnewsthisweek.com/business/auretics-introduces-its-own-researched-onion-oil-shampoo/)

The demand for hair shampoo is rising with the growing awareness of self-care and personal grooming

Market Dynamics of the Hair Shampoo

Saturation and Intense Competition to Restrict Market Growth

A primary restraint in the Hair Shampoo market is the saturation and intense competition among a multitude of brands and products. The market is flooded with numerous shampoo variants targeting different hair concerns and preferences. This oversaturation poses challenges for both established and new entrants in terms of market differentiation and brand visibility. As a result, companies face the hurdle of standing out amidst the clutter, making it difficult to capture and retain consumer attention. The competitive landscape prompts manufacturers to invest heavily in marketing and product innovation, driving up costs and intensifying the struggle for market share.

Impact of COVID-19 on the Hair Shampoo Market

The COVID-19 pandemic has significantly impacted the hair shampoo market, causing shifts in consumer behavior and supply chain disruptions. During lockdowns and periods of economic uncertainty, there was a decline in consumer spending on non-essential products, including hair care items like shampoos. Salon closures and restrictions on social activities further reduced the demand for premium and specialized shampoos. On the supply side, the pandemic disrupted manufacturing and distribution channels, leading to product shortages and delays. Introduction of ...

According to Cognitive Market Research, The Global Men Shampoo market size will grow at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030.

The demand for Men Shampoo will grow due to shifting societal norms and the availability of diverse product variants.
Demand for standard shampoo remains higher in the men's shampoo market.
The Mid-range held the highest men's shampoo market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Men Shampoo market will experience the strongest growth until 2030.

Evolution of Male Hygiene Practices to Provide Market Growth

The evolution of male hygiene practices has become a significant factor propelling the men's shampoo industry. Prior to recent years, men's hygiene products were restricted to bare necessities. However, this has begun to change. An increase in male preoccupation with personal hygiene and maintenance has resulted in a heightened need for specialized grooming products, such as shampoos designed to cater to their distinct requirements. The change in personal hygiene practices can be ascribed to a multitude of societal and cultural influences. Men are becoming progressively aware of the significance of grooming for hygiene and self-assurance in addition to cosmetic considerations. In contemporary society, where physical attractiveness is highly regarded in both personal and professional domains, males have come to recognize the critical importance of maintaining healthy hair. In response to this changing consumer preference, there has been a proliferation of men's conditioners on the market that are specifically formulated to target issues. Anti-dandruff and hair-thickening shampoos are among these items, along with shampoos containing natural compounds that improve hair quality.

E-commerce and the Convenience Factor to Augment of Market Growth

The emergence of e-commerce has significantly transformed the retail sector, and the hygiene industry is not an exception. The proliferation of online marketplaces, coupled with their competitive pricing and extensive product selection, has significantly augmented the online sales of men's shampoos. Due to the increased safety concerns associated with in-person retail, the COVID-19 pandemic has expedited the adoption of online purchasing, thereby amplifying this shift. Presently, customers possess the ability to peruse and acquire a wide variety of shampoo brands and variants for males from the convenience of their residences. This facilitates convenient doorstep delivery and eliminates the necessity for in-person visits to the store. Moreover, comprehensive product descriptions, evaluations, and suggestions are frequently available on online marketplaces, assisting customers in making well-informed decisions. In addition, e-commerce platforms have provided small and niche brands of men's shampoo with the opportunity to expand their consumer base without establishing a brick-and-mortar store.

Growing availability of customizable products will propel market growth

Market Dynamics of Men Shampoo

Interruption in the Supply Chain to Deprive Market Growth

A significant impediment to the growth of the men's shampoo industry is the interruption in the supply chain, which includes both manufacturing and distribution operations. The COVID-19 pandemic negatively impacted global supply chains. The implementation of safety measures, lockdowns, and restrictions impeded the flow of products, thereby impacting the punctual acquisition of critical components utilized in the production of shampoo. The disruption in supply chains has resulted in production delays, which have an impact on the market availability of men's cosmetics. Consequently, organizations have encountered difficulties in sustaining sufficient inventory levels and fulfilling consumer demands, potentially resulting in negative customer experiences and market share declines. Raw materials are the essence of the shampoo production industry. Surfactants, fragrances, and specialized additives are critical components in the formulation of men's shampoos of superior quality.

Impact of COVID–19 on the Men Shampoo Market

An array of significant repercussions was instigated by the COVID-19 pandemic on the men's shampoo market. Demand on the market initially declined because of lockdowns and economic uncertainty. A...

The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

In December 2023, the production volume of shampoo and conditioner in Mexico amounted to roughly 46.3 million units, up from the same month of the previous year. However, July 2021 was the month with the highest production volume of these products in the Latin American country between 2018 and 2023, with almost 53 million units.

The pet shampoo market was worth approximately 186.8 million U.S. dollars in the United States in 2018. This figure was forecast to increase to around 314.6 million U.S. dollars by 2025.

Hair Loss Treatment Products Market size was valued at USD 23.425 Billion in 2024 and is projected to reach USD 63.431 Billion by 2031, growing at a CAGR of 13.26% during the forecast period 2024-2031.

Global Hair Loss Treatment Products Market Drivers

Changes in Population Ageing: The ageing of the world’s population is one of the main factors driving the market for hair loss treatment solutions. Hair loss is more common as people become older, which raises the need for treatment items. Due to their desire to seem young, the Baby Boomer generation in particular makes up a sizable portion of the market. The market is growing since this group is more prepared to spend money on hair restoration or preservation procedures.

Technological Advancements: The market for hair loss treatment products has benefited greatly from technological advancements. Treatments now have fewer adverse effects and are more effective because to advances in pharmaceutical research and engineering. Innovations include laser treatments, stem cell therapy, and new medicine formulations have expanded product options and improved efficacy. The market has also grown as telemedicine has become more popular because it has made it simpler for patients to receive consultations and treatments.

Increasing Health Consciousness and Awareness: Another important factor is raising public knowledge of the reasons of hair loss and the range of treatments that are available. Consumers now know more about hair health thanks to educational programmes from product manufacturers and healthcare practitioners. Furthermore, the world’s movement towards a healthier way of living has raised awareness of personal grooming and appearance, with hair health playing a big role. Nowadays, patients are more likely to seek treatment as soon as they notice hair loss.

Adapting Influencer Culture and Beauty Standards: It is impossible to overestimate the impact of social media and celebrity culture. The prevalence of beauty and grooming in daily life has increased thanks to websites like Instagram and YouTube. Influencers and celebrities frequently promote hair loss treatment solutions, increasing customer acceptance and interest. The need for hair density and quality maintenance and restoration products has increased due to the societal movement towards aesthetic enhancement.

This statistic displays the market shares of leading shampoo, conditioner and 2-in-1 conditioning shampoo brands in China between 2011 and 2014. In 2011, the brand Rejoice from Proctor & Gamble reached a market share of about 12 percent in this sub-sector.

Global Cat Shampoo Conditioner market size 2025 was XX Million. Cat Shampoo Conditioner Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Report Covers Hair Shampoo Market Analysis in APAC and it is segmented By Product Type (2-in-1 Shampoos, Anti-Dandruff Shampoos, Kids Shampoos, Medicated Shampoos, Standard Shampoos, and Other Shampoos); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Pharmacies/Drugstore, and Other Distribution Channels); and by Geography (China, Japan, India, Australia, Rest of Asia Pacific). The Market Size and Forecasts Are Provided in Terms of Value (USD Million) for All the Above Segments.

This statistic shows the estimated value of the shampoo market worldwide in 2019 and 2027. In 2019, the value of the global shampoo market amounted to about 29.38 billion U.S. dollars, and was forecast to reach about 37.92 billion U.S. dollars by 2027.

In 2018, the organic shampoo market was valued at about 1.1 billion U.S. dollars worldwide, and was forecast to reach a value of about 1.4 billion dollars by 2025.

This statistic shows the distribution of the hair care market in Canada in 2014, by category. Shampoo accounted for 30.8 percent of the hair care market in Canada in 2014. Perms and relaxers held just over three percent of the market.

Hair care in Canada - additional information

Hair care is a subcategory of the cosmetics market, which is designed to maintain or improve the condition or appearance of a person’s hair. The market can be divided into several segments, including products, equipment and services. In Canada, the market value of the hair care industry has been steadily increasing for many years and was worth approximately 1.26 billion Canadian dollars in 2014. The market is forecast to reach approximately 1.42 billion Canadian dollars by 2019.

The average Canadian household expenditure on hair products was 72 Canadian dollars in 2014. Common hair products include shampoos, colorings and styling products. Shampoo and conditioner were listed among the leading personal care categories which consumers had a preferred brand, while 24 percent of Canadians had a preferred brand for hair styling products.

Among the leading stores consumers regularly shop for personal care and beauty products were supermarket chains Loblaws, Sobeys and Metro, with pharmacy retailer Shoppers Drug Mart listed in top place.

The Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/ Drug Stores, Online Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Years for the Above Segments.