The Shapewear Market Report is Segmented by Type (Full-Body Shapers, High-Waist Shapers, Shapewear Panties, and Others); by Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Retail Stores, and Other Distribution Channel); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

The global shapewear market size is expected to reach an estimated USD 3.8 Billion by 2031 at a CAGR of 5.5% and North America is the most significant shareholder in the global market.
Report Scope:

This statistic depicts the value of the shapewear market worldwide from 2018 to 2025. In 2018, the global shapewear market was valued at approximately **** billion U.S. dollars and was forecast to reach a value of *** billion U.S. dollars by 2025.

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Shapewear Market Size 2025-2029

The shapewear market size is forecast to increase by USD 1.2 billion, at a CAGR of 7.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing penetration of smartphones and the expanding E-commerce industry. These factors enable easy access to a wide range of shapewear options for consumers, fostering market expansion. Technological advancements are also playing a pivotal role, with innovations leading to the creation of more comfortable and effective shapewear solutions. However, the market faces challenges, including unpredictable raw material prices, which can impact production costs and profitability for manufacturers.
Companies seeking to capitalize on market opportunities should focus on offering technologically advanced, affordable, and sustainable shapewear solutions while navigating the volatility of raw material prices. This strategic approach will enable businesses to effectively cater to the evolving consumer preferences and market demands.

What will be the Size of the Shapewear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by design innovation and shifting consumer preferences. Athleisure wear and everyday wear are prominent sectors, with seamless designs and ethical sourcing gaining traction. Body image and body sculpting remain key factors, as compression textile garments offer tummy control and breast enhancement, while moisture-wicking and breathable fabrics ensure comfort. Retail channels and customer segmentation are evolving, with a focus on body positivity and confidence building. Tank tops and control tops are popular choices, with invisible seams and high-waisted briefs providing styling tips for various occasions. Fabric technology advances, including slimming underwear and waist trainers, cater to diverse customer needs.

Size range and body contouring are essential considerations, with brands offering a wide range of compression levels and post-surgical garments. Ethical sourcing and quality control are crucial, as health benefits and customer reviews drive demand. The supply chain and raw materials are under scrutiny, with sustainability and transparency becoming increasingly important. Fashion trends and fashion styling continue to influence the market, with compression garments becoming more mainstream and body shaping a priority for many consumers. The ongoing dynamism of the market reflects the evolving needs and preferences of consumers, as they seek comfortable, effective, and stylish solutions for body sculpting and confidence building.

How is this Shapewear Industry segmented?

The shapewear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Female
  Male


Product Type

  Bodysuits
  Waist Cinchers
  Leggings


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses department stores and specialty retailers, with the latter dominating revenue generation. Specialty stores, including branded outlets like Jockey International, offer a diverse range of shapewear products from various brands. Fast-fashion retailers, a significant segment within specialty stores, prioritize providing the latest trends to consumers swiftly. These retailers employ effective marketing strategies and merchandising techniques to attract customers, particularly among younger demographics where brand recognition plays a crucial role. In the realm of women's clothing and accessories, shapewear holds a substantial share of annual sales in department stores. Innovations in design, such as seamless construction and moisture-wicking fabrics, cater to the evolving needs of consumers.

Ethical sourcing and body positivity are emerging trends, with an increasing emphasis on confidence building and inclusive size ranges. Comfort and health benefits are essential factors, leading to advancements in fabric technology, compression levels, and post-surgical garments. Customer reviews significantly influence purchasing decisions, and retail channels continue to expand, including online platforms and pop-up shops. Body sculpting solutions, such as slimming technology and waist trainer

In 2018, the shapewear market in the United States was valued at approximately ***** million U.S. dollars and it was forecast to reach a value of over *** billion U.S. dollars by 2025. Shapewear is often categorized as lingerie, which is a multi billion dollar market in the United States.

According to Cognitive Market Research, the global Shapewear market was worth USD 2512.2 million in 2024 and expand at a compound annual growth rate (CAGR) of 5.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 753.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 577.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 50.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.
Online held the highest Shapewear market revenue share in 2024.

Market Dynamics of Shapewear Market

Key Drivers of Shapewear Market

Growing Fitness Consciousness to Increase the Shapewear Demand Globally

Rising fitness and health concerns fuel the shapewear market's Compound Annual Growth Rate (CAGR). It has led to a steady expansion of the semi-urban shapewear market in developing economies, driven by the increasing fitness consciousness among consumers. Shapewear products are recognized for addressing various body concerns associated with aging. Further, they provide support and assistance for conditions like bladder prolapse by lifting and supporting the affected areas.

Additionally, advancements in textile technology have led to the development of shapewear with moisture-wicking fabrics, breathable materials, and ergonomic designs tailored for active lifestyles. These innovations cater to fitness enthusiasts seeking functional and stylish shapewear options.

The global rise in fitness awareness and sports engagement further supports the market expansion. Increased disposable income and improving living standards encourage consumers to invest in compression wear and shapewear. Lifestyle changes, such as integrating exercise into daily routines, contribute to the market's growth.

Influence of Celebrities and Social Media to Propel Market Growth

The involvement of celebrities in endorsing body shapewear, coupled with the significant influence of social media, plays a crucial role in shaping consumer preferences. Celebrities frequently promote these products, leading to the creation of trends and increasing consumer awareness. Social media platforms serve as powerful amplifiers of these trends, ensuring their accessibility to a wider audience.

Furthermore, social media platforms amplify these trends and expand their reach to a broader audience. They provide celebrities and influencers with powerful channels to promote shapewear brands, showcase product features, and share personal testimonials. Consumers are exposed to these endorsements and product demonstrations, influencing their purchasing decisions and driving market growth.

Additionally, the interactive nature of social media allows for direct engagement between brands and consumers, facilitating product discovery, customer feedback, and brand loyalty. Shapewear brands leverage social media marketing strategies to connect with their target audience, build brand visibility, and drive sales.

Restraint Factors of Shapewear Market

Availability of Alternatives and Competition to hamper the growth 

The growth of the shapewear market may face challenges due to the availability of alternatives and increased competition in the apparel industry. Consumers may discover alternative products and solutions beyond traditional shapewear as they look for diverse options for achieving desired body shapes and silhouettes. One such alternative is athleisure wear, which combines fashion with functionality, offering comfortable and stylish apparel for active and casual wear. Further, advancements in fabric technology have led to the development of everyday clothing with built-in shaping properties. These alternatives offer convenience and versatility, further challenging the dominance of standalone shapewear p...

The global compression wear and shapewear market size reached USD 17.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The market is experiencing significant growth mainly driven by the rising health consciousness and demand for fitness apparel. Innovations in fabric technology and growing awareness of body esthetics are driving the market growth with a significant product uptake among athletes, fitness enthusiasts and consumers seeking enhanced comfort and support in daily wear.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product type, gender, distribution channel and application.

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US Shapewear Market Size 2024-2028

The US shapewear market size is forecast to increase by USD 270.4 million, at a CAGR of 8.37% between 2023 and 2028. The shapewear market is experiencing significant growth, driven by several key trends and factors. One notable trend is the increasing emphasis on sustainable clothing, leading to the launch of eco-friendly shapewear made from recycled materials. Another growth factor is the continuous introduction of new products by market vendors, catering to diverse body types and preferences. However, the rise of counterfeit shapewear products poses a challenge to market players, requiring stringent measures to protect intellectual property and maintain consumer trust. Overall, the shapewear market is expected to continue its growth trajectory, fueled by these trends and the evolving consumer demand for comfort, style, and sustainability.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is a significant segment of the global apparel industry, focusing on health and fitness. Shapewear includes various types of garments designed to shape, contour, and support different body parts such as humpback, bosom prolapse, pail waist, fat buttock, and flat hip. These garments come in various forms, including Shaping Bodysuits, Shaping Camisoles, Shaping Briefs, Panties, Waist Cinchers, Thigh Shapers, Shaping Bras, Shaping Leggings, Shaping Skirts, Back Support Shapers, and more. Specialty stores, lingerie brands, and online retailers cater to this market. The semi-urban market is witnessing growth due to increasing health consciousness and the desire for a slim and toned figure. Gen-Z cohorts are particularly interested in body-sculpting swimwear, Bodysuits, Girdles, Corsets, Control Panties, Control Tights, and Control Slips. Shapewear is not just about aesthetics but also addresses medical conditions like bosom flat and provides back support. The market is expected to continue its growth trajectory due to these factors.

Key Market Driver

Increasing emphasis on sustainable clothing is notably driving market growth. The market is witnessing significant growth due to the increasing focus on health and fitness. Consumers are seeking solutions to address various body concerns such as humpback, bosom prolapse, and bulky legs. Shapewear, including compression wear, body shapers, and gym wear, offers effective solutions for these issues. Semi-urban areas are emerging as key markets for shapewear, with millennials and Generation Z leading the demand. Materials like spandex, lycra, neoprene, nylon, and other sustainable fabrics are commonly used in the production of shapewear. These materials offer benefits such as lessened appetite, pail waist, and flat hips.

Moreover, shapewear comes in various forms, including shaping bodysuits, shaping camisoles, shaping briefs, panties, waist cinchers, thigh shapers, shaping bras, shaping leggings, and shaping skirts. Back support shapers are also popular, especially for those with bladder prolapse. Consumers are increasingly conscious of the environmental impact of their clothing choices and are seeking out eco-friendly options. Sustainable materials and production processes are becoming essential considerations in the purchase of shapewear. Ethical manufacturing practices and transparent supply chains are also important factors influencing consumer decisions. Overall, the market is expected to continue growing, driven by these trends and the ongoing demand for effective and sustainable solutions for body shaping and support. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Growing launches of new products by market vendors is the key trend in the market. The market is witnessing significant growth due to the increasing focus on fitness and health among consumers. Brands are expanding their product offerings to cater to various consumer needs, from everyday wear to specialized items such as post-surgical garments and maternity shapewear. The semi-urban market is experiencing a surge in demand, with consumers seeking solutions for issues like humpback, bosom prolapse, and bulky legs. Shapewear brands are launching cost-effective items like Shaping Bodysuits, Shaping Camisoles, Shaping Briefs, Panties, Waist Cinchers, Thigh Shapers, Shaping Bras, Shaping Leggings, and shaping skirts made from materials like spandex, lycra, neoprene, and nylon. These garments provide support for the bust, waist, hips, and thighs, helping consumers achieve a desirable body shape.

Moreover, the market is catering to a diverse customer base by offering a wide range of sizes and skin tones. For instance, in April 2024, Shapellx introduced its new INNER ARMOR shapewear collection, which includes garments for tummy control, helping consum

The adaptive shapewear market is projected to grow from USD 3.7 billion in 2025 to USD 8,436.8 billion by 2035, at a CAGR of 8.5%.

The size of the Shapewear Market market was valued at USD 2.36 Million in 2023 and is projected to reach USD 3.30 Million by 2032, with an expected CAGR of 4.91% during the forecast period. Recent developments include: July 2024: Boody, an Australian underwear manufacturer, has launched a new shapewear product line. The Shaper Range offers improved support while maintaining comfort and breathability. Each item is engineered to accommodate body movement, incorporating a soft, wide waistband for a supportive and flattering fit.June 2024: The London Contour Experts Group (LCE), in partnership with the trade fair Performance Days, has launched the 'Bodywear Collective'. This new segment at Performance Days showcases trends in underwear, swimwear, dancewear, shapewear, and sportswear, including products such as sports bras and leggings.February 2024: Spanx, the renowned shapewear brand, debuted its inaugural brand campaign in London. The campaign, emphasizing the uniqueness of personal style, is prominently showcased at various tube stations across London, including high-traffic spots like Oxford Circus and Tottenham Court Road.November 2023: Knix, an intimate apparel company, introduced a new Leakproof technology in its shapewear product line. The Leakproof Shapewear has an absorption capacity of 0.8 to 3 teaspoons of liquid, equivalent to one to three standard tampons or one to two pantyliners. This product innovation is available in two variants: the Leakproof High Rise Shaper Short and the Leakproof High Rise Shaper Brief. Knix offers these products in a size range from XS to XXXXL.. Key drivers for this market are: Increase in Strategic Investment and Wider Product Availability, Advancement in Garment Design and Fabric Technology. Potential restraints include: Increase in Strategic Investment and Wider Product Availability, Advancement in Garment Design and Fabric Technology. Notable trends are: Rising Trend Of Full-body Shapewear Among Women.

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Compression Wear And Shapewear Market Size 2024-2028

The compression wear and shapewear market size is forecast to increase by USD 3.08 billion at a CAGR of 7.64% between 2023 and 2028. The market's growth is driven by several factors, including the rising demand for plus-size clothing, the increasing online sales of compression wear and shapewear, and the growing awareness about fitness and the shift toward compression wear. The demand for plus-size clothing is expanding as consumers seek more inclusive fashion options. Online sales of compression wear and shapewear are booming due to the convenience and variety offered by e-commerce platforms. Additionally, heightened awareness about fitness and the benefits of compression wear for improved performance and recovery is encouraging more consumers to adopt these products.

It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018-2022.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market is growing rapidly, driven by increasing fitness consciousness and demand for an attractive silhouette. These products enhance athletic performance and provide comfort and utility during sports activities and social gatherings. Gym wear made from neoprene is particularly popular. The Novel Corona Virus pandemic has significantly impacted the fitness industry, boosting demand for home workout attire. Trends emphasize inclusivity and body positivity, catering to diverse tastes and promoting body acceptance. As reported by Women's Wear Daily, various materials and designs aim to flatter the hourglass shape. However, challenges such as counterfeit clothing, trade regulations, and import-export analysis remain crucial. Production analysis and application niches continue to evolve to meet market demands. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing online sales are notably driving the market growth. Currently, online sales account for a low share of the overall sales in the market. However, they are expected to have a positive impact on the market by the end of the forecast period. The growth in internet and smartphone penetration and customer engagement practices have contributed to the sales volume and revenue of compression and shapewear vendors.

Social media provides a platform for vendors to actively engage with consumers. It plays a key role in increasing product awareness. With the rise in engagement through social networking and blogs, vendors are increasingly preferring social media to increase awareness and promote their products. Facebook, Twitter, Instagram, and YouTube are some of the powerful social media platforms used for product promotion. These factors will drive the growth of the global market during the forecast period.

Significant Market Trends

The growing organized retail in emerging countries is a key trend shaping the market. The products are mainly sold through established organized retailers. Existing vendors compete against each other to gain the maximum shelf space in organized retail stores. These stores are convenient for consumers, as they stock products from a large number of brands. Thus, consumers have multiple options to choose from.

Many consumers across the world prefer to purchase products from supermarkets and hypermarkets, which further increases the significance of organized retailers among vendors. Supermarkets offer low-cost products. Moreover, the number of supermarkets is increasing globally. For instance, the penetration of supermarkets in countries such as India, Brazil, Indonesia, Chile, and Mexico is significantly high. Therefore, the growing organized retailing in emerging countries will drive the growth of the market during the forecast period.

Major Market Challenge

Counterfeit apparel products is a major challenge that may impede the market growth. These products use the brand names of the original brands and are sold at lower prices to attract customers. This lowers the market shares of leading brands. Counterfeit products are made of low-quality raw materials and cheap fabric that can cause allergies among people with sensitive skin. Therefore, counterfeit products harm the reputation of leading brands.

China is a key source of counterfeit products that are shipped to different countries globally. In the US, the influx of counterfeit products is affecting the country's economy, as legitimate American companies face losses. Moreover, low-quality counterfeit products can lead to negative customer experien

Discover the booming shapewear market! This comprehensive analysis reveals a $2.36B market in 2025, projected to grow at a 4.91% CAGR through 2033. Learn about key drivers, trends, and top companies shaping this industry. Explore regional market shares and future growth potential. Key drivers for this market are: Increase in Strategic Investment and Wider Product Availability, Advancement in Garment Design and Fabric Technology. Potential restraints include: Increase in Strategic Investment and Wider Product Availability, Advancement in Garment Design and Fabric Technology. Notable trends are: Rising Trend Of Full-body Shapewear Among Women.

North America Shapewear market was worth USD 1004.88 million in 2024 and expand at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

In 2024, Market Research Intellect valued the Compression Wear And Shapewear Market Report at USD 6.5 billion, with expectations to reach USD 10.2 billion by 2033 at a CAGR of 6.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

The global full body shapewear market is experiencing steady growth, projected to reach $836 million in 2025, with a compound annual growth rate (CAGR) of 4.1% from 2025 to 2033. This growth is driven by several factors, including the increasing awareness of body positivity and the desire for comfortable yet confidence-boosting apparel. The rising popularity of athleisure and activewear, which often incorporates shapewear-like functionalities, further fuels market expansion. Consumers are increasingly seeking seamless, invisible shapewear that provides smooth lines under clothing, creating a demand for innovative materials and designs. The market also benefits from a broader range of sizes and styles catering to diverse body types and preferences, enhancing inclusivity and accessibility. Key players such as Triumph International, Nike, Spanx, and Under Armour are driving innovation through technological advancements and strategic marketing campaigns, targeting a wider consumer base through both online and offline channels. Despite the positive outlook, the market faces certain challenges. Price sensitivity among consumers, particularly in developing economies, can limit market penetration. The prevalence of counterfeit products poses a threat to established brands and undermines market integrity. Additionally, evolving consumer preferences and the emergence of alternative body-contouring solutions necessitate continuous innovation and adaptation from industry players. Nevertheless, the long-term prospects for full body shapewear remain promising, driven by expanding consumer demand and the industry’s capacity for innovation in both product design and marketing strategies. The market is segmented by various factors, including product type (e.g., high-waisted briefs, bodysuits, slips), material, price range, and distribution channel (online vs. offline retail). The continued evolution of these segments will be crucial in driving future market expansion and competition.

In 2018, the women's shapewear market in the United States was valued at approximately ***** million U.S. dollars. This market was forecast to reach a value of *** million U.S. dollars by 2025.

Global Shapewear Market size was $2.76 billion in 2024 & is projected to reach $6.01 billion by 2034, CAGR of 8.10% from 2025 to 2034.

Discover the booming shapewear bodysuit market! Explore key trends, growth drivers, and leading brands shaping this dynamic industry. Learn about market size projections, regional analysis, and future opportunities in this comprehensive market report.

Compression Wear and Shapewear Market is growing at a CAGR of 6.9% from 2023 to 2030 | Projected to reach US$ 7,967.58 Mn by 2030 | Valued at US$ 4,670.71 Mn in 2022

Asia Pacific Shapewear market was worth USD 577.81 million in 2024 and expand at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.