This statistic presents the share of reasons that Facebook users in the United States are sharing less content with friends and followers on social media as of April 2018. According to the findings, 47 percent of surveyed Facebook users reported that the main reason as to why they were sharing less content with friends and followers on the social media platform was due to their privacy concerns revolving around Facebook itself.

This statistic presents the frequency of social media platform feature usage in the United States as of February 2018. According to the results, 47 percent of surveyed internet users in the United States stated that they preferred to use Facebook for news feed feature, while in comparison only six percent stated similar preferences in use for Instagram.

With approximately 1.6 billion video views in March 2019, LADbible was ranked first among the most watched Facebook video publishers. Second-ranked UNILAD generated 1.6 billion video views. Both social news and entertainment publishers are owned by the British media company The LADbible Group Ltd.

Social video consumption Watching a video on the likes of Facebook or Instagram is now part of everyday social media usage. Whilst YouTube is as popular as ever, it is no longer the only source out there for online video viewers. With companies and influencers utilizing video for marketing purposes on Instagram, concertgoers broadcasting the event to their friends via Facebook Live and Twitter users endlessly retweeting their favorite vlogs, video content on social is here to stay. Social media is an important channel for video producers and many traditional media brands have started to generate content specifically to be distributed and discussed on social platforms. News, ads, viral moments, celebrity vlogs, sporting clips – the variety of video clips on social media is seemingly endless and users are highly engaged with video content on Facebook. As of February 2018, Facebook ranked first among social video platforms, accounting for a significant share of social media video posts across all tiers of influencers. The network accounted for 50 percent of social video posts by celebrity influencers with more than 20 million followers.

Mobile social video
A significant chunk of social video is consumed via mobile. One of the most popular mobile video apps is TikTok, which has over 3.7 million monthly active users in the United States. TikTok is a mobile app for creating and sharing short videos, which also can be edited in-app. The app merged with Musical.ly in August 2018, thus gaining access to the teenage online user market in the United States. Popular types of TikTok videos include dances, comedy sketches or lip-synchs to songs. The platform is frequently considered the spiritual successor to the now-defunct mobile video app Vine, and popular TikTok videos are frequently shared across other social networks.

This statistic presents the share of of social media users in the United States who have have modified their views about a political or social issue because of something they saw on social media. During the June 2018 survey period, 14 percent of respondents stated that they had changed their view on a political or social issue due to something they had seen on social networks in the past year.

This statistic presents the percentage of adults in the United States who have shared an opinion piece they agreed with on social media as of November 2018, by gender. During the reported period, 48 percent of female respondents stated that they have shared an opinion piece they agreed with on social media.

Dark social refers to web traffic from internet users who share content with each other instead of sharing it publicly. Based a February 2019 survey, 63 percent of internet users from the United States and the UK stated that they were likely to share content and information to their peers through private messaging apps.

This statistic presents the percentage of adults in the United States who have shared an opinion piece they agreed with on social media as of November 2018, by age. During the reported period, 60 percent of respondents between the ages of 18 to 29 years stated that they have shared an opinion piece they agreed with on social media.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

This statistic presents the percentage of adults in the United States who have unfollowed a social media connection due to disagreeing with an opinion piece the account shared as of November 2018, by gender. According to the findings, 37 percent of female respondents reported to having unfollowed a social media connection because they disagreed with an opinion piece that the account shared.

This statistic presents the percentage of adults in the United States who have unfollowed a social media connection due to disagreeing with an opinion piece the account shared as of November 2018, by age. According to the findings, 50 percent of respondents between the ages of 18 to 29 years reported to having unfollowed a social media connection because they disagreed with an opinion piece that the account shared.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

This statistic shows the percentage of U.S. adults who have taken a selfie as of August 2018. According to the survey, 62 percent of U.S. adults had taken a photograph of themselves and uploaded it to social media, while 38 percent of the respondents declared the opposite.

In 2024, Facebook had the largest market share among other social media platforms in Indonesia, at around ** percent. However, Facebook's popularity may soon be outpaced by other social media platforms due to growing competition. Indonesia’s social media landscape With active social media users of more than *** million, Indonesia ranked fourth among the countries with the highest number of social media users worldwide. As of the third quarter of 2024, WhatsApp had the largest social media penetration rate in Indonesia of about ** percent. Other social media platforms such as Instagram and Facebook are also gaining popularity as an increasing number of Indonesian social media users are actively using those platforms. Social media for business purposes The use of social media is no longer limited to communicating and interacting with friends and family. Many businesses have turned to social media as part of their marketing strategies. One of these strategies includes collaborating with an influencer to promote their products and increase their customer reach. A recent finding revealed that ** percent of Indonesian social media users had purchased an item because of influencer endorsement. Trust in the influencer and being convinced by their promotions are among the leading reasons for purchasing endorsed products.

As of January 2025, Facebook accounted for around ** percent of the social media market across Asia. Comparatively, Instagram accounted for about ** percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached ***** billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately *** billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly ** billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

This statistic presents the leading reasons for Facebook users in the United States to access the social network. During the April 2018 survey period, 51 percent of respondents stated that one of their reasons for using Facebook was to keep in contact with friends. Additionally, 45 percent of respondents reported to using Facebook as a way to keep in contact with family.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

This statistic shows the percentage of U.S. adults who are familiar with the word selfie as of August 2018. According to the survey, 70 percent of respondents stated to be very familiar with the term, while three percent said they had never heard of the word.

This statistic presents the average number of vloggers watched by adult vlog viewers in the United States on a weekly basis as of November 2018. According to the findings, 20 percent of respondents reported that they watched on average five or more vloggers each week on various social media platforms, while in comparison only eight percent of respondents stated that they watched on average four vloggers each week.