The size of the GCC Perfume and Fragrance Market was valued at USD 3.12 Million in 2023 and is projected to reach USD 3.99 Million by 2032, with an expected CAGR of 3.58% during the forecast period. Perfume and fragrance are terms often used interchangeably to describe pleasant scents. Perfume refers to a mixture of fragrant essential oils, aroma compounds, fixatives, and solvents, typically in liquid form, used to give the human body, animals, objects, and living spaces a pleasant scent. It is usually more concentrated and long-lasting compared to other scented products. Fragrance is a broader term that can refer to any pleasant smell, whether natural or synthetic. It encompasses a wide range of products, including perfumes, colognes, body sprays, and even household items like candles and air fresheners. Recent developments include: In November 2022, Ajmal, the seven-decade-old perfume connoisseur, opened a brand-new store at Al Safa, Dubai, owing to the increasing consumer demand for the brand's signature perfume. The Al Safa store showcase an exciting range of traditional oriental and western fragrances and home perfumery products., In May 2022, British perfume maker Roja Parfums launched a new, Apex fragrance at Al Bustan Palace in Oman. The company formulated a new fragrance for men inspired by a deep-rooted connection to nature and earth., In January 2022, Qatar Duty-Free (QDF) worldwide travel retail launched Moncler's debut fragrances, such as Moncler Pour Femme and Moncler Pour Homme. The perfume is packaged in eye-catching bottles with a unique component, and travelers are invited to discover Moncler's signature selection of fragrances.. Key drivers for this market are: Product Innovations to Drive Demand for Watches, Rising Demand for Premium Fashion Items. Potential restraints include: Presence of Counterfeit Products. Notable trends are: Increasing Demand for Premium Fragrances.

The global perfume market reached approximately USD 51.08 Billion in 2024. The market is further expected to grow at a CAGR of 5.50%, reaching a value of approximately USD 87.25 Billion by 2034. The perfume market has experienced remarkable growth due to beautiful fragrances in demand among consumers. Luxury and premium perfumes are especially preferred by consumers looking for unique, exotic fragrances. The personal care and cosmetics industry has thrived amid this trend, wherein perfumes have played an integral part in personal care regimes. With the interest in unique scents ever-increasing, both mainstream and niche brands are adding to their portfolios to provide every variation. As per the market research, the industry is expected to witness growth due to the increasing inclination towards luxury items and the consumers’ growing preference for personal grooming experiences. The global market is fierce, as new offerings in terms of fragrance compositions and packaging are undertaken to make perfumes more appealing around the world.

As of 2024, International Flavor & Fragrances Inc. was one of the leading vendors in the global flavors and fragrances market, holding a market share of about ** percent. Meanwhile, Symrise held a market share of around ** percent. The flavors and fragrances market The flavors and fragrances market has constantly experienced size increases in recent years: going from **** billion euros in 2017 to approximately ** billion euros as of 2023. These flavors and scents can be found in several types of consumer goods products, food, as well as non-food. The flavor division is among the most profitable, generating about **** billion euros in 2023, followed by fragrances, which in the same year accounted for a market value of slightly over **** billion euros. The leading vendor International Flavor & Fragrances Inc., often also referred to as IFF, is by far the most successful vendor in the industry: in fact, the U.S.-based company has registered net sales of over **** billion U.S. dollars in 2023, one of its highest results since 2010. The “nourish” segment is the company’s most profitable, accounting for more than *** billion U.S. dollars in net sales. A great part of these sales come from the EMEA region, followed by North America, and Greater Asia.

The North American Flavor and Fragrance Market is Segmented by Type (Natural and Synthetic), Application (Food, Beverages, Beauty and Personal Care, and Other Applications), and Geography (United States, Mexico, Canada, and the Rest of North America). The report offers the market size in value terms in USD for all the abovementioned segments.

Fragrances and Perfumes Market size was valued at USD 69.18 Billion in 2024 and is projected to reach USD 180.03 Billion by 2032, growing at a CAGR of 4.88% from 2026 to 2032As disposable incomes rise globally, customers are more prepared to spend on personal care and grooming products such as fragrances. The growing emphasis on personal image and self-expression has resulted in increased demand for a variety of scent options. Furthermore, the trend towards luxury and premium items has fuelled development with consumers preferring high-quality niche perfumes tailored to their specific preferences.

Personalized Perfume Market Overview The global personalized perfume market is projected to reach a value of USD XXX million by 2033, exhibiting a CAGR of XX%. The market growth is primarily driven by the increasing demand for customized and unique fragrances, coupled with the rising disposable income and the growing popularity of e-commerce platforms. Additionally, the advancements in fragrance technology and the emergence of innovative companies specializing in personalized scents are contributing to market expansion. Market Dynamics Key market trends include the increasing popularity of niche fragrances, the growing demand for sustainable and organic scents, and the personalization of fragrances through advanced scent creation tools. The market is segmented by application (women, men) and types (up to four fragrances, up to five fragrances). Key market players include Maison 21G, Noteworthy Scents, and Olfactory NYC, among others. The market is expected to witness significant growth in emerging markets such as Asia Pacific and the Middle East & Africa, driven by rising disposable income and increasing awareness of personalized fragrances.

The fragrances and perfumes market attained a value of USD 60.33 Billion in 2024. The market is expected to grow at a CAGR of 5.10% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 99.21 Billion.

Artificial intelligence (AI) tools are favouring the fragrances and perfumes market revenue as they help consumers design bespoke scents based on preferences, personality, mood, or skin chemistry. Brands use AI-powered scent finders and personalized kits for elevating fragrances as individual expressions. In September 2024, Bath & Body Works launched Gingham Genius, a generative AI-powered fragrance finder to offer personalized scent recommendations through a conversational interface. These technologies analyse a user’s style, personality, and scent likes to recommend or create unique fragrance blends. This approach transforms perfume from a one-size-fits-all product into a personal expression of identity and mood.

Ring research activities in the fragrances and perfumes market are fuelling innovation, product development, and consumer satisfaction. Through scientific studies and consumer insights, brands identify emerging scent trends, preferences, and ingredient efficacy. In September 2024, Estée Lauder partnered with the Dresden University of Technology to explore how fragrances influence emotions and memory. Advanced research also enables the creation of novel fragrance formulations, including sustainable and allergen-free options, meeting growing demand for clean beauty. Research into skin chemistry further helps to personalize scents for different consumers, enhancing user experience.

Dive into Market Research Intellect's Fresh Scent Perfume Market Report, valued at USD 12.5 billion in 2024, and forecast to reach USD 18.2 billion by 2033, growing at a CAGR of 5.2% from 2026 to 2033.

Musky Scent Perfume Market Outlook

The global market size for musky scent perfumes was valued at approximately USD 4.8 billion in 2023 and is projected to reach around USD 7.5 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 4.9% during the forecast period. The steady growth is driven by increased consumer preference for premium and luxurious fragrances, along with rising disposable incomes and changing lifestyles. Additionally, the advent of innovative marketing strategies and product innovations also contribute significantly to market expansion.

One of the primary growth factors for the musky scent perfume market is the rising demand for premium and luxury fragrances. With consumers becoming increasingly brand-conscious and willing to invest in high-quality products, the market for premium musky perfumes is thriving. This trend is particularly evident in urban areas where consumers have higher disposable incomes and a greater inclination towards luxury goods. Moreover, the celebrity endorsements and strategic partnerships between perfume brands and high-profile personalities significantly boost market growth by enhancing brand visibility and consumer trust.

Another crucial factor contributing to market growth is the expanding retail landscape, both online and offline. The proliferation of e-commerce platforms has made it easier for consumers to purchase perfumes from the comfort of their homes. This convenience, coupled with attractive discounts and easy return policies, is driving sales through online channels. On the other hand, physical stores such as specialty stores, supermarkets, and hypermarkets continue to attract a broad consumer base by offering a tactile shopping experience where consumers can test and sample fragrances before making a purchase.

The market is also witnessing significant growth due to increasing awareness about personal grooming and hygiene. There is a growing trend among consumers, especially the younger generation, to invest in personal care products, including perfumes, as part of their daily grooming routine. Additionally, the influence of social media and beauty influencers who frequently endorse various perfume brands is playing a pivotal role in shaping consumer preferences and driving market growth.

From a regional perspective, North America and Europe currently hold the largest shares in the global musky scent perfume market, driven by high consumer spending on premium personal care products and well-established distribution networks. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, fueled by rising disposable incomes, urbanization, and increasing awareness about personal grooming among the burgeoning middle-class population.

Product Type Analysis

The musky scent perfume market is segmented into four primary product types: Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. Each of these segments has its unique characteristics and consumer base, contributing to the overall market dynamics. Eau de Parfum, with its higher concentration of fragrance oils, is particularly popular among consumers who prefer long-lasting and intense scents. This segment commands a significant share of the market due to its premium positioning and association with luxury.

In contrast, Eau de Toilette is often favored for its lighter and more versatile fragrance profile. It is commonly used for everyday wear, making it a staple in many consumers' fragrance collections. The relatively lower price point compared to Eau de Parfum also makes it accessible to a wider audience, contributing to its substantial market share. The Eau de Toilette segment is expected to grow steadily, driven by its broad appeal and frequent use.

Eau de Cologne, known for its fresh and invigorating scents, typically has a lower concentration of fragrance oils compared to Eau de Parfum and Eau de Toilette. It is often marketed towards men, although unisex options are also prevalent. This segment caters to consumers who prefer a lighter scent that can be frequently reapplied throughout the day. Despite its niche positioning, the Eau de Cologne segment is expected to witness moderate growth, supported by marketing efforts targeting male consumers.

Eau Fraiche, with its very light and subtle fragrance, is the least concentrated of the four types. It is often used as a refreshing body mist and appeals to consumers looking for a gentle and unobtrusive scent. While it represents a smaller portion of the musky scent

With the market projected to grow at a 5.3% CAGR and reach USD 2,691.8 million by 2035, Brands are leveraging regional trends, urbanization, and the surge in e-commerce to expand their market shares. Their commitment to environmental sustainability aligns with consumer preferences, giving them a competitive edge.

Metric	Value
Market Size, 2035	USD 2,691.8 million
CAGR (2025 to 2035)	5.3%

Brand Performance

Category	Industry Share (%)
Top 3 (TropiClean, Pawfume, Earthbath)	20%
Rest of Top 5 (Lambert Kay, Animology)	15%
Next 5 of Top 10 (Pet Head, Four Paws, John Paul Pet, others)	10%

Type of Player	Industry Share (%)
Top 10	45%
Top 20	30%
Rest	25%

Key Players

Brand	TropiClean
Market Contribution (%)	10%
Key Initiatives	Focuses on plant-based formulations and calming properties

Brand	Earthbath
Market Contribution (%)	8%
Key Initiatives	Leads in eco-friendly and cruelty-free products

Brand	Bio-Groom
Market Contribution (%)	8%
Key Initiatives	Excels in professional-grade therapeutic solutions

This statistic shows the global market share of fragrances in 2013, by type. In that year, ** percent of the fragrance market was a result of soap and detergents products.

The perfume market is anticipated to grow from USD 66.1 billion in 2025 to USD 112.7 billion by 2035, with a compound annual growth rate (CAGR) of 5.48%.

Metrics	Values
Industry Size (2025E)	USD 66.1 billion
Industry Value (2035F)	USD 112.7 billion
CAGR (2025 to 2035)	5.48%

Per Capita Spending

Countries	Estimated Per Capita Spending (USD)
USA	45.80
China	24.50
India	12.30
France	52.10
United Arab Emirates (UAE)	60.00

Country-Wise Outlook

Countries	CAGR (2025 to 2035)
USA	5.2%
UK	4.8%
Germany	5.5%
India	6.7%
China	7.0%

Competitive Landscape

Company Name	Estimated Share (%)
L'Oréal Groupe	15-20%
Estée Lauder Companies Inc.	12-16%
Coty Inc.	10-14%
LVMH Moët Hennessy - Louis Vuitton SE	8-12%
Chanel SA	6-10%
Other Companies (combined)	30-40%

This statistic depicts the estimated size of the global fragrance market from 2013 to 2025. By 2025, the global fragrance market is estimated to be worth about **** billion U.S. dollars. Global Fragrance MarketFragrances are derived from a mixture of essential oils or aroma compounds, fixatives and solvents commonly used to provide pleasant scent to the human body, animals, food, objects and any living space. The global fragrance market can be broken down into three categories such as perfume, deodorant and others.Personal care has the second largest market share for fragrance products, following only the household products sector. As of 2016, the leading cosmetic and fragrance company in the world was L'Oreal, which generated a revenue of **** billion euros.North America is the largest global market when it comes to fragrance products. In 2018, the leading women's fragrance brand in the United States was Body Fantasies Signature. The brand generated approximately **** million U.S. dollars. Increasing disposable income in developing countries such as India and China is expected to drive the global market as this allows the customers to spend more on luxury products among which fragrances play key roles.

Fragrance and Perfume Market Overview The global fragrance and perfume market is projected to experience robust growth, reaching a valuation of XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. The market is driven by the increasing demand for premium fragrances, the rising disposable income of consumers, and the growing popularity of online sales channels. The demand for fragrances and perfumes is particularly high in emerging markets such as China, India, and Brazil, where consumer spending on luxury goods is on the rise. Market Segments and Trends Segmentation by application includes personal care, household, and industrial. The personal care segment dominates the market, accounting for the majority of sales. In terms of types, the market is segmented into natural, synthetic, and essential oils. Natural fragrances are seeing a surge in popularity due to increasing consumer awareness of the harmful effects of synthetic fragrances. Key trends in the market include the rise of personalized fragrances, the integration of fragrances with technology, and the growing popularity of niche and artisanal fragrances.

The Middle East fragrances market size valued at $3.71 Billion in 2022 and is expected to $6.84 Billion by 2030, at a CAGR of 7.95%.

According to Cognitive Market Research, the global perfume and fragrance market size will be USD 68142.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 27257 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 20442.8 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 15672.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3407.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East & Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1362.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The online retail stores category is the fastest-growing distribution channel segment of the perfume and fragrance industry.

Market Dynamics of Perfume and Fragrance Market

Key Drivers for Perfume and Fragrance Market

Increasing Consumer Demand for Personalized and Luxury Fragrances to Boost Market Share

Growing customer preference for luxury and personalized products has emerged as a key factor propelling the perfume and fragrance industry. Customized scents that match specific requirements are now becoming widely popular as customers seek out products that represent their identities. Personalized fragrances offer a high degree of exclusivity, with many companies offering bespoke scent creation services. Brands are also embracing modern technology, such as artificial intelligence (AI) and digital tools, to build bespoke fragrance profiles, which enable customers to curate scents based on their personal preferences. For example, in November 2022, Scent Lab (U.S.) released shopscentlab.com, an online platform that combines video experiences and AI technologies to increase consumer engagement and provide individualized scent curation. Such innovative concepts correspond to the increased need for personalized fragrance experiences. The increasing prominence of niche and indie fragrance brands, innovations in fragrance formulations, and the emergence of experiential retail concepts that prioritize immersive and interactive shopping displays are all expected to drive up market demand for customizable perfumes and luxury fragrances over the coming years.

Growing Popularity of Natural and Organic Ingredients in Fragrances to Fuel Market Growth

Consumers are increasingly aware of the ingredients in the products they purchase, pushing the perfume and fragrance market toward more natural and organic offerings. This demand for ‘clean’ beauty products extends to fragrances, where consumers are looking for perfumes made with naturally sourced, non-toxic, and sustainable ingredients. The trend towards natural and organic perfumes is promoted by concerns over health and environmental impact, as synthetic chemicals and artificial fragrances are often associated with allergies, skin irritations, and environmental damage. Thus, brands are investing in sourcing ethically and sustainably grown flowers, herbs, and other plant-based materials for their formulations. This trend is not only a reflection of the broader clean beauty movement but also aligns with shifting consumer values toward sustainability and eco-consciousness.

Restraint Factor for the Perfume and Fragrance Market

Strict Regulations on Use of Certain Synthetic Chemicals in Fragrances to Limit Market Size

The perfume & fragrance market faces major challenges due to stringent regulatory frameworks governing the use of certain chemicals and ingredients. Regulatory bodies such as the European Chemicals Agency (ECHA) and the U.S. Food & Drug Administration (FDA) impose strict guidelines on the inclusion of allergens, synthetic compounds, and potentially harmful substances in fragrances. Compliance with these regulations often necessitates reformulation of products, increasing development costs and time-to-market. The rising preference for transparency and natural ingredients a...

The global perfume market, valued at $40.9 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 8.1% from 2025 to 2033. This expansion is fueled by several key factors. The rising disposable incomes in developing economies, particularly in Asia-Pacific, are significantly increasing the purchasing power of consumers, leading to greater demand for premium and luxury fragrances. Furthermore, the growing influence of social media and celebrity endorsements is fostering a culture of self-expression and image consciousness, with perfume playing a significant role in personal branding. The market is segmented by product type (Eau de Parfum, Eau de Toilette, Eau de Cologne, Eau Fraiche) and target demographic (men, women, unisex), allowing for targeted marketing and product development. The increasing popularity of niche and artisanal fragrances, offering unique and sophisticated scents, further contributes to market growth. However, factors such as economic downturns and fluctuating raw material prices pose potential restraints. The competitive landscape is dominated by major players like Estée Lauder, LVMH, Coty, L'Oréal, and Shiseido, who continually innovate with new product launches and strategic acquisitions to maintain their market share. Regional variations exist, with North America and Europe currently holding significant market shares, while Asia-Pacific is expected to witness the fastest growth due to its burgeoning middle class and rising consumer spending. The projected growth trajectory indicates a substantial market expansion over the forecast period. This growth will likely be uneven across segments, with premium fragrances and niche brands outpacing mass-market options. The increasing adoption of e-commerce channels provides wider access to a diverse range of perfumes, further accelerating market growth. Furthermore, the growing awareness of the importance of natural and sustainable ingredients is influencing consumer preferences, pushing manufacturers to develop eco-friendly and ethically sourced products. This trend, coupled with the rising demand for personalized fragrance experiences, will continue to reshape the competitive dynamics of the perfume market in the coming years. Companies are likely to invest in sophisticated marketing strategies, personalized experiences, and sustainable practices to capture the growing market share.

Men Perfume Market Outlook

According to our latest research, the global men perfume market size reached USD 24.6 billion in 2024, with a robust year-on-year growth trajectory. The market is expected to expand at a CAGR of 5.3% from 2025 to 2033, poised to attain a value of USD 39.3 billion by 2033. This sustained growth is propelled by evolving consumer preferences, increased disposable incomes, and heightened awareness of personal grooming among men worldwide.

One of the primary growth factors for the men perfume market is the significant shift in consumer attitudes toward personal care and grooming. Over the past decade, there has been a marked transformation in how men perceive fragrances, with perfumes now considered an essential aspect of daily grooming routines rather than a luxury or occasional accessory. This change is attributed to rising urbanization, the influence of social media, and aggressive marketing campaigns by leading brands. Additionally, the growing number of product launches tailored specifically for men, including limited edition and seasonal scents, has further stimulated market demand. These factors collectively contribute to the expanding consumer base and increased frequency of perfume purchases among men.

Another notable driver is the rapid expansion of retail infrastructure, particularly in emerging economies. The proliferation of specialty stores, department stores, and the surge in e-commerce platforms have made men’s perfumes more accessible to a broader audience. Online channels, in particular, have played a pivotal role by offering extensive product assortments, personalized recommendations, and convenient delivery options. This omnichannel retail approach has allowed brands to reach new demographics and penetrate previously underserved markets. Furthermore, the integration of advanced digital marketing strategies and influencer collaborations has amplified brand visibility, fostering higher engagement and conversion rates among male consumers.

Innovation in fragrance formulation is also fueling growth in the men perfume market. Manufacturers are increasingly investing in research and development to create unique scent profiles that cater to diverse preferences, ranging from woody and oriental to fresh and floral notes. The trend toward natural and sustainable ingredients is gaining momentum, driven by growing environmental consciousness and demand for clean-label products. Brands are also experimenting with long-lasting formulations and multi-purpose fragrances that appeal to active lifestyles. These innovations not only enhance product differentiation but also address evolving consumer expectations for quality, safety, and sustainability.

Regionally, Asia Pacific is emerging as a key growth engine for the men perfume market, supported by rising disposable incomes, a burgeoning middle class, and increasing Westernization of grooming habits. North America and Europe continue to dominate in terms of market share, underpinned by established brand presence and high consumer awareness. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, driven by changing cultural perceptions and expanding retail networks. Each region presents unique opportunities and challenges, necessitating tailored strategies for market players to effectively capture and sustain consumer interest.

Product Type Analysis

The product type segment of the men perfume market comprises Eau de Toilette, Eau de Parfum, Eau de Cologne, and other niche categories. Among these, Eau de Toilette dominates the market, accounting for a substantial share due to its balanced concentration of fragrance oils and affordability. Eau de Toilette is particularly popular among younger consumers and those seeking a versatile scent suitable for daily use. The moderate scent longevity and lighter profile make it an appealing choice for office wear and casual occasions. Leading brands have capitalized on this trend by offering a wide range of Eau de To

The global perfume market, valued at $1.48 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 19.5% from 2025 to 2033. This significant expansion is driven by several key factors. Rising disposable incomes, particularly in emerging economies, are fueling increased consumer spending on luxury and personal care items, including perfumes. The growing popularity of niche and artisanal fragrances, catering to individual preferences and offering unique scent profiles, further contributes to market growth. Furthermore, the increasing use of e-commerce platforms has broadened distribution channels, making perfumes more accessible to a wider consumer base. Effective marketing strategies emphasizing the emotional connection between scent and personal identity also play a significant role in driving demand. While the market faces potential restraints like fluctuating raw material prices and increased competition, the overall positive growth trajectory remains strong. The segmentation of the perfume market reveals interesting dynamics. The women's segment currently holds a larger market share compared to the men's segment, although the latter is witnessing significant growth, reflecting changing consumer preferences and increased male engagement with personal grooming. Online distribution channels are gaining traction, gradually challenging the dominance of offline retail, indicating a shift towards convenience and wider selection. Key players in the market, including LVMH, Estée Lauder, and Unilever, leverage their brand equity and extensive distribution networks to maintain their market leadership. However, smaller niche brands are also emerging, challenging the established players with innovative products and targeted marketing. Regional variations in market growth are expected, with Asia-Pacific and North America showing considerable potential due to high consumer spending and established market infrastructure. Competitive strategies will increasingly focus on product innovation, brand storytelling, and targeted marketing campaigns to capture market share in this dynamic and lucrative industry.

The Europe Fragrance Market offers a diverse range of fragrance products, catering to the varied tastes and preferences of consumers. These products include perfumes, fine fragrances, essential oils and aromatherapy products, hair care products, soaps, household and air care products, tobacco products, and detergents. Each product category serves a specific purpose and caters to different consumer needs, ranging from personal care and home ambiance to industrial applications. Recent developments include: March 2023: Launched was Bath & Body Works, Inc.'s most recent fragrance line. With the launch of its 'Find Your Gingham' campaign and an expansion of its Gingham fragrance portfolio, the new range aims to assist consumers in discovering the fragrance that best resonates with them, January 2023: The EcoScent Compass Next Generation is introduced by Firmenich. Since EcoScent Compass is still the perfume industry's most sophisticated, digitally integrated sustainability design tool. With this launch, the company will be able to address consumer expectations for conscious fragrances, breakthrough in fragrance sustainability.. Notable trends are: Growing demand for exclusive and expensive scents is driving the market growth.