Estimations revealed that the fast fashion giant Shein generated an annual revenue of **** billion U.S. dollars in 2023. This is a significant increase since 2016, when the company supposedly reached a revenue of *** million U.S. dollars. Shein's benchmarks Among unicorn companies, or privately held companies with a market value at least *** billion U.S. dollars, Shein ranked in the top five with the highest valuations worldwide, totalling ** billion U.S. dollars in 2024. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business. Who likes Shein? Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over ** percent of global site visits. Of these consumers, the majority were women, making up over ** percent of visits.

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In 2024, the fast fashion marketplace Shein generated net sales worth 1.7 billion U.S. dollars in ranking as the leading fashion online store in Italy. Zalando was also in the top ten with 544 million U.S. dollars, folllowed by Amazon with 507 million U.S. dollars that year.

In 2024, amazon.it led the Italian e-commerce market, with e-commerce net sales of worth 6.9 billion U.S. dollars generated in 2024. Shein followed with 1.6 billion U.S. dollars.