Estimations revealed that the fast fashion giant Shein generated an annual revenue of **** billion U.S. dollars in 2023. This is a significant increase since 2016, when the company supposedly reached a revenue of *** million U.S. dollars. Shein's benchmarks Among unicorn companies, or privately held companies with a market value at least *** billion U.S. dollars, Shein ranked in the top five with the highest valuations worldwide, totalling ** billion U.S. dollars in 2024. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business. Who likes Shein? Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over ** percent of global site visits. Of these consumers, the majority were women, making up over ** percent of visits.

Shein.se is the Swedish website of the Chinese fast-fashion platform. Shein.se's e-commerce net sales grew from an estimated ****million to approximately *** million U.S. dollars from 2018 to 2023. In 2024, the online sales of shein.se are forecast to reach *** million U.S. dollars. Shein overtakes amazon.se in Sweden The Chinese brand, Shein, has been growing in sales in the Swedish market. Although it is not considered one of the most popular shops among Swedes yet, it surpassed the giant amazon.se in net sales, generating nearly *** million U.S. dollars in 2023. Amazon.se, for instance, closed the same year at almost *** million. Shein started operating in Sweden in 2019 as part of their European expansion and gained more popularity after the COVID-19 pandemic due to lockdowns increasing online shopping.
Apotea.se tops the charts, surpassing Shein Although Shein has had an impressive result when it comes to net sales, the number one online store in popularity among Swedes is apotea.se. Founded in 2011, apotea.se is the largest digital pharmacy in the country. The brand started off offering easy access to prescription and over-the-counter medications and soon expanded its product range to include beauty, wellness, and healthcare products. The brand's popularity is evident in its net sales, which reached nearly *** million U.S. dollars in 2023. This is a difference of ** percent compared to Stein's sales that year in the Northern country.

Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price...