Estimations revealed that the fast fashion giant Shein generated an annual revenue of **** billion U.S. dollars in 2023. This is a significant increase since 2016, when the company supposedly reached a revenue of *** million U.S. dollars. Shein's benchmarks Among unicorn companies, or privately held companies with a market value at least *** billion U.S. dollars, Shein ranked in the top five with the highest valuations worldwide, totalling ** billion U.S. dollars in 2024. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business. Who likes Shein? Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over ** percent of global site visits. Of these consumers, the majority were women, making up over ** percent of visits.

The online revenue of shein.com amounted to US$33,434.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Shein.com's e-commerce net sales reached an estimated ** billion U.S. dollars in 2024. This is a significant increase from the *** billion in net sales in 2018.

Most downloads of Shein's mobile app occur on iOS devices. In February 2025, the fashion app registered roughly *** million downloads from iPhones and iPads, while Android devices accounted for about ************** downloads that month. Shein's mobile store is among the most downloaded shopping apps in the United States. Global popularity in the industry Since its rebranding in 2015 from SheInside to Shein, the Shein brand has gained notoriety around the world. With an estimated revenue of **** billion U.S. dollars in 2022, the fast fashion brand ranks among the top fashion e-commerce online stores in several countries. In the United States, shein.com ranked third among the top online stores in the fashion segment. While in the neighboring North American market of Canada, and across the Atlantic in Spain, Shein was the number one leading fashion online store. The profitable controversy of fast fashion As fast fashion continues to profit as a result from cheap costs and a wide variety of options, it is not without controversy. Despite ***** in *** cross-border online shoppers believing e-retailers should be responsible for paying for sustainability, fast fashion brands like Shein tend to have low levels of transparency when it comes to their environmental impact. While fast fashion attracts millions of shoppers, second-hand e-commerce offers another online method for shoppers in need of more eco-friendly clothing consumption.

The online revenue of shein.se amounted to US$505.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Shein.se is the Swedish website of the Chinese fast-fashion platform. Shein.se's e-commerce net sales grew from an estimated ****million to approximately *** million U.S. dollars from 2018 to 2023. In 2024, the online sales of shein.se are forecast to reach *** million U.S. dollars. Shein overtakes amazon.se in Sweden The Chinese brand, Shein, has been growing in sales in the Swedish market. Although it is not considered one of the most popular shops among Swedes yet, it surpassed the giant amazon.se in net sales, generating nearly *** million U.S. dollars in 2023. Amazon.se, for instance, closed the same year at almost *** million. Shein started operating in Sweden in 2019 as part of their European expansion and gained more popularity after the COVID-19 pandemic due to lockdowns increasing online shopping.
Apotea.se tops the charts, surpassing Shein Although Shein has had an impressive result when it comes to net sales, the number one online store in popularity among Swedes is apotea.se. Founded in 2011, apotea.se is the largest digital pharmacy in the country. The brand started off offering easy access to prescription and over-the-counter medications and soon expanded its product range to include beauty, wellness, and healthcare products. The brand's popularity is evident in its net sales, which reached nearly *** million U.S. dollars in 2023. This is a difference of ** percent compared to Stein's sales that year in the Northern country.

The online revenue of shein.co.uk amounted to US$2,658.2m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of shein.com.mx amounted to US$652.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The Measurable AI Temu & Fast Fashion E-Receipt Dataset is a leading source of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Japan, Thailand, Malaysia, Vietnam, Indonesia, Singapore, Hong Kong, Phillippines) - EMEA (Spain, United Arab Emirates, Saudi, Qatar) - Latin America (Brazil, Mexico, Columbia, Argentina)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more - Email ID (can work out user overlap with peers and loyalty)

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

Shein.com was leading the Fashion e-commerce market in Czechia, with e-commerce net sales of over *** million U.S. dollars. Followed by aboutyou.cz with around **** million. Third-placed zalando.cz had a revenue of nearly ** million U.S. dollars generated in Czechia.

According to the source, Shein has been a leading force in the fast fashion industry in terms of sales growth. The online fast fashion retailer from China had a peak in sales growth in the first quarter of 2021 with an increase of ***** percent. In comparison, the fast fashion market, excluding Shein, saw a **** percent sales increase in that same quarter. In Q2 2023, Shein's sales growth has decreased to **** percent, while the fast fashion market reportedly saw a **** percent decrease in sales.

The online revenue of shein.in amounted to US$41.6m in 2020. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of shein.com.vn amounted to US$15.4m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of shein.com.hk amounted to US$10.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Shein's market share in the United States more than doubled between March 2020 and March 2022, going from approximately ** to ** percent. This market share gain occurred at the expense of nearly all other fast fashion companies in the United States, as all except Zara saw their market share dwindle during that time period. Most notably, H&M's market share in the U.S. decreased ** percentage points between March 2020 and March 2022. By November 2022, Shein held ** percent of the U.S. fast fashion market. Fast fashion e-commerce As the fast fashion industry continues to evolve, Shein is not the only e-commerce pure player disrupting the overall landscape. Companies such as ASOS and Zalando, for example, can turn out collections with remarkable speed, providing an edge against their brick-and-mortar competitors. From 2020 to 2022, net sales at ASOS.com are forecast to increase by more than ****million U.S. dollars. Over the same time period, Zalando's net sales are forecast to increase by nearly one million U.S. dollars. The rise of Shein Shein may not be the only e-commerce pure player changing the landscape of the fast fashion industry, but it is definitely the most prominent one. According to estimates, the fast fashion giant has seen its revenue increase by more than ** billion U.S. dollars since 2016. Maybe even more impressive is the fact that Shein.com was the second fastest growing e-commerce website in the world in 2022, and was the only fashion company to crack the list.

The online revenue of shein.tw amounted to US$171m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Apparel, which has the highest value of *** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of number of users in Germany and a comparison of cross-border revenue in Canada. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, The Global Fast Fashion market size is USD 99.6 billion in 2023 and will grow and expand at a growth rate or compound annual growth rate (CAGR) of 8.2% from 2023 to 2030.

North America held largest share of xx% in the year 2024.
Europe held significant share of xx% in the year 2024.
Asia Pacific held significant share of xx% in the year 2024.
South America held significant share of xx% in the year 2024.
Middle East and Africa held significant share of xx% in the year 2024.

Market Dynamics of

Fast Fashion Market

Key Drivers for

Fast Fashion Market

Rapidly Evolving Consumer Preferences: The fast fashion industry flourishes due to consumers' craving for stylish, affordable apparel that reflects current trends. The influence of social media and celebrity culture intensifies this demand, as shoppers aim to emulate the looks they encounter online. Brands that swiftly adjust to these trends secure a competitive advantage. Cost-Effective Production and Economies of Scale: Fast fashion companies capitalize on inexpensive labor in developing nations and mass production techniques to maintain low prices. Streamlined supply chains and substantial production capacities enable them to provide fashionable clothing at economical rates, appealing to budget-conscious consumers. Digital and E-Commerce Growth: The rise of online shopping and social commerce has significantly increased fast fashion sales by making trendy clothing readily available. Mobile applications, influencer marketing, and AI-powered suggestions improve customer interaction, fostering impulse buys and encouraging repeat purchases.

Key Restraints for

Fast Fashion Market

Environmental and Ethical Concerns: The fast fashion industry faces criticism for generating excessive waste, contributing to pollution, and maintaining poor labor conditions. As consumer awareness regarding sustainability increases, there has been a backlash that compels brands to implement eco-friendly practices or risk damage to their reputation. Rising Raw Material and Labor Costs: Variations in cotton prices and the rising wages in manufacturing centers such as Bangladesh and Vietnam are putting pressure on profit margins. Brands are faced with the choice of either absorbing these costs or increasing their prices, which could jeopardize customer loyalty. Regulatory Pressures and Trade Barriers: Stricter regulations concerning textile waste and labor standards are being enforced by governments. Additionally, tariffs and disruptions in the supply chain, often due to geopolitical tensions, pose further challenges to the low-cost, high-speed business model of fast fashion.

Key Trends for

Fast Fashion Market

Sustainable and Circular Fashion Initiatives: Brands are increasingly utilizing recycled materials, implementing rental systems, and establishing resale platforms to minimize waste. H&M and Zara have introduced garment recycling initiatives, catering to environmentally conscious consumers while ensuring profitability. Hyper-Personalization and AI-Driven Fashion: Artificial intelligence tools assess consumer data to forecast trends and tailor recommendations. Virtual fitting rooms and AI-generated apparel enhance shopping experiences, boosting customer engagement and lowering return rates. Rise of Ultra-Fast Fashion and Direct-to-Consumer (DTC) Models: Companies such as Shein and Boohoo lead the market by launching thousands of new styles each week, capitalizing on real-time data. DTC brands circumvent traditional retail channels, employing social media marketing and flexible production methods to maintain a competitive edge.

Introduction of Fast Fashion

Fast fashion is a business model that aims at the quick and cheap supply of fashion trends by the production, creation, and marketing of clothing. The model provides customers with rapid access to the latest fashion trends at a cheap price, and clothes move from the runway to the shelves of stores quickly. Higher media innovations, higher quick fashion expenditure, a growing young population, and the expansion of developing countries are expected to drive growth in the Global quick Fashion Market. The expanding young population's need for inexpensive apparel drives the Fast Fashion Market. Fast Fashion has risen as a result of "out-of-the-box thinking that deviates from conventi...

Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price...

Clothing retailing revenue is forecast to fall at a compound annual rate of 0.8% over the five years through 2024-25 to £47.3 billion. This decline predominantly stems from weak performance in 2020-21 thanks to the pandemic. Since then, clothing sales have been propped up by the dramatic increase in photos and videos posted online; strong demand for fast, affordable fashion; and the introduction of credit and financing services like buy-now-pay-later platforms, which have allowed consumers to better manage their budgets and splash the cash on new clothes. Despite their recent growth, clothing retailers have faced several challenges. Online-only retailers like ASOS, Shein and Temu have grown in popularity thanks to their versatility, siphoning sales away from the British high street. Further, the fashion industry's success relies on selling mountains of clothing at low prices, but this has come with devasting environmental and social effects – and times are changing. Retailers have also contended with tightening disposable incomes, with the cost-of-living crisis seeing consumers think twice before adding that new outfit to their baskets. Despite consumer confidence improving since the height of the cost-of-living crisis in 2022-23, it remains weak, limiting spending on clothing. Still, in 2024-25, revenue is expected to bump up by 1.5%. The average profit margin has inched down over the past five years thanks to discounting activity. Clothing retailers will face a tough start to 2025-26, with hikes to the National Living Wage and National Insurance contributions set to ramp up costs. Despite this, opportunities for growth remain. Sustainability remains key, with consumers embracing upcycling, rental options and resale schemes, like ITX’s buy-back initiative. Meanwhile, influencer marketing is shifting towards authenticity as consumers favour genuine engagement over polished content and social commerce is set to boom. Despite e-commerce growth, physical stores remain relevant, with brands like Uniqlo and Abercrombie expanding. AI is also transforming retail, enhancing personalisation, inventory management, and sustainability. To stay competitive, retailers are likely to innovate across digital, in-store and operational strategies. Those that fail to adapt risk not benefitting from a potentially lucrative market. Revenue in is slated to grow at a compound annual rate of 1.1% over the five years through 2029-30 to £50.1 billion, when the average industry profit margin is slated to be 5.8%, weighed down by competition and rising investment in efficiency initiatives.