Estimations revealed that the fast fashion giant Shein generated an annual revenue of **** billion U.S. dollars in 2023. This is a significant increase since 2016, when the company supposedly reached a revenue of *** million U.S. dollars. Shein's benchmarks Among unicorn companies, or privately held companies with a market value at least *** billion U.S. dollars, Shein ranked in the top five with the highest valuations worldwide, totalling ** billion U.S. dollars in 2024. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business. Who likes Shein? Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over ** percent of global site visits. Of these consumers, the majority were women, making up over ** percent of visits.

Shein.com's e-commerce net sales reached an estimated 48 billion U.S. dollars in 2024. This is a significant increase from the 1.4 billion in net sales in 2018.

The online revenue of shein.com.mx amounted to US$652.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Shein.se is the Swedish website of the Chinese fast-fashion platform. Shein.se's e-commerce net sales grew from an estimated ****million to approximately *** million U.S. dollars from 2018 to 2023. In 2024, the online sales of shein.se are forecast to reach *** million U.S. dollars. Shein overtakes amazon.se in Sweden The Chinese brand, Shein, has been growing in sales in the Swedish market. Although it is not considered one of the most popular shops among Swedes yet, it surpassed the giant amazon.se in net sales, generating nearly *** million U.S. dollars in 2023. Amazon.se, for instance, closed the same year at almost *** million. Shein started operating in Sweden in 2019 as part of their European expansion and gained more popularity after the COVID-19 pandemic due to lockdowns increasing online shopping.
Apotea.se tops the charts, surpassing Shein Although Shein has had an impressive result when it comes to net sales, the number one online store in popularity among Swedes is apotea.se. Founded in 2011, apotea.se is the largest digital pharmacy in the country. The brand started off offering easy access to prescription and over-the-counter medications and soon expanded its product range to include beauty, wellness, and healthcare products. The brand's popularity is evident in its net sales, which reached nearly *** million U.S. dollars in 2023. This is a difference of ** percent compared to Stein's sales that year in the Northern country.

The online revenue of shein.se amounted to US$581.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of shein.com amounted to US$33,434.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Most downloads of Shein's mobile app occur on iOS devices. In February 2025, the fashion app registered roughly *** million downloads from iPhones and iPads, while Android devices accounted for about ************** downloads that month. Shein's mobile store is among the most downloaded shopping apps in the United States. Global popularity in the industry Since its rebranding in 2015 from SheInside to Shein, the Shein brand has gained notoriety around the world. With an estimated revenue of **** billion U.S. dollars in 2022, the fast fashion brand ranks among the top fashion e-commerce online stores in several countries. In the United States, shein.com ranked third among the top online stores in the fashion segment. While in the neighboring North American market of Canada, and across the Atlantic in Spain, Shein was the number one leading fashion online store. The profitable controversy of fast fashion As fast fashion continues to profit as a result from cheap costs and a wide variety of options, it is not without controversy. Despite ***** in *** cross-border online shoppers believing e-retailers should be responsible for paying for sustainability, fast fashion brands like Shein tend to have low levels of transparency when it comes to their environmental impact. While fast fashion attracts millions of shoppers, second-hand e-commerce offers another online method for shoppers in need of more eco-friendly clothing consumption.

The online revenue of shein.co.uk amounted to US$2,658.2m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Shein.com was leading the Fashion e-commerce market in Czechia, with e-commerce net sales of over 270 million U.S. dollars. Followed by aboutyou.cz with around 86.2 million. Third-placed zalando.cz had a revenue of nearly 75 million U.S. dollars generated in Czechia.

The Measurable AI Temu & Fast Fashion E-Receipt Dataset is a leading source of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Japan, Thailand, Malaysia, Vietnam, Indonesia, Singapore, Hong Kong, Phillippines) - EMEA (Spain, United Arab Emirates, Saudi, Qatar) - Latin America (Brazil, Mexico, Columbia, Argentina)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more - Email ID (can work out user overlap with peers and loyalty)

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

In 2024, the online fashion retailer Shein generated a GMV of ** billion U.S. dollars, soaring from only *** billion U.S. dollars in 2018. Founded in 2008 in Nanjing, China, Shein is one of the world's largest online fashion retailers and a leading unicorn.

According to the source, Shein has been a leading force in the fast fashion industry in terms of sales growth. The online fast fashion retailer from China had a peak in sales growth in the first quarter of 2021 with an increase of ***** percent. In comparison, the fast fashion market, excluding Shein, saw a **** percent sales increase in that same quarter. In Q2 2023, Shein's sales growth has decreased to **** percent, while the fast fashion market reportedly saw a **** percent decrease in sales.

The online revenue of shein.com.vn amounted to US$16m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

This statistic presents a ranking of the top online stores in France in the fashion segment in 2024, sorted by annual net e-commerce sales. For more information please visit ecommerceDB.com. In 2024, market leader shein.com generated approximately 2,400 million U.S. dollars via the online sale of fashion articles in France. The online store zalando.fr ranked second with a revenue of 741 million U.S. dollars.

The online revenue of shein.tw amounted to US$171m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price...

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Apparel, which has the highest value of *** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of number of users in Germany and a comparison of cross-border revenue in Canada. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, The Global Fast Fashion market size is USD 99.6 billion in 2023 and will grow and expand at a growth rate or compound annual growth rate (CAGR) of 8.2% from 2023 to 2030.

North America held largest share of xx% in the year 2024.
Europe held significant share of xx% in the year 2024.
Asia Pacific held significant share of xx% in the year 2024.
South America held significant share of xx% in the year 2024.
Middle East and Africa held significant share of xx% in the year 2024.

Increased Social Media Adoption to Provide Viable Market Output

Increasing social media usage will likely fuel the fast fashion industry throughout the forecast period. Around the world, social media usage is continuously expanding. Through their social feed, social media outlets link influencers & fashion icons to people, and people learn about fashion trends and other aspects. These individuals then utilize social media to make transactions as well.

By April 2022, ads on any existing platform will be virtually 100% inescapable. While apps were first designed as a social network for connecting with friends, they have since evolved into a more curated, ad-targeted approach. Instagram, for example, rearranged its familiar user experience to replace creator portals with algorithm-based commerce. Similar approaches are possible.

(Source:www.searchenginejournal.com/10-new-social-media-platforms-apps-to-have-on-your-radar/457629/)

Social media is always pushing downloadable stuff to its users. Zara, Urban Outfitters, and SHEIN, among the most popular fashion retailers, replicate new pieces from big fashion designers produced inexpensively for the public, manufacturing whole new stock for their stores virtually every week. Growth in social media and new integrated product offers will favorably impact the quick fashion sector.

Rapid technological innovations in VR and AR are driving growth in the fast fashion industry.

Advances in Virtual Reality (VR) and Augmented Reality (AR) technology are strong drivers in the market for the fast fashion industry, changing the way consumers purchase and engage with brands. Fashion garment manufacturers are investing in Virtual Reality (VR) and Augmented Reality (AR) technologies to merge the real and online selling worlds.

For example, in June 2019, the US retail giant Amazon released a virtual fitting room app, allowing customers to try on garments before purchasing them. In addition, online fashion store ASOS developed a 'Virtual Catwalk,' a video service that allows customers to see apparel products on moving models using augmented reality.

(Source:press.aboutamazon.com/2022/6/amazon-fashion-introduces-a-more-convenient-way-to-shop-with-virtual-try-on-for-shoes)

Customers may virtually test on clothes thanks to a customized measuring feature that uses AR technology. This makes online purchasing more engaging, dynamic, and enjoyable. It also assists in attracting more traditional customers to online shopping sites. Buyers may view the product themselves before purchasing it using these technologies.

Market Dynamics of Fast Fashion

Inadequate Compensation To Workers Hinders Market Growth

Employees in the fashion industry, especially women (who constitute about 80% of all garment workers worldwide), are underpaid. Women are also susceptible to workplace harassment. In addition, female garment workers in Asia's main fast fashion firms face abuse and harassment, including poor working conditions, inadequate compensation, and overtime, all leading to inefficiency. As a result, most individuals will not want to work in the fashion industry. As a result, inadequate compensation and working conditions impede the expansion of the Fast Fashion Market.

Rising carbon emissions concerns restrict fast fashion market growth

The fast fashion industry is a major contributor to global carbon emissions. This industry requires the use of energy-focused synthetic materials like polyester. Around 70 million barrels of oil are used each year to make polyester fiber. The fiber also takes more than 200 years to break down. On the other hand, sustainable clothing incorporates such eco-friendly materials as organic cotton and recycled fabrics. Such fabrics emit fewer emissions in comparison. The organic cotton has 91% less water consumed and 46% less emitted than the traditional c...

The Fashion eCommerce market in Canada is predicted to reach US$17,778m revenue by 2025. The top online retailers in the market are walmart.ca, amazon.ca and shein.com.

Shein's market share in the United States more than doubled between March 2020 and March 2022, going from approximately ** to ** percent. This market share gain occurred at the expense of nearly all other fast fashion companies in the United States, as all except Zara saw their market share dwindle during that time period. Most notably, H&M's market share in the U.S. decreased ** percentage points between March 2020 and March 2022. By November 2022, Shein held ** percent of the U.S. fast fashion market. Fast fashion e-commerce As the fast fashion industry continues to evolve, Shein is not the only e-commerce pure player disrupting the overall landscape. Companies such as ASOS and Zalando, for example, can turn out collections with remarkable speed, providing an edge against their brick-and-mortar competitors. From 2020 to 2022, net sales at ASOS.com are forecast to increase by more than ****million U.S. dollars. Over the same time period, Zalando's net sales are forecast to increase by nearly one million U.S. dollars. The rise of Shein Shein may not be the only e-commerce pure player changing the landscape of the fast fashion industry, but it is definitely the most prominent one. According to estimates, the fast fashion giant has seen its revenue increase by more than ** billion U.S. dollars since 2016. Maybe even more impressive is the fact that Shein.com was the second fastest growing e-commerce website in the world in 2022, and was the only fashion company to crack the list.