In February 2025, global visitors to the shein.com website were most likely aged 25 to 34 years old, with over 26 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up about 20 percent of shein.com website traffic.

In February 2025, global visitors to the shein.com website were mostly women. About 60 percent of visitors to shein.com were women, while the remaining 40 percent were men.

The global cross-border clothing e-commerce market is experiencing robust growth, projected to reach a value of $13,980 million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 9.8% from 2019 to 2033. This significant expansion is fueled by several key drivers. The increasing penetration of internet and smartphone usage globally, particularly in emerging markets, provides access to a vast pool of potential customers for international clothing brands. Furthermore, the rise of e-commerce marketplaces like Amazon, Alibaba, and SHEIN, offering simplified cross-border transactions and logistics, facilitates market expansion. Consumer preferences for diverse styles and brands at competitive prices, coupled with the convenience of online shopping, are further bolstering market growth. The market is segmented by business-to-business (B2B) and business-to-consumer (B2C) models, with strong growth in the B2C segment driven by individual consumers seeking affordable and fashionable apparel. Application-wise, men's, women's, and children's clothing all contribute significantly, reflecting the broad appeal of cross-border online clothing retail. While challenges like varying international regulations, logistics complexities, and currency fluctuations exist, the overall positive market trends strongly suggest a sustained period of growth. The significant growth in cross-border clothing e-commerce is expected to continue throughout the forecast period (2025-2033). Regional variations exist, with North America and Asia-Pacific anticipated to be leading markets, driven by high internet penetration and established e-commerce ecosystems. However, growth in other regions, particularly emerging markets in South America, Africa, and parts of Asia, offers substantial untapped potential. The competitive landscape is dominated by global giants like Amazon and Alibaba, along with rapidly expanding players like SHEIN and others leveraging niche markets and efficient supply chains. The future success of companies in this sector hinges on effective strategies encompassing global logistics management, targeted marketing, competitive pricing, and adaptability to evolving consumer preferences and technological advancements. The continued adoption of mobile commerce and innovative digital marketing techniques is expected to further enhance market dynamics.

How high is the brand awareness of SHEIN in the United States?When it comes to fashion online shop users, brand awareness of SHEIN is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written name.How popular is SHEIN in the United States?In total, 31% of U.S. fashion online shop users say they like SHEIN. What is the usage share of SHEIN in the United States?All in all, 27% of fashion online shop users in the United States use SHEIN. How loyal are the customers of SHEIN?Around 22% of fashion online shop users in the United States say they are likely to use SHEIN again. What's the buzz around SHEIN in the United States?In April 2024, about 29% of U.S. fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The home decor and accessory market is experiencing robust growth, driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on home improvement and personalization. The increasing popularity of interior design trends showcased on social media platforms like Instagram and Pinterest inspires consumers to update their homes frequently. Furthermore, the growth of e-commerce has significantly expanded market access, allowing smaller businesses and international brands to reach a wider customer base. The shift towards remote work and hybrid work models has also contributed to increased investment in home comfort and aesthetics, as individuals spend more time at home. This trend is particularly evident in the popularity of items such as comfortable furniture, home office accessories, and smart home devices integrated with home decor. The market is segmented by product type (furniture, lighting, textiles, décor items), distribution channel (online, offline), and price point (luxury, mid-range, budget). Major players like Wayfair, Target, and Walmart are leveraging their extensive online platforms and supply chains to capitalize on this growth, while smaller companies are focusing on niche markets and unique design aesthetics to differentiate themselves. Competitive pressures remain strong, with companies continuously innovating to offer diverse product ranges and personalized shopping experiences. Despite the positive outlook, the market faces certain challenges. Fluctuations in raw material prices, particularly for wood and textiles, can impact production costs and profitability. Economic downturns can also lead to reduced consumer spending on non-essential items like home decor. Finally, concerns regarding sustainability and ethical sourcing are increasing, forcing companies to adapt their supply chains and product offerings to meet evolving consumer expectations. The forecast for the next decade indicates continued expansion, driven by sustained consumer demand and technological advancements such as augmented reality (AR) and virtual reality (VR) applications in interior design, allowing customers to virtually visualize changes before making purchases. This technological integration further enhances consumer engagement and streamlines the decision-making process. This segment presents a significant opportunity for businesses to adapt to market shifts and maintain robust competitiveness by focusing on sustainability and innovation.

How high is the brand awareness of SHEIN in the UK?When it comes to fashion online shop users, brand awareness of SHEIN is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is SHEIN in the UK?In total, 28% of UK fashion online shop users say they like SHEIN. What is the usage share of SHEIN in the UK?All in all, 24% of fashion online shop users in the UK use SHEIN.How loyal are the customers of SHEIN?Around 19% of fashion online shop users in the UK say they are likely to use SHEIN again. What's the buzz around SHEIN in the UK?In April 2024, about 21% of UK fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of SHEIN in Brazil?When it comes to fashion online shop users, brand awareness of SHEIN is at ** percent in Brazil. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written name.How popular is SHEIN in Brazil?In total, ** percent of fashion online shop users in Brazil say they like SHEIN. However, in actuality, among the ** percent of respondents who know SHEIN, ** percent of people like the brand.What is the usage share of SHEIN in Brazil?All in all, ** percent of fashion online shop users in Brazil use SHEIN. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of SHEIN?Around ** percent of fashion online shop users in Brazil say they are likely to use SHEIN again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around SHEIN in Brazil?In July 2023, about ** percent of fashion online shop users in Brazil had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there was some buzz around SHEIN in Brazil.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The Omani e-commerce market, valued at $660 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.54% from 2025 to 2033. This surge is driven by increasing internet and smartphone penetration, a young and digitally savvy population, and a growing preference for convenient online shopping. The market's segmentation reveals a diverse product landscape, with Apparel and Footwear, Consumer Appliances and Electronics, and Consumer Healthcare leading the segments. Strong competition exists among major players like Amazon, eBay, AliExpress, Namshi, Talabat, Shein, Jazp, Haraj, Mumzworld, and Vogacloset, reflecting the market's maturity and appeal to both international and local businesses. Government initiatives promoting digital infrastructure and e-commerce adoption further fuel this growth. However, challenges remain, including limited logistics infrastructure in certain regions, concerns about online payment security, and the need for enhanced consumer protection regulations. The market's future hinges on addressing these challenges while capitalizing on the increasing demand for online convenience and diverse product offerings. The forecast period (2025-2033) anticipates significant expansion across all segments. The robust CAGR indicates a substantial increase in market value by 2033, driven by factors such as expanding logistics networks and improved digital literacy. While specific segment growth rates aren't provided, a logical projection suggests faster growth in segments like Consumer Electronics and Apparel & Footwear, reflecting global trends in online consumer behavior. The competitive landscape is expected to remain dynamic, with both established international players and local businesses vying for market share through strategic pricing, enhanced customer service, and targeted marketing campaigns. Continued government investment in digital infrastructure and supportive policies will be key in sustaining this impressive growth trajectory. Recent developments include: October 2023: Asyad Express partnered with Evri to launch a transformational e-commerce gateway hub in Oman and the Middle East. The partnership was made to attract major UK, European, US, and Chinese players to Oman by facilitating access to Asyad Group's logistics ecosystem., February 2023: Ourshopee.com, the online shopping platform in GCC, revamped its operations in Oman. The platform offers a diverse selection of products, from electronics and fashion to home goods and beauty.. Key drivers for this market are: Government Initiatives to Drive the Market. Potential restraints include: Government Initiatives to Drive the Market. Notable trends are: Raising Internet Penetration in Oman has a Positive Impact on the Market.

AliExpress was a dominant player in the Israeli e-commerce landscape, capturing ** percent of monthly orders among international websites in November 2024. It was followed by SHEIN with ** percent of purchases. Amazon was tied with Temu with ***** percent of monthly online orders in the country. Chinese e-commerce giants accounted for some ********** of international orders that month, underscoring their competitive position in the local market. Domestic versus international e-commerce players While international platforms like AliExpress and SHEIN lead in cross-border transactions, domestic retailers maintain a significant presence in Israel's e-commerce sector. Super Pharm, a health and beauty retailer, accounted for ** percent of monthly e-commerce orders among domestic websites in November 2024. It was followed closely by the supermarket chain Shufersal at ** percent. This suggests that Israelis prefer online marketplaces while ordering from abroad, but choose to order directly from their trusted brands when shopping domestically. Demographics and spending patterns The 25-44 age cohort emerges as the most active in Israel's e-commerce landscape. A 2023 survey found that over ** percent of the respondents in this age group made an online purchase during the previous three-month period. Income levels also play a crucial role in e-commerce participation, with over ** percent of adults in higher-income households making recent online purchases. This was compared to ** percent in low-income brackets. These patterns reflect the potential for targeted marketing in driving e-commerce growth in Israel.