During an September 2019 survey, it was found that 25 percent of teens in the United States used Instagram the most out of all social networks. This is hardly surprising, as U.S. teens rated Instagram among their favorite social network for the past few years. In spring 2019, 35 percent of teenagers ranked the photo-sharing app as their most important social network. Teens and social media in the United States As evidenced by exasperated parents and teachers everywhere, social media is one of the most popular online activities among teenagers in the United States. Despite the near-constant social media usage, teens are usually reasonably aware of the time they spent online. During an April 2018 survey, 54 and 41 percent of responding teens stated that they spent too much time on their cellphone and on social media respectively. Due to constant interaction with other people online, teens come across a wide range of personalities. The most common personality types that teens come across social media are oversharers (people who share too many personal details on social media) and ranters (people who rant and complain about things a lot). Social media and emotional well-being One of the key benefits of social media is that it can make teenagers feel less lonely and more confident and popular. However, with teens who have a low social-emotional well-being, social media can exacerbate pre-existing problems such as feeling left out or being excluded, as well as feeling bad about themselves when their posts did not get enough likes or comments. In the end, online socializing can make up for the lack of friends IRL (in real life) but it can also make things worse for teens who are already in emotional turmoil.

56.8% of the world’s total population is active on social media.

This statistic shows the results of a survey conducted in Finland on opinions on the most interesting social media phenomena among social media professionals as of January 2018. According to the survey, algorithms were the most interesting thing happening in the social media in 2018, according to 29 percent of the social media professionals, followed by videos with 25 percent. The least interesting social media phenomenon was the adoption of the new General Data Protection Regulation Law in the EU, with five percent of the respondents.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Over 210 million people worldwide suffer from social media addiction.

During a March 2020 survey of social media users in the United States, 43.1 percent of respondents stated that if confined to their homes during the coronavirus, they would use Instagram more during that period. YouTube and Facebook were also popular social platforms that users were estimating to increase their usage during physical distancing at home. Many counties and cities in the United States have called upon residents to stay at home during the global coronavirus pandemic and subsequently, internet users turn to digital video and video-on-demand platforms to keep them entertained. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Regional use of social media has a significant effect on the male and female social media statistics.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2024, Facebook remained the most popular social media network for news worldwide, with 26 percent of respondents to a survey held in February that year saying that they had used the platform for news in the last week. Usage decreased however from previous years, whereas TikTok news consumption is on the up and was eight times higher in 2024 than in 2020.

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Gen Z and Millennials are the biggest social media users of all age groups.

Introduction

Social Commerce Statistics: Social commerce is transforming the online shopping experience by integrating social media with e-commerce. It enables people to purchase products directly from Instagram, Facebook, and TikTok. This trend is growing rapidly, with millions of users worldwide discovering and buying products through their favourite social media apps. Recently, social commerce has enabled businesses to reach a wider audience by making shopping more convenient and enjoyable.

Many companies now focus on creating interesting content to encourage purchases through social media. The data suggest that this trend is becoming an increasingly significant aspect of online shopping, particularly as younger generations prefer shopping on their phones and social media platforms.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

As of January 2024, the number of social media users in Taiwan amounted to around 19.2 million, accounting for around 80 percent of the island's total population. YouTube, Facebook, and Instagram were the most popular social media platforms in Taiwan. Less active but highly relevant When compared with other users in Asia-Pacific region, Taiwanese people appeared to be less likely to stick around on social media and they also owned fewer social media accounts. However, survey results showed that social media could soon replace TV as the major news source. Besides, many Taiwanese consumers use social media to discover brands and products. YouTube vs Facebook It could be surprising to see YouTube has leapfrogged Facebook in Taiwan in terms of audience reach. The video-sharing platform has amassed about 18 million users on the island, representing 83 percent of its internet population. On the other hand, the usage rate of Facebook fell to about 79.8 percent in 2022 and was estimated to further drop to 72.7 percent in 2026. Facebook’s declining popularity across the world reflects that video is the future of content marketing.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.

Introduction

Reddit Statistics: Reddit is an American news social media platform where users can submit content, text posts, and images. Posts can be upvoted and downvoted. As of October 2023, it is the 18^th most visited website in the world. Based on submissions and posts can be voted up or down by other members. Â As a platform, it has faced various criticism for spreading misinformation.

Nevertheless, it remains one of the most popular social media platforms. Â With the help of Reddit Statistics, we will discuss some interesting aspects.

In 2020, nearly every second consumer in Poland used social media to find information about promotions and discounts. Every third respondent was interested in promoting the action of staying at home during the COVID-19 pandemic and information about new products.