Most online shops created through the e-commerce platform Shopify sold clothing products. As of **********, almost **** thousand Shopify stores operated in the clothing segment. Home and garden had the second largest offer, at **** thousand shops. Only *** thousand stores dropshipped car and truck parts via the Shopify package.

Data from 2021 showed that Shopify was the leading e-commerce service for businesses. In terms of number of dropshipped products, Shopify outdid Spocket and Oberlo. Only in the Americas, Shopify dropshipped almost *** million products, followed by Oberlo with less than ** thousand products.

The statistic shows the leading e-commerce platforms worldwide in 2021. At that time, Shopify was run on ** percent of e-commerce sites worldwide. E-commerce platforms provide a virtual store for consumers to buy products and services. The software provides both a virtual storefront as well as a variety of other services necessary for a retailer to run their business, such as inventory and customer relationship management or marketing and promotional tools.

As of September 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly ** percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around ** percent, and Squarespace Add to Cart, with a market share of around ** percent. E-commerce E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in *** billion U.S. dollars in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over *** billion dollars by the end of 2021. E-commerce companies The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than *** billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than *** billion yuan in it's 2021 fiscal year, which translates to around *** billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of *** billion yuan in 2020, which is the equavalent of *** billion U.S. dollars.

Shopify generated around *********** U.S. dollars in total revenues in the fiscal year ending December 31st, 2024. Shopify's total revenue grew rapidly over the measured period, increasing by more than ************ since 2015. Shopify's evolution: From snowboard retailer to e-commerce powerhouse Shopify was founded in 2006, with the original purpose of being an online store selling snowboarding equipment. However, the founders quickly realized that the platform itself had more potential than the snowboarding business. Thus, they shifted focus and launched Shopify as an easy-to-use e-commerce platform for small and medium-sized businesses (SMBs). The company grew rapidly by offering flexible solutions, catering to a wide range of customers, from individual sellers to large enterprises. The revenue of the company reached, in subscriptions solutions alone, over 1,800 billion U.S. dollars worldwide by 2023 and a whopping seven billion in Merchant solutions. The Canadian company experienced exceptional growth, with its market cap rising to over 100 billion U.S. dollars in the same year, however, a decrease if compared to a previous peak two years prior.
Shopify expands YouTube partnership In 2024, Shopify has expanded its partnership with YouTube, allowing eligible Shopify Plus and Advanced sellers in the U.S. to join YouTube’s affiliate program. Through this program, sellers can have YouTube content creators promote their products. Sellers can manage the program, content, and analytics using the Google Merchant Center. Creators can promote products from brands like GoPure Beauty, BK Beauty, and HexClad. Additionally, YouTube is introducing a Chrome extension for creators in the affiliate program, enabling them to tag products in their videos and track potential earnings from promotions.

As of September 2025, WooCommerce Checkout held the biggest market share of e-commerce software providers in Italy, accounting for approximately a ***** of the total. Sharing the second position in the ranking were Shopify, used by18 percent of e-commerce websites. Tech investments Italian e-commerce managers are gearing up for significant technological investments in 2024, with over **** planning new investments in technology partners. This focus on digital innovation reflects the growing importance of technology in the e-commerce sector and the need to stay competitive in a rapidly evolving market. AI at the center of tech innovations Artificial intelligence (AI) is set to revolutionize the e-commerce landscape in Italy, with ** percent of B2C professionals expecting increased investments in AI for customer data analysis and catalog management through websites. This significant focus on AI aligns with a broader European trend, where ** percent of e-commerce professionals recognize AI's potential in collecting and analyzing customer data and behavior.

Shopify was the e-commerce software with the biggest market share in Sweden, as of September 2025. Over ** percent of e-commerce websites were created using e-commerce platforms empowered by Shopify, while around ** percent were based on Wix Stores. E-commerce in Sweden In 2022, e-commerce accounted for ** percent of the total retail market in Sweden. That year, the e-commerce market revenue was valued at *** billion Swedish kroner. This was a slight decrease of ** billion Swedish kroner compared to 2021. The drop in e-commerce revenue was primarily due to reduced demand for online shopping, as consumers returned to the high street after the COVID-19 pandemic. In 2022, home electronics were the best-selling B2C merchandise, with ** billion Swedish kroner in revenue. The fashion segment followed, with around ** billion Swedish kroner in revenue.  What products do they buy online? In 2022, clothing was the most popular merchandise among online shoppers in Sweden, with over ** percent of online shoppers buying clothes online. As a result, it was also the most returned product category, with one-third of Swedish shoppers returning these items. The ranking of favorite products included shoes (** percent), drugstore and health products (** percent), and cosmetics and body care (** percent).

WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of ** percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of ***** and ***** percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around *** U.S. dollars in 2018 and is forecast to grow to approximately *** billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach *** trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: ** percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, ** percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of ** percent in 2021. With ** percent market share, the American e-retailer giant Amazon came as a second.

In the second quarter 2024, Shopify's Gross Payment Volume (GMV) reached 41.1 billion U.S. dollars, up from the previous quarter. According to information disclosed by the company, GPV indicates the value of orders' payments processed through Shopify Payments.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.